分类： dgftgh

Guo Fucheng profile photo

　　"Standing in the rain, with tears in my eyes, I don’t know where to go," Guo Fucheng was always at the bottom of the ranking of the Four Heavenly Kings. In the eyes of the outside world, in addition to having sexy abdominal muscles, he seemed to be the weakest and most controversial among the Heavenly Kings. Time flew, and after the peak of the "Four Heavenly Kings", Guo Fucheng, who has won two consecutive Golden Horse Best Actor, is more concerned about movies.

　　state

　　Andy Lau is old, I am not old

　　When talking to Guo Fucheng, he sat in front of the glass window of the hotel room, wearing a white shirt. Although he happily chatted with reporters about the past and present lives of the Four Heavenly Kings, he no longer wanted anyone to call him "Guo Tianwang" or "idol". "Idols no longer exist for me. Some people say that Jacky Cheung and Andy Lau are old, but I am not old, and I must work hard to win those so-called awards. As an actor, I can accept wrinkles, but if a singer comes out with wrinkles, I can’t stand it myself."

　　award

　　Let me let go of my idol burden

　　In 2005, Guo Fucheng, who had been silent for almost three years, won the Taiwan Golden Horse Award for Best Actor with his mature image in the movie "Sanchakou".

　　Looking back on the experience of winning the first Best Actor Award, he said with a smile: "I feel a little surprised, a little surprised, because for my opponents at the same time, I am more optimistic about Liang Jiahui. Winning this award has a great impetus for my future performances. You know, when you let go of the burden of idols, you realize that there is still so much room for development in the film."

　　filming

　　If there are crocodiles in the river, they have to jump

　　"Detective C +" is Guo Fucheng’s first film since he won the title of the best actor in a row. He plays a private investigator who takes the audience step by step to uncover the culprit behind the cold case. In this movie, Guo Fucheng needs to jump into a stinky ditch and get into a garbage heap, which must be very difficult for a person like him who is very careful about his image. To this, he said with a smile: "The garbage is fake, and I thought at the time that it must be very stinky. In fact, the scene I couldn’t stand was jumping into a river, because the color of the river was darker than my hair, and there was oil floating on it. I asked the director’Do you really want to jump? ‘He put on a look of helplessness. The assistant director next to me said to me,’ My assistant and the actor saw a crocodile in the river. ‘"

　　This year Jacky Cheung and Andy Lau have both come to the mainland for concerts. Many people expect all four kings to come, but Guo Fucheng said that now he is more focused on doing a musical well. "I will not rest in music, but in the days to come, I will invest less in music and more in movies."

Editor in charge: Li Erqing

　 　 　 　 In this year’s new energy vehicle market, there is a kind of momentum that the mountains and rains are about to come. On the one hand, the "price war" is hot, and on the other hand, the voices are rising one after another.

　 　 　 　 The survival experience of the market tells car brands that simple price "PK" cannot make car brands go further and further. Only strong system capabilities can enhance the combat effectiveness of car brands, resist the impact of the market and the attack of opponents, and run their own acceleration on the new energy track.

　 　 　 　 In the second stage of breaking the new energy vehicle market, Geely Automobile once again "shines its sword". On February 23, Geely Automobile released a new mid-to-high-end new energy series in Hangzhou – "Geely Galaxy", as well as a series of electrification technologies such as the Aegis battery safety system, the Raytheon Electric Hybrid 8848, and the new automotive operating system "Galaxy N OS".

　 　 　 　 For competitors, this is a fiercer response than a "price war". From products to technology, to channels, to services, to value, all-round upgrades to new dimensions. Next, let’s see how hard Geely’s brand is fighting in the new energy market?

New technology clusters are released, supporting the brand’s continued growth

　 　 　 　 Some people say that "core technology is a unique secret for brand improvement". Only with deep technical internal strength can one be proud of the car market. This time, Geely Automobile released a series of new technologies, including battery technology to intelligent technology.

　 　 　 　 Among them, the Raytheon Electric Hybrid 8848 is a blockbuster "bomb" for Geely Automobile to attack the new energy market. Today, compared with pure electric models, electric hybrid models are growing faster and easier for consumers to accept. It is reported that the Raytheon Electric Hybrid 8848 is based on the evolution of "Raytheon Electric Hybrid" and has made new breakthroughs in hot-selling rate, performance and intelligent control.

　 　 　 　 Taking thermal efficiency as an example, the new generation of Raytheon electric hybrid engine B-Plus has a maximum thermal efficiency of 44.26%, achieving a breakthrough in transmission dual-motor drive, which is proud enough to be placed in the new energy market. It is reported that this technology will be first used in Geely Galaxy’s intelligent electric hybrid series models.

　 　 　 　 The Aegis battery safety system is also a key technology of the Geely brand. For a long time, battery safety has been the painpoint of new energy models. This time, Geely launched the Aegis battery safety system to give the "optimal solution" for this pain point of the car. It is reported that this safety system covers the level of cells, modules and battery packs. The industry is the first to integrate radiation protection safety technology deep into the cell level to solve battery safety problems at a deep level.

　 　 　 　 Nowadays, "intelligent driving" is a must-have label for new energy models, and it is also a "selling point" for many new car-making forces. In terms of intelligent driving, Geely Automobile has also made a big move, releasing the "heaven and earth integrated" version of the Galaxy intelligent driving solution, which can realize an end-to-end full-stack self-research system, covering cross-layer memory parking, high-speed emergency antelope obstacle avoidance, low-speed exploration and crossing and other latest intelligent driving technologies, and doing "subtraction" for traditional driving.

　 　 　 　In addition, the new Galaxy N OS is Geely’s full-stack self-developed distributed operating system. This car system is more proficient in application, with a new UI style and beautiful and silky Galaxy micro-motion graphics, giving users an immersive experience.

Galaxy L7 debuts, aiming at the 200,000 smart electric hybrid market

　 　 　 　 At the event, the first mass-produced model of Geely Galaxy series – Galaxy L7 was officially unveiled. It is reported that this is a 200,000-class intelligent electric hybrid SUV model, which has begun to accept reservations and is expected to be delivered in the second quarter of this year.

　 　 　 　 It can be seen that Geely Automobile is rushing to a new rhythm with its technological advantages. As the first SUV model of the Galaxy series, the Galaxy L7 is built with a world-class e-CMA architecture. At the press conference, the relevant person in charge of Geely Automobile said that "this new car will enter the 200,000-class SUV market". The new car is equipped with Geely’s most advanced technology.

　 　 　 　 The first Aegis battery safety system, Raytheon Electric Hybrid 8848 and Galaxy N OS system are all three blockbuster technologies that appear on this model. The application of these three technologies ensures that Galaxy L7 is even better in terms of hardware and software, distancing itself from competitors.

　 　 　 　 In terms of design, the new car adopts the Galaxy Ripple aesthetic, the front face is closed air intake grille, both sides are equipped with slender double headlights, the fog lamp is designed with geometric shape, and the front face is equipped with a trapezoidal windshield on the lower side, making the entire front face look more fashionable. The side of the body is suspended with a roof, the tail is penetrated with taillights, and the cyclone wheel hub makes it sporty and fashionable.

　 　 　 　 In addition, the interior layout can compete with the new forces of car manufacturing. The car is equipped with four large screens, 10.25-inch instrument + 13.2-inch central control screen + 16.2-inch auxiliary driver screen + 25.6-inch AR HUD, and, with the blessing of the Galaxy N OS system, the intelligent experience is worth looking forward to. It is reported that the length, width and height of the new car are 4700/1905/1685mm, and the wheelbase is 2785mm, which is more advantageous in size than the compact SUV.

　 　 　 　 In addition, under the new generation of Raytheon hybrid 8848 system empowered, the Galaxy L7 hardware system is efficient and effective. Looking at a set of data, the Galaxy L7 accelerates 6.9 seconds for 100 kilometers, the fuel consumption for 100 kilometers is 5.23L, and the CLTC comprehensive cruising range is 1370 kilometers. In the 200,000-class new energy SUV market, it is very lethal.

　 　 　 　 Of course, the Galaxy series is more than just a new L7. According to Geely’s product plan, seven models will be launched within two years. The first electric hybrid coupe Galaxy L6 will be delivered in the third quarter of this year, and the pure electric model Galaxy E8 will be delivered in the fourth quarter. This will accelerate the launch of new cars into the new energy vehicle market.

Ghost Douche Viewpoint: At the press conference, Gan Jiayue, CEO of Geely Automobile Group, said: "Geely Galaxy will lead China’s new energy into the second’new stage ‘of value development." In the new energy vehicle market, Geely Automobile has been fully upgraded, and has come up with new methods in terms of products, technologies, channels and services, rejecting new bottles of old wine. As sung in the song "Good Morning, Geely", the Galaxy series is the most beautiful "star" in the new energy vehicle market, illuminating Geely’s progress.

Cursing Yang Mi, it seems that it is really a business

In early May, a Douyin blogger who had continuously commented on "Harbin 1944" changed his attitude, saying that the drama was just passable, and talked about "collecting black money" in the comment area, which caused a heated discussion. #netizens said that they received black money Yang Mi was pitted #topic quickly heated up. This not only kept Yang Mi’s new drama "Fox Demon Little Matchmaker" in the focus of public opinion during the launch, but also once again aroused public attention to the phenomenon of "black artists" in the entertainment industry. Cursing Yang Mi, it seems that it is really a business!

Competition between artists and negative marketing are not new, according to industry insiders. Show promoters Xiaoxiao and Lingling shared their experiences, revealing behind-the-scenes techniques such as using social media platforms to publish diverse posts to guide public opinion, or preparing strategies in advance for potential negative feedback. These practices are designed to divert attention or recover word of mouth. At a relatively low cost. These methods, although not glamorous, exist in the background of series marketing.

Yang Mi has recently been at the centre of a storm of criticism for her acting in works such as Harbin 1944, Nothing That Can’t Be Solved by a Hot Pot and The Little Matchmaker of the Fox. Upon closer inspection, although Yang Mi’s performance is not impeccable, it is not entirely unsatisfactory. For example, in "The Little Matchmaker of the Fox Demon", her performance is positive and negative, and certain scenes in "Harbin 1944" show her delicacy as an actor. However, audiences are increasingly demanding and have limited patience for film and television works. When the work fails to meet expectations, it often requires an obvious object to carry the dissatisfaction. Yang Mi unfortunately became this character.

Why has Yang Mi often become a target? On the one hand, her distinct label and rich acting history have made her synonymous with the big lady in the entertainment industry, and it is easy to become the focus while bringing her own traffic; on the other hand, with the development of technology and the opening of platforms, the distance between celebrities and the public has shortened, and the personal disputes of celebrities are more likely to become the focus of attention than works. In addition, in recent years, the public’s tolerance for the moral flaws of artists has decreased, making stars like Yang Mi an outlet for public opinion to vent.

This phenomenon reflects the subtle changes in the relationship between the public and artists in the current entertainment ecosystem, as well as the complexity of the public opinion field. People desire real and down-to-earth stars, but once the star’s behavior exceeds the boundaries set by the public, it may encounter a strong backlash. How to define a reasonable scope of discussion and avoid over-interpretation and personal attacks has become an urgent problem to be solved. Despite the challenges, Yang Mi and other artists still need to constantly try new roles and new genres, respond to public expectations with professionalism and quality of work, and strive to maintain themselves in the complex public opinion environment and win recognition.

　　At 5:40 last night, the excited Andy Lau gave an interview to the reporter. When it came to the upcoming solo concert in Shenyang, Andy Lau was full of anticipation: "I hope I can chat with you on the spot."

　　This year is Andy Lau’s natal year, and attentive fans have woven a red bracelet and put it on Andy’s right wrist in the hope that their idol will be happy and safe. However, despite years of rumors that he is married and even has an almost adult son, Andy Lau’s true marital status has always been a mystery.

　　Liaoshen Evening News: When you were on stage just now, Ando and Hei Zai called you "Mom", but once you suddenly called yourself "Dad". In real life, do you really have the identity of "Dad"?

　　Andy Lau: That’s just wrong. I don’t know why everyone talks about me like that. If I get married, if I have a son, I will definitely not lie to you, and I will definitely let my fans know.

　　Liaoshen Evening News: Would you quit the entertainment industry if you got married?

　　Andy Lau: I haven’t considered quitting yet. If I’m married and need me to quit, then I’ll quit. But even if I quit, my "Andy World" will still exist.

　　Liaoshen Evening News: Last year, many "old people" in the entertainment industry got married. Do you have any wedding plans? Are you worried that you will be abandoned by fans after getting married?

　　Andy Lau: There are no plans yet, nor have there been any concerns in this regard.

　　Liaoshen Evening News: Your magic performance today is very good. Liu Qian said in an interview in Shanghai a few days ago that you and Jay Chou are both his apprentices. Have you officially worshipped Liu Qian as a teacher? How is your cooperation plan with Jay Chou going?

　　Andy Lau: Liu Qian did teach me magic tricks on a show he hosted, and I was playing poker at that time. The script for Jay Chou’s "The Magician" has not yet been finalized, and the cooperation will not be determined until at least a year later.

　　Liaoshen Evening News: You once said that you were going to be a director in two years. How are you preparing now? Will you act by yourself then?

　　Andy Lau: My career as a director is still being planned. I may not have any actors willing to act as a director, so I guess I can only act by myself…

　　Liaoshen Evening News: How do you feel about facing so many fans today?

　　Andy Lau: I am very touched that everyone likes me and has supported me for so many years.

　　Liaoshen Evening News: When communicating with female fans today, you said that you hope she will get married as soon as possible. Before singing "Love You for 10,000 Years", you said that you don’t want to delay everyone’s youth.

　　Andy Lau: I want to teach them how to face life. I believe that the power of the masses is great. During the earthquake relief, one of my fans who is a doctor rushed to the front line of disaster relief to treat patients and save people, which is very touching. I hope that "Andy World" can gather a group of people to do charity, and my fans will also go in the direction of charity in the future.

　　Liaoshen Evening News: The outside world said that you will co-produce a love movie with Gillian?

　　Andy Lau: I don’t know about this yet. I had dinner with Mr. Yang to discuss the script, and Ah SA didn’t tell me about working with Gillian.

　　Liaoshen Evening News: Do you support Gillian’s comeback?

　　Andy Lau: Yes. But every time I am asked this question, I feel very sad. I don’t know how she will go in the future. If she wants to come back, we will wait quietly for her to come back. If she doesn’t come back, it’s really sad.

Editor in charge: Li Xiuwei

Jack Ma, Stephen Chow, Wang Zhonglei

Video: Zhou Xingchi wants to invite Ma Yun to play Sun Wukong, joking that he has no chance to get married when he is old

　 　　Movie Network News(Text/Li Chao) The film starring Shu Qi, Article and Huang Bo will be released on the first day of the new year on February 10. On January 4, the film director Zhou Xingchi held a "peak dialogue" with Alibaba founder Jack Ma at the Communication University of China.

　 　 During the conversation, Zhou Xingchi said that his current work focus is mainly on being a director, and he revealed that Shu Qi is the favorite among Chinese actresses. Ma Yun, the second largest shareholder of Huayi Brothers Media Group, expressed that he is not concerned about the box office problem, and supported Feng Xiaogang, praising that the box office did not meet expectations as a good work in the history of Chinese film.

The two hit it off

Ma Yun taught Zhou Xingchi to play Tai Chi on the spot
　

Zhou Xingchi prefers creative desire to concentrate on being a director, saying that Chinese actresses love Shu Qi the most

　 　 The theme of the dialogue that day was "Imagination in the wild". Zhou Xingchi and Ma Yun explained to the 1,500 college students present the secrets of success in the film industry and business world in four aspects: "dream", "team", "persistence" and "imagination". Referring to his dream, Zhou Xingchi said: "I can’t be an entrepreneur, but my interest in creation has not diminished. Whether it is an entrepreneur, whether it is making a movie, or talking about creativity, first have a good idea, and then have the ability to execute it and realize it."

　 　 In "Journey to the West: Conquering Demons", Stephen Chow gave up his chance to star in the film and instead retreated to the background to focus on directing. In response, Xing Ye first praised Huang Bo, who played Sun Wukong in the film, for being better than himself. He also laughed and said that he was "old and running out of time." He did not act in order to make the film better. At the same time, Zhou Xingchi also told college students about his insistence on making movies: "Making movies is too complicated. I hope the music can be better, the special effects can be better, the picture can be better, 3D can be better. If everything can be a little better, it may add up to a lot better. Someone asked me if it is necessary to insist on such a little bit of things? But I think it is still necessary."

　 　 At that year’s "Journey to the West" was widely spread by college students on the Internet and became a classic. During the event, "Zixia", the BBS moderator who took the lead in "interpreting big words", also appeared to express his admiration to Zhou Xingchi and Ma Yun. Other college students present were also very enthusiastic. During the question-and-answer session, some students asked Zhou Xingchi who his favorite actress was. Xing Ye said generously: "If it is a Chinese actress, I think Shu Qi is very good." The scene exploded with screams.

Next page:Ma Yun opposes "box office success or failure theory" and supports Feng Xiaogang’s praise

　　The government work report of this year’s "two sessions" proposed that "vigorously promote the construction of a modern industrial system and accelerate the development of new quality productive forces" as the first task in 2024. New quality productive forces are advanced productive forces generated by revolutionary breakthroughs in technology, innovative allocation of production factors, and deep industrial transformation and upgrading. Further promoteInnovative development and the promotion of high-end, intelligent and green transformation of traditional industries are important measures to accelerate the development of new productive forces.

　　The previous report of the 20th National Congress of the Communist Party of China pointed out that it is necessary to "promote deep integration with the real economy and build a digital industrial cluster with international competitiveness." The government work report also emphasized many times that it is necessary to vigorously develop, accelerate the digital transformation of traditional industries and small and medium-sized enterprises, and strive to improve the level of greening. Therefore, the digital economy has become an important driving force for the green transformation of the industrial structure and deeply empowers the development of new quality productive forces.

　　The digital economy refers to theAs the core resource, digital technology is the main driver, and the form of economic activities based on digitalization, networking and intelligence. By improvingThe ability to analyze and predict, optimize resource allocation and management, and promote the development of green technologies to guide the whole society to carry out green changes is another important economic growth point in the new era. However, the current digital economy is still in the early stage of development, facing energy consumption, cost, promotion and other issues. It is necessary for the government to take effective measures to guide the healthy and orderly development of related industries and promote deep empowerment.

　　data elementsEmpowerCorporate green transformation

　　As the core of the digital economy, data elements can provide enterprises with refined data analytics and predictive capabilities, promote sustainable innovation and technological development, optimize resource allocation and supply chain management, and promote changes in market demand. These factors will deeply empower the development of new quality productivity and promote the green transformation of the industrial structure.

　　First, provide analytical and predictive capabilities. Deep empowerment of data elements means the collection, collation and analysis of large-scale data, from which valuable information and insights can be extracted. This granular data analytics and predictive capabilities can help enterprises better understand resource utilization, environmental impact and market demand for precise planning and decision-making. Through accurate data analytics, enterprises can identify opportunities for environmentally friendly products and services, optimize resource allocation, reduce energy consumption and waste generation, and achieve a green transformation of the industrial structure.

　　Second, optimize resource allocation and supply chain management. Data element depth empower can help enterprises better optimize resource allocation and supply chain management to achieve green transformation. Through comprehensive analysis of data, enterprises can better understand the flow and utilization of resources, identify problems of resource waste and environmental risks, and take corresponding measures to improve. Data element depth empower can also achieve transparency and traceability of supply chains, ensure the sustainability of supply chains for environmentally friendly products, and promote the transformation of the entire industrial structure to green supply chains.

　　Third, promote sustainable innovation and technological development. Data elements deeply empower can provide enterprises with more innovation opportunities and the potential of technological development. Through the mining and analysis of right, enterprises can discover environmental protection technologies and sustainable solutions, improve product design and production processes, and promote efficient use of resources and reduction of environmental pollution. Data elements deeply empower can also promote cross-industry and cross-field cooperation and innovation, accelerate the development and application of green technologies, and promote the transformation of industrial structure towards green, low-carbon and sustainable direction.

　　Fourth, promote the green transformation of market demand. Data elements are deeply empowered, which can help enterprises better understand changes in market demand and consumer preferences, adjust the positioning of products and services in a timely manner, and meet the needs of green consumption. With the strengthening of environmental awareness and the government’s increasing requirements for environmental protection, consumer demand for green products and services continues to grow. Data elements are deeply empowered, which can help enterprises capture these market opportunities, develop products and services that meet green requirements, and promote the development of industrial structure in the direction of green transformation.

　　Digital factors promote industrygreentransformationreturnexistWhat bottlenecks?

　　The current digital economy-related industries are in the early stages of development, and there are some shortcomings in promoting the green transformation of the industrial structure.

　　First, the energy consumption of industries related to the digital economy is relatively high. The rapid development of the digital economy has brought about the demand for large-scale data storage, processing and transmission, which requires a huge energy supply to support.Is supportThe critical infrastructure for big data processing and online services usually requires a large number of servers and network equipment, while big data processing requires large-scale computing resources and storage devices. These devices generate a lot of heat during operation and require cooling systems to maintain a stable working temperature. Cooling systems usually consume a lot of energy, resulting in increased energy consumption. Moreover, the development of the digital economy requires a large amount of data transmission and communication. The Internet, mobile communication and data transmission networks all need to consume a lot of electricity to maintain their operation and coverage. With the growth of the digital economy, the energy consumption of network transmission and communication has also increased accordingly.

　　Second, the cost of digital transformation in traditional industries is high. First, the digital transformation of enterprises requires updating the existing technology infrastructure, introducing new software and hardware systems, and training employees to adapt to new workflows, resulting in higher technology update and training costs. Second, digital transformation may require closer collaboration and information sharing with suppliers, partners, and customers, which in turn incurs supply chain adjustment and integration costs. Finally, the digital transformation of enterprises also needs to ensure thatEnsuring the security and privacy of data may require additional investments, such as establishing secure data storage facilities, adopting encryption technology and implementing strict access control measures

　　Third, the scope of digital economy empowerment is still insufficient. Traditional industries usually have complex business processes and traditional information systems. Introducing digital technology into these systems may require large-scale technical and system integration work. This may involve issues such as compatibility with existing systems, data migration, security, etc., resulting in slow digital transformation. In addition, the construction and penetration of digital infrastructure in some less developed regions is relatively low, and the popularization of digital skills and knowledge is relatively low. Therefore, these regions may face certain difficulties in carrying out green transformation and digital development.

　　Policy recommendations to deeply empower data elements

　　The first is to optimize the layout, improve equipment and systems and other measures to improve energy efficiency and promote the green development of the digital economy industry. Optimizing the layout can not only reduce cooling demand and reduce energy consumption, but also promote the effective use of renewable energy. For example, building data centers in the western region rich in air-conditioning resources, using natural airflow for alternative cooling. Moreover, the western region also has better wind and light resources. Through the matching update with the power sector, it can greatly realize the dependence on traditional energy and reduce carbon emissions. In addition, governments and regulators can strengthen environmental supervision of the digital economy industry and develop corresponding policies and standards to promote the use of more energy-efficient servers, optimized equipment configuration, and improved cooling system efficiency in data centers, providers, and operators, among others, in order to promote the development of a green and sustainable digital economy.

　　Second, strengthen data infrastructure building and technology popularization, strengthen data privacy and security protection, and improve the enthusiasm of enterprises for digital transformation. The government can increase investment in data infrastructure in underdeveloped areas, including high-speed Internet, data centers, cloud computing platforms, etc. At the same time, strengthen data science,Talent training and skill upgrading in areas such as big data analytics can provide basic support for local enterprises to deeply empower data elements. In addition, clear and stable policies can provide a favorable environment for deeply empowering data elements, and the construction of laws and regulations on data privacy and security should be strengthened. Strengthening technologies and measures to ensure that user data is properly protected, and establishing regulatory mechanisms to supervise the compliance of data processing and use can enhance the good expectations of enterprises and the public for data elements empowering, and promote the further development of the digital economy, thereby providing stronger momentum for the development of new quality productivity.

　　Third, promote data sharing and openness, promote data exchange and cooperation between different departments, institutions and enterprises, and remove "stumbling blocks" to development. The government can encourage enterprises and research institutions to conduct innovative research and development in terms of deeply empowering data elements by providing incentives such as funding and tax incentives. The government can also establish innovation support platforms and incubators to provide technical support and market orientation to help innovative projects land and grow. At the same time, by establishing data sharing platforms and formulating data open standards and policies, it can facilitate data sharing and openness among various departments and organizations, thereby encouraging the wide use and innovation of data elements, and opening up data channels for the green transformation of industrial structure and the development of new quality productivity.

　　"The car is driven by people. Therefore, the guiding principle of everything we do must be-safety. "

　　-Arthur Gabrielson and Gustav Larsen

　　Overview of Volvo Car Company

　　Volvo logo

　　The name Volvo is Latin, which means "rolling forward". It was the brand name of a ball bearing before it was used in the first Volvo V4 on April 14th, 1927. The nameplate of Volvo car is a symbol of steel-a circle (iron mark) with an oblique arrow. The design idea of this logo originated from the Swedish steel industry which is famous for its durability. Since then, this steel symbol has become the representative of Volvo all over the world. For Volvo, this modern corporate brand logo also represents Volvo’s commitment to safety, quality and environmental protection.

　　Metal logo of Volvo car

　　The most competitive luxury car manufacturer-Volvo Cars

　　Founded in 1927, Volvo Car Company is headquartered in Gothenburg, Sweden and has more than 19,000 employees all over the world. At present, there are about 6 million Volvo car owners in the world. Volvo Cars has set up production plants and assembly lines in Sweden, Belgium, China and Malaysia, with a total output of 311,413 vehicles in 2009.

　　Volvo Car Global Headquarters in Gothenburg, Sweden

　　Volvo Car Company sold 334,808 cars in 2009. The model with the largest sales volume is XC60, with 61,667 vehicles sold. The top five markets are: USA, Sweden, China, UK and German.

　　Global sales and after-sales service network

　　Volvo Cars has established a sales and service network in more than 100 countries and regions around the world, with more than 2,400 sales outlets. We are committed to making our customers feel their own value and uniqueness. They will get intimate service experience in the whole process of sales and vehicle use. We want to make every customer who chooses Volvo feel welcome, respected and considerate. The company has established a survey system of "giving customers lifelong attention" to track the information of all customers after buying a car, so as to understand the satisfaction of each customer.

　　Volvo On Call is a distinguished and caring customer service. Whether it is a vehicle failure or a traffic accident, customers will be provided with emergency rescue service 24 hours a day, 365 days a year.

　　Volvo’s rich product range

　　Volvo Cars is divided into four series: luxury car (S series), luxury business station wagon (V series), luxury SUV(XC series) and luxury convertible/coupe (C series). The company’s product strategy is to make many models of cars by using leading technology to meet the needs of different customer groups. While continuing to maintain its leading position in safety and environmental protection, Volvo Cars pays more attention to bringing passionate driving pleasure to customers. The launch of Volvo XC60 proves this point. This sport utility vehicle combines the performance of off-road vehicle with the personality of sports car, and combines dynamic and passionate driving pleasure with high comfort. The surging power of T6 twin-vortex turbocharged engine and AWD all-wheel drive system enable drivers to enjoy the feeling of pushing back while firmly grasping the stability of the vehicle.

　　In 2010, the new Volvo S60 was released, which surpassed any previous Volvo model in design and dynamic performance. The new Volvo S60 is also the first vehicle equipped with an innovative safety invention-pedestrian collision protection system. The new S60 will also be the most passionate Volvo car.

　　New Volvo S60

　　The Core Values of Volvo Cars: Safety, Quality and Environmental Protection

　　Safety legend, leading the future technology

　　All luxury brands have some leading edge-our advantage is safety, which is also one of the core values of Volvo cars. In Volvo Car Company, safety is always a comprehensive and complete solution. This overall view is the cornerstone of Volvo’s safety concept.

　　We have the most powerful equipment and personnel to ensure our commitment to automobile safety. Volvo Car Safety Center is one of the most advanced car crash test centers in the world, and has conducted more than 2,500 crash tests since its establishment in 2000. Its crash test laboratory is equipped with two lanes, one is an adjustable movable lane and the other is a permanent fixed lane. In order to adapt to various test conditions, the adjustment angle of this movable lane can be up to 90 degrees at most, which can create conditions for frontal collision or side collision of vehicles at different angles and speeds.

　　Panorama of Volvo Car Safety Center

　　We believe that knowledge can save lives. The traffic accident investigation team of Volvo Car Company has been investigating more than 40,000 accidents for 40 years, transforming the first-hand investigation data into new research results and applying them to the development and improvement of vehicle models. Since 1970, the accident casualty rate of Volvo’s new cars has been reduced by 50%.

　　The safety goal of Volvo cars is that by 2020, no one will be killed or injured by driving Volvo cars. In order to achieve this goal, Volvo Car Company is committed to the development of innovative preventive safety technology, because we believe that the safest way is to avoid traffic accidents as much as possible. From the brake assist system to the City Safety system, and then to the collision warning system with full automatic braking and pedestrian detection functions, the above technologies have been applied to Volvo representative vehicles, such as S80L extended version, XC60 and the new S60 which will be unveiled soon. Volvo Cars has continuously introduced breakthrough innovative safety technologies to lead the progress of automobile safety.

　　Volvo Car Company’s latest breakthrough safety technology-collision warning system with full automatic braking and pedestrian detection function-will be listed at the same time as the new Volvo S60 in 2010. The system can detect pedestrians in front of the car, and the car will automatically brake to avoid accidents. This new technology aims to help drivers avoid hitting pedestrians when the speed does not exceed 25 kilometers per hour. If the vehicle speed is higher than this value, the system will reduce the vehicle speed during the collision as much as possible to reduce the damage caused by the collision.

　　Pedestrian detection system

　　Volvo Car Safety Center is currently developing safety systems for electric vehicles and hybrid vehicles. Through the advanced automatic monitoring of battery status and the effective protection of batteries in the event of a crash with the help of battery packaging technology, electric vehicles can achieve the highest level of comprehensive safety protection. Regardless of the model, fuel or power type, Volvo Cars requires all its cars to meet the same high safety standards.

　　Environmental protection concept, care for the green world

　　As a responsible corporate citizen, Volvo Cars is also in a leading position in the field of energy conservation and environmental protection. The overall environmental protection concept of Volvo Cars is summarized as "DRIVe noble environmental protection concept", which is the summary of Volvo Cars’ environmental protection blueprint and strategy. At the same time, it is also a model logo, which is used to indicate Volvo’s most environmentally friendly model. The lowercase letter e stands for environment. DRIVe environmental protection concept is Volvo Car’s commitment to sustainable transportation development.

　　Volvo’s long-term environmental protection goal is "DRIVe Towards Zero". To achieve this goal, Volvo has launched a number of environmental protection technologies. By the end of 2009, Volvo Car Company has launched seven fuel-efficient DRIVe ultra-low emission models, all of which have the best carbon dioxide emission level in their class. At present, all DRIVe models are equipped with optimized ordinary diesel engines and manual gearboxes, which have ultra-low fuel consumption. These models have also been specially improved to reduce rolling resistance and wind resistance. Among them, C30 DRIVe 1.6-liter diesel vehicle represents the latest environmental protection achievements: carbon dioxide emission per kilometer is only 99 grams, and fuel consumption per 100 kilometers is only 3.8 liters, which is the lowest among its peers.

　　Volvo Car Company and energy supplier Vattenfall jointly develop plug-in hybrid vehicles and energy infrastructure. The project will study drivers’ wishes and requirements, determine their driving habits and how they want to charge their cars. Volvo will first launch a mass-produced plug-in hybrid vehicle in 2012. This vehicle combines the pure electric power of the battery with a high-efficiency diesel engine, and can be charged by a household power supply. The total cruising range can reach 1,200 kilometers, the average carbon dioxide emission is 49 grams per kilometer, and the fuel consumption per 100 kilometers is 1.9 liters.

　　In September 2009, the prototype of Volvo C30 electric vehicle made its first public appearance. Volvo electric C30 has the same safety, comfort and space as a standard car. But only driven by electricity, the cruising range can reach 150 kilometers. At present, a small number of C30 BEV prototypes have been produced and tested by Volvo Cars.

　　Volvo C30 BEV pure electric vehicle

　　In addition to external environmental protection, all the fabrics inside Volvo Cars have passed the Oeko-Tex 100 hypoallergenic standard certification of the International Environmental Protection Textile Association, and it is the only automobile manufacturer in the industry that has passed this certification, which reflects the care of Volvo Cars as a luxury brand in environmental protection and health.

　　Volvo Car’s unique "nose team" is composed of eight specially selected people with "standard noses", who provide designers with guidance on selecting materials and production technology, especially for automobile interior materials, and finally ensure a healthy and environmentally friendly first-class interior environment for the owners through strict inspection. In addition, cars equipped with New interior materials will be placed under a solar simulator for several hours until the temperature in the compartment reaches 65℃. Then the TVOC level (total volatile organic compounds) and aldehyde content in the car were measured by analytical equipment.

　　Luxury quality makes Volvo cars go further.

　　Volvo cars have always been known for their durability, which is not only reflected in the manufacture and appearance of products, but also in our choice of materials and the way of manufacturing cars. At the same time, our leading position in safety has directly improved our quality level. In order to let customers enjoy the high quality of luxury cars during the whole period of owning Volvo cars, Volvo Car Company has adopted a set of quality assurance plans. The plan covers the whole value chain from manufacturing, sales to after-sales service.

　　In 2007, a Volvo P1800 model produced in 1966 set a new mileage record, exceeding 4.18 million kilometers (2.6 million miles), which can circle the equator about 104 times!

　　The new modified C30, XC60 and S60, which came out in 2009, all indicate the future design trend of Volvo cars, which are younger, more sporty and bolder. Moreover, the change is not only reflected in the design language, but also in the product characteristics and technological innovation of Volvo cars. In recent years, Volvo has continuously introduced T6 twin-vortex turbocharged engine, GTDi high-efficiency engine, Powershift powershift, 4C active chassis control, AWD all-wheel drive system with Instant Traction and other new technologies, which have effectively improved driving pleasure and maneuverability from the aspects of power, transmission and chassis. Therefore, after personal experience, you will unexpectedly find the driving pleasure and handling beyond the past on the brand-new Volvo car.

　　Innovative and enterprising

　　In the 82-year history, Volvo Cars has adhered to its own road of innovation, making our life better. Through continuous innovation in design, power, safety and environmental protection, Volvo Cars not only promoted the development and progress of the entire automobile industry, but also realized the promise of providing high-quality life for high-end automobile users.

　　Humanities accomplishment

　　For the social elites who are innovative and enterprising, Volvo Car’s conspicuous and tasteful image is deeply in line with their humble and pragmatic attitude towards life. As owners of Volvo, they understand the true meaning of life and pay attention to the internal quality of products. Choosing Volvo is not a symbol of showing off wealth, but a pursuit of quality of life. This has also become the connotation that distinguishes Volvo from other luxury brands.

　　Volvo Cars Sailing China’s Growth is Irresistible.

　　Volvo Car Company formally established an office in Beijing on January 24th, 1994, and China Sales Company in Shanghai in 2008, focusing on strengthening dealer network construction and providing customers with more timely, high-quality and professional services. Up to now, Volvo Car has reached 97 sales outlets in China, covering 78 cities across the country, greatly enhancing its competitiveness in various regional markets.

　　In 2009, the sales volume of Volvo Cars in China was 22,405 units, an increase of nearly 80%; From January to August 2010, sales increased by 65% year-on-year, which was higher than the average growth rate of luxury car market.

　　At present, Volvo’s entire range of products in China covers six major models, with more than 20 models, and the price range ranges from 248,000 to 1.48 million, including S40, S80L Extended Edition, C30, C70, XC60 and XC90. S40 was made in China in 2006. With its fashionable interior and exterior design and leading safety, it has become a strong competitor in the entry-level luxury car market and won the love of young elites in China. On the basis of the success of domestic S40, Volvo Cars realized the domestic S80 in 2009, named S80L Extended Edition. S80L Extended Edition is a luxury commercial vehicle specially built for China consumers. The wheelbase is lengthened by 140mm, making it the most competitive vehicle in the rear row of its class. In 2009, the sales volume of S80/S80L cars increased by 240%, which proved the great success of Volvo’s localization strategy.

　　Volvo Cars is the leader of the quality life of the elite in China. In order to strengthen emotional communication with customers, Volvo Car Company has sponsored the professional competition of Volvo China Open for 16 consecutive years, and held the amateur golf competition of Volvo Masters Cup in China, which is the 12th this year. This tournament has become the most extensive, largest and influential amateur golf competition in China. In 2009, Volvo Cars brought the Volvo Ocean Race, the world’s top sailing race, to China for the first time. A passionate, innovative and challenging Volvo Car Show appeared in front of consumers.

　　China is one of the automobile markets with the greatest development potential in the world. Adhering to the glorious history of 2008 and through proactive business strategy, Volvo Cars will surely win a bright future of sustainable development in the fierce market competition.

　　The Latest Achievements of Volvo Car Company

　　Volvo XC60 has won many international awards and become the best-selling model of Volvo cars.

　　The new Volvo S60 was unveiled and launched globally at the 2010 Geneva Motor Show.

　　Volvo’s environmentally-friendly DRIVe has increased to seven ultra-low emission models, with a minimum CO2 emission of 99g/km;

　　The plug-in hybrid production car in cooperation with Vattenfall, Sweden’s largest power company, will be launched in 2012;　　　

　　The C30 BEV pure electric vehicle project was launched, and the prototype entered the road test stage;　　　　　　

　　Launched the world’s first brand-new safety technology-pedestrian detection system with automatic braking;　　　　

　　In March 2009, the new Volvo S80L extended version was officially listed in China market, which promoted the sales growth of all models.　　　　　　

　　In 2009, Volvo Cars in China increased by nearly 80% year-on-year, ranking fifth in the world.　　

　　From January to August 2010, the sales of Volvo Cars in China increased by 65% year-on-year, making it the third largest market in the world.　　　

　　Volvo car brand has become more passionate, innovative and humanistic.