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Pinterest, which has 100 million monthly active users, is increasingly relying on machine learning to help uncover new internet insights.

Users around the world visit Pinterest to explore, save, and share photos and articles. Help users find content they love, and users will naturally be retained: 30% of interactions on Pinterest and 25% of Pinterest internal purchases come from Pinterest-recommended content. To recommend the right content, Pinterest uses state-of-the-art, data-driven technology and conducts a lot of experimentation.

So how does Pinterest use machine learning?

Mohammad Shahangian, lead discovery science engineer at Pinterest, said: "My main job is to find a way to solve the content discovery problem. We experiment with very small changes to the algorithm, and every attempt has an improvement or a downside."

Exclusive advantage: based on interest

TheStreet

In fact, this is not unrelated to the characteristics of Pinterset: one of its strengths is that Pinterset is a community built around users’ interests, and users will sort the products, articles, and images they find on the Internet by interest.This means that instead of guessing a user’s interests by clicking patterns or time spent on a page, as other social networking sites do, Pinterest can directly use algorithms to measure the relationship between 75 billion entries in its database that are likely to be grouped under the same interest.

"Many companies try to derive user interest from inputs or signals," says Mr. Shahangian. "But on Pinterest, users clearly signal what they are interested in."

Users who visit Pinterest continue to add to the social landscape of users, collected items, and favorite boards. This data allows Pinterest to provide more accurate content for user homepage feeds, search results, and related content recommendations. Recommendations based solely on what users care about are not ideal, and recommendations for similar content are easy to repeat.

For Mohammad Shahangian, "If you collect one kitchen sink, should we recommend more sinks or something that will make your kitchen look new?"

Constantly testing in practice

To make these decisions, Pinterest engineers experimented with a variety of machine learning algorithms. They studied how well these algorithms worked on related and unrelated items, and how they affected the active levels of real users.

Mohammad Shahangian said: "We do experiment directly on Pinterest, but a lot of times we do a lot of preparation before experimenting."

Of course, there is no way to know whether a user will like the new recommendation without conducting actual testing. "I can’t pay someone to tell me whether a user will like the new recommendation," says Mohammad Shahangian. But by studying whether the content recommended by the algorithm will be classified as an interest by real users, it is relatively reliable.

Previously, Pinterest changed the message flow on the user’s homepage from purely chronological attention to the user’s message, to an algorithm-generated message flow, which increased the user’s active level by one-fifth to one-tenth. Subsequent algorithm improvements will bring additional improvements.

"Pinterest has come a long way throughout the improvement process," says Mr. Shahangian. "Personalisation has greatly increased user engagement rates."

Improved image search function

Pinterest has also been improving image search to help users better find similar images. Pinterest engineers worked with researchers at the Vision and Research Center at the University of California, Berkeley, to develop the technology. It now uses deep learning algorithms to automatically identify objects in images. This way, users can click on those objects to find relevant items in Pinterest.

Dmitry Kislyuk, a visual search engineer at Pinterest, said: "This is not a classification algorithm to distinguish between cats and dogs. We want to find similarities between images in real time."

He says the visual search tool works well for finding home decorations and fashion items in Pinterest, and in the future Pinterest hopes to improve its auto-sorting function to better serve other search needs, such as helping users find new recipes that are similar.

Speaking about using deep learning to classify images more efficiently, Pinterest visual search engineer Andrew Zhai said: "I think our model will become more semantic and better."

While Pinterest engineers focus on perfecting object recognition and search, they also plan to develop an app that will allow smartphone users to photograph real-world objects and then get recommendations for related items on Pinterest.

"The field of deep learning, computer vision is very exciting right now," says Mr. Kislyuk. "The world is changing so fast that top technologies change every two months."

Via fastcompany

Recommended reading:

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The designer who created the classic look of Apple Mac will join Pinterest to be responsible for product design

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Fan BingbingThe "Chinese Film Night" to be held in Cannes in 2012 is bound to win the audience again　

Fan Bingbing Attends 2011 Movie Channel’s "China Movie Night" Press Conference
　

　 　 Movie Network News(Text/Cannes Film Festival News Team) The most eye-catching event during the Cannes International Film Festival every year is the "Chinese Film Night" organized by the Film Channel. The most Chinese programs and the latest Chinese blockbusters will be featured here, and of course the hottest stars. In 2012, on May 17, French time, Zhou Xun, Fan Bingbing, Yang Mi and others will all appear at the "Chinese Film Night", and the three female stars will compete for beauty. In addition, Jackie Chan, Tong Dawei, Fei Xiang, Chen Yanxi, Gu Changwei and other stars will come to help.

　 　 Fan Ye, who is already a regular visitor to Cannes, will also appear in this beautiful seaside town in 2012. In 2011, she surprised the audience with a purple dress. Fan Bingbing, who has become more and more international, has cooperated with the movie channel for many years. After hearing that the movie channel will hold "China Night", she immediately decided to come to help. Another A-list actress, Zhou Xun, will also appear at the event that night to promote Chinese movies to the world.

Feng Shaofeng and Yang Mi will make their debut at Cannes with Painted Skin 2, attending the "Chinese Film Night"


"Feng Mi" is styled in "Painted Skin 2"

"Painted Skin 2" heroine Zhou Xun will fight with "Fan Ye"


"Painted Skin 2" Character Poster: Zhou Xun

　 　 The popular Yang Mi will make her debut at the Cannes International Film Festival, which is bound to cause a frenzy. On the evening of May 17, she will appear with Feng Shaofeng at the "Chinese Film Night" to uncover the mystery. As the most famous Chinese martial arts star overseas, Jackie Chan’s appearance will also set off a climax of the event. He will also bring his apprentice Qi Xiaofu to present a wonderful program for the audience.

　 　 China’s domestic film market is booming, the annual box office has exceeded 13.10 billion yuan, and Chinese films are increasingly attracting the attention of the world. During this trip to Cannes, many Chinese stars will attend the "China Film Night" event organized by the Film Channel to introduce Chinese films to the world and promote Chinese films.

Next page More wonderful pictures of previous "Chinese Movie Night"

　　Recently, the system that comes with the old TV at home has some cards, and the cost of changing the TV is relatively high. If you add a TV box, the cost will be much lower. But with so many TV boxes on the market, how should you choose?

　　If the budget is between 300 and 500, among the mainstream products, the three boxes of Aurora 5S, Tmall Magic Box 8Pro and Dangbei H3S are considered to be close in configuration. Since the general target has been selected, I simply start all at once, and tell you which one is more worth buying through comparison and evaluation.

　　In order to save everyone’s time, let’s come to a conclusion this time:

　　Tmall Magic Box 8Pro not only has better hardware parameters, but also performs better than Aurora 5S and Dangbei H in actual measurements. 3 S is even better and is the king of the three TV boxes.

　　In order to facilitate a more intuitive comparison, I have summarized the hardware parameters of the three TV boxes and some measured data.

　　After comparing the parameters in the chart with the actual measurements, you should have a general understanding of the three products. If you want to further understand the detailed process of this comparison, you can continue to read.

　　Performance comparison:

　　Like all smart devices, the quality of the TV box experience depends first and foremost on "performance", and as a user, the most intuitive perception of "performance" is nothing more than four aspects: one is the score score; the other is the boot speed; the third is the APP loading speed; and the fourth is the video startup speed. I also focused on the comparison test of the three TV boxes from these four aspects.

　　[Performance score] Performance score is the most intuitive performance embodiment. The higher the score of a TV box, the stronger its overall performance. Using Antutu score measurement, the score of Tmall Magic Box 8Pro reached 55,812 points, the best score among the three TV boxes, followed by Tencent Aurora 5S, and Dangbei H3S.

　　[Summary] Tmall Magic Box 8Pro > Tencent Aurora 5S > Dangbei H3S

　　[Boot Speed] In the actual experience, the perception of the performance of a TV box actually starts from the moment you press the "power button". The faster the boot, the shorter the time we need to wait, and the faster we can see the program we want to watch. In the actual boot speed measurement, Tmall Magic Box 8Pro only took 17 seconds to boot, while when Bei H3S took 30 seconds, it was still at the bottom.

　　[Summary] Tmall Magic Box 8Pro > Tencent Aurora 5S > Dangbei H3S

　　[APP loading speed] APP loading speed is also a side reflection of performance, reflecting the scheduling of TV boxes for "performance". In order to ensure the accuracy of the test, I cleaned the background of each box before the test, and then turned on Kiwi TV, Cloud Audio-Visual Aurora and Mango TV respectively. In the test results, Tmall Magic Box 8Pro still leads in all aspects, even surpassing the second-place Aurora 5S in the loading speed of Kiwi TV and Cloud Audio-Visual Aurora by nearly 1s; while Aurora 5S and Dangbei H3S win or lose each other.

　　[Summary] Tmall Magic Box 8Pro > Tencent Aurora 5S > Dangbei H3S

　　[Video Startup Speed] The video startup speed reflects the optimization of a TV box for a certain video APP to a certain extent. It is easiest to ignore, but it also tests the TV box manufacturer’s attention to details. Here, Kumeow is used as the test APP to test the opening speed of the same video for three TV boxes. The measured Tmall Magic Box 8Pro took 1.28s, Aurora 5S took 1.72s, and Dangbei H3S took 1.93s.

　　[Summary] Tmall Magic Box 8Pro > Tencent Aurora 5S > Dangbei H3S

　　[Conclusion] After four rounds of testing, it is not difficult to see that the Tmall Magic Box 8 Pro performs better in all tests, making it the king of performance. Although the price of the Dangbei H3S is similar to that of the other two models, its performance is much worse.

　　So what is the reason for the "performance gap"? In fact, it mainly comes from three aspects: the processor chip, the random access memory and the storage space.

　　The first is the processor chip. It is the core hardware of the TV box’s performance, and its performance not only determines the running speed of the TV box, but also determines the decoding ability of the TV box. Among the three TV boxes, Tmall Magic Box 8Pro uses Amlogic S905x4, and its theoretical performance is the strongest among the three boxes, while the RK3566 used by Dangbei H3S, whether it is 22nm process or 512K cache, is far behind the other two TV boxes.

　　Secondly, random access memory and storage space. The random access memory determines the fluency of the APP during continuous operation, and the storage space, as the hub of data storage and transmission, determines to a certain extent the number of APPs that can be installed on the TV box and the speed of reading and writing content. These two also have an important impact on the performance and user experience of the TV box, so generally when purchasing smart devices, the same price, we should tend to choose these two configurations larger. Among the three TV boxes, Aurora 5S and Tmall Magic Box 8Pro both give 4GB random access memory + 64GB storage space configuration, while Dangbei H3S is only 3GB + 32GB, which is also an important reason why Dangbei H3S is lagging behind as a whole.

　　Audio-visual performance comparison

　　As a TV box, its "audio and video performance" is more a test of the decoding ability of the processor chip and the support for audio standards.

　　In terms of decoding capabilities, in the past, due to outdated technology, some old TV boxes could only support 1080P video decoding at most, so we had no way to output some 4K film sources through it. The three TV boxes tested this time were able to support 8K video decoding, which is completely sufficient for the mainstream 4K and even 8K source videos currently on the market.

　　In terms of clarity, this time using an external U disk to play the local 4K 60fps Blu-ray original video to test, by comparing the three TV boxes to play the same frame of the same film source, it can be seen that the three TV boxes all support HDR 10 + Under the premise, the difference in image quality is actually not big.

　　In addition to the image quality experience, the sound experience is equally important. Among the three TV boxes, Aurora 5S and Tmall Magic Box 8Pro have comprehensive support for audio standards. At present, Dolby Audio and DTS audio in mainstream movies can be output perfectly. When Bei H3S lacks support for these, when playing some movies using DTS audio, there will be only pictures and no sound, which will greatly affect the use experience.

　　[Conclusion] In the audio-visual comparison, Tmall Magic Box 8Pro = Aurora 5S > Dangbei H3S, if you like to watch some original movies or videos, then Tmall mill box The 8Pro and Aurora 5S would be better options.

　　Other comparisons

　　In addition to performance and sound and picture, these three TV boxes also have some differentiated experiences in other aspects. As part of the overall experience, I have included them here to illustrate.

　　[Network Support] A major application scenario of the TV box is to play videos on major video APPs or other networks. In addition to performance, it also has a strong dependence on the network. In terms of wireless network, Tmall Magic Box 8Pro adopts an omnidirectional three-antenna module design, which is better than the other two network signal stability In addition, Tmall Magic Box 8Pro and Aurora 5S provide an RJ45 standard gigabit wired network port more than Dangbei H3S, which is more stable than wireless network transmission. We use TV boxes every day. If possible, it is recommended that you choose a wired network for networking as much as possible, so that it is more stable when watching online videos or using a home NAS to watch local videos.

　　[Summary] Tmall Magic Box 8Pro > Tencent Aurora 5S > Dangbei H3S

　　[Remote Control] In addition to supporting Bluetooth connection, The remote control of Tmall Magic Box 8Pro also supports the "infrared learning" function, which can learn the infrared signal of the TV remote control, so that only the remote control of Tmall Magic Box 8Pro can realize the functions of turning on and off the TV and the TV box respectively, adjusting the volume, etc., which well solves the trouble of controlling the TV and the TV box to switch back and forth using two remote controls. This is also more user-friendly than the other two TV boxes.

　　[Summary] Tmall Magic Box 8Pro > Tencent Aurora 5S = Dangbei H3S

　　[Interface] In terms of interfaces, although all three TV boxes come standard with HDMI interfaces, Tmall Magic Box 8Pro and Dangbei H3S support HDMI 2.1 protocol, which is faster and more comprehensive in terms of transmission rate, resolution, and HDR and audio support than the HDMI 2.0 protocol supported by Aurora 5S.

　　Although the USB ports on the three TV boxes "seem" to be 3.0 standard, in fact, only Tmall Magic Box 8Pro and Dangbei H3S are USB 3.0 standard, and the blue USB port of Aurora 5S is only USB 2.0 standard, which is reflected in daily use. If external storage is connected, then obviously the data transfer rate of Tmall Magic Box 8Pro and Dangbei H3S is much faster, and the video and file opening speed is also faster.

　　[Summary] Dangbei H3S > Tmall Magic Box 8Pro > Tencent Aurora 5S

　　[Appearance design] In terms of design, Tmall Magic Box 8Pro is the smallest of the three TV boxes, and it borrows the design style of vinyl record player, which looks very delicate. In contrast, Tencent Aurora 5S and Dangbei H3S are not only larger in size, but also relatively simple in design.

　　experience summary

　　In these three TV boxes, Tmall Magic Box 8Pro is better in terms of hardware configuration and real-world experience, and the price is lower than the other two. If you want to buy a TV box at this price, Tmall Magic Box 8Pro is undoubtedly a better choice.

　　　 [XCAR Information Original]

　　　　It will be officially launched in China tonight. Recently, a dealer revealed the pre-sale price of this model in China. (|) Six models will be launched.The pre-sale price range is 288,000-529,800 yuan.. Equipped with 2.0T and 3.0T engines respectively, Volvo S60 will be imported into China, which is far lower than the media’s previous expectations from the pre-sale price. See the following table for the price of specific models:

　
Volvo S60

　　　　In terms of power unit, import domestic Volvo S60 in advance.T6 engine and 2.0GTDi engineThe T6 engine has a displacement of 3.0 liters, a maximum output power of 304 HP and a maximum torque of not less than 440Nm. And inS60 2.0TIn fact, it is equipped with a combination of GTDi in-cylinder direct injection gasoline turbocharged engine and Powershift six-speed powershift. Its maximum power and torque are 203 HP and 300Nm respectively, and the acceleration score of manual vehicles is 7.7 seconds.

Volvo S60

Volvo S60

　　　　Security configurationThe new car comes standard with 6 airbags, tire pressure monitoring, ESP body stability system, brake assist, seat belt unfastened reminder, City Safety urban safety system, active steering xenon headlights and daytime running lights, among which the top model is equipped with ACC adaptive cruise, automatic braking pedestrian collision warning, more deviation of the channel and driver drowsiness reminder.

　
Volvo S60 Interior

　　　　It is worth mentioning thatThe new Volvo S60 comes standard with the new City Safty function, which can effectively prevent vehicles from colliding when driving at low speed in the city (within 30 kilometers per hour). At the same time, S60 is equipped with a brand-new pedestrian detection system, which detects moving or stationary pedestrians through sensors to avoid collision with pedestrians. This function can work normally within 35 km/h..

Volvo S60

　　　　Other aspects of comfort configurationThe new Volvo S60 comes standard with electric leather sports electric heating seat (the driver’s seat has memory function), automatic dual-zone air conditioning, electric heating automatic folding rearview mirror, multi-function steering wheel, DVD player, central display and GPS navigation.

Volvo S60

　　　 Editor’s comment:Previously, the media expected that the starting price of Volvo S60 might be around 320,000 yuan. After all, this is an imported model with a starting power of 2.0T. In the end, Volvo may give us a big surprise. The price of 288,000 yuan is already very attractive for S60. We should know that the starting price of the domestic (|) 2.0T model with good cost performance is also 309,800 yuan.

Volvo S60 domestic pre-sale price exposure from 288,000 yuan.

　　　 Extended reading:Let the tiger go back to the mountain! Volvo Future China Strategy Release

　　　　2011-02-25 In Beijing, China, Volvo Car Corporation announced and launched its development strategy in China in the next five years, includingEstablish two production bases in China, Chengdu and Daqing, and Shanghai headquarters base, and achieve the goal of 200,000 vehicle sales and 20% luxury car market share in China in 2015..

Volvo’s China Strategy Release in the Next Five Years

Volvo Car China Strategy Conference Site

　　　　For the future development of Volvo in China, especially how to deal with the relationship between Geely and Volvo in China, I think these are all of your interests.On this issue, Aika Automobile also interviewed Mr. Li Shufu, the global chairman of Volvo Car Company.He said: We will continue to strictly implement "Geely is Geely and Volvo is Volvo ".. After brainstorming, careful study and extensive argumentation, we have worked out a very correct business strategy for China.The next task is to release the tiger to the mountains, restore Volvo cars to their former glory as soon as possible, further enhance its tradition of "Nordic design, global luxury brand" and adhere to its core concept of "safety, low-key and high-grade".

　Mr. Li Shufu, Global Chairman of Volvo Car Company

　　　　Mr. Li Shufu, Global Chairman of Volvo Car Company, Mr. Stefan Jacoby, Global President and CEO of Volvo Car Company, Mr. Freeman Shen, Global Senior Vice President and Chairman of China District of Volvo Car Company, and all senior executives of China District of Volvo Car Group attended the conference.

Volvo Car China Strategy Conference Site

　　　　Mr Stefan Jacoby, President and CEO of Volvo Cars Worldwide, announced that the board of directors and global management of Volvo Cars approved the Chengdu base and supported the implementation of the Daqing base, but ultimately it needed the approval of the China government. At the same time, Volvo Car Company decided to speed up the construction of Shanghai headquarters and China technology center.

Mr. Stephen Jacobs, President and CEO of Volvo Cars

　　　　Mr. Li Shufu, the global chairman of Volvo Car Company, said: "I and other members of the board of directors are very satisfied with the work achievements made by Mr. Jacob, the global management and all Volvo employees in the past few months. Now we have formulated the development strategy for such a vital market as China, and the European and American markets have made a very good start this year. Now it is time for us to act."

Group photo of guests at Volvo Car China Strategy Conference.

　　　　Mr. Jacob said: "China is the second domestic market for Volvo cars, which plays a vital role in the success of Volvo cars. After the successful delivery on August 2, 2010, Volvo Cars immediately launched extensive investigation and research to formulate the development strategy of Volvo Cars in China in the next five years. Our goal is to reach 200,000 units sales and 20% market share of China luxury car market in 2015. "

Mr. Freeman Shen, Senior Vice President of Volvo Cars and Chairman of China District.

　　　　In order to implement the China strategy, a brand-new organizational structure of China was also announced. Mr. Freeman Shen is the global senior vice president and chairman of Volvo Car Group in China; Mr. Tong Zhiyuan is the CEO of China District; Mr. Wang Zhaoxing served as President of China District; Mr. Lars Danielsson is the vice president in charge of production and quality control in China; Richard Snijders is the President and CEO of China Sales Company of Volvo Car Group. Volvo Car’s business structure in China has grown from a national sales company to a full-featured business group, with business scope ranging from product development, manufacturing, quality control, procurement, sales, marketing and customer service to investor relations, finance, law, human resources and public affairs.

"Since 1947, we have delivered more than 14 million E-class cars to customers all over the world. It is the best-selling model in Mercedes-history and the veritable backbone of the brand." Yang Ming, President and CEO of Mercedes-Sales & Service Co., Ltd., was full of pride when talking about E-Class.

In 2005, the E-class car became the first domestic model launched by the strategy of "Made in China, Exclusive to China". After 15 years of development, it was accepted by more and more consumers in China, and at the same time, it achieved 3 million vehicles. On the eve of this year’s auto show, a new generation of long-wheelbase E-Class sedan was officially launched, and 12 new models were launched, with the price ranging from 430,800 yuan to 642,800 yuan.

Although it is a mid-term modified model, the change of a new generation of long-wheelbase E-class cars can also be called "replacement". The overall design is gradually returning to the exquisite elegance of the W211 era. The interior design vividly interprets luxury and leads the trend impeccably. In terms of power, it maintains three mature and reliable engines, 1.5T and 2.0T, of the previous models. In addition, in terms of intelligence, a new generation of long-wheelbase E-class cars has also been innovated. So, how will this younger and more exquisite luxury benchmark perform when it is opened?

This time, the model of the car headline APP test drive is a new generation of E300 L distinguished model (hereinafter referred to as "new"). The new car still maintains both luxurious and sporty appearances, setting a brand-new design benchmark and injecting "movement" into the elegant executive car shape.

First of all, the brand-new shield grille design is matched with the classic standard. The grille shape abandons the sharp edges and corners, adopts a rounded corner design that highlights the sense of science and technology, and cooperates with the penetrating front enclosure design from the S-class car, which is magnificent and neat.

On the sports car, a single chrome trim and a sparkling star-like grille make the front face look more dynamic and avant-garde, and the double ridged line design on the hood is highly recognizable, combined with the AMG-style front-surrounded air intake grille with two air blades on both sides, it has its own sports style like AMG GT.

Long-range geometric multi-beam LED headlights adopt a brand-new "front eyebrows and bright eyes" design, which inherits the classic "four-eye headlights" of E-class cars. When lighting, 84 independent LED light sources of each headlamp bring fine beam distribution, providing an illumination range of nearly 650 meters.

The soothing waistline of the car body divides the length of the front and rear doors into the ultimate beauty of the golden ratio. Wherever you look, the slender and smooth lines still provide clear recognition for the E-class, and the perfect front-rear ratio makes it still look the most pleasing. "Long wheelbase luxury car".

In short, when you come to the scene and pay attention to it, you will find that all the E-class cars outlined in the photos are inaccurate. From all directions, you can still clearly realize that this is the most perfect E-class car in history.

Stepping into the car, the familiar embracing curve extends horizontally, and the first inductive touch steering wheel is the icing on the cake. In addition to the outstanding experience advantage, it seems to pay tribute to the classics in a unique way. Through the breakthrough capacitance sensing technology, the new steering wheel can detect the driver’s control state of the steering wheel, replace the traditional physical torque perception, and identify the driver’s control driving state more quickly.

Compared with foreign standard wheelbase models, the long-wheelbase E-Class car brings more than 10 luxury additions to China’s rear row, such as extended wheelbase, rear 7-inch touch screen and rear private triangular window.

According to different models, the inductive touch steering wheel wrapped in NAPPA leather has two styles of "gull-wing" and "two-wing" movement, and adopts capacitance sensing technology, which can control the dashboard and multimedia display screen like a smart phone, so as to identify the driver’s control driving state more quickly and accurately, and improve the convenience and safety of driving.

The newly optimized central display screen supports multi-touch, and the focus of intelligent upgrade is the newly equipped MBUX intelligent human-computer interaction system. In the speed of speech recognition, MBUX intelligent human-computer interaction system has improved by 33% compared with the previous generation technology, and the accuracy has increased by more than 10%. At the same time, it supports the interactive way of natural voice, touch and gesture to control the relevant settings and services in the car.

Specifically, thanks to the extraordinary running ability of NVIDIA Parker 128 smart chip, MBUX has significantly reduced the phenomenon of stuck and crashed due to high image quality, and can smoothly load a large number of 3D depth-of-field effects, bringing an immersive visual experience.

The newly added "mind-reading voice assistant" has the ability of natural language recognition, which can complete the operation of corresponding functions through simple words, and can recognize Cantonese and Sichuan dialects in addition to Mandarin. The "Real-life Crossing Navigation" using augmented reality technology realizes the combination of real-life pictures and virtual icons, and the navigation display is more clear and intuitive, and it can also be familiar with strange roads. Finally, the "intelligent induction assistant" can recognize the hand movements of the driver and the front passenger, and can make personalized preset, so as to understand its operation requirements and realize the corresponding functions such as turning on the reading light.

In addition, through OTA online upgrade, some functions of MBUX intelligent human-computer interaction system can be easily updated and constantly improved.

A variety of power combinations are newly provided for consumers, among which E350 L 4MATIC, E260 L 4MATIC and E260 L models are all equipped with 48V intelligent motors, which can achieve the excellent driving experience of "smooth start-up, quiet driving and low fuel consumption" while gaining 10kW extra power. The output power and peak torque of E350 L 4MATIC equipped with a 2.0-liter inline four-cylinder turbocharged engine are 220kW and 400Nm respectively. The E300 L model of this test drive is equipped with a 2.0-liter inline four-cylinder turbocharged engine, and its maximum power and peak torque are 190kW and 370Nm respectively.

In terms of transmission, all models will continue to come standard with a 9-speed automatic manual transmission. At the same time, the chassis type of the new car is front multi-link independent+rear multi-link independent suspension.

In the road test drive composed of various road conditions such as expressways, provincial highways, mountain roads and urban highways, with the departure of the motorcade, the speed adjustment function based on the path can adjust the speed in advance according to the data of traffic information, and automatically reduce the speed when the congested road section is detected.

The traffic jam assistance system specially optimized for China market can not only shorten the following distance, but also activate the active stop assistance function to automatically start acceleration when the intelligent pilot distance limit function is turned on and the speed is lower than 60km/h on the expressway or urban road, thus making it easy for the vehicles in the driving team to follow the car. When the test driver needs to change lanes, the activation speed of the active lane-changing assistance system is reduced from 80 km/h to 60 km/h, which can better meet the actual driving needs of China roads.

In addition, in the face of potential collision risk, the newly added active brake assist system with turning function can apply braking force to reduce the degree of collision or even avoid collision in the case of finding stationary vehicles ahead and pedestrians crossing the road. When turning at an intersection, the steering detection function can also identify the potential opposite collision risk and provide timely warning and braking assistance.

At the same time, in the event of a side collision with other road users in the blind spot area, the upgraded active blind spot assistance system with the function of getting off the bus will give a visual and audible warning. At this time, if the passenger in the car tries to open the door, the system will alert him through sound and lighting warning.

It can be said that behind the excellent driving assistance performance is the linkage support of sensors covering 360 degrees of the car body. On the basis of four panoramic cameras and binocular stereo cameras, the new generation of long-wheelbase E-Class cars are also equipped with five millimeter-wave radars and 12 ultrasonic sensors, and the maximum detection distance can reach 500 meters.

In addition, in a variety of car scenarios, the new can also bring a more intelligent experience anytime and anywhere. For example, when arriving at the parking lot, the intelligent parking function with PARKTRONIC and 360 camera can automatically identify the parking mark, and can detect the parking space even if there is no car on the left or right, so as to complete parking in vertical or lateral parking spaces, making parking easier. When leaving the parking space, the system can remind the driver to pay attention to the lateral traffic behind the vehicle and apply auxiliary braking when necessary.

In addition to many active safety technologies, new cars have accumulated profound wisdom in the field of passive safety to ensure the highest safety standards. The body-in-white of a new generation of long-wheelbase E-class vehicles is carefully mixed with steel and aluminum materials, ranging from thermoformed and ultra-high-strength steel widely used in the passenger compartment, to the energy-absorbing design adopted by the front anti-collision beam, from the high-pressure aluminum die-casting parts used in the front shock absorption tower and the rear shock absorption area, to the high steel-aluminum mixed design of the rear floor, etc., which further reduces the body weight while achieving the highest collision requirements. The safety of passengers and road users is ensured to the maximum extent from the integrated molding process to the advanced body connection technology, and then to the pedestrian protection of the engine compartment cover by raising the engine compartment cover through active hinges to reduce the pedestrian collision injury.

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Lead: A few days ago, the Passenger Transport Association released the express of retail sales ranking in August 2022. Among them, in the Top15 of the car market, BYD emerged three models, namely BYD Qin (37,511 units), BYD Han (25,987 units) and Dolphin (23,298 units). It must be said that from the performance in recent months, BYD really got up. Today, the model we want to talk about is BYD Han. This model with an average price of 250,000+has sold more than 20,000 for four consecutive months, which is obviously worth mentioning separately.

Reasons for BYD Han’s sales from 10,000+to 20,000+

From February to April this year, BYD Han’s sales performance showed a steady increase, but they all hovered around 10,000 units. In May, BYD Han’s sales increased by leaps and bounds to 20,000+,and it has achieved a month-on-month growth for four consecutive months. Then, from 10,000+in April to 20,000+in May, what is the reason behind the sharp increase in BYD Han’s sales?

In fact, BYD launched a brand-new BYD Han model in April, in which the popular DM-i super hybrid was replaced for Han’s hybrid model, although it arrived late; At the same time, the Han EV model also uses a larger battery in exchange for longer battery life and stronger power. At the same time, compared with the old model, the new model has been obviously upgraded in appearance, interior, configuration, car machine and other parts, and the comprehensive product strength has been improved more than a little compared with the old model. Therefore, in terms of attractiveness and competitiveness, this car is naturally much stronger.

From the above, it is not difficult to find that the overall progress speed of BYD is not limited to new energy technologies, which is visible to the naked eye. In 2020, BYD Hanxiang was launched, and in the past two years, BYD Hanxiang has made many innovations. One month after the listing of the brand-new BYD Han, the sharp increase in market sales performance is also the best embodiment of BYD Han’s strength.

Is BYD’s brand going up?

So, judging from BYD Han’s sales performance and BYD’s average bicycle price, has BYD’s brand upward road achieved results?

Undeniably, BYD is the only independent brand that has an average transaction price of 250,000+and can sell 20,000+in a single month. At the same time, this performance makes BYD naturally hook up with the brand.

Only when you have strength can you have confidence. Relying on leading technologies such as DM-i, blade battery and independent power generation, BYD dares to enter the market of 200,000-300,000. Of course, from the overall performance, it is not just to raise the price to gain high-end recognition, but to be able to live up to its price in comprehensive strength, and at the same time, it is relatively superior to the joint venture competing models of the same level and price, whether in Han or Tang.

On the whole, BYD, whose price range covers 40,000-340,000 yuan, successfully surpassed Volkswagen’s 145,400 yuan with an average price of 153,200 yuan in January last year, and it is still showing an upward trend. According to the latest data this year, BYD’s average transaction price rose to 174,000. It is obviously very convincing to compare it with the best-selling and most recognized public in China. Of course, it is not difficult to find that BYD is now catching up with the joint venture brand represented by Volkswagen in all directions. This can’t help but make people sigh that Volkswagen may still be the same Volkswagen, and BYD is not the same BYD as before.

Obviously, the increase in the average price of BYD models is not only brought by the brand’s mid-to high-end models. In the 100,000-200,000-level market, the prices of BYD-related models have also increased significantly compared with the past. For example, the price of Qin PLUS for A-class cars has been confidently set at 175,800, and the new energy price of Song PLUS has reached 216,800. Similarly, its price increase is driven by product strength. The above two, the sales results in August were 38,000 and 42,000 respectively.

Therefore, considering the average bicycle price and overall sales volume, we can’t deny that BYD’s brand is on the way up.

BYD has set up a beam of light for its own brand.

In the past two years, most of the independent brands have been shouting about brand upward, and they have also put them into practical action, but the benefits and effects are very small. As we all know, most self-owned brands start with low-end models, so their impressions in the eyes of Chinese people are relatively low-end. Now, although it takes a lot of practical actions to make brands go up, it is undoubtedly not easy for consumers to recognize them. Difficult, but it doesn’t mean impossible. The initial success of BYD’s high-end brand has undoubtedly made a good start for other independent brands that take the road of brand upward, and at the same time set up a beam of light.

BYD’s success, in addition to taking the lead in identifying the forward-looking vision and strategy of the new energy track, we also need to pay attention to the leading strength of new energy technology and products themselves.

The penetration of new energy wave has undoubtedly opened up a new track for the market, and this track is also the most likely place for independent brands to succeed.

Nowadays, independent brands have gradually entered this new energy track. We can not only see BYD at the forefront, but also the hybrid technologies and models of these fast-responding independent brands, such as Geely Raytheon, Chery DP-i, Great Wall Lemon, Changan IDD, followed closely and chased after BYD’s leading position.

Achuan pingche

Generally speaking, from the success of BYD’s high-end model, Handan’s monthly sales volume of 20,000+,to BYD’s rapidly increasing average bicycle price and excellent sales volume, we can see the fruitful results of BYD’s focus on new energy. At the same time, it also points out a direction for other independent brands to go up, that is, to enter the new energy track. I hope that in the next few years, we can see more independent brands relying on the new energy track to complete the brand-up strategy and surpass the joint venture brands in an all-round way. (Text /Shen)