Source: CCTV Finance
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Move it! Have a nice summer!
The national movement continues to heat up, and more and more people in China build strong physique through sports. According to the survey of a better life in China, the demand for sports and fitness has been rising continuously from the consumption expectation in the past four years. In 2023, the proportion of people willing to increase their consumption in sports and fitness reached 27.99%, ranking fourth in the list of Chinese consumption expectations, a sharp increase of more than 7 percentage points over the previous year.
Who is the main force of sports and fitness consumption? The survey found that women’s wishes have been higher than men’s for four years.
Pay for sports, don’t underestimate this crowd.
From different age groups, middle-aged people aged 36-59 are more willing to invest time and money in sports and fitness. With a certain consumption power and a crisis to their own health, this group has become the main force in the sports and fitness market. Followed by people over 60 years old, the proportion of people who are willing to increase their consumption in sports and fitness is as high as 30.95%, which is almost the same as that of middle-aged people.
In which cities are people more willing to spend on sports and fitness? Kunming, Xi ‘an, Guangzhou, Yinchuan and Zhengzhou are the top five cities on the list.
Let’s run (ju ǐ n) and (qǐ) and (lái), shall we?
In terms of exercise and fitness, what items do you like? According to the online survey data, 51.90% people choose running, followed by small ball games such as badminton (35.33%) and hiking/hiking/mountaineering (32.84%).
Among them, men’s enthusiasm for running is nearly 13 percentage points higher than that of women (58.61%, 45.95%).
From different age groups, 18-25 years old are the people who love running the most. Central China, Southwest China and South China are the top three "love running circles" among the seven regions. Running is not only a physical exercise, but also a positive attitude towards life.
Besides running, what are the differences between the sports that men and women love?
The top three in the women’s sports list are: running, yoga/pilates and other shaping classes and small balls such as badminton. The sports that men often participate in: running, badminton and other small balls, football/basketball and other big balls. Men are more interested in ball games, while women prefer shaping sports such as yoga.
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Escape from fitness, these excuses have you been shot?
When there is movement, there is silence. What is the reason that makes some people unable to open their legs and restricts their pace of exercise and fitness?
According to the online survey, four adults said that they didn’t exercise because they didn’t have time (42.51%), followed by the high cost (30.00%), others said that it was difficult to find a common partner (27.14%) and the community fitness equipment was insufficient (25.72%), and only 19.53% people really didn’t like sports.
In fact, there are 10,000 reasons to give up, only one belief is needed to persist, and more time should be made for your own health.
The lack of community fitness equipment is restricting the movement of northerners.
Besides lack of time and high cost, southerners think that it is difficult to find common partners, which is one of the three main factors that restrict their sports. Northerners believe that the lack of community fitness equipment is also one of the three main factors restricting sports fitness. It seems that the construction in this area in northern cities should be strengthened.
