Sunrise in the East, How to Win – Exploring China’s Confidence from Northern County-level Towns

  No longer stuck in big cities, the trend seems to be turning to the county.

  After a batch of 100 billion county towns such as Kunshan in Jiangsu and Yiwu in Zhejiang shone economically, the tourist army, music festivals, cafes, and resorts have flooded into the county, and even the sports Super League is sinking to the fourth and fifth tier cities.

  The era of the county is approaching.

  When the spotlight shines on the strong counties in the south and Midwest, in addition to the beams of light, there are also some tough and atmospheric northern county cities that are also writing legends.

  In these small cities, which are as tough as Mongolian horses, we may have a better glimpse of China’s resilience and confidence.

  Dongsheng, as a city with a "long story", deserves to be seen.

  Coming to the main urban area of Ordos City, Inner Mongolia, you can somewhat detect her "unusual"; only 40 kilometers away from the desert, but there is the largest aquarium in the northwest; the population is less than 600,000, but there are 146 bars and 439 barbecue restaurants; one county-level city, well-dressed, confident and calm young people can be seen everywhere.

  These conflicting and harmonious elements are mixed together to form a mysterious small city atmosphere: both local and foreign; both real-world friends society, and high administrative efficiency; the left hand has mines, and the right hand is sophisticated.

  Over the years, with a combination of internal training and external training, she has become a frequent visitor to the top of the economic list, and has also gained a kind of Dongsheng experience.

  It is a miniature model of Chinese-style confidence and a new green where Chinese-style resilience is rooted in the earth.

  As a rising emerging city, reading China’s confidence might as well turn to Dongsheng.

  The young man is back.

  Sometimes, Dongsheng Neng and Beijing, Shanghai PK.

  "If I don’t leave, the headquarters will be located in Dongsheng." Wang Haochen, 28, the owner of Chunli Restaurant, a "phenomenon" restaurant in Beijing, left Beijing two years ago due to the pandemic and planned to return to his hometown Dongsheng for a break before returning to Beijing and Shanghai. But in the two years since he returned, he has opened seven barbecue restaurants "with his hands."

  Compared to when he left that year, "Dongsheng is more foreign, and there are more young people."

  According to statistics, since 2005, the population of Dongsheng District has risen year by year, reaching a peak in 2014 654,000 after a sudden stop, turned around and fell to 570,000 in 2015. 1 years, more than 80,000 people left.

  But Wang Haochen found that more and more young people were coming back from Beijing, Shanghai and Guangzhou.

  Gao Liang’s clinic, a doctor of traditional Chinese medicine, was located in a small courtyard called "Ordofu" Lane. There was an old tree in the courtyard that was lush. "At night, you set up a tea table under the tree, drink tea and watch the stars."

  Although he has a house and business in Beijing, Gao Liang came back, first because his father was elderly; second, he was "optimistic about Dongsheng".

  According to the latest data, the permanent population of Dongsheng District 580,800 at the end of 2022, an increase of 4,500 over the end of the previous year.

  If you search on Baidu: Why do we love the county seat? The reasons given by netizens generally boil down to: quiet and comfortable, low cost of living, human touch, historical heritage, beautiful natural environment, slow pace, and close to home.

  In this regard, Dongsheng can be said to have firmly grasped it.

  Travel – Dongsheng has a population of 580,000, more than 200,000 small cars, less than three people own a car, and people can often travel within a half-hour drive.

  Housing prices – According to Anjuke monitoring, the average price of new houses in May this year was 7,186 yuan/square meter. Compared with big cities, the pressure to buy houses has dropped sharply, and 1/4 of the monthly income of ordinary white-collar workers can almost provide a set of two bedrooms and one living room.

  Income – In 2022, the per capita disposable income of urban residents in Dongsheng District was 55,863 yuan. This level is ranked fourth among 31 provinces in the country, second only to Shanghai, Beijing and Zhejiang.

  Consumption – Dongsheng has 146 bars and 439 barbecue restaurants 600,000 less populated.

  Whenever the night is low, the streets and alleys are full of traffic, the lights are bright, and the restaurants of different sizes are like money detectors, swallowing waves of diners.

  Since 2022, Dongsheng has invested a total of 213 million yuan, focusing on building 8 Internet celebrity characteristic commercial blocks.

  "Jiajia Qingchuang 1980 Old Street" is currently the hottest Internet celebrity plot. After renovation, this original shantytown has been praised by young people as "having the taste of Sanlitun, Beijing".

  "The government has played a key role." Shang Xiaowei, the founder of the project, revealed that the shantytown reform area covers an area of 13,000 square meters, which is originally a "hot potato" that cannot be dismantled or dismantled. In 2022, the government will take the lead in strengthening and renovating the 102 sets of shantytown-converted bungalows here through market-oriented operation and leasing them out as a whole.

  This is the wisdom of city governors. Between activating urban plates and transforming old urban areas, Dongsheng governors take a more open stance.

  New urban spaces are constantly being released, attracting new entrepreneurs like a sponge.

  The alley "Erduofu" is also a recent Internet celebrity neighborhood. Jia Qing, the project owner, said that this alley is located in the old city, which was originally dilapidated and full of dilapidated houses. In 2022, the government funded the renovation of hydropower roads and introduced market-oriented operations to revitalize. Currently, it has built traditional Chinese medicine centers, homestays, snack bars and other characteristic courtyards.

  The map of the core business district is also quietly changing.

  A second Wanda Plaza in Dongsheng is under construction and is expected to be topped out by the end of the year. A county-level city has two Wanda buildings at the same time, which is almost unparalleled in the north.

  According to the Dongsheng District government department, the project was finalized as early as the end of 2022, at the end of the epidemic, the domestic economic outlook is unknown, whether it is official or private, the public opinion is generally not optimistic.

  In the generally bearish atmosphere of the economy, Wanda bucked the trend and chose to go to the next city in the county-level city, which shows that it is absolutely optimistic about the Dongsheng market and the "buy buy buy" of Dongsheng people.

  "From the start of the project preparation, the Dongsheng district government set up a special class, and the main leader of the district served as the team leader to help us move forward with the project. The business department is dispatching the progress every week to help us solve the difficulties," said Wang Lijun, project owner of the second phase of Wanda Plaza in Ordos.

  "To attract projects and retain talents, the most important thing is to improve the quality of the city." Han Tao, head of Dongsheng District, introduced that in recent years, Dongsheng has accelerated the promotion of new urbanization with people as the core and focused on developing the living service industry.

  Innovative consumption scenarios and new business models drive consumption growth. Under a series of innovative measures by the local government, Dongsheng’s economic vitality is full of tension.

  From the consumption point of view, in the first quarter of this year, the total retail sales of social consumer goods in Dongsheng District reached 5.769 billion yuan, an increase of 6.7% year-on-year, ranking first in Ordos. According to the type of consumption, the retail sales of goods 5.139 billion yuan, an increase of 5.5% year-on-year; catering income 630 million yuan, an increase of 17.7% year-on-year.

  In terms of investment, fixed asset investment in Dongsheng District increased by 29.9% year-on-year in the first quarter. Among them, investment in the tertiary industry increased by 97.4% year-on-year, accounting for 73.4% of the total investment. In terms of breakdown, investment in real estate development increased by 151.4% year-on-year, investment in the social sector increased by 59.8% year-on-year, and private investment increased by 4.3% year-on-year, accounting for 60% of all investment.

  On March 27, Jiao Yun, a citizen, came to the Dongsheng District Government Service Center to apply for a self-employed business license. So far, the number of market entities in Dongsheng District has exceeded 100,000 households.

  Among them, there are 34,921 enterprises and 65,083 individual industrial and commercial households, accounting for 34.15% of the total market in Ordos City, becoming the first county-level city in Inner Mongolia with 100,000 surviving market entities.

  Compared with 2013, the number of market players in Dongsheng District has increased sixfold in the past 10 years.

  "This is the result of a comprehensive factor-oriented approach. There is room for expansion, in-place decentralization and management services, and optimization of the business environment. In short, the operators are optimistic about the government and the market." Wang Chenyu, deputy director of the Dongsheng District Government Service Bureau, believes.

  Han Tao, the head of Dongsheng District, told this story. "A commercial complex in the south came to Dongsheng for inspection and found a phenomenon. According to business rules and calculations, there are no more than 10 jewelry counters on the first floor of their shopping mall. In Dongsheng, there are 17. They said that this shows that your spending power is very strong."

  According to data, in 2022, the retail sales of gold, silver and jewelry in Dongsheng units above designated size will increase by 25.3%.

  In addition, in 2022, the per capita consumption expenditure of residents across the country was 24,538 yuan, a year-on-year decrease of 0.2%. The per capita consumption expenditure of urban permanent residents in Dongsheng District was 36,648 yuan, an increase of 0.2% year-on-year.

  In 2021, the national figure was 24,100 yuan and an increase of 12.6%, while Dongsheng was 36,575 yuan and an increase of 15.6%.

  Even under the influence of the epidemic, Dongsheng still maintained a stable and good spending power and willingness, becoming one of the few "growing" cities in Inner Mongolia at that time.

  Holding on to the strong wind, stabilizing its footing, and having its own climate, how can a small county-level town do it?

  This spring, a well-known retired veteran journalist in China visited Dongsheng. When he came to the Ordos Wildlife Park, he looked at the aquarium in the vast background unique to the northwest, and was "greatly shocked".

  On his personal social media account, he wrote, "Even being on the edge of a desert drought can’t stop the people of Dongsheng from yearning for the ocean."

  Understanding Dongsheng, Safari Park is a good perspective.

  In July 2012, Ordos Wildlife Park officially opened, from making ends meet to transforming into enterprises and turning losses into profits, from annual visitors 300,000 to the first scenic spot in Inner Mongolia with a single annual number of tourists exceeding one million, to the introduction of the first pair of giant pandas in the northwest, and the construction of the country’s largest animal viewing area and the Ordos Aquarium with the "largest scale, largest number and most complete categories in the northwest". Stories like "counterattack" are not uncommon in Dongsheng.

  Building an aquarium in the sand sea, from a cashmere sweater factory to a world-class cashmere town, perhaps it is with such wild romantic courage and decisive action that Dongsheng can accomplish many things that are almost "fantasy".

  On a bright spring day, with the Anji wheel full of more than 70,000 tons of Indonesian coal docked at Caofeidian Port, the import coal business of Dongsheng private enterprise Xinhe Resources set a number of firsts in its own history, such as the first time signing contracts with overseas suppliers in its own name, and applying for import licenses in the Ministry of Commerce in its own name for the first time. This also marks that Xinhe Resources imported coal purchases in the first quarter officially exceeded 1 million tons.

  Just four years ago, Xinhe Resources and its legal entity, Chen Bo, nearly went bankrupt.

  From the small boss of the Internet cafe to the coal boss with a net worth of over 100 million, Chen Bo has been immersed in the coal logistics industry for more than 20 years.

  Fortunately, until now, the company has finally embarked on the right track of steady growth, becoming "the largest one in Inner Mongolia in the coal logistics industry without coal mines", with sales revenue reaching 21.80 billion yuan in 2022.

  "Confidence is more expensive than gold, and I am the most typical kind of person. No matter what time, I always think that I can do it, and I will definitely be able to do it."

  "One thought, two efforts, three perseverance, equal to success", this is Chen Bo’s life creed. In fact, this is also a certain portrayal of Dongsheng’s spirit.

  "Double-digit" increases in urban vitality

  Over the years, Dongsheng has frequently appeared on the major strength rankings, and has continued to advance in a calm manner.

  In 2022, it will rank 18th in the "Top 100 Areas in Western China", 25th in the "Top 100 National Investment Potential Areas", and 45th in the "Top 100 National Comprehensive Strength Areas".

  Recently, the "China Municipal District High-Quality Development Report 2023" was released, ranking Dongsheng 56th among the top 100 high-quality development districts in 2023 (prefecture-level city districts), an increase of three places from 2022.

  When more and more young people return from Beijing, Shanghai and Guangzhou, when the streets of teahouses and wine shops are full of fireworks, and when more invisible champions appear here, this small northern city deserves a good look.

  What is Dongsheng, we must go back to the depths of time to find the answer. Through those ups and downs of the past, we can clarify the thrilling history of a little-known northern town in the annals of China’s economic history.

  In the early days of the founding of New China, our country’s agriculture accounted for a relatively high proportion, and its industry and service industry were relatively weak. Dongsheng, located in the northwest corner, is located at the highest point of the Ordos Plateau, with poor soil and droughts for ten years.

  Statistics record that in 1962, the GDP of Dongsheng region was only 6.75 million yuan.

  After the reform and opening up, a number of private enterprises have been enjoying the spring breeze, growing and rising, opening a new chapter in the region’s rapid development.

  As is known to all, Ordos first became prosperous because of coal, but that was a later story.

  In 1979, in Dongsheng, a company called Ikzhaomeng cashmere sweater factory imported technology, equipment and management from Japan by way of compensation trade, and deducted the price of equipment with product discounts.

  This is the first foreign investment project in Inner Mongolia.

  In an era when people were still talking about whether a company should have a "public" or a "private" surname, Dongsheng has begun to explore the introduction of foreign capital, becoming the starting point of Inner Mongolia’s exploration of reform and opening up.

  In 1991, the proportion of Dongsheng’s three industries was 5.7:69.6:24.7; by 2005, the regional GDP exceeded the 10 billion mark and achieved 13.60 billion yuan.

  In the midst of China’s urbanization wave, Dongsheng directly skipped the confusion and loneliness of ordinary small counties and confronted the sudden wealth and opportunities.

  First, in the late 20th century, the Ordos Group, with its large-scale production lines, high-density manpower, and entire industrial chain, promoted the development of local commerce, transportation, and manufacturing, and laid the foundation for the industrialization of Dongsheng and the socialization of consumer services.

  Then in the 21st century, the entire Ordos rapidly rose due to coal resources, and the per capita GDP once surpassed that of Hong Kong. As the political, economic, cultural and educational, population and transportation center at that time, Dongsheng once became a hot spot for coal mining and selling and real estate bursting.

  At that time, restlessness and composure intertwined, gambling and rationality coexisted, and two sides of the coin appeared in this land.

  On the one hand, a group of powerful private energy groups such as Yitai and Ordos Group began to emerge, writing down the entrepreneurial genes of bravery and tenacity in the city; Dongsheng’s rulers tried their best to avoid the "resource curse", taking advantage of the high coal price to lay out the manufacturing industry, and introduced automobile and precision manufacturing industries in large quantities, laying the foundation for Dongsheng’s industrial scale and quality. Since then, business and the development of manufacturing have become topics that Dongsheng cannot avoid.

  On the other hand, the concentration of wealth, the surge of hot money, and the soaring consumption and purchasing power of local residents have brought large-scale urban construction and renewal to Dongsheng, shaping the urban framework, and the modern service industry has flourished rapidly.

  Around 2016, Dongsheng GDP fell from 94.27 billion yuan to 69.18 billion yuan, equivalent to 2010.

  The big waves wash the sand, the glitz dissipates, and the loss and gain of Dongsheng develop in time.

  The Dongsheng people who have settled down reflect on the past, think about the future, and start the "third business" with a smile.

  Spotting opportunities is important, but seizing them is even more important.

  Throughout the history of Dongsheng’s development, at many important junctures, Dongsheng has been able to seize opportunities and take the lead.

  Taking the manufacturing industry as an example, in the early stage of the "Eleventh Five-Year Plan", Dongsheng, which was making rapid progress in the industrial boom led by large coal and large coal power, took a long-term view and put forward the idea of transformation and development earlier in Inner Mongolia, and decided to plan and build a non-coal industrial base.

  After more than a decade, the Ordos Equipment Manufacturing Industrial Park, which is based on five industrial chains of automobile and parts manufacturing, energy equipment manufacturing, electronic product manufacturing, energy conservation and environmental protection, and new materials, has become a bridgehead for Dongsheng’s emerging industries. Equipment manufacturing accounts for 31% of industrial output value, and the main economic indicators of the park rank among the top in Ordos Industrial Park.

  According to the Federation of Passengers, Chery’s wholesale volume reached 118,548 vehicles in April this year, an increase of 120.4% year-on-year. It ranked third in the entire ranking, after BYD and FAW-Volkswagen.

  In the context of the downturn in the domestic auto market, Chery’s countertrend is due to Dongsheng. Among Chery’s 9 production bases, Chery Ordos is the most large-scale base.

  In other factories, ZTE Special Auto, Zhuzhou Times Windmill Blade, BOE, etc. are all industry leaders and invisible champions.

  With Chery’s new energy vehicles, CRRC Group wind turbines, BOE electronic display screens and other early projects established a solid foundation, in recent years, under the pace of building a world-class new energy industry in Ordos, Dongsheng has accelerated the introduction of a number of upstream and downstream supporting extended chain, supplementary chain, strong chain projects, and successively introduced a number of key new energy projects such as Lanhe Intelligent and JA Photovoltaic Industry Chain Project.

  Therefore, in Dongsheng, the new energy heavy truck industry chain, the wind industry chain, and the energy storage industry chain continue to grow and expand, showing a trend of integration, promoting the development of industrial clusters.

  "The electronic display devices, complete vehicles, and key auto parts of the equipment manufacturing industrial park initially constitute the foreign trade framework of the Ordos High-tech Zone." *******, director of the Investment Promotion Bureau of the Ordos High-tech Zone, introduced that in 2022, the High-tech Zone will produce 87.05 million electronic display screens, 98,556 passenger cars, and 2,755 special vehicles. The products are mainly sold to Iran, Brazil, Belarus, Mongolia, South Korea and other countries. Among them, Yuansheng Optoelectronics’s total import and export volume exceeded 700 million US dollars last year, and the total import and export volume ranked first in Ordos.

  Emerging industries are on the rise, and traditional industries are also constantly being reborn.

  After more than a decade of technological research, Ordos Group has recently overcome the problems of uneven dyeing, rough finished products, and fading in washing when applying the "sky dyeing" process to cashmere products, becoming the only company in the industry to achieve batch application of the "sky dyeing" process on cashmere products.

  "Sky dye" has a history of thousands of years in our country. With the rise of the chemical industry, it has faded out of the mainstream for 150 years. "At present, natural material cashmere products have been industrialized in our brand ‘1980 ‘, and the chromatographic range of natural dye cashmere products will be further expanded in the future," said Jin Yongle, manager of the new product research department of the technology center of Ordos Resources joint stock company.

  In 2022, the R & D investment of Ordos Group exceeded 100 million yuan, accounting for 4% of sales revenue. In addition, the "China 500 Most Valuable Brands" was released in 2022, and the Ordos brand ranked first in the textile and garment industry for 16 consecutive years, ranking 51st with a brand value of 150.675 billion yuan.

  The cashmere industry is Dongsheng’s characteristic industry. The cashmere production accounts for 14% of the country and 10% of the world. The famous Ordos brand "Warm the World" is in Dongsheng. In 2022, Ordos was awarded the title of "China’s Velvet Capital". To some extent, the core of Velvet is Dongsheng.

  From July 21 to 23, the "6th China (Ordos) International Cashmere and Wool Exhibition" will be held in Dongsheng. According to the organizers, this exhibition will further expand international cooperation and comprehensively demonstrate the strength of Ordos to build a world-class cashmere industry.

  "We have industry leaders like BOE, Chery, JA Technology and CRRC, as well as companies with great development potential and good market prospects like Longtong Carbon Fiber, Shanhe Juding Intelligent Manufacturing, Yingfeng Automobile, Jiuke Environmental Protection, ZTE Special Auto, Ruilong Automotive Power, etc. At the same time, we also attach great importance to project reserves. Focusing on leading industries, we have currently reserved more than 100 projects, laying a solid foundation for the next development." Han Tao said.

  Data show that in 2022, Dongsheng signed 107 projects, the total investment of the agreement was 179.50 billion yuan, 258 key projects were implemented, and the investment was 11.70 billion yuan. The five industrial chains of automobile and parts manufacturing, energy equipment manufacturing, electronic product manufacturing, energy conservation and environmental protection and new materials were basically formed, and the annual output value exceeded 20 billion yuan.

  In 2023, Dongsheng District will attract investment as a "first-in-command" project, continue to fight for projects and investment, and focus on precision. Recently, the "Dongsheng District Investment Promotion Three-Year (2023-2025) Action Plan" was issued, which clarified the development direction of the key industrial chain, key investment areas, and what industries to recruit? Where to recruit? With the action plan, investment promotion personnel can follow the map, quickly determine the target enterprises, and achieve accurate investment, and also allow enterprises to settle in Dongsheng District. The prospects are clear at a glance.

  According to the latest statistics, from January to April, there were 221 statistical fixed asset investment projects in Dongsheng District, and the investment amount increased by 47.9% year-on-year. Among them, the investment in the secondary industry increased by 23.2% year-on-year, accounting for 39% of the total investment amount; the investment in the tertiary industry increased by 70.9% year-on-year, accounting for 61% of the total investment amount.

  In particular, industrial investment has a significant role in driving, with investment in manufacturing growing at a high speed. From January to April, industrial investment increased by 17.5% year-on-year, accounting for 40.3% of fixed asset investment. Among them, investment in manufacturing increased by 134.6% year-on-year, accounting for 27% of fixed asset investment and 67% of industrial investment. Investment in large projects over 100 million yuan increased by 7.6% year-on-year, and private fixed asset investment increased by 20.2% year-on-year, accounting for 59% of fixed asset investment.

  Double-digit or even triple-digit increases in these indicators are enough to make first-line and coastal regions envious. At a time when confidence is comparable to gold, Dongsheng can be called fertile soil worth trusting.

  City of "people"

  As the Italian writer Calvino wrote in "Invisible Cities," "What you like about a city is not its seven or seventy wonders, but its answers to your questions."

  Let the residents have their place and everyone have their own place, which is the ultimate pursuit of Dongsheng.

  Recently, the 24 "warm city e-stations" that have just been put into use have gradually opened up a situation among the groups of takeaway brothers, couriers, and cleaners.

  In the room of more than 100 square meters, water dispensers, mobile phone charging equipment, first aid kits, microwave ovens and other supplies are readily available, and many people wearing work clothes come and go.

  "We work for a long time every day, and sometimes we are really anxious when our mobile phones are out of power. Now we have a’warm city e-station ‘, so you can come and charge and rest at any time. There is a microwave oven here, and you can eat a hot meal when you are in a hurry," said Hu Yanhui, a courier.

  This year, on the basis of the 24 completed, 46 "warm city e-stations" will be put into use one after another.

  Guo Liu is a well-known craftsman who has been supporting his family by setting up small stalls for more than 20 years. Recently, the chengguan has planned a new place for him and other vendors to set up stalls, not too far from their original location, but also to rectify the street.

  This year, Dongsheng plans to set up more than 800 stalls in 12 convenience small and micro markets, providing free business venues for flexible workers. Citizens only need to register through the WeChat Mini Program "Smart Convenience Stall" to apply for booths.

  Historically, China has gone through the earliest engineering city building, and then the industrial city building, and now it has ushered in a new stage – focusing on the activities of people in the city.

  This year, Dongsheng District plans to implement 49 old community renovation projects, about 499,000 square meters, benefiting 4745 households, the current project has been started one after another, all renovation projects are scheduled to be completed in November.

  In order to speed up the resolution of outstanding contradictions reported by the masses in residential areas, Dongsheng District has also launched a centralized rectification action for legacy problems in residential areas, targeting areas with outstanding problems such as fire protection, heating, gas supply, waterproofing and insulation, water supply and drainage, damage to residential and surrounding municipal roads, and difficulty in charging new energy. It is planned to complete the centralized rectification of 368 residential areas within two years. In 2023, 188 residential areas with relatively many rectification problems and prominent contradictions are planned, and in 2024, 180 residential areas with relatively few rectification problems are planned.

  Whether it is Zibo, which is on fire during the "May Day" holiday, or Anji, Zhejiang, which is out of the circle with small town cafes, it is ordinary people who live seriously and operate honestly that bring soul and vitality to the city. This atmosphere and value is the "city temperature".

  In Dongsheng, let small stalls bid farewell to guerrilla warfare and live with dignity, which is its unique urban temperature and permeates the government’s detailed management skills.

  Every month, the regional administrator will rate the stall owner’s hygiene, compliance, environmental protection, etc. If it is lower than 60 points, the stall owner will enter the "blacklist", and will not be allowed to apply for a stall in this area for three months. If the monthly test score is full, the stall can be selected first.

  "We organically combine rigid law enforcement with humanized services to continuously increase the temperature of the city and make our city more smoky," said Liu Peng, an instructor at the Tianjiao branch of the Dongsheng District Urban Management Comprehensive Administrative Law Enforcement Bureau.

  In recent years, Ordos City has proposed the concept of building a "warm city". As the main urban area and a quarter of the city’s population, Dongsheng has comprehensively improved urban management, administrative efficiency, convenience services, community transformation, and people’s livelihood benefits around the word "warm". It can be said that it has made great efforts.

  At the same time as becoming a "warm city", Dongsheng also wants to become a city that "comes and doesn’t want to leave".

  Gao Yidong, party secretary of the Ordos High-tech Industrial Development Zone and party secretary of Dongsheng District, said, "We put talents in the shining’C ‘position with the mind of all rivers, the enthusiasm for seeking talents, and the feelings of waiting for positions. Let talents and the city go in both directions and move forward hand in hand."

  On March 24th, the 2023 "Looking for City Partners" investment promotion and "Invitation to Warm City, Introduce Talents to Win" financial empowered talent innovation and entrepreneurship event was held in Dongsheng.

  18 venture capital institutions and Financial Institution Group have provided financial support of 1.345 billion yuan to 37 enterprises, benefiting more than 300 innovative entrepreneurs of all kinds.

  At the same time, it took the lead in launching "talent loan, talent investment, and talent insurance" in the autonomous region, with contracted funds reaching 1.345 billion yuan, injecting financial vitality into high-level talents and their enterprises.

  Since 2020, the three sessions of "Looking for City Partners" have attracted 236 projects and signed 40 projects; 12 talent teams have been introduced, including 63 high-level talents and high-tech talents; the signing intention amount is 4.414 billion yuan, which has become the "engine" of local talent recruitment.

  On March 24, Yin Anli signed a strategic cooperation agreement with the government and officially became Dongsheng’s "city partner". "The biggest significance is that the government can give preferential policies for corporate loans, reduce the cost of setting up enterprises, and stay in the local area for a long time," Yin Lian said.

  The benefits of "partner" are being unleashed.

  Bi Shujie, chairperson of Inner Mongolia Chundian Holding Group, said that in the past three years, three teams of experts from the Chinese Academy of Sciences and universities and more than 40 high-level talents have been introduced, and breakthroughs have been made in sea buckthorn seedling cultivation and product development.

  A city should really attract and retain people, and be better at doing warm things. This requires attention to the shaping of cultural temperament and the optimization and upgrading of the soft environment.

  As of the first quarter of 2023, Dongsheng has issued "talent service cards" to 115 outstanding talents, integrated with the citizen card, and provided refined services in 10 aspects such as medical treatment, children’s schooling, book lending, leisure and fitness; solved the problem of children’s schooling for 60 outstanding talents, and used public rental housing, talent apartments, and talent hotels to solve housing difficulties for more than 200 talents.

  At present, on the basis of the "30 New Talent Deals" in Ordos City, Dongsheng has formed a package of policies and measures such as "15 New Talent Deals", "Shengdu Gathering Talents" project, "Invitation to Warm City · Introduce Talents to Win" special project action, "Find City Partners", etc., to ensure that all kinds of talents "live in apartments, have platforms, create funds, have insurance, have medical consultants, and have education", and completely relieve the worries of talent officers to start a business.

  "Whether it is the party and government building, the street community, the vegetable market, Zhejiang dialect, Fujian dialect, Sichuan dialect, all over the world, there are many southerners who start families here," said Zhao Yueyang, executive deputy director of the organization department of the Dongsheng District Party Committee.

  No matter whether it is a technical expert who has graduated from a college or university, a college student who has just entered the society, or an entrepreneurial young person with a project and dream, they can all find their personal coordinates in Dongsheng’s talent "map".

  Where there is a city, there are people, and where there are people, there are contradictions. The previous national borrowing and real estate bubbles left a lot of "bad debts" for Dongsheng citizens. In this context, social governance highly tests the wisdom of the government.

  Judging from the "Chang’an Cup", National Civilized City, National Sanitary City and other honors that have been in the bag over the years, Dongsheng has "done a good job".

  In recent years, Dongsheng District has established a multi-resolution mechanism for contradictions and disputes, exploring the "three-adjustment and three-reduction" work method of "street community negotiation and adjustment, social organization warm adjustment, judicial department pre-litigation adjustment, reducing the burden of ordinary people’s lawsuits, reducing the fatigue of judges, and reducing the waste of social resources". In 2022, a one-stop multi-resolution center for contradictions and disputes was built, achieving a one-stop resolution of disputes with "one entry, one window acceptance, full response, and immediate action". In 2022, the center accepted a total of 5,592 contradictions and disputes and resolved 3,702 cases. Conflicts and disputes were basically resolved in the district.

  Meeting the needs of the people is the "root" of social governance in the city. "Our people’s livelihood work is more about starting from a small place, not only solving problems on the point, but also advancing systematically," Han Tao said.

  Facing entrepreneurs and ordinary people, Dongsheng allows "power to be released to the grassroots, people to the grassroots, and money to be invested in the grassroots", forming a city-wide social governance pattern of joint debugging of contradictions and disputes, joint prevention of social security, joint handling of emergencies, joint governance of key issues, joint management of special groups, joint management of service management, joint creation of grass-roots peace, and joint solution of people’s livelihood problems. To solve their real needs such as life outlet, living space, transportation, treatment and elderly care, urban temperature has both the components of humanistic petty bourgeoisie and the bottom line of people’s livelihood security.

  In addition to doing human work, Dongsheng also takes animal affairs seriously.

  To some extent, how one treats animals can better reveal the quality of a person. The same is true for a city.

  In recent years, Ordos Wildlife Park has received 305 requests for animal rescue, and has gone to Ordos, Yinchuan, Hohhot, Baotou, Bayannaoer and other surrounding areas to rescue more than 1,000 animals (138 species).

  Since the opening of the Ordos Aquarium in 2018, a total of 12 species of aquatic wild animals and more than 30 tails (only) have been rescued. Most of the rescue areas are in various flag areas of Ordos City, covering surrounding cities including Hohhot City, Wuhai City, Alxa League and other places.

  With the expansion of "business", on February 22, the only aquatic wildlife rescue agency in the autonomous region, the Inner Mongolia Autonomous Region Aquatic Wildlife Rescue Station, was listed in Dongsheng.

  Dongsheng always has a warm heart towards people, himself and all things in nature.

  Summer new in the cuckoo.

  Reality has proved that the "decentralized" logic of the city has been subverted. People are more eager to return to the essence of spiritual resonance and the return of unadorned value. Dongsheng, which wins with sincerity, is perfectly in line with such changes in demand.

  Not only to provide order, stability and security, but also to show more diversity, humanization, innovation, tolerance and other multi-value, small town Dongsheng, is interpreting what is the Chinese path to modernization and Chinese confidence.

  (Transferred from Xinhua News Agency client side)