Following the "explosive reform" of Hunan BBK, just recently, Yu Donglai, chairman of Fat Donglai, andHigh-level contact, plans to change some stores, and the first batch of stores to be changed are planned to be Zhengzhou Hanhai Beijindian Store and Xinxiang Baolong Plaza Store.
According to the news released by the media before, Fat Donglai’s adjustment and reform of Yonghui Zhengzhou Hanhai North Gold Store will be officially launched on June 1, and the adjustment and reform of Yonghui Xinxiang Baolong Plaza Store will be launched at the end of June. This matter frequently boarded the hot search, which also ignited everyone’s circle of friends. As for when to see Yonghui Supermarket after becoming "fat", it has naturally become something that many local citizens are looking forward to.
One is a veteran retail powerhouse in China. Although it has a strong supply chain system and chain networks all over the country, it faces the urgent need for transformation and upgrading. One is a new retail star known as the "fairy company", which is unique in the industry with its unique corporate culture and advanced business philosophy. Why did Yonghui send an invitation letter to Yu Donglai at this time? How will Fat Donglai change Yonghui Supermarket? Recently, poster journalists conducted an investigation and interview.
Yonghui Zhengzhou Hanhaibei Gold Shop
Come to the wrong place! Pangdonglai actually helped another store.
On the afternoon of May 24th, the reporter went to Yonghui Supermarket in Hanhai Beijin Shopping Plaza at the southeast corner of Wenhua Road and North Third Ring Road in Zhengzhou City. I saw that vegetables and fruits were packed neatly, the store was crowded, and almost all the sales areas had promotional activities. The supermarket is divided into fresh meat area, beverage area, leisure and snack area, vegetable area, aquatic product area and other areas. In addition, there is also a canteen area in the supermarket, which can meet the dining needs of customers.
Just when the reporter wanted to capture the "trace" about Fat Donglai, he was told, "Fat Donglai has changed stores, and it is another store to be changed." According to the staff of the store, Pang Donglai finally chose to help in Yonghui Supermarket Zhengzhou Guoji Road Store. As the owner of Yonghui Supermarket Zhengzhou Guoji Road Store, the staff of Xinwan Plaza also told reporters that they had obtained confirmation from the brand.
Subsequently, the reporter went to Yonghui Supermarket Zhengzhou Guoji Road Store. Although it is still a week before Fat Donglai officially started its transformation, the "Fat Donglai Effect" has already appeared in this store. Liu Qi, a staff member of the store, told the reporter that the relevant team from Fat East has conducted investigation and rectification in the store. "They have been here for a few days, and they still had drawings in their hands for comparison. Now all the massage chairs in the rest area have been removed, and the layout of the fruit and vegetable area has also changed. I heard that a online celebrity product area will be designed in the future, which is dedicated to selling products of the Fat Donglai brand. "
Why did you choose the "explosive change" object?
Not long ago, Yu Donglai, chairman of Henan Pangdonglai Trading Group, came to Zhengzhou and visited four Yonghui supermarket stores, including Longhu Jinyicheng Store, Hanhai Beijindian Store, Yuhua Plaza Store and Park Mao Store. According to the relevant person in charge of the mall, Yu Donglai was welcomed by customers in the mall, and many consumers took photos with him. During this period, Yu Donglai communicated with store managers, employees and customers.
According to the information released at last, Yu Donglai and Yonghui chose Zhengzhou Guoji Road Store to help with the reform. So, is there anything special about this store? Yonghui Supermarket staff revealed that it may be inseparable from the store’s geographical location, business circle composition and passenger flow.
Yonghui superstores Zhengzhou Guoji Road Branch
According to public information, Yonghui Supermarket Zhengzhou Guoji Road Store is located at the intersection of Fengqing Road and Guoji Road in Jinshui District, Zhengzhou City, Henan Province. It opened on November 8, 2019, with a total area of nearly 6,000 square meters. A large number of high-end imported goods and fashion brand boutiques have been introduced into the store, and the product structure has been adjusted at a high level, creating a shopping supermarket integrating boutiques and fashion products. At the same time, the store also has a comprehensive improvement in the shopping environment, which is more prominent in cleanliness, warmth and fashion.
Actively recruit new employees, or close the store at the end of the month to adjust.
In the supermarket container, the dazzling array of goods is neat and orderly, with few customers but covering all ages. "Yonghui Supermarket is a big brand and close to home, so I will choose to come here. Basically go shopping once a week and buy some vegetables and meat. " Mr. Wang, who is shopping in the store, told reporters that he has not heard the news about Fat East. "There are many special products from Fat East, and I have also bought them. If these products are put on the shelves here in the future, they will definitely come. "
"I really like to visit Yonghui. If the supermarket has preferential activities or brings children, I will come to the offline store. This time, because the children want to eat aspic, the taste in the store is more than online, so let’s pick it. " Customer Ms. Yang recalled that the last time she came to the store was about a month ago. "It feels different this time, the layout has changed, and it is more transparent and refreshing."
Yonghui superstores Zhengzhou Guoji Road Branch Recruitment Station
At the same time, the reporter noticed that Yonghui Supermarket Zhengzhou Guoji Road Store is actively recruiting employees. There is a recruitment desk at the entrance and exit of the store, and many people are here to learn about the relevant situation. "The basic salary is 4,500 yuan plus post subsidies. The recruitment positions include fresh manager, fresh shop manager and so on." According to the staff of the store, the salary offered by this recruitment is a little higher than before, and staff training is required before formal employment. "At that time, the teachers from Fat East will come to the store to provide practical assistance. Whether from culture or other aspects, the training plan has already been docked with their teachers."
In addition, according to the staff, Yonghui Supermarket Zhengzhou Guoji Road Store will be closed at the end of May or early June, and the time to resume business is yet to be determined.
With a loss of more than 8 billion yuan in three years, Yonghui "can’t sit still"
Yonghui Supermarket was established in 2001, and landed in the A-share market in 2010, with 1440 stores in the peak period. However, it did not maintain its "peak" state. The financial report shows that Yonghui Supermarket lost 1.329 billion yuan in 2023, and Yonghui Supermarket lost money for three consecutive years, with a total loss of more than 8 billion in three years.
Regarding the hot cooperation with Fat East, Yonghui Supermarket said that the current responsibility is to learn to introduce a good model from Fat East and land in provinces and regions. According to reports, the details of the cooperation between Yonghui Supermarket and Pangdonglai include store planning, commodity structure, supply chain, optimization of store services and employee compensation, and some products of Pangdonglai will be put on the shelves of Yonghui Supermarket.
Yonghui superstores Zhengzhou Guoji Road Branch
"Fat Donglai insists on their own quality, insists on serving employees and customers well, and forms a positive cycle of trust. They have come out with a good road, which should be a good reference for the subsequent development of the retail industry." Li Songfeng said when talking about cooperation with Pangdonglai.
It is reported that, in addition to learning from Fat Donglai’s initiatives in commodity structure, customer service and other operational aspects, Yonghui Supermarket will also learn and apply excellent experience in mechanism and culture, and implement culture in systems and processes to form a complete and logically self-consistent system.