Watch the front desk for the big drama — — The release of the 2022 TV drama list by the Central Radio and Television General Station was held in Beijing on December 29th. Shen Haixiong, Vice Minister of Publicity Department of the Communist Party of China, Director and Editor-in-Chief of the Central Radio and Television General Station, attended the ceremony, and made a final announcement for the opening of the Spring Festival drama "On Earth" and "Beyond" of the General Station.
The 2022 TV drama list of the main station is released in four sections. In the section of "New Year Drama Quality Presentation", Liang Xiaosheng, the author of Mao Dun’s novel "In the World", shared the creative process, and the creative teams such as directors and screenwriters introduced the highlights of the plot. The drama shows the struggle, growth and warmth of a generation in the great historical process, and will be launched heavily during the Spring Festival. Another sports TV series "Beyond" with the background of the 2022 Beijing Winter Olympics will be broadcast after New Year’s Day as an opening drama.
Xue Jijun, a member of the editorial meeting of the Central Radio and Television General Station, introduced the characteristics of the New Year drama created and broadcast by the General Station. First, we should persist in innovation, create a dual-brand differentiation pattern of "watching the drama and knowing the world" and "enjoying the good time" of CCTV Eight Yellow, vigorously promote the mechanism innovation, and make CCTV platform the gathering place and preferred platform for China’s fine dramas. Second, pay attention to coordination, adhere to original self-control and market procurement. The third is to carry out the mission of national television, carry forward the main theme, spread positive energy, and firmly safeguard the green and pollution-free ratings of TV dramas. The fourth is to increase open cooperation with top creative forces, head production companies, major video platforms and first-line satellite TV. The fifth is to promote sharing, and make use of the open and inclusive platform of the reception desk to cooperate with all parties, share resources and create quality products together.
This is the second TV drama list release activity of the reception desk, with more than 40 representatives from brand enterprises and advertising companies from all walks of life attending.
Peng Jianming, member of the editorial meeting of the Central Radio and Television General Station and general manager of the general manager’s office, said, "A good brand is the brand of the times." In 2022, the reception desk will open a new era of drama marketing, relying on comprehensive channels, TV drama channels, CCTV videos, CCTV audio and video, CCTV network and other dramas of the era that integrate media matrix, build a brand-new marketing product system that highlights the rights and interests of sponsoring enterprises, and launch online packaging, creative implantation and other advertising forms that are more closely integrated with the plot, so as to enhance the marketing communication effect and help cooperative brands go deep into the streets and into thousands of households.
In the release section of "Original Power and Feelings of Home and Country", there is a TV series "Beautiful Mountains and Rivers" which shows the great epic course of getting rid of poverty in a panoramic way; The Story of Xingfu, a realistic TV series with the background of building a well-off society in an all-round way and the inspirational growth of rural women as the main line; The TV series "Love is Full of Nine Bends" depicting the struggle of 40-year-old Beijing youth in reform and opening up; Da Han Fu, which shows the historical situation from the early Western Han Dynasty to the revival of Guangwu; Panoramic display of Wang Yangming’s biography of Yangming, which integrates virtue, meritorious service, statement and standing; The TV series "Tianwang" about Beidou people’s independent development of global satellite navigation system; People’s Backbone, which focuses on the Communist Party of China (CPC)’s road to self-revolution since the 18th CPC National Congress; Hard-core Times, with the birth process of China’s third-generation nuclear power technology "Hualong No.1" as the theme; The TV series "City in the City" depicting the colorful picture of financial reform in the new era; According to the novel of the same name in Alai Maodun Literature Award, the chronological drama "Dust Settled" and the "Female Interpol Captain" which shows the female Interpol captain leading the team to solve difficult and complicated cases, and so on. The creation of TV dramas at the reception desk continued to exert its strength, and the number of fine dramas reached a new high.
The "Poems of Life Colorful" section focuses on the recent key repertoire of the main station: the urban emotional drama "Heart Residence" adapted from Teng Xiaolan’s novel of the same name; A realistic drama "Mother’s War" which reflects the family life in contemporary China and explores the educational concept; The TV series Dear Child, which discusses the relationship between family affection and personal growth. The Happy Duet, which seeks the way for husband and wife to get along with each other in the exploration, The Life after Tomorrow, which believes that "the future will be better" in the face of love, and Lush, which tells the story of three brothers and sisters in Guangzhou who passed on different skills during the Anti-Japanese War, are also high-quality works in this section.
The series of plays recommended by the "Song of Ideal, Youth Should Burn" section fully embodies the high-quality development achievements of the TV series of the General Station, which adhere to the quality and youth. In 2022, the reception desk will launch the costume spy war drama "The Wind Rises in Longxi" adapted from Ma Boyong’s novel of the same name, showing the realistic drama "Police Honor" of grassroots police in fighting crime and protecting peace, telling the TV series "Basic Law of Genius" that loves mathematics and devotes itself to research, telling the TV series "Public Prosecution Elite" that prosecutors uphold justice and fight crime, showing the spy war drama "The Infiltrator" that shows all kinds of hardships in latent work, and showing the contemporary military drama "Yunbao Commandos eliminate drug dealers"
It is reported that many TV dramas such as Crossing the Yalu River, Armageddon, and The Awakeing Age’s Loading Taiwan, which appeared in the release activities of the general station last year, have been broadcast one after another, all of which have achieved a double harvest in terms of ratings and reputation, and continue to arouse heated discussions in society.
In 2021, the cumulative viewing share of CCTV TV channels reached 3.85%, ranking first in the country for five consecutive years. The cumulative audience of TV dramas broadcast in prime time at the main station reached 920 million. Among the top 20 TV dramas in China, CCTV comprehensive channel and TV drama channel have 14 seats.
Lu Hongshi, deputy director of the Publicity Department of the Communist Party of China Municipal Bureau of Literature and Art, first-class inspector, Jiang Wenbo and Huang Chuanfang, members of the editorial board of the Central Radio and Television General Station, Dong Weimin, chief accountant, heads of relevant departments of the General Station, and celebrities from the domestic film and television industry and commerce attended the release event. (Photo: Zhu Yan Fu Bo)