Maybach brand history
Maybach is a legendary German ultra-luxury car brand, originally founded in 1921 by Wilhelm Maybach and his son Karl Maybach. Maybach was once one of the most famous car manufacturers in Europe, earning a global reputation for its excellent craftsmanship and unique design. However, due to poor market performance, the Maybach series sedan was discontinued in 2013.
The relationship between Maybach and Mercedes-Benz
In 2014, Mercedes-Benz revived the Maybach brand and re-launched it as a premium sub-brand. The new Maybach models are based on development, thus lowering the barrier to entry for Maybach and giving more consumers the opportunity to experience the ultra-luxury brand.
Maybach Model Features
The Maybach model is characterized by its long wheelbase, luxurious interior and powerful powertrain. For example, the body size is very spacious, with a wheelbase of more than 3300 mm, providing an extremely comfortable ride space. For the interior, the Maybach uses top-quality materials such as leather and fine woodwork, as well as advanced technological features such as digital instrument cluster and multimedia entertainment system.
Power and performance
Maybach offers a variety of power options, including 3.0-liter twin-turbo, 4.0-liter twin-turbo and 6.0-liter twin-turbo engines. These engines are paired with a 9- or 7-speed automated gearbox, providing a strong power output and a smooth driving experience. High-performance versions of Maybach models, such as the Maybach Zeppelin, are equipped with a 6.0-liter V12 twin-turbo engine improved by Mercedes-AMG, with an output of up to 471 kW/640 horsepower and a torque of 1,000 Nm, demonstrating the extraordinary performance of the ultra-luxury car.
Market positioning and target consumer groups
Maybach is positioned in the ultra-luxury car market and is primarily aimed at high-end consumers seeking the ultimate in luxury, performance and personalized service. Maybach models are typically equipped with the most advanced configuration and customization services to meet the needs of the most discerning customers.
Latest market trends
According to the latest information, Maybach S-Class 2021 models, such as the S480 4MATIC, continue to maintain the brand’s luxury and performance standards, offering spacious interiors and advanced technical configurations. The exterior design of these models is full of luxury and refinement, and the interior decoration is luxurious and fully equipped to provide a comfortable ride experience and excellent performance.
