From "Border War" to "National Entertainment": How Rugby Became the First Sport in America

"border war"

On August 30th, 1856, a fierce battle broke out in the small town of Sabato, Kansas, USA. The warring parties were neither white men and Indians, nor Jiang Yang thieves and local people, but abolitionists from the north and militia from Missouri, a slave-holding state in the south. About 400 heavily armed Missouri militiamen attacked this small town guarded by the famous abolitionist leader John Brown. Being outnumbered, john brown and the abolitionists finally had to retreat, and Mr. Sabato was also looted. The incident became a microcosm of the Kansas Civil War.

In 1854, the US Congress passed the kansas-nebraska act, allowing Kansas and Nebraska to decide whether to join the United States of America as a "free state" or a "slave state" by referendum. This is tantamount to the abolition of the Missouri compromise in fact, which intensified the contradiction between the north and the south on the issue of slavery.

After that, a large number of abolitionists from the north and southerners who advocated the maintenance of slavery flooded into Kansas, hoping to win the referendum by means of large-scale immigration in the short term. Under the tense atmosphere, a series of violent conflicts broke out between the two sides of the contradiction, which eventually led to a Kansas version of the "civil war." This mini-war, known as "bloody Kansas", is often regarded by later generations as a prelude to the American Civil War or a scaled-down version of the Civil War. In January 1861, after this bloody baptism, Kansas finally joined the Union as a free state. However, only three months later, the Civil War officially started. At the beginning of the war, out of revenge, a group of Kansas militia named Jayhawks attacked and looted several towns in Missouri. Later, a local armed force calling itself "Fighting Tigers" rose in Missouri to confront it. As a result, the two sides continued their hatred since "bloody Kansas" on the battlefield.

In May 1865, the Civil War officially ended. Nearly 30 years after the smoke of the Civil War dispersed, the blood feud between Kansas and Missouri did not dissipate, and even found a new battlefield to prolong the old hatred and renew the new hatred. On Halloween in 1891, the University of Kansas and the University of Missouri met head-on in an American Football game. Coincidentally, the names of these two college teams are "Kansas Jayhawks" and "Missouri Tigers". In this extremely fierce game, the University of Kansas won by 22-10, which seemed to swear that it was the winner of the civil war again, while the University of Missouri, which was unwilling, stubbornly continued to challenge. Therefore, the two teams agreed to have a contest every year. In the end, this football game not only became a competition between two universities, but also became an honor struggle between two states. The football match between "Jieying" and "Tiger" was even called "Border War" because of the hot and even explosive atmosphere. Since 1891, this "border war" has been fought for 120 years, and it was not until the University of Missouri announced its departure from the "Big 12 Conference" in 2011 that it called a truce. In the final year of the competition, the University of Missouri crushed the University of Kansas 24-10.Revenge for one’s ancestors. During these 120 years, this football game has become a projection of the political, military and historical disputes between the two States.

The "border war" between "Jieying" and "Tiger" lasted for 120 years.

Transformation of American football

George Carlin, a famous American comedian, once described the war metaphor of American football in a famous paragraph: "Baseball is a pastime game in the 19th century, while rugby is a tit-for-tat for industrialization in the 20th century; When you watch baseball, you will feel like going to a picnic, while when you watch football, you will want to kill your opponent at least 27 times. The goal of rugby is clear, and all actions revolve around the Quarterback, the’ battlefield general’. He has to observe the enemy lines and launch a surprise attack, find his catcher in the chaotic army and pass the ball accurately. He must lead an army into enemy territory and try his best to tear a hole in the enemy’s defense line! "

In the world of American football, especially college football, similar and tense feuds are everywhere, and even become one of the biggest selling points of the game, attracting the attention of the whole state and the whole country. For example, the football confrontation between the University of Texas and the University of Oklahoma is called "Red River Showdown", because in 1931, the National Guard of Texas and Oklahoma had a gun battle over the ownership of a bridge across the Red River between the two States. The feud between the University of Michigan and Ohio University can be traced back to the conflict between the two States around the border demarcation in 1835. Since 1897, the fighting between the two schools on behalf of the two States on the football field has become the most wonderful, intense and even tragic rivalry in the history of North American sports. Before and after the game, Ohio will hold "Beat Michigan Week". On the day before the 2006 World War II, Bo Schembechler, the meritorious coach of the University of Michigan, died of a heart attack. After that, every year before the Ohio University, the University of Michigan will play Bo Schembechler’s cry "Team!" before his death. Team! Team! " (The Team! The Team! The Team! ) to boost morale.

The reason why American college football has become the carrier of American social tradition and even national hatred is closely related to its development and evolution to some extent. In the eyes of many foreigners, American football players seem to be all rough and tough men with big arms and round waist, developed limbs and mostly simple minds. However, American football was originally popular in college campuses all over the United States as elite and intellectual sports. In fact, even today, all professional players who participate in the National Football League need to take an IQ test before they can qualify. At the beginning of American football’s popularity in universities in the 19th century, it happened that the movement of "Physical Christianity" was in the ascendant. This Christian faction, which originated in England, advocates that sports can not only exercise the physique, but also improve the spiritual character of Christians. And a strong Christian is a symbol of God’s glory. Influenced by it, a very important task of YMCA is to advocate young people to actively participate in sports. The rapid popularity of American football in American universities also relies on the east wind of "strong Christianity" and "YMCA", and also provides religious legitimacy for hot-blooded college students to participate in such intense and even violent sports. As a social elite, college students have naturally become spokesmen and defenders of historical traditions in various States and regions.

In 1869, Princeton University and Rutgers College played the first American football game in history. As a sport born out of rugby, American football is even more intense, and college students are injured and even killed because of the game. In 1905, as many as 18 famous college students were injured and died in the competition, which became a major news in the United States at that time and alarmed then President theodore roosevelt. As a "progressive", Roosevelt Sr. issued a statement demanding that the rules of American football must be revised to ensure the safety of players, and young people who should be the pillars of the country should not be allowed to die in vain on the court. In the end, the rules of American football changed decisively-players were allowed to pass the ball forward instead of passing it back or flat like rugby, which gradually transformed the sport into what it is today.

Athletes singing hymns, taken in the gymnasium of YMCA Training School in Massachusetts, USA in 1909.

"national entertainment"

Although as early as the 1920s, professional football games, represented by the National Football League (NFL), appeared, but their commercialization was not high. In contrast, baseball, which has been professional and commercialized as early as the 19th century, is the "first sport" for citizens and workers. At that time, many professional football teams were "attached" to professional baseball clubs. Until today, people familiar with American sports can easily find many football teams and baseball teams with the same names, such as Giants, Cardinals, Redskins, Pirates and so on. In addition, quite a few early professional American football teams were actually in a "semi-professional" state, and players had other businesses besides playing. For example, the old team with a long history-"Green Bay Packer" is a team composed of local paper packers, which started with a sponsorship fee of $500 from the boss. Later, in order to ensure the normal operation of the team, the packers turned to issue the team’s shares to local residents, and finally let the team continue to this day in the form of "crowdfunding", even in the league.

In fact, until the eve of World War II, the campus elite label of American football remained unchanged, and most professional players were also graduates from universities, including many famous schools such as Ivy League. Many of the stars of universities or professional teams in those days later became world-famous politicians and social elites, and even entered the White House. Former US President Ford was once the star center of the University of Michigan. During the two years from 1932 to 1933, he not only helped the school achieve unbeaten results in the season, but also witnessed the epic battle between his alma mater and Ohio University. After graduating from college, Ford was recruited by professional scouts. After rejecting the invitation of Green Bay Packers and Detroit Lions, he went to law school to continue his studies and enter politics.

Byron White, one of the most important justices in the history of the United States Supreme Court in the 20th century, was the absolute main force and the star of the football team of his alma mater, Colorado State University. In 1937, he was even selected as the best team of college football in the United States, leaving more than ten competitive records on the field during his school days. In the second year after graduation, White went to the Pittsburgh Pirates (later the famous Pittsburgh Steelers) to play a professional game for one year. After winning the Best Newcomer Award with the highest rookie salary, White "hung up his boots" and went to Oxford University to study law. However, due to the outbreak of the European War, he had to return to China and transfer to Yale Law School. While studying at Yale, White also took time off to participate in professional competitions, played for Detroit Lions in 1940 and 1941, and finally became the record holder of "the longest charge". In 1942, White was drafted into the U.S. Navy and ended his football career. In 1962, the former football star became a Supreme Court Justice at the age of 44.

Byron White

After the end of World War II, especially after the popularization of television, rugby finally ushered in its own commercialization opportunity. Because the NFL was still an emerging professional sports league at that time, it was more willing to embrace such an emerging product as TV broadcasting. As early as 1848, the normalized broadcast of football matches began to appear on TV. Throughout the 1950s, ABC, NBC and CBS began to broadcast important NFL games one after another, and the broadcasting fee for championship games has reached a million dollars. The NFL, which has tasted the sweetness, is even willing to modify the schedule and rules for TV broadcast to enhance the viewing as much as possible and attract more viewers.

First of all, in order to ensure the visibility of the game and avoid the disparity between teams, the TV broadcasting rights of NFL are negotiated by the league as a whole with major TV networks, and the broadcasting fees obtained are shared equally by all teams, thus ensuring the relative balance of financial resources of each team. Therefore, many Americans jokingly call the NFL a "communist" professional sports league. Secondly, in order to cooperate with the prime time of TV viewing at night, NFL became the first professional sports league to change the important game from afternoon to evening for the first time, and created the tradition of professional sports night games.

Prior to this, Major League Baseball’s important games were usually held on weekend afternoons. After that, Sunday Night Football and Monday Night Football became the trump cards of ratings. In 1967, the American Football Confederation and the original National Football League merged to form a new NFL, and then a new annual championship event, Super Bowl, was established.

As a result, the "Super Bowl" quickly became the highest-rated TV program in the United States and lasted for a long time. Since 1991, the ratings of "Super Bowl" have remained above 40%, and the ratings have been stable above 45% since 2010. In 2016, the audience of the 50th Super Bowl in the United States reached 167 million, and the advertising fee per second reached an astonishing $5 million, almost 118 times that of the 1st Super Bowl in 1967. The "Super Bowl" halftime show has become the biggest stage for American performing stars to dream about. During the 50 years when the "Super Bowl" economy flourished, professional American football finally replaced professional baseball and became the most popular and commercially valuable sports game in the United States.

Similarly, in order to attract more audiences, the venue of the "Super Bowl" is not the home of the two champion teams, but the third place chosen in advance. In the view of NFL management, this arrangement is to show that the "Super Bowl" is a national holiday, not a special welfare that residents of the cities where the two teams are located can enjoy, making it a veritable "national entertainment".

(This article was published in Wenhui Scholar on February 3rd. The original title was From "Border War" to "National Entertainment": American Football Past and Present, which was reprinted by The Paper with authorization. Now the title and subtitle are drawn up by the editor. )

Promote the further expansion of automobile consumption

Analects of Finance and Economics

Author: Wang Qing (Deputy Director and Researcher, Institute of Market Economy, the State Council Development Research Center)

Automobile is a large-scale and relatively high commodity in China’s consumption market, and it is also an important field for the continuous upgrading of residents’ consumption structure. To effectively expand and better release automobile consumption, we should grasp the new changes, trends and requirements in the automobile market, and speed up filling shortcomings, unblocking points and optimizing the environment.

At present, China’s automobile consumption has obviously accelerated, and there are many bright spots in market growth, which is the "highlight" of national and local consumption promotion. Driven by a number of policies, the automobile market has obviously warmed up. From January to October this year, a total of 23.97 million vehicles were sold, up 9% year-on-year, and the growth rate increased by 4.5 percentage points over the same period; The total retail sales of automobile products was 3.9 trillion yuan, accounting for 11.3% of the total retail sales.

At the same time, the upgrading trend of automobile consumption structure is obvious. Statistics show that the proportion of sales of models below 100,000 yuan continues to decrease, and the proportion of middle and high-priced models above 100,000 yuan continues to rise, especially luxury brand models above 300,000 yuan continue to sell well, with a year-on-year growth rate of over 30%. The consumption heat of new energy vehicles continues to climb. From January to October, a total of 7.28 million new energy vehicles were sold, up 37.8% year-on-year, accounting for more than 60% of the global sales in the same period. In October, the sales volume approached the million-vehicle mark, and China became the world’s largest new energy vehicle consumption market for eight consecutive years. Automobile exports continue to maintain a high growth trend. In the first 10 months of this year, China exported a total of 3.92 million vehicles, up 60% year-on-year, including about 1 million new energy vehicles, which doubled last year and is expected to become the world’s largest automobile exporter this year.

From the general law of automobile consumption in developed countries, there is generally an "S"-shaped change between the car ownership per thousand people and the per capita GDP, and there are three stages: introduction period, popularization period and maturity period. In the popularization period, it will experience two stages of high-speed and medium-speed growth, and the dividing point is about 100 cars per thousand people. After crossing the 100-vehicle mark in 2014, China’s automobile ownership has gradually turned to medium-speed growth, and has exceeded 200 vehicles in 2021. After turning to the medium-speed growth stage, the market increasingly presents two prominent characteristics: first, the potential growth rate of automobile demand, that is, the growth rate that potential demand can actually support, gradually falls back; Second, the main driving force to promote the growth of automobile consumption has shifted from the demand for first-time car purchase to the demand for upgrading. It is estimated that by 2030, China’s automobile market will still maintain a growth rate of about 3%, and in the past two or three years, it will be roughly at the level of 4%~5%, and automobile consumption still has great growth potential.

From the structural point of view, the structural change of automobile demand has begun to strengthen the supporting role of sales. The first is the replacement and update demand brought by consumption upgrading. At present, nearly 100 million private cars in China have reached or exceeded 6 years old, and they have entered a large-scale renewal cycle. Updating 1% every year can drive considerable sales. In 2022, about 60% of China’s automobile sales will be purchased or replaced. The second is the demand for new energy vehicles led by technological progress. The market share of new energy vehicles is 20% to 50%, which is the fastest growing stage. It is predicted that by 2025, the market share of new energy vehicles in China will reach 50% and the annual sales scale will reach 15 million. Third, the demand for cascade expansion supported by the rural market. From 2018 to 2022, the average number of family cars per 100 households in rural areas increased from 22.3 to 32.4, with an average annual growth rate of 12%, twice the growth rate of towns in the same period, and it is in the fastest stage of increasing the number of cars per 1,000 people. The fourth is the related consumption demand of automobile aftermarket expansion. The personalized and fashionable consumption of young consumers is rising day by day, and the demand for car modification and beauty is very strong, with great growth potential.

To effectively expand and better release automobile consumption, we must conform to the new characteristics and general trends of automobile consumption and market, speed up the filling of consumption shortcomings, unblock policy blockages, and optimize the market environment.

Actively promote the upgrading of old models. Combined with local policy experience, promote the adjustment and upgrading of automobile stock and stimulate incremental consumption. Appropriately increase the replacement subsidy and increase the reward for upgrading fuel vehicles to new energy vehicles. Promote the abolition of unreasonable restrictions on second-hand car transactions, further facilitate second-hand car transactions in different places, and promote the standardized and large-scale development of the second-hand car industry.

Continue to expand the consumption of new energy vehicles. Accelerate the planning and construction of charging facilities, and accelerate the charging facilities to enter communities, highways, scenic spots and public parking lots (parking spaces), effectively alleviating mileage anxiety and charging anxiety. Accelerate the research and development of related technologies and further reduce the cost of car purchase and car use.

Accelerate the activation of rural automobile consumption market. Improve rural roads, gas stations, charging stations and other infrastructure conditions, guide the sinking of automobile distribution and service networks, and realize the synergy of automobiles and services to the countryside. Promote the precise management of pickup trucks, and clarify regulations such as annual inspection, scrapping and high-speed charging.

Orderly release the market consumption demand after the automobile. Promote the standardized, transparent and efficient development of automobile parts circulation, promote the upgrading of automobile maintenance services, and accelerate the construction of new energy vehicle maintenance technical standard system. Build a multi-level automobile race pattern, orderly release consumer demand such as automobile beauty, and activate the aftermarket consumption potential of automobiles.

Focus on optimizing the automobile consumption policy and environment. Optimize the tax rate of automobile purchase tax and consumption tax, and effectively promote automobile echelon consumption. Strengthen the construction of urban smart transportation and create a good car environment. Strengthen comprehensive financial support for automobile consumption services.

Guangming Daily (15th edition, November 23rd, 2023)

Source: Guangming Net-Guangming Daily