In this year’s new energy vehicle market, there is a kind of momentum that the mountains and rains are about to come. On the one hand, the "price war" is hot, and on the other hand, the voices are rising one after another.
The survival experience of the market tells car brands that simple price "PK" cannot make car brands go further and further. Only strong system capabilities can enhance the combat effectiveness of car brands, resist the impact of the market and the attack of opponents, and run their own acceleration on the new energy track.
In the second stage of breaking the new energy vehicle market, Geely Automobile once again "shines its sword". On February 23, Geely Automobile released a new mid-to-high-end new energy series in Hangzhou – "Geely Galaxy", as well as a series of electrification technologies such as the Aegis battery safety system, the Raytheon Electric Hybrid 8848, and the new automotive operating system "Galaxy N OS".
For competitors, this is a fiercer response than a "price war". From products to technology, to channels, to services, to value, all-round upgrades to new dimensions. Next, let’s see how hard Geely’s brand is fighting in the new energy market?
New technology clusters are released, supporting the brand’s continued growth
Some people say that "core technology is a unique secret for brand improvement". Only with deep technical internal strength can one be proud of the car market. This time, Geely Automobile released a series of new technologies, including battery technology to intelligent technology.
Among them, the Raytheon Electric Hybrid 8848 is a blockbuster "bomb" for Geely Automobile to attack the new energy market. Today, compared with pure electric models, electric hybrid models are growing faster and easier for consumers to accept. It is reported that the Raytheon Electric Hybrid 8848 is based on the evolution of "Raytheon Electric Hybrid" and has made new breakthroughs in hot-selling rate, performance and intelligent control.
Taking thermal efficiency as an example, the new generation of Raytheon electric hybrid engine B-Plus has a maximum thermal efficiency of 44.26%, achieving a breakthrough in transmission dual-motor drive, which is proud enough to be placed in the new energy market. It is reported that this technology will be first used in Geely Galaxy’s intelligent electric hybrid series models.
The Aegis battery safety system is also a key technology of the Geely brand. For a long time, battery safety has been the painpoint of new energy models. This time, Geely launched the Aegis battery safety system to give the "optimal solution" for this pain point of the car. It is reported that this safety system covers the level of cells, modules and battery packs. The industry is the first to integrate radiation protection safety technology deep into the cell level to solve battery safety problems at a deep level.
Nowadays, "intelligent driving" is a must-have label for new energy models, and it is also a "selling point" for many new car-making forces. In terms of intelligent driving, Geely Automobile has also made a big move, releasing the "heaven and earth integrated" version of the Galaxy intelligent driving solution, which can realize an end-to-end full-stack self-research system, covering cross-layer memory parking, high-speed emergency antelope obstacle avoidance, low-speed exploration and crossing and other latest intelligent driving technologies, and doing "subtraction" for traditional driving.
In addition, the new Galaxy N OS is Geely’s full-stack self-developed distributed operating system. This car system is more proficient in application, with a new UI style and beautiful and silky Galaxy micro-motion graphics, giving users an immersive experience.
Galaxy L7 debuts, aiming at the 200,000 smart electric hybrid market
At the event, the first mass-produced model of Geely Galaxy series – Galaxy L7 was officially unveiled. It is reported that this is a 200,000-class intelligent electric hybrid SUV model, which has begun to accept reservations and is expected to be delivered in the second quarter of this year.
It can be seen that Geely Automobile is rushing to a new rhythm with its technological advantages. As the first SUV model of the Galaxy series, the Galaxy L7 is built with a world-class e-CMA architecture. At the press conference, the relevant person in charge of Geely Automobile said that "this new car will enter the 200,000-class SUV market". The new car is equipped with Geely’s most advanced technology.
The first Aegis battery safety system, Raytheon Electric Hybrid 8848 and Galaxy N OS system are all three blockbuster technologies that appear on this model. The application of these three technologies ensures that Galaxy L7 is even better in terms of hardware and software, distancing itself from competitors.
In terms of design, the new car adopts the Galaxy Ripple aesthetic, the front face is closed air intake grille, both sides are equipped with slender double headlights, the fog lamp is designed with geometric shape, and the front face is equipped with a trapezoidal windshield on the lower side, making the entire front face look more fashionable. The side of the body is suspended with a roof, the tail is penetrated with taillights, and the cyclone wheel hub makes it sporty and fashionable.
In addition, the interior layout can compete with the new forces of car manufacturing. The car is equipped with four large screens, 10.25-inch instrument + 13.2-inch central control screen + 16.2-inch auxiliary driver screen + 25.6-inch AR HUD, and, with the blessing of the Galaxy N OS system, the intelligent experience is worth looking forward to. It is reported that the length, width and height of the new car are 4700/1905/1685mm, and the wheelbase is 2785mm, which is more advantageous in size than the compact SUV.
In addition, under the new generation of Raytheon hybrid 8848 system empowered, the Galaxy L7 hardware system is efficient and effective. Looking at a set of data, the Galaxy L7 accelerates 6.9 seconds for 100 kilometers, the fuel consumption for 100 kilometers is 5.23L, and the CLTC comprehensive cruising range is 1370 kilometers. In the 200,000-class new energy SUV market, it is very lethal.
Of course, the Galaxy series is more than just a new L7. According to Geely’s product plan, seven models will be launched within two years. The first electric hybrid coupe Galaxy L6 will be delivered in the third quarter of this year, and the pure electric model Galaxy E8 will be delivered in the fourth quarter. This will accelerate the launch of new cars into the new energy vehicle market.
Ghost Douche Viewpoint: At the press conference, Gan Jiayue, CEO of Geely Automobile Group, said: "Geely Galaxy will lead China’s new energy into the second’new stage ‘of value development." In the new energy vehicle market, Geely Automobile has been fully upgraded, and has come up with new methods in terms of products, technologies, channels and services, rejecting new bottles of old wine. As sung in the song "Good Morning, Geely", the Galaxy series is the most beautiful "star" in the new energy vehicle market, illuminating Geely’s progress.