As is known to all, Wu Yifan has a good time crossing borders.
At first, Wu Yifan was not named Wu Yifan, but Li Jiaheng. When his parents divorced at the age of 10, he immigrated to Vancouver, Canada with his mother, and then changed his name to Wu Yifan, which means "life is neither complicated nor extraordinary".
It was probably from that moment that the compass of fate began to turn.
Basketball player, Korean pop idol, film and television actor, hip hop singer, trendy brand founder, there are countless labels attached to him. If there is a Serial Entrepreneur, then he is a continuous "crossover".
Today, he is going to play drag racing with Jason Statham at the Bird’s Nest again. The collision between the fierce man and the little fresh meat quickly attracted the attention of the melon-eating crowd, and also made people dig out Wu Yifan’s original love for racing.
Wu Yifan’s love for racing is certainly not overlooked.
It is rumored that his appearance fee is as high as 120 million yuan, but Mercedes-Benz A "tricked" Wu Yifan to the event in August last year with a test drive invitation letter for 1 cent. At that time, he was by no means simple to show his face. He also changed into a special racing suit and drove a C63A on the track.
What’s more exaggerated is that after the release of Wu Yifan’s new song "Coupe" MV at the end of last year, he said in an interview with Billboard: "I brought all 10 of the MV, my personal car, and they look very cool."
Some people say that "ten things are not as good as three, and three things are not as good as the same." Wu Yifan’s three days of fishing and two days of drying the net is a manifestation of "not doing his job properly". As everyone knows, this is an important reason why it has become a top traffic.
In fact, in addition to celebrities who like to play crossover, the way car companies "deserted" can also be described as eclectic.
Such as celebrity endorsements.
In recent years, there are not a few stars who have "gotten on the bus": Hu Ge has become the "co-production" partner, Gu Tianle and Guan Xuan have joined hands; Li Jian is enough to stand by, and Zhiling’s sister’s endorsement has brought a touch of elegance to XC40; and the most talked-about recently, Jason Statham has become the spokesperson.
For automakers, seeking celebrity endorsements may have little effect on "bringing goods".
After all, it’s not lipstick, and it’s not that Li Jiaqi can boost sales by shouting a few omg words, but car companies still choose to play "cross-border" in various ways, the purpose of which is to "get out of the circle".
In the information age, "out of the circle" is often more important than "rating". "Out of the circle" brings higher visibility and more traffic. To sum up in an Internet saying, this is calledFollowing the ecological layout, sooner or later you will encounter trends…
The significance of "out of the circle" is so great, and it is not difficult to understand why.
On the one hand, behind the development of the market, the rise of new consumer groups, their consumer demand has spread to more and more fields, the demand for any product is not just to meet the basic functional needs, but to reflect a lifestyle or personal value or their own taste.
On the other hand, in the market environment, the competition between brands determines their strength.
The era of one company, one brand, and one product going it alone is long over, because any excellent brand, due to the singleness of its characteristics, is more affected by "externalities" and has weak resistance to strikes.
But if it is combined with other cross-border, it can effectively improve brand recognition and win more living space for itself in the era of "random flowers and increasingly fascinating people" Internet celebrities.
Wu Yifan, who can play a little trick in everything, has grasped the trick of "out of the circle" and chose to spare no effort to brush "familiar" in all walks of life. He is undoubtedly a shrewd artist; and in marketing, "doing things" car companies, through "cross-border" to improve their presence, are undoubtedly shrewd enterprises.
