China Daily Online, January 20th (Reporter Zhang Tongtong) On January 20th, 2017, 11 months after the launch of the "the State Council" client, version 2.0 was officially launched.
In the new version, sections such as "Simple Administration and Decentralization, I Come to @ the State Council" and "Handheld Government Service Hall" are added to the home page, providing a more convenient and quick service guide for handling inquiries.
The new version also adds the function of switching the English version with one button, and adds English news, prime minister, policies, departments, data, topics, pictures and video channels. Release the authoritative information of China government to the whole world for the first time.
The new version of the English service tab also adds the function of government service for foreigners, which is convenient for foreigners’ life and work.
"Premier Li Keqiang pointed out at last year’s press conference that openness in government affairs and decentralization are the key to promoting the transformation of government functions." Zhao Jianqing, director of the China Government Network Operation Center, told reporters, "The the State Council client is an important channel for the openness of government affairs in internet plus and a bridge between the central government and ordinary people. We hope to be a ‘ in the field of government affairs; Taobao ’ 。”
Shi Li quan fen
In February 2016, a government APP named "the State Council" was officially launched. This APP was built by the China Government Network Operation Center of the State Council General Office and built by China Daily. Rich content, warm-hearted service and grounded language have made this client "circle" a big wave of fans.
The data shows that in the past 10 months, the cumulative download volume of clients has exceeded 20 million, and the number of active users has exceeded 7 million. In the first half of 2016, the number of free APP products in Apple App Store ranked first for many times.
In the TOP1000 list of monthly active users released by Analysys Qian Fan, a third-party data platform, the State Council client always ranks among them, ranking first in government affairs APP, and it is not inferior to news and information clients. According to the monthly activity data of Analysys Qian Fan, the average monthly active users of the State Council clients in the past six months are slightly lower than those of CCTV news clients and higher than those of Xinhua News Agency, Economic Daily and other media clients.
"Very close to the people, very good, rich and timely." Some netizens commented.
"Set the push notifications of all other apps to ‘ ’ is not allowed. , only your setting is ‘ Good ’ Leaving a star is afraid of your pride. " Some netizens commented like this.
Everything starts from the user experience
"The era of disintermediation of social media has arrived, and the openness of government affairs in new media also needs to be changed," Lin Yan, the head of the "two micro-ends" of the Chinese government network and the new media department of the Chinese government network operation center, told reporters. "We operate new government media with the thinking of product managers, and everything starts from the user experience. A button, a hinge, and a moving picture will be repeatedly scrutinized and tested. "
In addition to the intuitive experience of using APP, the State Council’s client operation team continues to innovate in government services. From the traditional online announcement to the "title, text and form", we pay attention to the reading experience, study the release time, and reply to background messages. The research report alone has written more than 100,000 words, covering international excellent APP benchmarking, domestic excellent new media products research, government short video content research and other aspects.
In 2016, the State Council client launched more than 20 government service products, such as "H5 series for you" and "the most comprehensive practical manual library", covering the reform of the camp, social investment, food safety, social security, entrepreneurship, education and other aspects. Among them, the reading volume of the manuscript "Unqualified food inquiry H5" exceeded one million.
"As an Internet PM (product manager), I used this product, and I feel really hard. I hope to continue my efforts!" An Internet product manager commented.
Some government service products of the State Council client.
"the State Council client has innovated the way of information dissemination in the State Council, and our goal is to be in the field of government affairs ‘ Taobao ’ Let the people do things as conveniently and quickly as visiting Taobao. " Zhao Jianqing said.
Close the distance between the government and the people.
"Brother Jun, what have you done recently?" "This is not the pilot program for the reform of the camp, but it has been fully promoted immediately. I have been busy with this."
This policy interpretation picture, which has been forwarded by nearly 100 websites and WeChat WeChat official account, is called "WeChat Vernacular Reform", which is the product of the brainstorming of the State Council’s client operation team, and it received nearly one million hits on the day it was pushed. "The small series that speaks grounded gas is a good small series," one user left a message.
Easy-going language, topics close to life, and making people feel the warmth of the government have always been the planning concept of the the State Council client team. On May 1, 2016, the the State Council client released a product called "Have you seen a city at four o’clock in the morning? Short film of ". In this short film, the State Council client reporters recorded the figure of ordinary workers with the lens: the first subway started, the first street lamp was lit, and the first fried dough sticks were put into the pot … …
As soon as the college entrance examination was over, the the State Council client published a piece that read "To candidates — — Play songs during the day, keep company with youth ". "the State Council can’t stop literature and art," commented the netizen.
On Mid-Autumn Festival and National Day, the the State Council client launched a message collection activity for netizens, editing the touching messages of netizens into articles and publishing them for ordinary people to tell their stories.
Whenever 24 solar terms arrives, the State Council clients will put on "new clothes" — — Play a warm poster on the boot screen and send a reminder to the user at the first time.
Some original works of the State Council client
From online to offline
"We must not only release our feelings, but also release and interpret the government’s policies, and also respond to the concerns of the people and collect their suggestions." Zhao Jianqing stressed.
In October, 2016, the the State Council client launched the "Simple Administration and Decentralization, I Come to the State Council" campaign. The activities covered 31 provinces, autonomous regions and municipalities, 472 prefectures, and 2,838 districts and counties, and went deep into 4,206 government service halls and 11,902 service points, listening to the voices of ordinary people and transmitting opinions and research to relevant departments.
A few weeks after the activity, some netizens who participated in the activity unexpectedly received a phone call from the editorial department of the State Council client. Yes, the State Council client operators selected user messages and made a telephone call back, and specially sent exclusive postcards for them from Zhongnanhai Post Office.
An APP worth having.
Premier Li Keqiang once stressed at a the State Council executive meeting: "Our government officials at all levels should ‘ Use your mobile phone well ’ , well designed ‘ Internet ’ Channels to continuously improve the ability to handle government information, sense the warmth of the masses and respond to social public opinion. "
The State Council Client 2.0, which was launched on January 20th, not only improved the government functions such as government service and data query, but also added the function of switching English version reading with one button. It is not only close to the people, but also increases the "international style."
At present, users can download the State Council clients through Apple, 360 Mobile Assistant, Baidu Mobile Assistant, Tencent App Store, pea pods, Huawei App Market, Xiaomi and other app stores.
