月度归档： 2024 年 11 月

As is known to all, Wu Yifan has a good time crossing borders.

At first, Wu Yifan was not named Wu Yifan, but Li Jiaheng. When his parents divorced at the age of 10, he immigrated to Vancouver, Canada with his mother, and then changed his name to Wu Yifan, which means "life is neither complicated nor extraordinary".

It was probably from that moment that the compass of fate began to turn.

Basketball player, Korean pop idol, film and television actor, hip hop singer, trendy brand founder, there are countless labels attached to him. If there is a Serial Entrepreneur, then he is a continuous "crossover".

Today, he is going to play drag racing with Jason Statham at the Bird’s Nest again. The collision between the fierce man and the little fresh meat quickly attracted the attention of the melon-eating crowd, and also made people dig out Wu Yifan’s original love for racing.

Wu Yifan’s love for racing is certainly not overlooked.

It is rumored that his appearance fee is as high as 120 million yuan, but Mercedes-Benz A "tricked" Wu Yifan to the event in August last year with a test drive invitation letter for 1 cent. At that time, he was by no means simple to show his face. He also changed into a special racing suit and drove a C63A on the track.

What’s more exaggerated is that after the release of Wu Yifan’s new song "Coupe" MV at the end of last year, he said in an interview with Billboard: "I brought all 10 of the MV, my personal car, and they look very cool."

Some people say that "ten things are not as good as three, and three things are not as good as the same." Wu Yifan’s three days of fishing and two days of drying the net is a manifestation of "not doing his job properly". As everyone knows, this is an important reason why it has become a top traffic.

In fact, in addition to celebrities who like to play crossover, the way car companies "deserted" can also be described as eclectic.

Such as celebrity endorsements.

In recent years, there are not a few stars who have "gotten on the bus": Hu Ge has become the "co-production" partner, Gu Tianle and Guan Xuan have joined hands; Li Jian is enough to stand by, and Zhiling’s sister’s endorsement has brought a touch of elegance to XC40; and the most talked-about recently, Jason Statham has become the spokesperson.

For automakers, seeking celebrity endorsements may have little effect on "bringing goods".

After all, it’s not lipstick, and it’s not that Li Jiaqi can boost sales by shouting a few omg words, but car companies still choose to play "cross-border" in various ways, the purpose of which is to "get out of the circle".

In the information age, "out of the circle" is often more important than "rating". "Out of the circle" brings higher visibility and more traffic. To sum up in an Internet saying, this is calledFollowing the ecological layout, sooner or later you will encounter trends…

The significance of "out of the circle" is so great, and it is not difficult to understand why.

On the one hand, behind the development of the market, the rise of new consumer groups, their consumer demand has spread to more and more fields, the demand for any product is not just to meet the basic functional needs, but to reflect a lifestyle or personal value or their own taste.

On the other hand, in the market environment, the competition between brands determines their strength.

The era of one company, one brand, and one product going it alone is long over, because any excellent brand, due to the singleness of its characteristics, is more affected by "externalities" and has weak resistance to strikes.

But if it is combined with other cross-border, it can effectively improve brand recognition and win more living space for itself in the era of "random flowers and increasingly fascinating people" Internet celebrities.

Wu Yifan, who can play a little trick in everything, has grasped the trick of "out of the circle" and chose to spare no effort to brush "familiar" in all walks of life. He is undoubtedly a shrewd artist; and in marketing, "doing things" car companies, through "cross-border" to improve their presence, are undoubtedly shrewd enterprises.

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[Car Series Introduction]: Volvo XC90 New Energy shows its unique side lines with its elegant body proportions. This luxury SUV has a body length of 4953mm, a width of 1958mm and a height of 1772mm, as well as a wheelbase of 2984mm, giving a spacious interior space and excellent dynamic performance. On the wheel configuration, it is equipped with 275/45 R20 tires. The front and rear wheels have the same specifications. The wheel rim style is exquisite and dynamic, adding a sense of stability and power to the vehicle. Overall, the side design of XC90 New Energy not only reflects the luxury temperament, but also takes into account the practicality and beauty.

In terms of interior, Volvo XC90 New Energy shows the essence of Nordic design, exquisite and practical. The steering wheel wrapped in luxury leather provides an excellent grip, while supporting manual up and down + front and rear adjustments to ensure driver comfort. The 9-inch central control screen has a clear interface, integrates multimedia systems, navigation and phone functions, and can be easily controlled through automatic speech recognition to enhance driving convenience. The front row is equipped with USB and Type-C interfaces, as well as wireless charging functions for mobile phones, to meet the needs of passengers’ electronic devices. The seats are made of fabric and leather, and the main and passenger seats support multi-directional adjustment, including front and rear, backrest, height, leg rest and waist support, providing passengers with an excellent riding experience. The front seats are also equipped with heating, ventilation and massage functions, as well as the power seat memory function, which reflects Volvo’s care for the driver and passengers. In addition, the second row of seats is equally flexible, supporting front and rear adjustment, and has backrest adjustment. The rear seats support proportional reclining for more flexible space utilization.

OK, based on the information you provided, I can generate the following engine introduction for Volvo XC90 new energy:

This model is equipped with a 2.0T turbocharged engine with a maximum power of 228 kW (310 hp), providing a powerful power output. Its torque output is 400 Nm, ensuring smooth handling of the vehicle in various driving scenarios. With an 8-speed automatic transmission, power transmission is smoother and fuel economy is optimized.

Summarizing the owner’s evaluation, he was full of praise for the body design of the Volvo XC90 new energy, believing that its simple and atmospheric lines not only conform to his personal aesthetics, but also complement his life stage. He specifically mentioned the design of the Thor’s Hammer headlights and the Viking Axe, highly affirming their unique visual effects, and even said that the design of the front of the car attracted his attention more than the rear. Such a comprehensive evaluation fully demonstrates the charm of the XC90 new energy, making people look forward to its extraordinary appearance design and the driving experience of the owner.