标签： 南京哪里有找女孩的地方2021

　　Beijing, China, September 16 (Reporter Zhou Yifan Yu Zhongtao) According to the Voice of China report, today is the second day of the Mid-Autumn Festival holiday. Eating moon cakes is a must-have program for every family in the Mid-Autumn Festival. I wonder where you bought the moon cakes that your family ate this year? Physical store or online platform?

　　Nowadays, it is nothing new to buy moon cakes online. Many moon cake brands also have flagship stores online. But the novelty of this "buying moon cakes online" we are talking about today is that the seller is not a company that makes moon cakes, but a private person.

　　This is the so-called "private moon cakes". To put it bluntly, it is the moon cakes sold by individuals through online platforms such as Taobao and WeChat friends circle. These moon cakes are generally made by themselves, without adding, and are purely handmade, which is somewhat similar to those online food delivery platforms that focus on private dishes cooked by their own families.

　　From this year on, this mooncake has a national standard, and many problems have been exposed in the so-called private cuisine, including lack of qualification, worrying hygiene and so on. Is the quality of "private mooncakes" reliable?

　　At the end of last year, the new national standard for moon cakes was officially implemented. This recommended standard requires the classification, fat content, sugar content, protein and so on of moon cakes. On the first Mid-Autumn Festival since the implementation of the new national standard for mooncakes, "private mooncakes" came into consumers’ sight. Search for keywords in Taobao, and more than 400 treasures will appear. The one with the highest sales volume shows that the monthly sales of private mooncakes is nearly 2,000 pieces.

　　The seller declared that "it is handmade without any additives". "Generally, it can be kept for about ten days, because we all have no additives, we all make them ourselves, and we don’t do them with additives."

　　Similar private moon cakes have also appeared in many people’s circle of friends. Endorsement by acquaintances, coupled with delicious and safe gimmicks, private mooncakes are generally very popular. Last year, Mr. Wang tried to sell homemade fresh meat mooncakes in a circle of friends: "In a circle of friends, because there were too many people who asked me for them last year, I said, OK, let’s start selling them, and then I sold almost 3 or 400, and then I felt that this business was quite easy."

　　The sales volume is huge and there is room for profit. In order to convince consumers to trust the quality of products, some WeChat sellers will also make videos of their own moon cakes and send them online. Miss Li from Liaoning said, "You can really see them through small videos. This intuitive way makes me believe in this kind of thing."

　　However, although the video can partially show the production process, consumers can’t judge the ingredients in the raw materials. Some media sent four different homemade moon cakes online for inspection, and two of them detected sodium cyclamate: "Its (sodium cyclamate) is 0.15 g/kg, which means that the two private kitchens can’t be said to be zero-added, because sodium cyclamate has been detected, and everyone will know whether it is zero-added."

　　In addition, after the production of moon cakes, there may be hidden dangers of food safety due to the limited storage capacity of family workshops. Gwan Chin, director of the Food Circulation Supervision Department of Nanjing Food and Drug Administration, said that it is actually illegal to sell directly to friends in the WeChat circle of friends, and the quality is not guaranteed, especially the storage period of moon cakes, or the storage temperature, which has a certain impact on the quality.

　　From the packaging point of view, these "private" moon cakes do not indicate the manufacturer, production date, shelf life, food production license number and food label, which also does not comply with the law. An industry insider who once worked in a well-known pastry company in Shanghai said: "Mooncakes sold in China need a qualified food factory to make and process them, and they need to be labeled with all ingredients, as well as the factory and contact information for processing them. Private mooncakes can’t do this because they are all made by themselves."

　　In July this year, the State Food and Drug Administration issued the Measures for the Investigation and Punishment of Internet Food Safety Violations, which will be implemented on October 1 this year. It stipulates that online food operators should obtain food business licenses or filing vouchers according to law. Those who have not obtained the food business license or filing certificate shall not engage in online food business activities. Liu Deliang, director of the Asia-Pacific Network Law Research Center, said that as long as there is sales behavior, no matter what platform, it should be bound by relevant laws and regulations:

　　"If you are a good friend, you don’t need food safety and health when you eat at home. The key is that it can target an unspecified third party, and the scope is relatively large. In this case, it is no different from roadside hawking, stall selling and Tmall Taobao. Around food safety, the law has corresponding provisions."

　　However, because it is a relatively closed sales environment, it is difficult for the regulatory authorities to investigate and deal with these private mooncakes that are sold in the WeChat circle of friends and have a huge sales volume. HanDong, deputy director of the Food Circulation Supervision Department of Hefei Food and Drug Administration, suggested that consumers should still choose qualified manufacturers: "Third-party platforms must provide information about sellers. If consumers have problems, they can first look for third-party platforms. WeChat circle is not a form of online sales of third-party platforms. From a certain point of view, it belongs to private friends who buy in mutual trust. Whether it has production capacity, quality and hygiene is guaranteed, Consumers should also keep their eyes open. We suggest buying moon cakes or going to a qualified physical store. If you buy them online, you should go through a third-party platform, which is also guaranteed. "

　　In terms of scale, Gree Electric lags behind Midea Group in air conditioning, small household appliances and diversified businesses, with a total revenue difference of 98 billion yuan in the first half of 2023. However, judging from many data, Gree still has its own advantages, such as abundant cash on the account and high gross profit margin of air-conditioning business.

　　author　|Lin Xia Xi

　　source　| City boundary

　　Revenue reached a new high in the first half of the year, and net profit did not return to a high point.

　　If one sentence is used to describe the semi-annual report of 2023 released by Gree Electric on the last day of August, it is that "all aspects are recovering, but many data are hidden".

　　Let’s look at the overall revenue and net profit performance-99.79 billion yuan and 12.35 billion yuan in the first half of the year, respectively. The former hit a record high, but the year-on-year growth rate was small, only 4.16%, while the latter maintained a growth rate of 14%, but it still did not reach the level of 2018 and 2019.

　　Such growth has not kept pace with the market.

　　Under the influence of El Ni? o phenomenon, there was a rare high temperature in the first half of 2023. Stimulated by this, although the real estate industry remained sluggish, the sales and retail sales of domestic household air conditioners increased by 12.72% and 16% respectively, which was much higher than Gree’s overall income and air conditioning income.

　　On a larger scale, Gree Electric, which lags behind the market, is also gradually falling behind in the world. According to the latest data, the threshold for entering the Fortune 500 in 2023 is 225.165 billion yuan, while Gree’s annual income in 2022 is 190.151 billion yuan, and there is still a certain gap. From 2019 to 2022, Gree Electric’s ranking in the Fortune 500 has also dropped from 414 to 487.

　　In terms of revenue composition, Gree Electric’s revenue of 99.79 billion yuan in the first half of this year accounted for more than 1% of the business, including air-conditioning business that contributed 70% of the revenue, eco-agriculture and green energy services that contributed 2.92% of the revenue (mainly including buses and energy storage equipment under Gree Titanium), and small household appliances that contributed 2.18%.

　　In addition, industrial products and other businesses contribute a total of 23.6% of revenue, which is actually quite eye-catching.

　　A small number of industrial products mainly include compressors, motors, molds, etc., which belong to To B business, while other businesses mainly focus on purchasing upstream raw materials, mainly to play the role of bulk purchasing and lowering prices. After purchasing, they are sold to upstream processing enterprises, with a gross profit margin of only about 2%, which mainly plays a role in expanding income scale from a financial point of view.

　　It is worth noting that although the overall income of Gree Electric reached a new high in the first half of 2023, if the "other businesses" that hardly make money are deducted, the total remaining income has not actually returned to the level of the first half of 2019, and the income from air conditioning business alone is even worse than that in 2018 and 2019.

　　In addition to self-comparison, we can better understand what such data means by horizontally comparing Gree Electric with its old rival Midea Group. In the first half of 2023, Gree lost 98.006 billion yuan compared with Midea Group’s total revenue of 197.796 billion yuan.

　　Fairer, if the "other income" of the two companies is deducted, Gree has fallen behind the United States by 100.969 billion yuan, which is the biggest gap in the main income of the two companies in history.

　　So where is the difference between the 100 billion yuan?

　　In terms of air-conditioning business, Gree has been at a disadvantage since 2020, and the gap has been widening in the past three years. The gap in the semi-annual report has expanded to 22 billion yuan; In the field of small household appliances, in the first half of 2023, Gree Electric’s income was only 2.177 billion yuan, while Midea Group’s income was 30 times higher than that of 68.136 billion yuan.

　　In addition to home appliances, Gree Electric’s industrial products, green energy and smart equipment businesses generated a total revenue of 8.7 billion yuan in the first half of 2023, which is about half of the revenue of Midea Group’s robots and automation systems.

　　It is worth noting that both companies are making efforts in the automation and intelligent production of To B, but the paths are different.

　　Judging from the semi-annual report, Gree Electric emphasized the technology and quality of core components such as compressors (core devices of air conditioners) and motors (power sources of electrical appliances), but Midea Group emphasized the complete solutions for different scenarios in the fields of medical care, entertainment and consumption.

　　If we distinguish between domestic and foreign income, after deducting "other business", Gree Electric’s domestic income actually lagged behind that of the United States 10 years ago, but the gap was small. Until 2023, the gap in the semi-annual report has expanded to 47.5 billion yuan, the highest in the past years, equivalent to 59% of Gree’s only beauty.

　　The bigger gap is overseas income. The gap between the two has expanded from 18.5 billion yuan in the first half of 2014 to 67.7 billion yuan in the first half of 2023. Gree’s current overseas income is only equivalent to 16% of Midea Group.

　　At least in terms of scale, Gree Electric has indeed fallen behind Midea Group in terms of air conditioning, small household appliances and diversified businesses, and the gap has also reached a new height.

　　"Sequela" of Dealer’s Rebellion

　　In addition to the overall performance, a series of subtle changes can be seen in the semi-annual report in 2023, which may be related to the "rebellion" of some dealers in Gree Electric last year.

　　In the first half of 2023, the sales expenses in Gree Electric increased by 71.01% year-on-year. The semi-annual report showed that it was mainly due to the increase in product installation and maintenance fees, but the air-conditioning revenue in the current period only increased by 1.82% year-on-year, which was in sharp contrast.

　　Although in absolute terms, the sales expenses of 8.41 billion yuan in the first half of the year are not the highest in the semi-annual reports over the years, it is the first time to look through the financial reports over the years, like in the first half of 2023, because of the installation and maintenance costs, the sales expenses have risen sharply.

　　As a leader in the field of air conditioning, the probability of a sudden surge in maintenance costs due to quality problems in the first half of the year is not great, so it is more likely that the installation costs have increased substantially. But why did the air conditioner sell less than 2% more, and the sales cost rose by 71% because of the installation cost?

　　In fact, the after-sales business of air conditioners has always been the responsibility of distributors all over the country. They also manage the air conditioner sales business and after-sales business including installation and maintenance in the corresponding areas. When installation services occur, the distributors will charge certain fees from the air conditioner manufacturers, and they will also charge customers aerial work fees, material fees and so on according to the situation.

　　In September, 2022, Gree fell out with dealers in Hebei, who published a Notice, describing a series of inside information that Zhuhai Gree headquarters shut down the after-sales service management authority of Hebei Gree Company, and after Gree Zhuhai Hengge took over the after-sales service in this area, it proposed sales performance tasks for maintenance points, changed the preferential policies that Hebei Gree used to provide such as free overhead fees and free punching fees, and so on.

　　After the two parties parted ways, the new distributor that Gree Electric was looking for in Hebei surfaced-Eye-searching showed that Gree Zhuhai Hengge Digital Technology Co., Ltd. mentioned in the Notice was previously owned by Zhuhai Hengge Trading and Jiangsu Saifu Green Food Development Co., Ltd., but the latter withdrew in May this year and Xiamen Saifu Trading Co., Ltd. became the new shareholder.

　　It is noteworthy that Liu Qiangdong and ZhangZetian once appeared among the shareholders of Jiangsu Saif Green Food, but they withdrew from the shareholders in 2020. The legal representative of Xiamen Saif Trade, the new shareholder, is Zuo Yujie, just like Jiangsu Saif Green Food.

　　According to the public information, Zuo Yujie has a close relationship with JD.COM. He used to work in JD.COM and still serves as the chairman of Runjing Information Technology Co., Ltd., which is the operator of JD.COM Wine World, and JD.COM Wine World is an omni-channel wine retail enterprise invested by JD.COM.

　　In addition to the 71% increase in sales expenses, the contractual liabilities of Gree Electric (that is, the advance payment paid by dealers) rose by 79.7% to 28.972 billion yuan at the end of June 2023, while the operating cash inflow increased by 40% to 127.9 billion yuan year-on-year. It can be considered that the changes in important distribution channels have brought a series of effects, that is, new dealers have large-scale purchase demand, which brings considerable cash flow and contractual liabilities, and at the same time corresponds to the regional after-sales service system.

　　In addition, considering the above indicators comprehensively, there is another possibility, that is, delaying the recognition of income and recognizing expenses in advance.

　　In this case, a considerable part of the goods have been sent to the dealers, and the payment has been received, and the installation has been completed after the sales by the dealers. However, Gree Electric did not settle this part of the payment with the dealers for some reason, which led to the fact that it is still reflected in the books as contract liabilities rather than income. However, the installation expenses that have occurred have already been reflected in the sales expenses because they need to be included in the corresponding period, which leads to a huge difference between the increase of income and sales expenses.

　　In either case, the high probability is related to the change of dealers, and it can also be regarded as the sequela of the "rebellion" of important dealers in Gree Electric in 2022.

　　Gree still has its own advantages.

　　Even if the overall performance lags behind Midea Group, many indicators in the 2023 semi-annual report are affected by changes in dealers, but from many data, Gree still has its own advantages.

　　The first is ample cash in the account.

　　At the end of June, 2023, Gree’s book cash and wealth management reached about 200 billion yuan, more than all the cash and wealth management on the books of Midea and Haier combined, but it should also be noted that 64.219 billion yuan of them were restricted funds.

　　At the same time, the gross profit margin of Gree Electric’s air-conditioning business returned to a high level of 35.69% in the first half of 2023. In the same period, Midea Group’s air-conditioning gross profit margin was only 23.29%, while Haier Zhijia’s was 28.62%, which was related to Gree’s greater focus on air-conditioning, which led to higher overall asset operation efficiency, as well as a certain cost advantage gained by centralized procurement of raw materials, which was of course a direct manifestation of its brand premium.

　　If we compare the per capita income and per capita profit, Gree Electric will be the highest in 2022. Because of this, although the total revenue of Gree Electric and Midea Group in the first half of the year is nearly 100 billion yuan, the difference in net profit is only about 6 billion yuan. Haier Zhijia, whose income is 32% higher than that of Gree Electric, has a net profit of only 73% of that of Gree Electric.

　　These all point to one of Gree Electric’s greatest advantages-that is, it can earn more money with higher efficiency in the established field of air-conditioning business.

　　However, the capital market of "voting with your feet" only gives Gree Electric about half of the current market value of Midea Group, which shows that it is not enough to have a strong ability to make money in one field, and the scale of revenue is also very important.

　　In contrast, Midea Group seems to have chosen another path.

　　Ten years ago, Midea Group began to lay out multi-category household appliances and overseas business. Although at a certain stage, the product lines were messy and redundant, it could be improved through necessary simplification and transformation. The longer-term significance lies in broadening the possibilities and having a greater first-Mover advantage in related tracks. Especially when the external environment changes, such advantages may bring subversive development.

　　It’s not that Gree Electric doesn’t want to embrace diversity and look for the second or even third curve, but the exploration in these years has not been smooth. Compared with the traditional thinking, the early smart phone project was flooded, but the unreliable Yinlong was chosen for the new energy grand track, and the small household appliances business was slow to progress because it entered too late, not to mention the overseas market that could not open the situation by adopting conservative strategies.

　　Interestingly, just like Midea Group, which has developed a number of business segments as the driving force for subsequent growth, He Xiangjian also retired early and chose Fang Hongbo as his successor. On the other hand, in Gree Electric, the issue of successor has been unresolved, and 69-year-old Dong Mingzhu is still closely bound with brand IP and active in front of the stage.

　　The difference between the two can also be seen from the age of management. The average age of 16 Dong Jiangao in Gree Electric (one of whom has no information) is 57 years old, and only one of them, Dong Mingzhu, has an annual salary of more than 5 million yuan, with a salary of 11.42 million yuan in 2022.

　　In contrast, the average age of the 22 directors of Midea Group is 50 years old, and 8 of them earn more than 5 million yuan a year. Among them, the chairman Fang Hongbo earned 11.3 million yuan in 2022, while the average age of the 21 directors of Haier Zhijia is 52 years old, and no one earns more than 5 million yuan a year.

　　Even if we only consider the air-conditioning business, it is not difficult for Gree Electric to maintain single-digit growth, and it is understandable to describe it as a relatively stable and solid manufacturing industry. However, in order to break through the existing situation and catch up with the rhythm of the times again, Gree obviously has to continue to look for its own possibilities.

(Disclaimer: This article only represents the author’s point of view and does not represent the position of Sina. com. )

At present, the strong attraction of China movies to outside funds is unstoppable.

　 　 Special feature of 1905 film network　At present, the movie market is the most "not bad money" in China: the box office output has increased by more than 30% for six consecutive years, and the total amount is expected to exceed 30 billion this year, achieving a 200% increase in the number of people watching movies. Under such an industrial background, funds from all walks of life are scrambling to enter the film and television industry, and film companies are constantly expanding their business maps. As of the first three quarters, the total capital operation value of the film and television industry has already reached tens of billions, far behind the "seemingly amazing" box office estimate. It can be said that capital is constantly changing the pattern of China films.

　 　Now the question is, what kind of influence does such frequent and huge capital operation have on the future development of China films?

Multi-layout of "Internet-based" M&A and expansion of film industry

　 　 In the first three quarters of 2014, Huayi Brothers made frequent moves in the Internet field: in June, it acquired the selling network; In July, the online game strategic plan was announced at China Joy (China International Digital Interactive Entertainment Exhibition); In August, the new media platform Star Shadow Alliance was launched to develop fan economy … … In response to these attempts, Wang Zhonglei, president of Huayi Brothers, responded in an industry forum: "With the advent of the Internet era, Huayi’s corporate structure and business layout are bound to change. We need to constantly strengthen inter-industry cooperation to adapt to the development trend of the network economy. "

　 　 At present, Huayi Brothers is deploying its interactive entertainment business group. In fact, as early as four years ago, they began to target the Internet industry for multi-party layout. In June 2010, Huayi acquired a 22% stake in Palm Technology for 145 million yuan. In 2011, Tencent was introduced as a strategic investment partner. In 2012, Huayi International, a wholly-owned subsidiary, invested in Domi Music. In 2014, Huayi once again spent 672 million yuan to control Guangzhou Yinhan Technology. For the purpose of acquisition, the company explained: "Improve the layout of the industrial chain and bring new revenue growth points to both parties."

　 　 This model has been widely recognized in the process of the integration of traditional film and television companies and the Internet. In addition to Huayi Brothers, Enlight Media also successively invested RMB 160 million and RMB 230 million in two online game companies, Fun Life and Xianhai Technology, and then spent RMB 176 million and RMB 208 million to win the hot air network and animation company Guangzhou Blue Fox. Li Li, chairman of Heli Guang Chen International Culture Media, said that for traditional film companies, the space of the online market is huge: "In 2013, the box office revenue of several major film companies was 4 billion yuan, while the Internet industry only brought related benefits from the game industry chain, which exceeded 80 billion yuan."

The pace of industry integration of film and television companies to "de-film" has accelerated.

　 　 On October 23rd, Huayi Brothers officially announced its third quarter 2014 financial report. It shows that the company’s film business income dropped by 74.76% compared with the same period of last year, but the overall operating profit maintained a growth of 13.07%. These data are enough to show that Huayi Brothers is fully implementing the development strategy of "de-filming". Wang Zhonglei said that Huayi Brothers expects to rely on the expansion of downstream industries to bring about the brand’s liquidity, and on the basis of maintaining the two core advantages of film content and star-making ability, accelerate the pace of business integration of the company.

　 　 China’s film industry needs to own and improve its industrial chain if it really wants to compete with Hollywood. And a complete industrial chain means that online and offline must develop simultaneously. On the occasion of its 20th anniversary, Huayi Brothers announced the opening of "Huayi Xiaogang Feng Film Commune" and officially launched the cultural tourism project. Light Media, which urgently needs to explore business transformation, has also planned to spend 10 billion yuan to build "China Film World" in Shanghai. However, compared with the "Oriental Film Capital" built by Wanda Group, a subsidiary of Wanda Pictures, which cost 50 billion yuan, it was immediately "dwarfed". If Leonardo DiCaprio, Nicole Kidman and other Hollywood superstars were invited to help open the red carpet a year ago, it still belongs to the local tyrants’ school, then the film and television base under construction, which integrates the comprehensive functions of film and television location, film and television production, film and television exhibition and film and television tourism, has begun to take on the momentum of "Oriental Hollywood". As a pioneer in the combination of film and real estate, Wanda has identified film production base and cultural real estate as new areas of core functional industries, attracting domestic and foreign film and television companies to settle down, which indicates that China film industry has taken a key step towards Hollywood’s mature development layout model.

　 　 In the third quarter of 2014, the performance of LeTV and its LeTV film industry was quite eye-catching. Its own network DNA allows LeTV to save the link of "internetization" and focus more on downstream industries. While relying on movies such as TV and TV to seize the market share of the big screen, we have completed the construction of the whole product line of super tv. The performance report shows that the sales volume of its super tv products has increased rapidly, and the ecological effect has been highlighted, which has helped the company to establish a diversified business model of "diversified content+diversified channel layout+diversified users+diversified income" and promoted the company’s profit to increase steadily.

Outside the film industry, financial capital and traditional enterprises have entered the market one after another.

　 　 Not only do film and television companies choose to diversify their industry layout and obtain capital support through different channels, but a large number of financial capital and enterprises in traditional industries also prefer this industry. On the one hand, the booming film and television industry in recent years makes investors expect to get high returns in a short time; On the other hand, it also shows the urgent transformation needs of some traditional enterprises. Therefore, compared with the situation in the same period in 2013, most of the industry mergers and acquisitions were led by tycoons such as Huayi Brothers and Light Media, the trend of film and television resources integration spreading to the outside world in 2014 was quite obvious.

　 　 In the past, PE(Private Equity Private Equity Fund) has been simply seeking cooperation with initial public offerings. Huayi Brothers, Huace Film and Television and other companies have successfully listed through this cooperation model. Nowadays, with the expansion of the film and television industry capital market, PE has gradually withdrawn from IPO business, and the concept of "M&A fund" has begun to rise, and it is not difficult to find the figure of cultural and entertainment industry. Relevant people in the industry pointed out that under the premise that the expected profit is optimistic and the industrial income is growing, film and television are very competitive in attracting investment in the financial industry. Compared with the long capital freeze period and fluctuating yield of IPO, the return on investing in movies is obviously faster and much higher than the former.

　 　 According to statistics, as of press time, the total value of capital operation involving the film and television industry in 2014 has exceeded 10 billion. In addition to the financial industry mentioned above, many traditional enterprises have begun to choose "cross-border" under the influence of factors such as the investment profit rate and the decline of main business profits. In August, Zhongji Holdings, which transformed from the traditional manufacturing industry, spent 1.5 billion yuan to bring Confucianism Xinxin Film into the door; In September, Royal Dairy officially issued an announcement to purchase 100% equity of Yujia Film and Television for 205 million yuan; During the Golden Week of November, Beijing tourism was in the limelight for a while because of investment. In the end, the box office of this film broke through the 1.1 billion mark, and another work that was previously released also achieved good results. The industry estimated that Beijing tourism could gain 100 million yuan by relying on the transformation of film and television this year, which more than tripled the net profit of 32 million in the same period last year. Judging from the company’s fixed-income plan, they will also plan to raise 3.3 billion yuan, of which 2.52 billion yuan will be used to acquire three cultural media and brokerage companies, completely shifting their business from a single tourism service to paying equal attention to tourism and film and television culture.

High return leads to capital aggregation, cross-border financing enhances professionalism and avoids risks.

　 　 On the one hand, the traditional industry is caught in the predicament of slow development, and on the other hand, the film and television industry is facing the opportunity of market expansion. At present, the strong attraction of China films to foreign funds is unstoppable. For those investors who have fought many battles, what is there in the film circle that is worth throwing money into?

　 　 Gao Jun, general manager of Guosheng Film, pointed out in an interview with 1905 Film Network: "What do these outside investors see? It is a return of 10 million yuan and 300 million yuan. It is a myth that investing 30 million yuan to earn 1.2 billion yuan. In contrast, the investment prospects of other industries are much dimmer, which also makes China’s film and television industry form a capital aggregation effect. " However, Gao Jun also admitted that most irrational investments that lack the guidance of professional teams will become bubbles: "The annual output of movies can reach 700-800, while only 200-300 are in the cinema. Even if you enter the cinema, it is not 100% profitable, basically following the 2: 8 law, and only 20% make money. " About three years ago, all kinds of hot money poured into the film circle, and all kinds of small movies came one after another. Gao Jun once revealed that a boss invested in a movie and lost all his money. He almost jumped out of the window in front of him. In these three years, after the survival of the fittest, those who blindly invest are not without, but the cakes left to them are getting smaller and smaller, and the industry is developing and maturing. Those who can stay must have their own advantages.

　 　 Abandoning the blindness of "no return" to enter the film industry, now hot money outside the industry begins to operate in a standardized way through formal capital channels and professional venture capital teams, which not only reduces investment risks, but also ensures investment returns. For example, in September 2014, LeTV Pictures, which ranked TOP3 in the mainland film company, completed the B round of financing with the participation of Hengtai Capital and other companies, with a quota of 340 million; In the same month, Huanya Media Group, a well-known entertainment company, jointly established Longhu Capital with SM Entertainment and Fubon Group to raise funds for international investors, with the first-stage target of 100 million US dollars (about 600 million yuan). The combination of film and television companies and capital is more standardized and systematic.

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　 　 Both foreign investors holding hot money and film and television companies in the ups and downs industry have seen the unstoppable trend of cultural industry upgrading behind the box office output of China films. For investors, this is an opportunity that the capacity and consumption power are still growing and the prospects are bright. In the eyes of film and television companies, the current rapid development of the industry provides them with an excellent platform to extend the industrial chain and broaden business channels. In a word, the box office revenue of 30 billion yuan can’t meet the rapidly developing market demand and space. Industry capital will realize the change from quantity to quality through the integrated operation of seizing every minute, and jointly help China film industry to mature.

??1905 movie network feature　Recently, there was a promotion period called "Fan Bingbing and Li Chen". I believe everyone is familiar with this sentence, and even this topic is so popular that Fan Bingbing himself is talking about it. As the most commercially valuable female star in the entertainment industry, I feel that Fan Bingbing can pull a man to date at any time during the promotion period.

Fan Bingbing complained to the media that he was "aggrieved"

??At the end of 2014, "The Legend of Wu Meiniang" was on the air, which made this "queen style" still hot. "Big head sticker", "nun look", and "Meiniang makeup" were all hot-searched terms during the TV broadcast, but the most concerned by netizens was "Chen Binglian". Since the TV broadcast, the love affair between the two has been exposed, and on the day of the finale of "The Legend of Wu Meiniang", it was revealed that the two had engaged. The incident originated the night before the finale. Li Chen said on Weibo: "It’s snowing, if we don’t use umbrellas and keep walking, can we go all the way to Baitou…" Less than ten minutes later, Fan Bingbing posted on Weibo: "It’s very simple to love someone. After good night, I want to say good night. It’s snowing in Beijing tonight." Such imaginative words made many people believe it was true. "Fan Bingbing is really getting married!"

Fan Bingbing Li Chen Weibo screenshot

??Recently, Fan Ye was about to be released, and Fan Ye brought his team to start publicity all over the country, and came to one place to leave a topic. Even Wu Mochou, a co-actor who had no sense of existence for a long time, was exposed to have lived with his Bole Haring. Although he later denied that the news was a rumor, he also earned a lot of topics at the time. Wu Mochou’s hype method was too obvious, which caused Harlin to criticize Wu Mochou. In response to the media, he said: "Cohabitation is not a fact, and it is not good for both parties to keep spreading rumors, especially girls." It is not difficult to see from the word "especially" that Harlin is very dissatisfied with the hype of his beloved disciple, and "warned" her that girls should still keep clean.

Wu Mochou was exposed to be living with Harlem

??Even if Fan Bingbing also wants to rely on "dating" to gain attention and achieve the effect of promoting new works, the current star is not ******. When more and more netizens attack her for "hyping a shameful relationship", in order to maintain her ima*****he star will inevitably take corresponding measures to prevent the incident from developing in a bad direction. But the media will not stop there. How can a topic that has finally started, how can it be so easy to end the interest of netizens. So as long as Fan Bingbing appeared at the press conference, all the reporters asked questions with all their strength, even though before the opening, the organizers had stipulated that reporters should not ask questions about love affairs, and various media would always come up with the answers he wanted. So Fan Bingbing also responded "aggrieved" at the press conference: "I especially don’t want to respond to any questions about the relationship. As for the promotion period that everyone said is called’Li Chen and Fan Bingbing ‘, but this is not what I want to say, it’s what you keep asking."

Fan Bingbing was pressed by the media and helplessly drilled into the table

??In fact, this was not the first time that Fan Ye had "complained" about the media. As early as the thank-you meeting of "The Legend of Wu Meiniang", Fan Bingbing had smelled that he would be "complained", or maybe the TV series had ended and there was no need to promote it. At the thank-you banquet, a crowd of media flocked to surround the heroine Fan Bingbing, while Fan Ye changed his previous "Golden Sentence King" style and resolutely did not speak. When a large number of media found that the "containment" still couldn’t pry Fan Ye’s mouth, they changed to "act cute" and said to Fan Bingbing: "Just say a little bit." Faced with this situation, Fan Ye, who had seen all kinds of big scenes, seemed at a loss, got under the table and grabbed the tablecloth on the dining table to cover his head, and his former domineering image was completely gone. Finally, it was the agent Mu Xiaoguang who came to relieve the siege, and Fan Bingbing struggled to leave the main table and enter the elevator. He responded to the media with a sweet smile, without saying a word throughout the process.

??Journalists are really struggling to do this. Journalists from all over the world are now using "all their strength" to interview celebrities in order to get the best and fastest news, no matter the method is inappropriate, the result is the most important. When the media reported the news of Yao Beina’s death earlier, it was criticized by netizens. The incident immediately caused an uproar when three reporters followed the doctor who performed the cornea donation surgery for Yao Beina into the morgue to photograph the body without the permission of the family. Discussion about how the media can properly report the news also sparked a war of words on the Internet. Nowadays, the news of Fan Bingbing’s love affair with Li Chen was reported on the media’s large pages. After earning quite a few hits, he began to "complain" that Fan Bingbing liked to fall in love during the promotion period. He really felt aggrieved for "Fan Ye" and asked, isn’t this what the media just wanted?

??The entertainment industry is like a hot pot. The clear soup pot with clear water is always so unexciting, and no matter what dish is eaten, it tastes the same. But although the spicy pot is sweaty, the taste will always make people unforgettable. The media is like the "spreader", "adjusting oil and vinegar" in the entertainment industry creates various topics to attract attention. No matter what "dish" the star is, it will make consumers taste it with relish when placed in the spicy pot. So stop complaining that stars love to hype, and the media doesn’t help to promote it, how can it be fried?