Speed reading:
1. In the first quarter of 2024, the total sales volume of new energy VAN system was 45,869 vehicles, up 46.36% year-on-year;
2. In the first quarter, there were 7,129 micro-surface sales, including 25,491 medium-surface sales and 13,249 large-surface sales;
3. 7 Fangda led the rapid growth of VAN Department, with a year-on-year increase of over 480%.
With the release of sales in March, sales in the first quarter of 2024 also settled. According to the data of tram resources, the total sales volume of new energy VAN series vehicles in the first quarter of 2024 was 45,869, an increase of 46.4% compared with the first quarter of 2023, which was a successful conclusion for the first quarter.
This sales achievement of VAN series cars in the first quarter has greatly boosted the confidence of the industry. According to previous years’ experience, it is better to predict that the annual sales volume of VAN series cars is expected to reach 200,000 this year.

Sales volume: Sales volume rose in the first quarter, but it may fall back in April.
According to the data of tram resources in the first quarter, the new energy micro-surface sold a total of 7129 vehicles, down 35.4% year-on-year; A total of 25,491 vehicles were sold in the new energy market, up 41.4% year-on-year; A total of 13,249 new energy vehicles were sold, up 481.1% year-on-year.

The first quarter is often the key to the annual sales. In previous years, due to the car parking at the end of the year, the sales volume in the first quarter was low in the whole year. With the end of 2023, the sales system of new energy logistics vehicles has also turned to normal development. Overall, the sales volume in the first quarter of 2024 was a good start.
However, Tram Resources believes that April sales will not necessarily achieve further growth, but may fall back.
According to the monthly data, due to the influence of the Spring Festival holiday, the overall sales volume of new energy VAN series vehicles declined in February, but the rapid recovery in March brought about a large increase in the first quarter.
At the same time, according to the trend in 2023, March is the peak of sales in the first quarter, and after the peak, it will fall back briefly, so the sales of new energy VAN series vehicles may fall back in April 2024.
Model: The pattern of sales focusing on a single model is breaking.


Judging from the specific hot-selling models, the series is far ahead with a market share of 15.88%. In the first quarter of 2024, the total sales volume of Remote Star Enjoy V was 7,284 vehicles, down 6.03% year-on-year. With the support of the sales volume of remote Star V series vehicles, the total sales volume of remote new energy commercial vehicle VAN series products in the first quarter was 8082, accounting for 17.62% of the new energy VAN series vehicles in the first quarter.
According to the tram resources, the long-range new energy commercial vehicle has accelerated the layout of new energy products. In the first quarter, two VAN series products have been listed, namely, the remote star enjoys the V7E, and the latter is a 7-party model with the family-style design of the remote star. The official guide price starts from 112,800 yuan. It is understood that remote new energy commercial vehicles are also building their differentiated competitive routes. By building a remote e-home, a three-dimensional user service ecology of "buy, use, return and exchange" is created, and it is also one of the few car companies that have introduced the insured repurchase policy.
Ranked second is Ruichi EC75, which sold 4,753 vehicles in the first quarter of 2024, accounting for 10.36% of the market. In terms of sales volume, the sales focus of Ruichi New Energy has been biased towards Ruichi EC75, accounting for 85.5% of the sales volume of VAN series vehicles in the first quarter of Ruichi New Energy. However, Tram Resources has learned that Ruichi New Energy is also adjusting and controlling the situation of five-sided micro-surface, and launched the champion version of Ruichi EC35II in a targeted manner to test the market at a relatively low price, but its use remains to be seen in the subsequent market performance.
The third-ranked Kairui, as the VAN series model promoted by Kairui New Energy, sold 3,250 vehicles in the first quarter of 2024, down 25.75% year-on-year. In terms of overall sales volume, the sales volume of Kairui New Energy in VAN series models mainly depends on Kairui finless porpoise models, accounting for more than 90%. However, according to the tram resources, at present, Kairui New Energy is also subdividing products for market segments, and launching five Kairui finless porpoises E5 and seven Kairui finless porpoises E7, which may effectively improve the situation of "putting eggs in one basket" in the future.
It is worth noting that the product sales of Dongfeng light vehicle, SAIC Chase and Futian are more balanced in market segments. In addition, at present, major OEMs are also launching new models for sub-sectors, such as Kairui’s finless porpoises E5 and E7, Remote Star Enjoy V7E and Beiqi Letch bedding. However, the time to market of these models is relatively late, and the pulling effect on the subsequent sales growth of OEMs remains to be tested by the market.
Cities: Four cities in Guangdong are on the list, and "new gameplay" deserves attention.
In the first quarter city sales list (below), the top four in the TOP10 list are all cities in Guangdong. With a total sales volume of 4,807 vehicles in the first quarter, Shenzhen was far ahead with a market share of over 10.48%, ranking first. In terms of models, the three best-selling models in Guangdong are: Remote Star Enjoy V, Ruichi EC75 and Kairui finless porpoise.

According to the statistics of Collaborative Innovation Center, in 2023, the penetration rate of light new energy cargo logistics vehicles in Shenzhen was close to 70%, far exceeding the national level of 14%. In other words, the fuel light trucks in Shenzhen have been replaced by pure electric vehicles in large quantities, which has formed a replicable and operable model for other cities.
The Pearl River Delta region, with Shenzhen, Guangzhou, Foshan and Dongguan as the core commercial logistics regions, has established the sales pattern of the new energy VAN market. According to the tram resources, the distribution operators in Shenzhen, Foshan and Dongguan have set up a live broadcast system on vehicle sales and leasing, and the role of this new gameplay in driving sales is gradually emerging. At the same time, the four cities have developed economies, close business linkages and prosperous green logistics industry, creating unique conditions for the iterative demand for new energy VAN.
Except for Guangdong, the sales volume of Zhejiang and Jiangsu provinces is equal, and the market share is above 9.5%. Zhejiang’s best-selling models are Remote Star Enjoy V and Ruichi EC75, while Jiangsu’s best-selling models are Dongfeng Yufeng EM27L and Remote Star Enjoy V and there are certain differences in selection.
It is also worth noting that Zhengzhou, Henan Province, as the only city in the Central Plains among the TOP10 cities, has the best-selling models of Ruichi EC75 and Remote Star Enjoy V, but there is no big gap between the sales of the two cars and other models behind, indicating that the overall sales system is also relatively healthy.
summarize
Judging from the sales of hot-selling models, the overall sales of head enterprises are still supported by a single model. However, judging from the vehicle model planning disclosed by the OEM, this pattern is being broken.
Some people in the industry have told Tram Resources that the cost gap of the previous 5-party, 6-party and 7-party models is not big, but there is a big gap in pricing. After the bright price sales model has become the industry consensus, coupled with the poor logistics market, the price difference between generous and large-capacity models and other models is no longer obvious, and end users are more willing to buy generous models.
However, judging from the overall sales trend in the first quarter, the sales volume of new energy VAN has exceeded the same period of last year, and many new models have been on the hot-selling list, indicating that the new energy VAN system as a whole continues to improve and the industry confidence has been greatly boosted. Therefore, some people optimistically predict that the sales volume of VAN series cars is expected to exceed 200,000 this year. What do you think about this? You can discuss it in the comments section.
For more information, please pay attention to tram resources.
