"The Wind Rises in Longxi": There is a spy war, and you can see the character’s character.

Taking the little people’s ideal persistence as the eye of the play, and using the type of ancient costume and spy war as the loom, the wind of "Wind Up in Longxi" blew up.

Author: and song

Chen Gong, a spy on three sides, gave his life for the overall situation; Li Yan, who lost power, re-examined the development of Shu; Xun Xu, who knows all the truth, will go to Soochow to set up a new spy network. ……

 

On May 7th, the spy war of the Three Kingdoms in "The Wind Rises in Longxi" came to an end, and the finale explained the fate of all the characters. Also, through the dialogue between Xun Xu and Chen Gong, the "trap" that runs through the whole play was resumed, and Chen Gong was lonely and brave, which made the emotional concentration of the play reach a climax.

Since its launch, the plot and emotional impact of "The Wind Rises in Longxi" have been the key to attract audiences. The drama uses ancient costume and spy war as a kind of nesting machine, taking the fall of the street pavilion as a guide, and dissects the intelligence war between Shu Han and Cao Wei from two little people, Chen Gong and Xun Xu. After life and death, love and hate, they still abide by loyalty, just as director Lu Yang explained to them, "In the face of difficulties, little people can make heroic choices."

 

High-density narration, showing the tension of spy war in ancient costume

Compared with most types of dramas, spy war dramas require more details, drama concentration and story depth. The characters often stir up the times in the dark and reveal the brilliance of human nature in the narrow gap of existence. In order to meet the characteristics of this type of drama, such as spectacle, strong plot and profound conception, many classic spy war dramas on the screen, such as Vow Silent, Hidden, Kite and Pretender, choose to expand the spy sea in troubled times.

 

Accustomed to the silent battlefield in modern history, "The Wind Rises in Longxi" sets the story in the Three Kingdoms, focusing on the secret confrontation of small people under the torrent of the times, which can be said to meet the audience’s innovative expectations for spy war dramas to some extent.

 

In a spy war between Shu Han and Cao Wei, the main characters’ multiple identities kept switching, and there was a struggle between the enemy and me. The ups and downs of characters experience made the story ups and downs and the narrative was extremely compact.

 

The design of long lines and short lines in the play has played a new role in "storytelling". Finding out that Candle dragon, a Cao Wei spy lurking in Shu Han, is a long term, while breaking the bureau after the exposure of Bai Di, obstructing the Qing Ping plan of Cao Wei’s intelligence department and cleaning the secret network of Cao Wei’s intelligence department are short term.

 

The wiring and winding of short stories are not procrastinating, and each line is relatively independent and clear. As a whole, it is complex and wonderful without losing logic. On social media, some netizens described the drama-chasing experience as "the pleasure of rising and falling, and sweeping with the stand".

 

The high-density narrative of "The Wind Rises in Longxi" challenges the double-speed playing habits of current netizens, and makes the audience slow down actively with wonderful foreshadowing. In this reversal spy war, the title of each episode, the dialogue between characters and even some small shots are "hidden mystery". Some viewers have found that some bridges that are difficult to clarify at first can find the answer after two or even three brushes. For example, Chen Gong replaced Cao Wei’s identity as an intelligence agent, but he was able to quickly match the secret code with the roadside driver, laying the groundwork for his reversal as a second-generation "Candle dragon"; After the news of the death of a generation of "Candle dragon" arrived, the camera turned to Feng Ying, the head of the intelligence service. It is self-evident who moved the hand …

Color, light and shadow, props, etc. also assist the story. The turquoise tone of Nanzheng in Shu Han and the grayish yellow tone of Tianshui in Cao Wei help the audience distinguish the regional differences; Men’s beard was an aesthetic and fashion in the Three Kingdoms period, and the beard styles and lengths of different male characters in the play coincided with their personality and status. There are not many props in the indoor scene. Production designer Han Zhong explained, "In the era of frequent wars, people are displaced and the scenery is simple, so the traditional aesthetics of’ sparse and impenetrable’ is chosen to run through the whole drama."

A forbearing and enthusiastic person with insight.

Lu Yang mentioned that he was attracted by the story "The Wind Rises in Longxi" not only because of the combination of spy war and the Three Kingdoms, but also because the little people in this era had no choice but to choose in such a fierce struggle environment.

 

In the play, the protagonists have no legendary appearance, no omniscient perspective and can’t open their "golden fingers". They should maintain a highly rational mental state in extremely complicated situations, "shield" real emotional fluctuations, and even the audience should hold their breath. A scene of where will you go, a husband and wife, is moving. While Chen Gong and his wife Zhai Yue were lurking at the same time, Zhai Yue was tortured to extract a confession after being exposed, and his life was soon over. Their last farewell was all about handing over information, and the sobs belonging to the husband and wife could only be hidden in the darkness.

 

The small emotion of "suddenly venting" in the details, even if it is subtle, also shows the strength of character. In a cold environment, it reveals warm colors. The protagonists are intelligence workers who must be heartless, but also ordinary people who are flesh and blood and have weaknesses that will be fragile.

 

In the thrilling contest and the plot of life and death, the emotional relationship between characters has also been adjusted to a certain extent. The brotherly relationship between Chen Gong and Xun Xu, the in-laws relationship between Feng Ying and Sun Ling, the uncle relationship between Guo Huai and Guo Gang, and the teacher-student friendship between Chen Gong and Li Yan are the emotional ties that connect long and short stories, and they also decode spy war and "intelligence workplace" from the perspective of social relations.

 

People can’t help themselves in troubled times, but it doesn’t mean that little people will be weakened in their ideals and beliefs. Chen Gong, the "chess eye" of the two countries, was never willing to be only a tool man. At the end of the story, he became a "chess player", seeking the optimal solution for everyone while completing his tasks, even if it was at the expense of his own life.

 

Sticking to the morality in one’s heart in one’s own way is an adventure, and it is also an amplification of ordinary people’s "fearless" and "promising". This is also the subtle empathy between the audience and the role.

 

Not only Chen Gong, but Xun Xu, who made a thorough investigation of the "Candle dragon" case, also reflected the stubborn but passionate side of most people.

 

Time goes back to Xun Xu’s involvement in the whole spy war. In the dark interrogation room, he was hanged upside down and drowned. He remembered the ordinary meal he had with his brother Chen Gong and his cousin Zhai Yue. At the dinner table, he (she) who had carried out intelligence work raised their glasses and agreed, "In order to stop fighting" and "For people like you and me to live a good life".

 

Taking this as an appointment, they rushed into the world where candlelight was swaying, but they could learn from sincerity.

 

If the narrative innovation of ancient costume and spy war type nesting makes The Wind Rises in Longxi attract the audience’s attention, then showing the emotional expression of little people who persist in their ideals and maintain their morality in troubled times will retain the audience’s heart to the greatest extent.

&&The General Administration of the People’s Republic of China dispatches and promotes the broadcast arrangement of TV series in 2022 and the topic selection planning in the next few years.

Pay attention to

& & Gather internal forces and make external contributions, and promote the development of radio and television audio-visual industry base.

What industry

& & Looking back at "Ten Years in China", I feel the real world in the image.

Three images

&&Pay tribute to the workers, and these broadcasters and collectives are commended.

Miyixian

"People’s democracy in the whole process" and "dynamic clearing" … The first press conference of the National People’s Congress of the two sessions responded to these hot questions

At 12 o’clock today (March 4), the Fifth Session of the 13th National People’s Congress held a press conference in the Press Room of the Great Hall of the People. Zhang Yesui, a spokesman for the conference, introduced the agenda of the conference and answered questions from Chinese and foreign journalists on issues related to the work of the NPC.

Zhang Yesui responded to hot issues such as "dynamic clearing", "people’s democracy in the whole process" and "Sino-US relations".

Announce the agenda of the Fifth Session of the 13th National People’s Congress.

Zhang Yesui introduced that there were 2,951 deputies to the 13th National People’s Congress. At present, 2,801 people have reported to the Congress, and all preparations for the Congress have been made. The six-and-a-half-day conference opened on the morning of March 5th and closed on the morning of 11th, with 10 items on the agenda.

Talking about legislative work: paying more attention to improving quality and social effect

Zhang Yesui introduced that in the past year, the NPC and its Standing Committee strengthened legislation in key areas, emerging areas and foreign-related areas, and paid more attention to improving the quality and social effects of legislation while speeding up legislation.

On epidemic prevention and control: "dynamic zero clearing" is not the pursuit of "zero infection"

Zhang Yesui introduced that "dynamic zero clearing" is a prevention and control policy put forward on the basis of adhering to the general strategy of "external defense input and internal defense rebound" and earnestly summing up the experiences and lessons of various places. It mainly includes three aspects:

1. Take the initiative to find the source of infection in time.

2、Take public health or social intervention measures quickly, track and manage secret contact personnel, and cut off the transmission route.

3. Effectively treat patients.

Zhang Yesui also said that "dynamic zero clearing" is not to pursue zero infection, but to control the epidemic as soon as possible. Facts have proved that this practice is in line with the actual situation in China, and the approach is correct and the effect is good. No matter from the figures of diagnosis and death, or from the data of economic development, China is one of the most successful countries in epidemic prevention work in the world.

Talking about democracy: democratic and undemocratic practice is the most convincing, and the people have the most say.

Zhang Yesui introduced that there are two key words in the whole process of people’s democracy, one is people’s democracy and the other is the whole process. In the whole process of developing people’s democracy in China, there are not only complete institutional procedures, but also complete participation in practice.

In addition, Zhang Yesui also said that democracy is not an ornament, not for decoration, but for solving problems that people need to solve. A country is democratic and undemocratic, practice is the most convincing, and the people of this country have the most say. Democracy is not the best, only better. China is willing to exchange and learn from other countries on the basis of mutual respect, and constantly enrich and improve the achievements of human political civilization.

On the election of deputies to the National People’s Congress: fully embodying the wishes of the overwhelming majority of the people

Zhang Yesui introduced that the people’s congress system is the fundamental political system of China. The principle of combining direct elections with indirect elections has the widest universality and representativeness, and fully reflects the wishes of the overwhelming majority of the people. There are five deputies to the National People’s Congress in China, all of whom are democratically elected for a term of five years.

Talking about Sino-US relations: Taking China as a strategic competitor will only undermine mutual trust and cooperation between China and the United States.

Zhang Yesui said that mutual respect, peaceful coexistence and win-win cooperation should be the correct way for China and the United States to get along in the new era. The key to peaceful coexistence is mutual respect. Win-win cooperation is in the fundamental interests of the two countries and peoples and is also the expectation of the international community. How the United States can improve its own competitiveness is its own business. Taking China’s development as an excuse and taking China as a strategic competitor will only undermine mutual trust and cooperation between China and the United States, and will certainly harm its own interests. Draw a line with ideology, draw a "small circle" and engage in group confrontation, all of which are contrary to the development trend of the times and simply won’t work.

On neutral relations: there is no so-called economic coercion in China.

Zhang Yesui said that the Lithuanian government has seriously violated the one-China principle and the political commitment made by China when it established diplomatic relations in a neutral way. It is completely justified and inevitable that the China government will respond resolutely to this. At present, the responsibility for the problems in the relations between the two countries lies entirely with the cube. In international trade, China never discriminates against any country or enterprise, and there is no so-called "economic coercion". China hopes that the EU will take an objective and fair stance and will not escalate the issue of neutrality to the level of China-EU relations.

Talking about vaccines: China is the country that provides the most vaccines to foreign countries.

Zhang Yesui said that up to now, China has provided more than 2.1 billion doses of vaccines to more than 120 countries and international organizations, accounting for one-third of the total vaccine use in the world outside China, and it is the country that provides the most vaccines to foreign countries.

China will continue to insist on developing countries as its main partners in vaccine cooperation. Some enterprises in China have cooperated with many developing countries to produce and can vaccines, and signed joint vaccine production agreements with many developing countries, initially forming an annual production capacity of more than 1 billion doses.

On "Foreign Sanctions Law": a defensive measure to deal with containment and suppression.

Zhang Yesui said that China’s Anti-Foreign Sanctions Law is a special law with strong directionality and pertinence, and the word "anti" stands out. China’s anti-foreign sanctions law is a defensive measure to contain and suppress, which is essentially different from the "unilateral sanctions" of some countries.

Producer: Lu Yi

Producer Zhang Yuan

General Desk reporter Wang Nan Fan Jing

Experts analyze "Above the Cliff": Can Zhang Yimou’s first spy war film be played?


Special feature of 1905 film network There is still one week left, which is the happy May Day holiday. Do you know where you want to go? Anyway, Xiaobian has already made an appointment with a friend and intends to take advantage of May Day to make a few scripts to kill the fun.


As a veteran player, Xiao Bian has long been trained to choose a good script. However, this year’s May 1 movie, Xiaobian looks at it, isn’t this a hardcore+reversal+emotional top script kill! If you are a script killer like Xiao Bian, then you can’t miss this movie, and listen to Xiao Bian explain it to you.



If you want to choose a good script, the first step, of course, is to look at the plot first. As a spy film, "Above the Cliff" has very high requirements for plot and narrative, and among them, reversing the plot is of course the most exciting place, which will make people get goose bumps at once. As a spy film, Above the Cliff is a layered game. The villain’s IQ is online all the time, and one who doesn’t pay attention is that life is worse than death. One second you thought the enemy was on the first floor, but he was on the third floor, but the protagonist might be in the atmosphere!



Teacher Yu Chen, who is a guest of "Today’s Film Review" today, also said: "The effect of this film is that it is reversed one after another. This density is very high and the plot is very strong. On this basis, there are also relatively strong emotions. " No one knows what will happen in the next moment before the end.


Teacher Yu Chen also put forward effective inversion and ineffective inversion, and ineffective inversion. "I call it a pancake-like inversion. When I turn it over for a while, this person is good, he is bad for a while, good for a while, and bad for a while. This is invalid." Therefore, the basic law should also be emphasized in the reversal. If the reversal is good, it will be unexpected; If the inversion is not good, it would be an insult to IQ.



The second criterion is, of course, whether the script is well written. In the film "Above the Cliff", that is of course the aesthetic design of the old man. The scene of the movie "Above the Cliff" is set in Harbin, a snowy city in the northeast. The whole process is covered with goose feathers and snow. "Such a big snow is not only in China movies, but also in such a thick amount of snow. It is very rare to go and shoot a movie." All of a sudden, a bleak and clever atmosphere was created.



In addition to the beautiful scenery, the action scenes are also wonderful. Take car chasing as an example. When it comes to the drama of car chasing, it is not like Hollywood, where the whole street is always presented to you, but it is appropriate to show its excitement and tension with the whole environment. "It’s not showing its quickness and flying, but it’s very consistent with this environment, this era, this snowy day and this temperament and atmosphere, so you can still feel the beauty of the action itself."



And finally, it is the emotional part. Recently, Xiao Bian is very fond of emotional books. Every time he goes to play, he is in tears. In addition to the exciting spy war, there are also two couples, the old revolutionary cp, and some young couples.



No matter which pair they are, they all have touching feelings unique in the revolutionary era. Two lovers who love each other deeply should put tasks and orders first in the era of war. Let’s show you the scene of Zhang Yi’s character being tortured and electrocuted, which is really worrying.



The rest of the small series will not be spoiled for everyone, and the ending of the two couples will be left to everyone to go to the cinema to find the answer.


So after listening to Xiaobian’s introduction, I don’t know if you want to go to the cinema to experience such a movie that is comparable to the top script killing experience. If Xiaobian doesn’t satisfy everyone, click on the video below to listen to more wonderful interpretations of Above the Cliff by Yu Chen!


Today’s film reviewDirector’s observation:Above the Cliff is a new attempt by the director for suspense. As the guest said, this is a return to nature directed by Zhang Yimou. He emphasized narrative, but did not abandon other things. It is already a high-level display that he controls the aesthetics in his bones and the control of actors at the basic level. For subsequent spy war movies, Above the Cliff deserves this position and can bring new feelings to the audience. (Tommy, director of Today’s Film Review.)


Interview with Mary | Don’t let me go on hot search.

It’s a different experience for Mary to play a female star as an actress in the comedy The Killer is Not Too Cold. She likes to be comfortable and eat some pot-stewed barbecue. She thinks Milan in the movie is too particular and tired. Returning to life itself is far more comfortable and comfortable than being exposed to the public eye.

Some netizens teased that Mary was an "iron heroine" and her partner actors were "flowing heroes". This time, Wei Xiang finally became the leading actor, and Mary became the green leaf. Although Mary thought it was "good to be a green leaf these years", four plays, Li Mao Dressing as a Prince, Northeast Tiger, Transcendence and The Killer is Not Too Cold, were released one after another, which was regarded by anyone as an achievement worthy of admiration by actors, and it was hard not to be concerned.

Mary said frankly that he was afraid of the audience’s disgust and dissatisfaction. Different voices will always affect her work. How to balance it? Mary has not found a perfect solution. When she meets a good work and can impress her role, she still wants to shoot. "While I am still young, I can still clap my hands, but I can’t move when I am 70 years old and 80 years old. The audience can’t see it if they want to see it. Let’s bother for a few more years."

Q

A

ICONSPRO: Milan, which you played in "This Killer is Not Too Cold", is a female star. What is the experience of a female star playing a female star? Will there be a sense of "separation" of identity?

Mary:I am going to play a female star as an actress. Life is completely different from Milan. I like to be comfortable, grounded, eat pot-stewed and barbecue in my life. I believe Milan should not be like this. (Xiaobian: Do you think this difference is interesting? ) I think she is too tired to live, and she is very particular about everything. She should be very particular about food, clothing, housing and transportation.

ICONSPRO: Some viewers think that the temperament of This Killer is not too cold and quiet is somewhat different from previous comedies, with some pathos and sublimation at the end. Do you agree?
Mary: Everyone has a different definition. You say it’s not a simple comedy. Maybe many people say that I think it’s just funny, and some people think that Wei Chenggong, the hero, has mapped many situations in his life. This is what happened on the set of an actor. All walks of life will encounter their own difficulties, and people will always encounter setbacks in their lives. Just like that crab, you make unremitting efforts, and you are not afraid of failure, so start over.

ICONSPRO: Did anything particularly touch you after reading this script?

Mary:The script itself didn’t touch me, but these people touched me, Yan Fei, the Great Devil, because (yes) our director of "goodbye mr. loser" was my Bole, an old friend of Brother Xiang for so many years.

ICONSPRO: "This Killer Is Not Too Cold" tells the story of cheating a walk-on. Did you ever get cheated when you first entered the business?

Mary:I’m lucky that I haven’t really played a walk-on like Wei Chenggong, with no words. After graduation, although I didn’t say many lines in drama, I still had roles and lines. But when it comes to being cheated, I have done an interview and said that I was cheated by a black intermediary. In other performances, I think I am very lucky.

ICONSPRO: What do you think people might get from reading this story besides getting happiness?

Mary:There are not many scenes in Milan, and some pre-history and feelings about this character have not been presented. If you want to say what kind of feeling the whole movie wants to convey to everyone, I think it is happiness, and the rest is another story. Pure is happiness.

ICONSPRO: Some viewers feel that Wei Xiang has finally become the leading actor. As an "iron heroine", do you have different feelings about working with these "flowing leading actors" Teng Ge, Allen and Chang Yuan?
Mary:Just like cooking, each of them is a kind of seasoning. They have Chili, aniseed, vinegar, salt and chicken essence, all of which have their own characteristics. Brother Xiang’s enthusiasm and seriousness particularly touched me, and it hasn’t changed for so many years.

ICONSPRO: This is the first time that I have tried a costume drama (Li Mao as a Prince) and a drama with exotic costumes (Killer). What fresh experiences do you think of these two?
Mary:From this sense of time, you have to turn yourself into an ancient costume, but I hope that in addition to this costume being an ancient person, the performance state and stories are close to our modern life, so that everyone can resonate. This is especially true in Milan. In fact, you said that the life of a star is beyond his understanding, and I can’t understand it. We are all colleagues, and we don’t know how a star lives, because every star’s life state is different, which may also be related to personal habits. Therefore, although the two of them say that their ages are different, their identities are different, and their occupations are different, I hope it is true in performance, and every emotion is the same.

ICONSPRO: Recently, there are four plays "Ba Ping", such as Li Mao Dressing as a Prince, Northeast Tiger, Transcendence and The Killer is Not Too Cold. What’s your feeling?

Mary:Afraid, really afraid, especially afraid that the audience will be disgusted, and others are particularly afraid that the audience will be dissatisfied. (Xiaobian: Do you think that I have appeared too much? ) right. I’m a person who doesn’t like to be seen in public, and I especially like to hide and wrap myself up, that is, don’t let me go on a hot search, and don’t let others see what Mary is like. What I want everyone to see is this role and this work. But as for Mary’s private life or personal part, I hope it will always be sealed and private. I think actors should completely separate work from life. When the exposure of your work is too high, there will be some other voices that will affect my work (Xiaobian: What do you mean by affecting work? ) I will be very anxious, and I will feel what I should do. I think I should shoot less. There are two kinds of voices. One is the audience. I especially hope to see the works. I hope you can shoot more. I said I had a second child two days ago, but many fans are still unhappy. Don’t, you should shoot more pictures of your body. This is a wave of voices. There is another sound that you should stop filming. Have you been kidnapped? Take a break. I’m tired of you, and it’s hard for me. If you don’t listen, sometimes you can really see it. If you see you, you really can’t take it to heart. If you don’t get angry, you should let nature take its course. When you meet a good work that can impress me, I still want to shoot it. While I am still young, I can still beat it. You can’t say that you can’t act in your seventies and eighties. There’s nothing you can do. The audience can’t see it if they want to. Give it a few more years.

ICONSPRO: The roles of these four works are quite different. Did you do any special design for a certain role when shooting?

Mary:I don’t like design. Every character I shoot is different. Although it is the shell of Mary and the image of Mary, I really do some preliminary work with great care and delicacy. Like the coach in Transcendence, which is being broadcast now, I like it very much. She broke a routine state. Is the coach’s severity, she has, but more of a feminine aura, gentle and warm, which I think is shining. When I saw this role, I felt it was shining. I want to thank the director for giving this role life and imagination.

ICONSPRO: The roles of Meiling in Northeast Tiger and Wu Qinghong in Beyond have been well received. Many viewers said that Mary used to be such a good actor in drama. Will he try more types in the future?

Mary:I have seen such comments, but I don’t want different voices to affect me. Like before, I have made some serious dramas, and there will be some voices saying that you still want to play comedies. When you made some comedies, he said, Mary, why do you always play comedies? Give me some serious dramas. At that time, if you find yourself really influenced by these voices, you lose yourself and you lose your direction. Although we serve the audience, we still have to rely on our own feelings professionally. A professional actor can’t be picky, but he should let nature take its course and seize the good role.

ICONSPRO: You just said that you can’t be choosy about a word. Are there any constant standards for taking a show now?

Mary:This is a contradiction, this is a two-way street, saying that you can’t be picky and be very elegant at the same time, and there will be many plays for me. This year, we really think these are not bad. I can’t guarantee the other parts. The part of my role is that our team has polished it carefully. Under our ability and authority, we can do our best, because we have no right to change other people’s plays, and I am not that kind of player. When I come, I will change the whole play, mainly me. Of course, the audience wants to see me, I am very grateful, but we also have empathy. I am willing to be a green leaf based on others. I think it is good to be a green leaf these years. (Xiaobian: Will making green leaves make you feel more comfortable? How to say it, it’s natural that you have no selfishness. I didn’t say how he plays more than me. I don’t have this concept. But now the audience will also want to say that Mary, I bought a ticket for you, and your play is so little. Are you lying to me a little? I’m embarrassed again, because the director has a comprehensive consideration in his mind in the early stage. I think you should do your job well, and I don’t like to fight for anything.

ICONSPRO: The Northeast presented by you and the actors in Mahua FunAge is optimistic, loquacious and funny. The Northeast presented in The Northeast Tiger is depressed and broken, and the Northeast presented in Beyond is simple, warm and powerful. As a northeast person, what do you think of the Northeast?

Mary:I am from the northeast, so my home in the northeast, you said, will be the warmest place and the most loving place. On the road, because I am an actor now, many people know me. Even if they don’t know me, it is most sincere to help each other. I think this enthusiasm and sincerity of the Northeast people is very touching and true.

ICONSPRO: What’s the favorite custom in Northeast China?
Mary:The whole family set off firecrackers to eat jiaozi. I think family reunion is what I miss most.

ICONSPRO: Will you invite relatives and friends to watch your own movies?

Mary:I will. After being an actor, it has become a habit now, that is, I still want to invite my relatives and friends to see a good movie.

— THE

Like it, it’s great! China has made a major breakthrough in the field of electric vehicles.

  Cctv newsThe 2022 Winter Olympic Games will be held in China, and the China government has once again made a promise of "Green Olympics". Around this goal, it is an important link to realize green transportation during the Olympic Games. On August 31st, Beijing Institute of Technology and other research teams released an achievement: the all-weather battery product was successfully developed, that is, the battery of electric vehicles can still work normally under all climatic conditions, including extreme low temperature.

  In the cold environment, electric vehicles will face challenges.

  After investigation, during the Beijing Winter Olympics, vehicles will face a low temperature of -20℃ to -30℃, and the use of new energy vehicles will face the following challenges ↓ ↓

  The charging and discharging characteristics of the power battery become worse!

  Battery capacity and life will also decay!

  These will lead to a significant decline in vehicle driving range and vehicle dynamic performance!

  Sun Fengchun, Director of the National Engineering Laboratory of Electric Vehicles of Beijing Institute of Technology and Chief Expert of the Expert Group of Beijing New Energy Vehicle Association:

  Now the electric vehicle (cruising range) has reached more than 300 kilometers, but it may only run for dozens of kilometers at MINUS 10℃.The farthest distance between the two venues of Beijing Winter Olympics, that is, the Chongli distance from Wukesong in Beijing to Zhangjiakou is 260 kilometers. How to last the electric vehicle at low temperature is a problem that must be solved.

  New technology, let electric vehicles break through the low temperature forbidden zone

  The team led by Professor Sun Fengchun developed the world’s first all-climate battery product by using the rapid thermal conductivity generated by metal heating inside the battery. The key technologies are as follows ↓ ↓

  A layer of nickel-platinum sheet was added to the existing lithium battery.

  Connect the power supply, and the battery can be heated quickly!

  Sun Fengchun:

  At MINUS 30℃, the temperature of our battery rises to above zero in twenty seconds, so it can work very well and has no influence on the life of the battery. This is the core technology. In other words, there is no forbidden area for electric vehicles, which is a milestone principle and technology in this respect.

  Low temperature environment, all the key technologies of new energy vehicles are overcome.

  In addition, key technologies such as vehicle system integration and control in low temperature environment have also made breakthroughs. The cooperative control technology of automatic driving and automatic charging has laid a solid foundation for the application of new energy vehicles during the Winter Olympics.

  Sun Fengchun:

  From the battery cell, battery system to the system integration of the whole vehicle, it should be said that the technology has been completely overcome.Our core key components are required according to the standard of low temperature of MINUS 45℃ to ensure that there will be no problems during the Winter Olympics.

  At the end of this year, all-weather electric vehicles will be launched.

  According to reports, the first batch of all-weather electric vehicles in the world will be released at the end of December this year, and then they will go to Mohe and other alpine regions for experiments at around MINUS 45 C. It is estimated that in 2020, the development of 11 product prototypes of four types of vehicles will be completed, and the demonstration operation will begin.

  Zhang Jihong, Deputy Director of Beijing Municipal Science and Technology Commission:

  We should further integrate some technologies from Beijing, China and even foreign countries to tackle key problems in Industry-University-Research. Whether it is low-temperature battery technology or driverless technology, a complete and comprehensive presentation can be obtained during the 2022 Winter Olympics.

Directly hit the Bangkok Auto Show | Hongri’s many new cars appeared in the brand and went abroad to "make friends"

According to the data of China Automobile Industry Association, in 2023, the production and sales of new energy vehicles in China were 9.587 million and 9.495 million respectively, up by 35.8% and 37.9% year-on-year, and the market share reached 31.6%. Compared with the same period, the global sales volume of new energy vehicles was 14.653 million, and the sales volume of new energy vehicles in China accounted for nearly 65%, which is why China’s production and sales volume of new energy vehicles remained the first in the world for nine consecutive years. The data shows that after years of development and precipitation, China has basically built a new energy automobile industry chain that takes into account both independent research and development strength and market core competitiveness.

Based on this, more and more domestic new energy automobile brands and products are accelerating to go abroad and actively explore more possibilities in overseas markets. On March 26th, the 45th Bangkok International Auto Show will officially kick off, with many new energy automobile brands from China participating, including hybrid electric vehicles, pure electric vehicles and fuel cell vehicles. Among hundreds of dazzling models, the reporter noticed that the domestic micro-electric vehicle industry leader — — Hongri Automobile Group also brought its products of Hongri, Weiao and Hongxida to the auto show.

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It is understood that this is the second time that Hongri Automobile Group has participated in the Bangkok Auto Show. Five real cars including Hongri X9, S1MAX, BOMA EV, Hongxida ID2 and JM07 all landed in Bangkok, and the number of exhibitors reached a new high.

Liu Shubin, director of the international trade department of Hongri Automobile Group, told the reporter that several products under the group have attracted the attention, consultation, negotiation and ordering of foreign multinational customers. "Hongdou is a low-speed car with two doors and two seats, and its compact design mainly caters to the needs of female consumer groups. Many customers from Europe have expressed their hope to transform Hongdou into a model that meets the L6E standard. To this end, the Group is constantly striving to adjust its products to meet this demand. As a high-speed passenger car, Weiao is deeply favored by Southeast Asian consumers with its spacious space and affordable price, and has become an explosive product in Southeast Asian market. Hongxida series products, which focus on three-wheeled vehicles, are widely praised for their diverse styles, outstanding quality and strong practicality. "

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Regarding the active participation in overseas auto shows, Liu Shubin believes that "overseas auto shows are an important communication platform for the global auto industry. As a company with a highly international vision, Hongri Automobile Group’s participation in overseas auto shows is an important part of the global strategic layout. At the auto show, we can show our unique brand concept and innovative product design, thus attracting the attention of consumers around the world; At the same time, through in-depth interaction with overseas markets, we will better understand the needs and preferences of international consumers and provide strong support for future product development and marketing. Finally, the brand influence and the double expansion of sales channels will be realized. "

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"At present, the scale of Hongri Automobile Group in overseas markets is in a stage of continuous expansion." According to reports, after in-depth market research and strategic layout, the Group has achieved remarkable results in Southeast Asia. We have established stable cooperative relations with customers in more than 20 countries, such as Pakistan, Thailand and the Philippines, and further consolidated our market position by signing agency agreements.

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Improving the competitiveness of products is the only way for Hongri Automobile Group to achieve stability and prosperity. In order to achieve this goal, the Group has continuously increased investment in R&D, optimized the performance and endurance of new energy vehicles, focused on establishing a perfect after-sales service system, and provided timely and professional technical support and maintenance services for overseas users. In the face of the variability and complexity of overseas markets, Liu Shubin pointed out that the Group also made efforts from three other aspects:

First of all, continue to deepen the layout of existing markets, strengthen cooperation with countries and regions such as Southeast Asia and Europe, and enhance the market share and brand influence of hot-selling products.

Secondly, actively respond to the green development trend of the global automobile industry, increase R&D investment in the field of new energy vehicles, and introduce more new energy vehicle products that meet international environmental protection standards to meet the demand of environmental protection and energy-saving vehicles in overseas markets.

Finally, we will further strengthen strategic cooperation with overseas partners, jointly explore and develop emerging markets, expand overseas sales channels and service networks, and provide consumers around the world with a more convenient and efficient car purchase and car use experience.

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At present, Hongri Automobile Group has three production bases in Rizhao, Shandong, Binzhou, and Jinzhai, Anhui, and has built two R&D centers in Qingdao and Shanghai, independently developing 177 patents and mastering three core technologies of micro electric vehicles. At the same time, we have carried out comprehensive cooperation with Zeba Co., Ltd. in the research and development of micro electric vehicles, and worked with international first-class modeling teams such as Central Academy of Fine Arts, North America and Europe to build high-quality models that meet consumption expectations.

In the past two years, based on the continuous improvement of R&D capability, production capacity and market competitiveness, Hongri Automobile Group has actively and stably delivered high-quality new energy automobile products and services to all parts of the world. With the increasing brand influence and the accumulation of word of mouth, the Group’s process of going abroad is about to enter a new stage of rapid development, making friends with China Zhizao abroad into reality, and gradually realizing the transformation from flow to retention.

At the press conference of iQiyi’s "China Rap Peak Confrontation", Rapper released each other’s materials, and Real was in the end.

On June 27th, the first Harbin Cup Basketball Competition was broadcast live to the audience. Iqiyi’s "China Rap Summit" was launched in the first 14 hours, and the in-station index broke 9000. All kinds of topics initiated by the alliance triggered extensive discussions on social platforms. As a result, they had a hearty rap match on the stage two days ago, but today they are divided into two teams, Battle, playing basketball, which is really vigorous on the stage and laughing under the stage.

A sudden rainstorm in Qingdao moved the conference from outdoor to indoor, but no one could stop the enthusiasm of Rapper. Shengyu exploded and claimed that Capper operated TizzyT’s voting machine in a black box, Ai Ge turned into a "big leaky spoon" and the stage behind the spoiler was full of new songs. MC HotDog hot dogs indicated that the competition was under great pressure, and Capper asked the chief director for an own goal … Rappers were more than Real, and the hard-core speech ran through the first Harbin Cup Basketball Competition.

There will be melons at the press conference, KeyNG will settle accounts with people who didn’t vote, and GAI GAI will be "boated" at the press conference.

After the first program, the Rapper in the program were ridiculed by netizens as "too noisy". This time, they participated in the press conference and their skills were not small. They shared their basketball experiences and teased each other. The host bluntly said that "the ears are not enough" is another rhythm of "Harbin Spring Festival Evening". Sheng Yu took advantage of the situation and said that he would bring more pure rap to the Spring Festival Evening.

The attitude of the Rapper at the press conference remains the same, and KeyNG KEYNG’s harsh words will make people who didn’t vote for themselves "wait". Sheng Yu made a lot of contributions at the press conference, poking fun at GAI GAI’s "boating" to Qingdao in a circle of friends, openly questioning Capper’s first round of voting why he grabbed TizzyT’s voter and voted for Psy.P Jun-yi Yang, and even scaring Capper into admitting his mistake with the tutor’s tone in "Youth Rap Planning" last year, which made the scene laugh constantly.

The first "Ha Man Cup Can’t Hold" Competition started after Rappers were divided into two alliances: "Not Friendly" and "Friendly". Unexpectedly, a group of Rappers were still full of winners and losers in the face of interesting basketball games and actively participated. In the end, Kung Fu Fu-Pen won the MVP title awarded by Che Che Che for his perseverance.

2. The league competition system inspired Rapper’s fighting spirit, and Sheng Yu and Wan Nida Vinida put the new album on the stage.

Zuo Jin said at the scene, "I hope to break the industry barriers this year and present the most realistic reality show and diversified music. "China Rap Summit" introduced the common concept of alliance in sports events for the first time, and invited two commentators, Wilber Pan and Chi, to explain the event. The collision between team alliances is also the main line of this season’s purpose, hoping to show everyone a sense of confrontation from fist to flesh. "

League is an important concept of the program competition system, and high-intensity confrontation is inevitable. MC HotDog said that this is the first and last time to participate in the competition. However, the Rapper momentum at the scene is still not lost and full of confidence. KeyNG KEYNG said, "I won’t change songs when I meet anyone, and I want everyone to see that I can do something different"; Ai Ge AIR said that "his music has always been excellent".

Of course, the collision between the strong and the strong also inspired the Rapper’ overwhelming desire to win or lose. 1V1 Stage KEY.L Liu Cong’s "Breeze Tune" brainwashed the audience, saying that the band should be brought to the next stage, and Kung Fu Fu-pen vomited that "everyone rolled up with the band"; Sheng Yu and Wan Nida Vinida have revealed that the songs of the new album will be brought to the stage. It seems that the success of the competition system of China Rap Summit has aroused the "higher, stronger and more REAL" attitude of the sponsors of these alliances. Wang Yitai said that persistence is more important than talent. With the help of iQiyi’s continuous support for the development of rap culture, Rapper will definitely reach the peak. GAI GAI even said that he would come as long as iQiyi invited him.

After the first broadcast, the program received a lot of praise, and the fierce competition system, which went into battle one after another in one go, showed the star-studded style of Chinese rap. From June 25th, every Saturday night at 20:00, the top league of Chinese rappers in iQiyi, China Rap Summit, started as scheduled, and rappers are about to collide with a more cracked stage with the attitude of climbing the peak, looking forward to this rap feast together.

Beijing announced that the proportion of drugs with bimonthly effectiveness in medical reform dropped by nearly 7%.

Since the implementation of the comprehensive reform of Beijing medicine separation on April 8, it has attracted much attention from all walks of life. On June 9, the Beijing Municipal Health Planning Commission held a symposium on medical reform. The health sector learned from the symposium that in the past two months, the total drugs in major hospitals in Beijing accounted for 36.6%, a decrease of 6.87 percentage points compared with the same period last year. Gao Xiaojun, spokesman of the Beijing Municipal Health Planning Commission, said that there was no general decline in the income of large hospitals after the start of medical reform in Beijing. "If the medical reform makes the hospital’s income drop, then it means that the reform policy design is a failure." Gao Xiaojun said.

The total number of outpatients in medical institutions in Beijing decreased.

The medical reform made it clear that public medical institutions in Beijing canceled drug addition (excluding Chinese medicine drinks), registration fees and medical treatment fees, and set up medical service fees, with the goal of getting rid of medicine to supplement medicine. From April 8 to June 2, Beijing monitored the progress of medical reform in 373 tertiary and secondary hospitals, some first-class hospitals and community health service institutions. It shows that in the past two months, the total number of outpatient and emergency services in monitoring units has exceeded 20 million, which is 8.46% lower than the same period of last year. The total number of outpatient and emergency services in tertiary hospitals has decreased by 12.58%, that in secondary hospitals has decreased by 4.54%, and that in primary hospitals and community health service institutions has increased by 7.6% compared with the same period of last year.

The data shows that the number of visits to secondary and tertiary hospitals in Beijing has decreased correspondingly, while the number of visits to primary hospitals and community health service institutions has increased. The relevant person in charge of the Beijing Municipal Health Planning Commission said that since the reform, the situation of graded diagnosis and treatment in Beijing has gradually emerged.

Compared with the same period of last year, the number of outpatients in monitoring medical institutions decreased by 7.58%. Among them, the number of visits by deputy chief physicians decreased by 9.3%, the number of visits by chief physicians decreased by 20.8%, and the number of visits by well-known experts decreased by 14.8%. This shows that the problem of difficulty in seeing experts generally tends to be alleviated.

In terms of the number of discharged patients, the total number of discharged patients in the monitoring unit was 510,000, a decrease of 0.24% compared with the same period of last year. This data has not changed much compared with the same period of last year. Gao Xiaojun believes that the number of discharged patients has not changed much, indicating that the medical reform has not affected the diagnosis and treatment of hospitalized patients.

Drug procurement is one of the important contents in this medical reform. By June 7th, the cumulative expenditure of Beijing Pharmaceutical Sunshine Procurement was 10.27 billion yuan, saving 842 million yuan and 8.2%.

After the medical reform, has the medical expenses been effectively controlled? According to the data provided by the relevant person in charge of the Beijing Municipal Health Planning Commission, medical expenses are generally stable. Compared with the same period of last year, the average drug cost of outpatient and emergency departments in monitoring units decreased by 6.38%. Since the reform, the average drug cost of outpatient and emergency departments has shown a gradual decrease trend.

The proportion of drugs decreased by nearly 7%, and the hospital income did not drop.

This medical reform canceled the drug addition, aiming at changing the income structure of medical institutions. The data shows that in the two months after the medical reform, the proportion of drugs in monitoring units was 36.6%, a decrease of 6.87 percentage points compared with the same period last year. The proportion of drugs in tertiary hospitals was 33.84%, a decrease of 7.31 percentage points compared with the same period of last year; The proportion of drugs in secondary hospitals was 40.07%, a decrease of 7.14 percentage points compared with the same period last year. The proportion of first-class and community drugs was 72.53%, which was 4.06 percentage points lower than the same period of last year. The proportion of discharged drugs in monitoring units was 26.29%, a decrease of 6.05 percentage points compared with the same period of last year.

At the symposium, individual hospitals mentioned that the total income of hospitals decreased by nearly 20% after the reform. Gao Xiaojun believes that the reform requires medical institutions to carry out refined management, thus improving their operational capabilities. "There is no general decline in the income of large hospitals in Beijing." Gao Xiaojun stressed.

Encourage large hospitals to independently set up comprehensive outpatient clinics for geriatric diseases.

At present, major hospitals in Beijing have shut down simple prescription clinics one after another, and some patients feel that it is inconvenient to seek medical treatment.

In this regard, Liu Ying, deputy director of the Medical Administration Department of the Beijing Municipal Health Planning Commission, believes that government departments hope that the functional orientation of tertiary hospitals is to diagnose and treat difficult and severe diseases, rather than to deal with common diseases and frequently-occurring diseases. Only by strengthening the grass-roots units can patients truly appreciate the convenience of seeking medical treatment. "Large hospitals can independently set up comprehensive outpatient clinics for geriatrics according to the development of their own disciplines to provide services for patients." Liu Ying said.

"Doctors no longer work for pharmaceutical companies"

Beijing Obstetrics and Gynecology Hospital is the only third-class hospital specializing in obstetrics and gynecology in Beijing. As a hospital with a small amount of drugs, Beijing Obstetrics and Gynecology Hospital has benefited greatly from this round of medical reform. According to Chen Jing, secretary of the Party Committee of the hospital, the income of the hospital has been slightly improved by canceling the registration fee and medical treatment fee and setting up the medical service fee. Outpatient medical income increased by 9.68% from 54.14 million yuan in May 2016 to 59.38 million yuan in May 2017; In-patient medical income increased by 9.73% from 24.24 million yuan in May 2016 to 26.6 million yuan in May 2017.

It is worth mentioning that, while the income of Beijing Maternity Hospital has increased, the increase in the average outpatient expenses has slowed down, which is due to the fact that the hospital has promoted and reduced the burden on patients after canceling the drug addition.

This round of medical reform emphasizes that medical institutions should strengthen refined management. Following the "baton" of reform, Beijing Maternity Hospital adopted a new version of performance distribution scheme on June 1, improving internal performance appraisal and establishing a performance appraisal distribution mechanism suitable for medical reform.

Chen Jing said that the new performance appraisal index system includes four dimensions: work quality, work efficiency, cost control and annual special projects. "Doctors are no longer people who work for pharmaceutical companies, but earn money by trying to improve their services."

Highlights of other medical institutions

Beijing Aviation General Hospital

Two months after the implementation of the "Beijing Edition" medical reform, the drug sales of Beijing Aviation General Hospital decreased by 6.72% compared with the same period of last year, the prescription amount decreased by 14% compared with the same period of last year, the inspection income decreased by 13.25%, the total number of outpatient and emergency visits decreased by 16.31%, and the total hospital income decreased by 20%.

Third Hospital of Beijing Medical University

For two consecutive months, the number of outpatients in the Third Hospital of Beijing Medical University decreased by 10.86% year-on-year, and the number of outpatients in six departments kept increasing, while the number of outpatients in other departments decreased. Medical beauty, dermatology, cardiovascular medicine, endocrinology, Chinese medicine, general surgery, neurology and other departments have dropped significantly.

Nanmofang community health service center

Since the reform of separating medicine from medicine, the community and large hospitals have achieved unity in the variety of drugs that can be purchased. After purchasing sunshine, patients also enjoy the benefits brought by drug price reduction. For example, the use of "Gehuazhi" by patients decreased by 8.9%.

On the hot search as soon as you shoot, Shanghai Meiying deserves to be the national team of China animation.


Special feature of 1905 film network The animated film is released.After a lapse of 38 years, this film officially met the audience in the cinema for the first time. Perhaps, the saying of "returning a movie ticket" has been redefined in this film.


And this is Shanghai Animation Film Studio (hereinafter referred to as "Shanghai Meiying") behind the film, the second film work handed over this year after Tyrannosaurus Tu Tu with Big Ears in Action in the National Day file.

 

The two seemingly independent works are actually a kind of "inheritance" of the film maker to some extent. Mr. Wang is the co-director of the film "The Story of Heaven". At the same time, he also participated in the art work of the first season of the drama series "Tu Tu with Big Ears".

 

From the "old" to the new, and then renovate and repair the "old". In the past few years, Shanghai Meiying has always presented its "treasures" to everyone in the best form.

 

The charm of Shanghai Meiying is not only on the big screen.As early as last year, the "China Animation Alliance" gathered and customized a promotional film for the Beijing Winter Olympics, saying, "My old grandson is coming!" Who’s feelings have been ignited?

 


When the "Zhu Rong" rover landed on Mars, Shanghai Meiying took out the concept film of the 4D sci-fi cartoon "Fluorescent Fire". After watching it, anyone who didn’t marvel at it was still online.

 

Inheritance of "repair"


The story of Shangmeiying is as wonderful as its cartoon characters, but this time, let’s start with "The Story of Heaven".

 

In 2019, the main visual poster of Shanghai International Film Festival designed by Huang Hai was released, which surprised everyone. And this poster is based on the animated film produced by Shanghai Meiying.



In that year’s screening list, Shanghai Meiying also released two restored works, one is the full version of "Make a scene in Heaven" and the other is the 2K restored version of "The Story of Heaven".After the invoice was issued, "Tian Shu Qi Tan" became one of the fastest sold-out films. This is somewhat unexpected. After all, in the past, most of the animated films mentioned by the audience were "Make a scene in Heaven".

 


Making a scene in Heaven was completed by Shanghai Meiying in 2011. It is precisely because of this achievement that Shanghai Meiying saw hope that "classics will never go out of date". As a result, in 2018, Shanghai Meiying restarted the restoration work of "Tian Shu Qi Tan".

 

This repair work is not easy.Because of the limitation of early technical conditions, the storage medium of the original film is film. The film itself is very fragile, even if it is well preserved, it will inevitably cause some damage. The director of Shanghai Meiying told us that the team invested a lot of manpower and energy to repair the sound and picture.

 


Behind the simple expression, there is actually a very complicated process technology. In the end, the basic restoration of the film was completed by Shanghai Film Technology Factory and Shanghai Meiying, which ensured the basic content of the work and realized the work of "glue revolution". It is reported that the film has been repaired in the 4K version. This also caused the film to finally meet the audience after two years after the screening of the last film festival.

 

For many viewers, this is a "youth return". Memories of the movies I saw when I was a child are all emerging one by one, and even the "sequel legend" about this movie is not broken.

 

For Suda, the release of this film has not only fulfilled his dream, but also completed the unfinished story of his predecessors in Shanghai Meiying.


Mr Yunda Qian, the co-director of this film, is her university teacher. At the Shanghai premiere of the film, the 93-year-old director Yunda Qian appeared. Facing the recognition of the audience, he also said humbly, "I feel that we have not done enough. If we can do it in the future, we will do more work."

 


However, what is the release of such a film to the audience?Suda doesn’t want to emphasize the box office. After all, the release of this animated work is difficult to demonstrate with the box office itself. "Going to the cinema is not just about paying for feelings."


In Suda’s view, this restoration can make the audience feel better about "The Wonder of Heaven" and break the previous cognition on the small screen. No matter the sound or the picture, more different details can be found.

 

The vitality of IP


Suda has been busy for the last two months. I was interviewed by various media for Action of Tyrannosaurus Tu Tu with Big Ears and 4K Commemorative Edition.

 

Although these two works are presented to the audience with a brand-new look, we can’t ignore the fact that it has been 38 years since "The Story of Heaven" and the drama series "Tu Tu with Big Ears" has been updated, but it has been more than 15 years since the first season. It seems that from the outside world, these two works are already "past tense".

 

Suda seems to have become accustomed to these discussions, and bluntly saying that economic benefits are definitely not the purpose. "I understand that everyone has such a voice, because in the past, we did not produce a large number of new films, and we also understand the expectations of the audience."


In fact, the restoration of "The Wonder of Heaven" is to use digital technology to make the film glow with new vitality.

 

On the basis of the original film’s 89 minutes, a special behind-the-scenes feature was specially added at the end of the film, including some creative materials, restoration process and interviews with old artists. This is a tribute to the older generation of animation artists, but also a kind of China animation inheritance.

 

At that time, there were many ingenious ideas of old artists in the creation of the film "The Wonder of Heaven", but now it seems a little clumsy.

 

For example, in the four words of the title, the blue-black background pattern presents a "special effect" of flowing fusion. It is the old artists who pour blue-black paint into a basin and add solvent to make the paint "flow", thus shooting this wonderful "special effect" scene.

 


The TV animation "Tu Tu with Big Ears" with more than 100 episodes grew up with the post-90s and post-00s, and it was created by Shanghai Meiying for the purpose of making original and high-quality cartoons to reflect the life of contemporary children.The image of "Tu Tu" unexpectedly became popular on the short video platform two years ago, which made everyone see the vitality of IP.


From the small screen to the big screen, the movie version of Tu Tu with Big Ears has been striving to integrate the spirit of the times into its works and track the topics of social concern. It involves filial piety culture and pension topics.

 

It seems to be a mature drama IP, but this creation is not easy for Suda. In this movie, there is no collision between justice and evil, just want children to watch it with relish and touch them with emotion.

 

It doesn’t matter if you have doubts, it also represents the expectations of the audience.For these IPS in their hands, Suda said, "The old IP, because it was already there, we will repair it and develop it, and maybe it will take less time; Then the new work needs a process of incubation, cultivation and creation. "

 

As for the excessive public opinion of "fried cold rice", the speed is also accepted according to the order. The hard work behind the classic repair is no easier than an original IP. Classic IP needs to maintain its vigorous vitality, which can not be presented by simple preservation. "We are not completely copying the past to sell tickets again, but to create in depth again."

 

Not only the restoration of movies, but also the IP image authorization of Shanghai Meiying from a very early age.Especially at the beginning of 2019, the collection of doll toys, in which "Tian Shu Qi Tan" cooperated with a fast food brand, even sold as high as 500 yuan on a second-hand trading platform.

 


This series of IP authorization, actually from another level, is also the activation of IP.Of course, in terms of IP authorization, Shangmeiying pays great attention to whether the cartoon image is suitable for the brand. "Every IP has its own personal design, and we also value the concept of communication that can be set by someone in the future brand communication."

 

The story continues


"Innovation and inheritance" is the brand concept written by official website of Shanghai Meiying.

 

Reasonable IP authorization and development, as well as the restoration of classic films, are the best footnotes made by Shanghai Film and Television. To combine "inheritance" and "innovation" organically, we have to mention Meiying’s ink animation.

 

As early as the 60th anniversary of Shanghai Film Festival, it was announced that it would restart ink animation and launch the first feature film of ink animation. At that time, the official also released a 2-minute trial film, which attracted a lot of attention once it was spread.

 

After a lapse of four years, what is the progress of this project?Suda told us that the film is scheduled to be completed by the end of next year and is scheduled to be released in 2023. The duration of the film will be about 90 minutes, with almost no dialogue, and the story will be promoted by music. "It can be said with great pride that this will be the first animated feature film in China and even the world."

 


The 3D version of the official announcement has also made progress. "We will make a bold attempt to break everyone’s previous understanding of the image of the Monkey King in" Big Sky "and make a brand new the Monkey King in a three-dimensional space, which will be more in line with the aesthetics of young people as a whole."

 

In addition, the new Snow Child, which was created by directors Lu Hengyu and Li Shujie, will also be produced accordingly. In the future production process of Shanghai Meiying, there will be more than a dozen works coming out one after another.


In the face of marketization, Suda said frankly, "Not blindly pursuing the click-through rate and the box office, how to make a good work that can stay is the first thing that our creators should consider, and don’t produce a pile of cultural garbage."

 

With the special promotional film of the Winter Olympics going off again, the outside world is increasingly looking forward to the progress of the "cartoon universe" of the American film. At the beginning of this year, they launched the drama "Beautiful Film Paradise", but this short drama did not leave much sound. Su Da told us not to worry. They really saw the concept of "movie universe" and are creating an animated film "Make a scene in cartoon city", which combines the IP of Shangmeiying with real life.

 

No matter from the outside world, Shanghai Meiying is slowing down or speeding up now; Is it being questioned "fried cold rice" or insisting on bringing forth the old and bringing forth the new? They are always carrying on the good memories of several generations with a pen.

 

As Suda said, Shanghai Meiying is the national team of animation in China, which shoulders great responsibilities. It cannot just pursue commercial animation, and it is one of the responsibilities to inherit and innovate the art of its predecessors.


How to upgrade the higher level of national fitness in the future?

Recently, the State Council of the People’s Republic of China issued an opinion, proposing to thoroughly implement the national strategy of national fitness and build a higher-level public service system for national fitness. By 2025, the per capita sports area in China will reach 2.6 square meters, and the proportion of people who regularly participate in physical exercise will reach 38.5%. If you want to exercise, you must have a venue first. How to solve the venue? Let’s watch together.

Make up the short board for the fitness facilities at home.

How to enjoy more fitness venues at home? The opinion puts forward that in order to build a sports ecological circle around the masses, it is proposed for the first time that new residential areas should be equipped with public fitness facilities according to the standard that the indoor per capita construction area is not less than 0.1 square meters, or the outdoor per capita land is not less than 0.3 square meters, which should be included in the construction drawing review. If the acceptance is not up to standard, it should not be delivered for use.

In view of the problem of short-board fitness facilities in existing residential communities, experts also suggested that public activity venues should be increased by transforming green spaces and open spaces between houses.

Expand new space, make concessions and become an open gym

In addition to the front door, we must expand the fitness space to a farther distance. The opinion puts forward that China will promote the construction of sports parks and promote the free opening of sports parks to the public. Build a certain proportion of fitness facilities in existing country parks and city parks according to local conditions.

In addition, our familiar trails will be further upgraded. Next, China will formulate the overall plan and guidelines for the construction of the national trail system. In the future, the national trail will pass through natural landforms or historical and cultural sites such as mountain forests, rivers and canyons, grasslands and deserts, so that people can feel the beauty of humanity while exercising.

Open and shared schools "one school, two doors open in the morning and evening"

In addition to adding new venues, we should also revitalize existing fitness venues. Some netizens said, "The track and field of our nearby university is very big, but we can only watch it every time we pass by, but we can’t enter it." "Many institutions and enterprises have many gymnasiums. Can they be open to the public?"

In this regard, the opinion clearly stated that it is necessary to promote the comprehensive opening and sharing of existing fitness venues. Institutions and state-owned enterprises should take the lead in opening up the space available for fitness, so as to make it as open as possible. Schools that have been built and have the conditions should carry out the safe isolation and transformation of sports facilities with "two courses at a time and two courses in the morning and evening". Most schools have sports facilities, but in the process of opening to the public, due to safety or other management issues, the progress is still slow. According to the opinions issued this time, this situation will change in the future.