作者: admin
CITIC Securities: The market underestimated the impact of the Japanese nuclear pollution incident on the competition pattern of China’s beauty industry, and suggested paying attention to the replaceme
We believe that the market underestimated the impact of the Japanese nuclear pollution incident on the competition pattern of China’s beauty industry. (1) According to the sea discharge plan announced by the Japanese government, the nuclear polluted water will be discharged into the sea for at least 30 years, with strong persistence and repetitiveness. Every time the sea discharge is started every year, it may cause a new round of concern, and events such as pollution caused by sea discharge may cause staged public opinion. ② This incident has caused a great impact on Japanese cosmetics in brand, product, channel and marketing dimensions. Based on the leading operation precision of new domestic channels and continuous breakthrough in product strength, we believe that Chinese cosmetics is expected to make up for its position quickly and continue to expand its market share in the medium and long term. (3) Japanese cosmetics account for a relatively high proportion in sunscreen, cleansing and suits, and the price band is positioned at the high end, so the above areas have great substitution opportunities. Pay attention to the sunscreen track with large space for daily makeup replacement and strong growth potential, and the skin care track with large space for daily makeup replacement; Pay attention to the upstream raw material industry chain with continuous technological breakthrough and upgrading.
▍The discharge of nuclear pollution water into the sea has caused negative public opinion, and Japanese cosmetics products, channels and brands are under pressure in many aspects.
The Japanese government launched the Fukushima nuclear pollution water discharge plan from August 24, 2023, which will last for at least 30 years. The related events have caused a lot of negative public opinions. The Japanese makeup lies in: 1) brand dimension: consumer aversion caused by national sentiment+brand quality reputation double blow; 2) Product dimension: safety causes consumers’ concerns; 3) Channels and marketing: KOL cooperation in new channels is negatively affected. Under the pressure of many sides, the sales of Japanese cosmetics fell after the incident of discharging the sea.
▍It is estimated that there will be more than 7 billion alternative spaces, and there will be great opportunities in the middle and high-end positioning, sun protection and skin care products.
It is estimated that Japanese cosmetics will give over 7 billion market share in two years:Based on the assumption that the negative impact of the nuclear pollution incident continues, with reference to the sharp drop of 21% in Japanese cosmetics imports from January to November 2023 and the general drop of 15% in Japanese Top brand sales in 2023, we estimate that the market size of Japanese brands will drop by about 15% in 2023, giving up about 5.2 billion yuan. In terms of the Japanese market scale in 2024, we made three scenarios based on the import data, the sales data of Japanese brands after the cooperation of Daren, and Shiseido’s statement at the 3Q23 performance meeting. It is estimated that the total market space of Japanese cosmetics in 2023~24E will be 5.8-10.5 billion yuan, and the neutral hypothesis is expected to be about 7.5 billion yuan.
There are great opportunities for mid-to high-end positioning, sun protection and skin care products:Referring to the main Japanese brands covering the middle and high price bands, and according to Euromonitor data, the sales scale of high-end Japanese brands is about 24.2 billion yuan, accounting for 70%. We judge that the market share given by Japanese brands is relatively high-end, and the brands in the upgraded price band have hope to undertake it. With reference to the market scale of Japanese cosmetics, 64% is for skin care, 11% is for make-up and 10% is for sun protection, which respectively account for 9%/7%/23% of the market scale of skin care, make-up and sun protection in China. Considering that the makeup category mostly adopts OEM mode, the impact is relatively light, we think that sun protection and skin care track are more likely to be replaced. Further subdividing the skin care market, we find that Japanese brands account for the sub-category of cleansing and facial care suits.
▍National makeup opportunities: the sun protection track has a high growth and superimposed daily makeup replacement opportunities, and the skin care track has a selection of cleansing and suit segmentation.
1) High growth of sunscreen track+replacement of daily makeup, and the national makeup leader will benefit first under the management of special certificate.According to Euromonitor, the sunscreen track is a traditional advantage category of Japanese makeup, with a Japanese market share of 24%; In the first big promotion after the nuclear waste water incident, the market share of Japanese sunscreen amoy declined by 10%, and that of Tik Tok declined by 4%. The penetration rate of sunscreen cosmetics in China is low. According to NMPA standard, the penetration rate of women who normally use sunscreen products in the peak season of sunscreen is only about 16%. In the field of children’s sun protection in the cultivation period, a series of sun protection products with sales exceeding 400 million yuan have also appeared, and there is sufficient room for development. In addition, because sunscreen products are under special license management, the registration period needs 9-15 months, and we judge that the national makeup faucet that lays out the sunscreen track in advance is expected to benefit first.
2) The skin care track is a must, paying attention to the cleansing and suit subdivision with large replacement space.According to the data of the blast furnace, Japanese brands account for 51% of the Top10 cleansers and 23% of the facial care packages, and there are great potential replacement opportunities. Among them, the domestic cleansing positioning is cost-effective, the product strength is equal to Kerun, and the new channel operation is significantly ahead of Japan, which is expected to replace the mid-range Japanese cleansing market. The segmentation of facial care suits is dominated by foreign brands, positioning the overall high-end, and high-end products and high-end brands of national cosmetics are expected to be partially undertaken; At the same time, the leading domestic products in the expansion stage of large single products form a set of "stocking goods" with star single products, which greatly increases the unit price of customers and also has certain development opportunities.
▍The attention of Japanese raw materials has increased, catalyzing the further upgrading of the national cosmetics industry chain.
Japanese raw material manufacturers have good overall color, smell and quality, mainly core skeleton raw materials and monomer active ingredients, and are leading the world in some segments; Local raw material manufacturers cover more comprehensively and achieve breakthroughs in Japanese in individual segments. With the increasing attention paid to cosmetics raw materials after the nuclear water pollution incident, the upstream industrial chains such as R&D and raw materials are enriched in China, and the cosmetics supply chain in China is gradually recognized internationally. The incident will further promote the perfection and upgrading of the national cosmetics industrial chain.
▍Risk factors:
There is a high degree of uncertainty about the impact and duration of the nuclear pollution water discharge event; Skin care products are typical optional consumer goods, if residents’ consumption willingness and confidence are weak or have a negative impact on companies in the industry; If the regulatory policy changes beyond expectations, it may lead to a corresponding slowdown in the growth rate of industries and enterprises; The risk that the product strength and brand strength of local brands are not improved as expected; The risk of concentrated sales of e-commerce platform; The risk of changes in marketing channels; Risks of technology research and development.
▍Investment strategy: pay attention to the replacement opportunities of Japanese makeup in combination with the main line of growth.
We believe that the market underestimated the impact of the Japanese nuclear pollution incident on the competition pattern of China’s beauty industry. (1) According to the sea discharge plan announced by the Japanese government, the nuclear polluted water will be discharged into the sea for at least 30 years, with strong persistence and repetitiveness. Every time the sea discharge is started every year, it may cause a new round of concern, and events such as pollution caused by sea discharge may cause staged public opinion. ② The incident caused a great impact on the brand, products, channels and marketing dimensions of Japanese cosmetics. Based on the leading operation precision of new domestic channels and the continuous breakthrough of product strength, we believe that Chinese cosmetics is expected to make up for its position quickly and continue to expand its market share in the medium and long term. (3) Japanese cosmetics account for a relatively high proportion in sunscreen, cleansing and suits, and the price band is positioned at the high end, so the above areas have great substitution opportunities. Pay attention to the sunscreen track with large space for daily makeup replacement and strong growth potential, and the skin care track with large space for daily makeup replacement; Pay attention to the existence of upstream raw material industry chain that constantly breaks through and upgrades.
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The 4th National College Students Beach Volleyball Championship opened in Laizhou.
Approved by China University Sports Association, hosted by China University Sports Association Volleyball Branch, Laizhou Municipal People’s Government and Shandong Gold Group Co., Ltd., and hosted by Shandong Laizhou Industrial Park, Sanshandao Sub-district Office, Laizhou Sports Office and Laizhou Gold Coast tourism real estate Co., Ltd., the "China Laizhou Sanshandao Gold Coast Cup National University Student Beach Volleyball Championship" was held in the beautiful Sanshandao Gold Coast on the morning of July 3.
At 9: 00 am on the 3rd, the opening ceremony of "China Laizhou Sanshan Island Gold Coast Cup 4th National College Students Beach Volleyball Championship" was officially held. Yang Liguo, Secretary-General of the Joint Secretariat of the Student Sports Association of the Ministry of Education, Zhu Wanjin, Honorary Chairman of the Volleyball Branch of China University Sports Association, Yang Qingshan, Deputy General Manager of Shandong Gold Group Co., Ltd., Liu Guoqing, Deputy Secretary-General of the Volleyball Branch of China University Sports Association, Mei Yaning, Deputy Director of the Department of Physical Education and Physical Education of Shandong Province, Li Chengjun, Vice Chairman of the Volleyball Branch of China University Sports Association, and leaders of Laizhou City Yang Hongxu, Li Ming, Sun Yueting, Liu Jufeng and Liang Yanxia attended the opening ceremony.
At the athletes’ admission ceremony, about 300 athletes from 36 universities, including Tsinghua, Peking University and Shandong University, and 59 teams marched into the stadium.
After the flag-raising ceremony, Li Ming, deputy secretary of Laizhou Municipal Committee and mayor, first extended a warm welcome to the leaders, guests, referees, coaches and athletes attending the opening ceremony on behalf of Laizhou Municipal Committee, Municipal Government and 860,000 Laizhou people! I would like to express my heartfelt thanks to sponsors such as Shandong Gold Group and various news media who care about and support this tournament! Li Ming said that Laizhou is a city with prosperous economy, harmonious society, beautiful environment and full of vitality. It is a coastal city that loves sports and has superior conditions and mass base for hosting competitive sports events such as beach sports and water sports. The National College Students Beach Volleyball Championship was held in Laizhou, which provided a rare opportunity for Laizhou to expand foreign exchanges and cooperation and promote the development of sports, tourism, culture and other industries. As the host, Laizhou will do its best to provide first-class service for the success of this tournament.
In his speech, Liu Guoqing, vice-chairman of the Volleyball Branch of China University Sports Association, first expressed his heartfelt thanks to the Laizhou Municipal Party Committee and Municipal Government and Shandong Laizhou Industrial Park for hosting the tournament, and extended cordial greetings to the participating teams. He said that the purpose of college students’ sports competition should be "educating people", and he hoped that this competition would become a big stage for college students to exchange feelings and improve the level of volleyball, and that this competition would become a model competition with the best service and the highest level.
This competition is a large-scale national competition, with the theme of "Harmonious Laizhou, Welcome to the Olympics". The beach volleyball competition for college students in China started in 2005 and is held once a year. Last year, Laizhou hosted the third volleyball competition at a high level for the first time. This competition is the one with the largest number of participants and the largest number of teams. There are professional groups and amateur groups in the competition, especially the women’s group has Asian level, which is of great significance to promoting beach volleyball in China. (Laizhou feed)
Editor: Liu Li
Chinese Billiards World Championships: Two "After 00" in China compete for the men’s championship.
The 6th CBSA Chinese Billiards World Championship was in full swing, and the final lineup was produced on December 14th. In 2019, Zhao Ruliang, the runner-up of the men’s team in the Chinese Billiards World Championship, defeated john young in the "Master-apprentice War", and in the final, he launched a peak confrontation with another "post-00" dark horse Shen Shenyi.
The opening ceremony of this Chinese billiards world championship was staged in Yushan Sports Center Square, Jiangxi Province on the evening of December 8, with 496 players from 41 countries and regions around the world and officials from Taiwan Association from 12 countries including Russia attending. In recent years, the booming Chinese billiards is becoming a new powerful link between China and the world. (Reporter Jiang Tao Video Source Star Billiards)
The earliest beauty of spring flowers! Come to Zhongshan Park to watch the Spring Festival.
In order to enrich the cultural life of citizens and tourists and set off the festive atmosphere, Zhongshan Park will hold a series of cultural activities for the Spring Festival. The flower shows in Tanghuawu and Huifang Garden will open to welcome guests, and citizens can also enjoy the earliest beautiful spring flowers in the dead of winter.

A traditional flower boutique exhibition with the theme of "Longteng Shengshi" has met with citizens and tourists in Tanghuawu. More than 70 varieties and more than 1,000 pots of various flowers and plants appear at the same time, and visitors can enjoy the unique charm of spring flowers and winter appreciation.
It is reported that in addition to the special flowers for controlling the flowering period in the park, such as plum blossom, peach blossom, rhododendron, bauhinia and Xifu begonia, there are also festive flowers such as Zhu Dinghong, Cymbidium grandiflorum, giant pumpkin, North American holly and autumn fruit-viewing plants, which are matched with foliage-viewing plants such as dragon’s blood tree and bird’s nest fern, so that visitors can see the four-season flowers with different shapes and charms at one time. In addition, in recent years, the newly cultivated and trial-produced wisteria and Jiexiang in Zhongshan Park will achieve the best display effect, providing different flower viewing experiences for citizens and tourists.

During the Spring Festival, in the quaint and elegant Huifang Garden, the "Four Seasons Fragrance" Beijing Celebrity Orchid and Chunlan Exhibition also welcomes citizens and tourists. More than 90 kinds and more than 200 pots of famous orchids, such as Chunlan and Chunjian, cultivated in Zhongshan Park are exhibited in the exhibition.
Orchids are elegant and fragrant, and Zhongshan Park has a long history of orchid cultivation and a unique orchid culture. Here, citizens and tourists can enjoy the famous orchids such as Haiyan Qi Fei, Hutoulan with Red Tongue, Chunlan, Longzi, Wangzi and Satisfied with Sumei.

In addition, in order to create a "prosperous New Year" flavor, Zhongshan Park has set up five landscape sketches outside Sanmen District and Xitan Gate. In the south gate, the theme scene of "Holding Yang and Ningrui" takes the IP "rumbling" of the Year of the Dragon as the main body of the installation, and combines traditional sectors, lanterns, windmills and other elements to set off a auspicious and peaceful atmosphere of the New Year. The auspicious theme of the Year of the Dragon in the East Gate and the theme of "Happy Plum Blossoms" and "Long Life" in the West Gate are mixed with various traditional China elements, expressing the beautiful New Year wishes to tourists.
Source Beijing Daily Client | Reporter Ren Shan Cheng Gong
Editor Hu Decheng
Liu Weili, Process Editor
Whoever has a better mentality will win when the college entrance examination encounters an emergency.
Photo courtesy of vision china
Another year of college entrance examination. This year’s college entrance examination students have experienced the ups and downs of COVID-19 epidemic in high school for three years, and online classes have become the collective memory of this year’s students.
Zhang Lishan, the founder of "Lishan Happiness Psychology" and a psychological teacher of Yaohua Middle School in Tianjin, found in the process of consultation that an obvious impact of the epidemic on students is "to make children who want to learn more want to learn, and children who don’t learn more don’t learn".
Zhang Lishan has received a large number of candidates who are psychologically troubled by online and offline "jumping". There is a kind of examinee. When his parents are not at home at work, he opens online classes and secretly plays games. The other kind of candidates, on the contrary, get up at 6 o’clock every morning for early self-study and concentrate on online classes, but the harder they work, the more anxious they are, fearing that compared with other children who attend offline classes, online classes are inefficient and they will fall behind.
Zhang Lishan especially wants to tell these anxious children that the college entrance examination is a ranking in a province (city, district), so if you take classes online, there is a high probability that other children who compete with you are also taking classes online, and the external environment in which everyone lives is the same. In this case, whoever has a more stable mentality is more likely to win.
One or two days before the exam, it is impossible to master knowledge by leaps and bounds. What can be adjusted is the mentality.
In Zhang Lishan’s view, home-based classes actually test a person’s self-management ability just like home office. "Children who lack self-management used to be stared at by teachers at school. When they got home, parents stared at them. Teachers and parents often communicated to help children regulate themselves. When the external supervision is lost, the teacher can’t catch it, and the parents go to work, the child may be out of control. "
One or two days before the exam, I am afraid it is impossible to make rapid progress in the level of knowledge mastery. What children can adjust is their mentality. "One of the successful experiences of the college entrance examination is that it is possible to win in mentality, good mentality, normal play and even extraordinary play." Zhang Lishan said.
Zhiyan Chen, a professor at the Institute of Psychology, Chinese Academy of Sciences, said that psychological research has proved that "mindfulness training" should be done within five days before the college entrance examination (Mindfulness Group of Clinical and Counseling Psychology Committee of Chinese Psychological Association and Mindfulness Group of Cognitive Behavioral Therapy Committee of Chinese Mental Health Association have been organized by Mindfulness Committee on WeChat WeChat official account to open professional mindfulness audio materials to the public free of charge — — Reporter’s note), it will obviously ease the mood, even if it is a single training, it will have a certain effect.
It is not only students who enter the examination room, but also parents who are actually experiencing a big exam, and they also need to face it with a peaceful attitude.
A few days before the exam, parents must keep their mouths shut and not expose their anxiety or complaints, otherwise it will only affect their children’s mentality. After the exam, parents should not ask their children about the exam on that day, how it went, and whether the questions were all right … … "What’s the use of asking these questions? After all the exams, are you satisfying your curiosity?" Zhang Lishan said, "Parents must do it themselves first, so as to help their children do one exam and throw one."
Zhang Lishan also specially reminded that during the exam, life should be as peaceful as the mentality. Parents should never give their children "tricks" in food. "I heard that it is most undesirable to make up the brain and give them something they are most familiar with, used to and like to eat every day. In case of eating new food, the child’s body will not adapt, but it will be self-defeating. "
What should I do if I encounter an emergency? Should I tell my children about the death of my loved ones?
Before and during the college entrance examination, some unexpected situations may also occur, such as being affected by the epidemic situation and encountering special circumstances such as closure and control. This is a difficulty that other students around the child do not have. How can children’s anxiety be alleviated?
Zhang Lishan said: "Maintaining a positive and healthy mental state is the most important way to minimize the impact and harm caused by the epidemic. Complaining about others can only increase negative emotions, and the adjustment suggestion is to accept the reality and give yourself positive psychological hints every day. For example, if the sky is going to be a big responsibility for Sri Lanka, you must first suffer its mind … …”
Zhang Lishan coached some candidates who were sick before the college entrance examination, but these children did better in the exam. "First, if they are sick, they can’t go to school, they can’t feel the tension, and they are more likely to be peaceful; Second, the expectations of parents and people around him for this exam have decreased, and I am no longer anxious. I am more focused during the exam and will not suffer from loss. "
"Candidates should believe in their learning status, knowledge reserve and skills to take the exam. After years of training, they are at a relatively stable level. I believe that these capabilities will not be zero because of an emergency. " Zhiyan Chen said. Unexpected situations will interfere with and affect emotions and energy. What candidates should do is not to be restless and restless for these things, and to maintain physical and mental health.
Zhiyan Chen suggested that candidates should not be allowed to do nothing but review before the college entrance examination, but should have normal exercise, socialize and live a balanced life. Especially after the eyes and brain are tired, some transformational activities are needed, such as running, planting flowers and walking the dog.
There are reports in the media that parents deliberately concealed the news of their family’s death in order to reassure their children about the exam. If there is a major change in the family before the college entrance examination, do you want to let the children know?
Zhiyan Chen believes that specific problems need to be analyzed. Some parents endure the divorce after their children finish the college entrance examination. In fact, on the one hand, parents think their children are too fragile, on the other hand, they think their children are too slow. In fact, children have a hunch about the relationship between their parents, but they just don’t tell each other. But for those things that don’t have much impact in a short period of time, Zhiyan Chen suggested that they can not be done for the time being.
There are still some things, such as the death of relatives, especially those who are closely related to their children. If they don’t tell their children at the first time, they will leave him with huge and irreversible regrets. Then, "it is one thing to say it or not, and how to say it is another thing. This will be a very specific choice."
"Some children have strong self-regulation ability, and this relative is very close to him. The cause of death is not extremely traumatic, and it is difficult to hide it. Then you can consider it; If it is traumatic like a car accident, it still needs to be cautious. " Zhiyan Chen suggested that in such cases, family members should first call the psychological hotline to ask for the support of professionals, and analyze the specific problems.
For some major events that have little to do with the candidates themselves, such as social news, Zhiyan Chen’s suggestion is — — Brush less.
In exams, moderate nervousness is common and necessary.
When children enter the examination room, moderate nervousness is needed in the examination, but excessive anxiety should also be prevented.
"Anxiety is widespread, and I hope candidates can moderately accept their anxiety. Don’t look too narrow-minded, and don’t take a little difficulty in front of you as a difficulty for yourself. A problem stumbles you. You are not fighting alone. It is a difficult problem for many people. The college entrance examination is not to look at this question, but to compare the total score. " Zhiyan Chen said. No matter before, during or after the exam, "candidates should not scare themselves".
"I haven’t taken the exam yet, and I feel that I will definitely do badly; If you can’t do the first question when you open the test paper, you feel that this subject is over; After the exam, I felt that the university was hopeless. " Zhiyan Chen said, "Although scaring yourself after the exam does not affect the performance of the exam, it also harms physical and mental health."
Zhiyan Chen specially reminded that during the examination, if you can’t do a question, you need to make "moderate" efforts on this question. If you still can’t do it, make a mark and come back to see it when you have time. "After moderate efforts, there is another advantage, that is, you will have an impression on this problem. Perhaps some of the latter topics can trigger inspiration for solving this problem, and it may be solved if you go back and do it again. And the worst arrangement is that if you don’t do it, you will despair. If you do something wrong now, you won’t lose points, and the steps to solve the problem will also be scored. "
Zhang Lishan provides some ways to relieve emotions that can be operated in the examination room: if you are too nervous, take a deep breath, inhale fully, and exhale completely, so that you can clear your brain and feel much calmer after basically doing three groups; It is normal for some children to cause intestinal peristalsis under extreme tension, but people with sensitive constitution need to go to the toilet. At this time, don’t endure it. You should communicate with the invigilator immediately, take the time to go, and you will be refreshed when you come back.
"Of course, the college entrance examination is very important, but it is not a one-shot deal in life. You have to fill in your volunteers later, and you can take the postgraduate entrance examination in the future and find a job … … Don’t feel that your life’s position in society is determined by the college entrance examination. " Zhang Lishan said, "In fact, everyone in the workplace knows that as long as we have a lifelong learning attitude, life will always bloom and reach or even surpass our ideals."
Zhongqingbao Zhongqingwang reporter Jiang Xiaobin Source: China Youth Daily
Is it difficult to take the self-study exam of insurance principles?
The regulations of self-taught provinces are different, and the provincial policies shall prevail. Including the time, process, policy and entrance of registration are different, but the examination is unified throughout the country, and the academic qualifications are also available on the Internet. Is it difficult to take the self-study exam of insurance principles?On this issue, Xiaobian, the online self-study platform of China Education, will simply tell you about it.
Click to enter:If you have questions about the self-study exam, don’t know how to choose the examiner’s college and major, and don’t know the local policy of the self-study exam, click to learn now.
Insurance is a discipline involving risk management and finance. For many people, insurance may be a relatively unfamiliar and complex field. However, in the face of increasingly complex social and economic environment, it is becoming more and more important to understand the basic principles and concepts of insurance. Insurance involves many complex concepts and technologies, such as risk management, insurance principles, premium calculation and compensation theory. These concepts and technologies may be difficult for people without relevant background knowledge or experience to understand.
Self-taught exams generally take about 2 years to graduate. Self-taught examination basically depends on the examinee’s consciousness. If the examinee can study consciously, then the graduation time will definitely be shorter. There is no fixed academic system for adult self-study exams, and when to graduate and get a certificate depends on the candidates themselves. Candidates must complete all subjects in the professional plan before applying for graduation. There are generally about 12-16 examination subjects for self-taught undergraduate students. Candidates need to complete the theoretical courses specified in the professional examination plan, complete the practical course assessment specified by the major, and obtain qualified results before they can apply for graduation.
Worthy, the self-taught examination is the method to improve academic qualifications with the highest recognition except the full-time education enrollment. The enrollment target of self-study examination is for the whole society, and all employees, students and unemployed people can apply for it. The state expressly stipulates that self-study examination qualifications can participate in national civil service and postgraduate examinations, and can also participate in various job qualification examinations in society. Generally speaking, no matter whether you plan to work, go to school or go abroad for further study in the future, self-study exam qualifications are useful.
The above is related to the adult self-study exam, and candidates can use it as a reference, which is subject to the official announcement! Candidates want to get more information about the self-taught examination, such as the registration time, examination time, application conditions, preparation knowledge, related news, etc. Please pay attention to the online self-taught examination channel of China Education.
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If you have any questions about the self-study exam, don’t know how to choose the main examination institution and major, and don’t know the local policy of self-study exam, click to learn now > >
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In April, 2024, all provinces registered for self-study exams in official website.
Summary of Registration Time and Entrance of Self-taught Exams in April 2024 by Provinces
New Year’s Eve: a reunion dinner, a reunion year.
When it comes to New Year’s Eve, what comes to mind? Have a delicious jiaozi, eat the warmth of the New Year’s Eve, or stick Spring Festival couplets and window grilles?
"In the sound of firecrackers, the old year is over, and the wintersweet smiles in the spring." In fact, its connotation is far from being as simple as a New Year’s Eve dinner. In the folk, "Chinese New Year" is a time period. From the early years and even the Laba Festival, people prepare new year’s goods, clean houses … and are busy welcoming the New Year. New Year’s Eve is the first "highlight".
Data Map: On the Lunar New Year’s Eve, the entrance of ditan park in Beijing was decorated with large door gods and red lanterns. China News Service reporter Hou Yushe
The Legend and Origin of New Year’s Eve
New Year’s Eve is also called New Year’s Eve, New Year’s Eve, Big Dark Day and so on. In most cases, there are thirty days in December of the lunar calendar, so it is also called New Year’s Eve and New Year’s Eve. When there is a small moon in December, the New Year’s Eve will become the 29th, and some areas will be renamed Erjiu.
Many people have done textual research on the meaning of the name New Year’s Eve. Literally, the original meaning of the word "except" is "go", which is extended to "easy", that is, alternating; The original meaning of the word "evening" is "sunset" and extended to "night", which vividly illustrates the alternation of the old year and the new year.
It is said that there was a monster named "Xi" in ancient China, which was particularly fierce and often hurt human beings. Until one day, a child named Nian told everyone the way to get rid of the evening beast: it was afraid of red, fire and explosion.
According to the method taught by the children, everyone really drove away the evening beast. To celebrate, people put on new clothes and hats one after another and went to their relatives and friends’ homes to congratulate them. The day when Xi was driven away in 2008 was called "New Year’s Eve".
However, according to "Lu Chunqiu Ji Dong Ji", the ancients used drums to drive out "the ghost of plague" on the day before the New Year. This is another way of saying the origin of "New Year’s Eve".
Data Map: The picture shows people choosing Spring Festival couplets. Photo by Lu Ming
Stick grilles, Spring Festival couplets … The taste of the year is also in it.
In the early morning of New Year’s Eve, many families will get up early and put up Spring Festival couplets at the gate. Spring Festival couplets are also called spring stickers, peach symbols, etc. The characters are neat and dual, and they simply express their expectations for the New Year.
It is said that the custom of posting Spring Festival couplets in the New Year originated in the Song Dynasty and became popular in the Ming Dynasty. In the Qing Dynasty, Spring Festival couplets became both exquisite and artistic. Liang Zhangju’s monograph "Poems on Spring Festival couplets" discussed the origin of couplets and the characteristics of various works.
There are many kinds of Spring Festival couplets, which can be divided into frame pairs, spring strips and bucket squares according to the places of use. The "frame pair" is attached to the left and right door frames, and the "spring strips" are attached to corresponding places according to different contents, and so on.
In the folk, people also like to stick various paper-cuts on the windows, that is, window grilles. At the same time, the word "Fu" is pasted on the door, wall and lintel. Sometimes, the word "blessing" will be pasted upside down, indicating that "the blessing has fallen (arrived)"
In addition, the word "Fu" can also be finely carved into various patterns, such as longevity, longevity peach, carp jumping over the dragon gate, abundant grains, dragons and phoenixes, and so on.
A New Year’s Eve dinner, a reunion year.
New Year’s Eve is extremely important for China people. In addition to welcoming the old and welcoming the new, it is one of the customs at this time to have a reunion dinner and keep the old.
Liang Shiqiu also said in the article that the Chinese New Year needs to be in his hometown to have a taste. "It’s bleak to travel, and there is only a sigh in the next year. How can there be a little joy?"
Data Map: jiaozi. Photo by Wang Yuyang
In the past, some dishes for New Year’s Eve were prepared a few days before the Chinese New Year. In the north, jiaozi on the first day of New Year’s Eve is also wrapped up at 30 nights, and the sounds of chopping vegetables and meat are woven together with laughter to form a cheerful movement on New Year’s Eve.
On New Year’s Eve, a table was filled with rich New Year’s dishes, and the whole family sat together to have a reunion dinner, enjoying both delicious food and a happy atmosphere for the New Year.
Generally speaking, there will be hot pot on the dining table, which symbolizes the prosperous days; In some places, you must eat fish. "Fish" and "Yu" are homophonic, symbolizing that "Jiqing has more than enough", and also pinning the good wish of "having more than every year".
There are these taboos in the old days, and I look forward to a smooth new year.
In order to express the meaning of getting rid of the old and welcoming the new, there were many taboos on New Year’s Eve in the past. For example, don’t say unlucky words such as ghost, death and murder, don’t break dishes, don’t speak ill words, and don’t spill sewage.
Data Map: Citizens in Huludao, Liaoning Province enjoy a sumptuous New Year’s Eve dinner with their families at home. China News Agency issued by Haiyang Photo
Especially at the New Year’s Eve, if some tea fruits are finished, you should say "I’m happy" or "too much" instead of saying "no" … These auspicious words are the "homework" that people must do, and adults should teach their children to say them, otherwise the New Year will not be smooth.
Before the New Year’s Eve dinner, many families will prepare offerings to worship their ancestors. After Zuling is invited, no one can occupy the seats on both sides of the altar; Of course, we must not make noise or swear, otherwise we will disrespect our ancestors.
Nowadays, with the passage of time, many taboos on New Year’s Eve have been broken, and the old customs are developing in a more scientific and healthy direction. But the only thing that remains unchanged is people’s attachment to their families: it is also the most rare happiness for the whole family to spend the whole year together. (Reporter Shangguan Yun)
A table of New Year’s Eve is full of affection.



