According to the data of China Automobile Industry Association, in 2023, the production and sales of new energy vehicles in China were 9.587 million and 9.495 million respectively, up by 35.8% and 37.9% year-on-year, and the market share reached 31.6%. Compared with the same period, the global sales volume of new energy vehicles was 14.653 million, and the sales volume of new energy vehicles in China accounted for nearly 65%, which is why China’s production and sales volume of new energy vehicles remained the first in the world for nine consecutive years. The data shows that after years of development and precipitation, China has basically built a new energy automobile industry chain that takes into account both independent research and development strength and market core competitiveness.
Based on this, more and more domestic new energy automobile brands and products are accelerating to go abroad and actively explore more possibilities in overseas markets. On March 26th, the 45th Bangkok International Auto Show will officially kick off, with many new energy automobile brands from China participating, including hybrid electric vehicles, pure electric vehicles and fuel cell vehicles. Among hundreds of dazzling models, the reporter noticed that the domestic micro-electric vehicle industry leader — — Hongri Automobile Group also brought its products of Hongri, Weiao and Hongxida to the auto show.
It is understood that this is the second time that Hongri Automobile Group has participated in the Bangkok Auto Show. Five real cars including Hongri X9, S1MAX, BOMA EV, Hongxida ID2 and JM07 all landed in Bangkok, and the number of exhibitors reached a new high.
Liu Shubin, director of the international trade department of Hongri Automobile Group, told the reporter that several products under the group have attracted the attention, consultation, negotiation and ordering of foreign multinational customers. "Hongdou is a low-speed car with two doors and two seats, and its compact design mainly caters to the needs of female consumer groups. Many customers from Europe have expressed their hope to transform Hongdou into a model that meets the L6E standard. To this end, the Group is constantly striving to adjust its products to meet this demand. As a high-speed passenger car, Weiao is deeply favored by Southeast Asian consumers with its spacious space and affordable price, and has become an explosive product in Southeast Asian market. Hongxida series products, which focus on three-wheeled vehicles, are widely praised for their diverse styles, outstanding quality and strong practicality. "
Regarding the active participation in overseas auto shows, Liu Shubin believes that "overseas auto shows are an important communication platform for the global auto industry. As a company with a highly international vision, Hongri Automobile Group’s participation in overseas auto shows is an important part of the global strategic layout. At the auto show, we can show our unique brand concept and innovative product design, thus attracting the attention of consumers around the world; At the same time, through in-depth interaction with overseas markets, we will better understand the needs and preferences of international consumers and provide strong support for future product development and marketing. Finally, the brand influence and the double expansion of sales channels will be realized. "
"At present, the scale of Hongri Automobile Group in overseas markets is in a stage of continuous expansion." According to reports, after in-depth market research and strategic layout, the Group has achieved remarkable results in Southeast Asia. We have established stable cooperative relations with customers in more than 20 countries, such as Pakistan, Thailand and the Philippines, and further consolidated our market position by signing agency agreements.
Improving the competitiveness of products is the only way for Hongri Automobile Group to achieve stability and prosperity. In order to achieve this goal, the Group has continuously increased investment in R&D, optimized the performance and endurance of new energy vehicles, focused on establishing a perfect after-sales service system, and provided timely and professional technical support and maintenance services for overseas users. In the face of the variability and complexity of overseas markets, Liu Shubin pointed out that the Group also made efforts from three other aspects:
First of all, continue to deepen the layout of existing markets, strengthen cooperation with countries and regions such as Southeast Asia and Europe, and enhance the market share and brand influence of hot-selling products.
Secondly, actively respond to the green development trend of the global automobile industry, increase R&D investment in the field of new energy vehicles, and introduce more new energy vehicle products that meet international environmental protection standards to meet the demand of environmental protection and energy-saving vehicles in overseas markets.
Finally, we will further strengthen strategic cooperation with overseas partners, jointly explore and develop emerging markets, expand overseas sales channels and service networks, and provide consumers around the world with a more convenient and efficient car purchase and car use experience.
At present, Hongri Automobile Group has three production bases in Rizhao, Shandong, Binzhou, and Jinzhai, Anhui, and has built two R&D centers in Qingdao and Shanghai, independently developing 177 patents and mastering three core technologies of micro electric vehicles. At the same time, we have carried out comprehensive cooperation with Zeba Co., Ltd. in the research and development of micro electric vehicles, and worked with international first-class modeling teams such as Central Academy of Fine Arts, North America and Europe to build high-quality models that meet consumption expectations.
In the past two years, based on the continuous improvement of R&D capability, production capacity and market competitiveness, Hongri Automobile Group has actively and stably delivered high-quality new energy automobile products and services to all parts of the world. With the increasing brand influence and the accumulation of word of mouth, the Group’s process of going abroad is about to enter a new stage of rapid development, making friends with China Zhizao abroad into reality, and gradually realizing the transformation from flow to retention.