After eight months of preheating,To the million levelThe first product that entered the car market finally went to the market.
On September 20th, Wangwang’s first model, Wangwang U8, was officially launched. The official price of the new car was 1.098 million yuan, which was consistent with the previously announced pre-sale price.
Image from video screenshot
In the record of investor relations activities disclosed on September 18, BYD made a preliminary exposition on looking up to the black technology carried by the brand. In this listing activity, BYD also took the company’s understanding and research on core technologies as the "key words" of the conference.
In the view of Wang Chuanfu, chairman of BYD, shaping high-end brands does not depend on stacking configuration, but on design and technology.
Easy Sifang technology leads to hot discussion in the market
At the beginning of this year, BYD launched the "Easy Sifang" technology when it released its look-up brand. According to reports, "Yi Sifang" is a set of fourThe dynamic system with independent drive as the core is surrounded by three dimensions: perception, decision-making and execution.The characteristics of the vehicle have been completely reconstructed, subverting the power system capability system of the previous fuel vehicle.
For example, after a single wheel of a vehicle has a flat tire, the "Easy Square" technology can accurately adjust the torque of the remaining three wheels at a frequency of 1,000 times per second, and make powerful compensation intervention on the body posture through the driving wheel in time to help the driver stop the vehicle stably and controllably. Today, this technology has been successfully applied to Wangwang U8, which has just been listed.
When public opinion generally focuses on the million-class off-road vehicle launched by BYD, many investment institutions pay more attention to the core technology carried by BYD U8.
According to the analysis, BYD’s "Easy Sifang" technology platform is the key core technology of looking up to the brand. The independent driving of each wheel is realized through four wheels, combined with the deep fusion perception of the whole vehicle, and based on the technology of body stability vector control, the safety of the product can be further improved.
safe and soundIt is believed that the "Easy Sifang" technology platform and the launch of U8 are of great significance for independent brands to impact the high-end market. Looking up to the brand and positioning a million-level brand, before that, there were few models that reached this price band by independent car companies. The launch of "Easy Sifang" means that China brand has ushered in the opportunity to impact the high-end market with its core technological advantages, and has the ability to master the definition of high-end performance, which reflects to some extent that independent car companies areTechnical confidence of the times. In the long run, if we hope that the brand can form a certain market reputation and brand appeal among domestic and even global users, it will be of valuable reference significance for independent automobile enterprises to attack the million-level high-end market, and at the same time, it will be of great significance to enhance the self-confidence and cultural self-confidence of Chinese automobile brands.
Emergency floating function has attracted much attention.
At the press conference, BYDIt also introduces in detail the emergency floating function that has attracted much attention from the market. It is reported that this function has achieved the whole system standard in looking up to U8 models.
According to reports, looking up at U8 has a good sealing performance, which can ensure that the vehicle does not sink. At the same time, its easy-to-square technology can ensure the control of the vehicle after it enters the floating state by mistake. When the emergency floating capacity is triggered, the engine looking up to U8 version will automatically shut down in advance.
"Looking up to U8′ s emergency floating ability is passively triggered. When the user starts wading mode through the Xinghe curved screen and starts wading, the vehicle will pass a variety ofMonitor the wading depth, body posture, wheel slip state, etc. If it meets the floating conditions, it will automatically trigger emergency floating, and realize the forward and steering control of the vehicle after it enters the floating state in the water. According to BYD insiders, this function can greatly ensure the safety of drivers and passengers when the vehicle accidentally wades.
first half of a yearA year-on-year increase of 220.02%
Not long ago, BYD disclosed the 2023 semi-annual report. The financial report shows that BYD achieved revenue of 260.124 billion yuan in the first half of the year, a year-on-year increase of 72.72%; The net profit of returning to the mother was 10.954 billion yuan, a year-on-year increase of 204.68%; The net profit after deducting non-profit was 9.695 billion yuan, a year-on-year increase of 220.02%.
BYD introduced that in the first half of the year, the company consolidated its leading position in the field of new energy vehicles, and its market share expanded to 33.5%, an increase of 6.5 percentage points over 2022.
In terms of sales volume, in the first half of the year, BYD acted as China.Automobile leader, with a cumulative sales volume of 1,255,600 vehicles, up 95.78% year-on-year. It is worth mentioning that in addition to continuously expanding the sales scale, BYD also focused on high-end breakthroughs in the first half of the year. It is reported that in addition to looking up to the brand, the main market range of BYD Tengshi brand has been locked in the market of 300,000 to 500,000 yuan, and the personalized brand equation Leopard will be in the price range of 400,000 to 600,000 yuan. This means that at this stage, BYD’s product portfolio has fully covered almost all levels and prices of the mainstream new energy passenger car market in China, and there is a trend of continuous upward penetration.