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Legend of Deification： The Fantasy of Sound and Painting and the Innovation of Content of Domestic Animation Films

　　　　Original title: The dreamland of sound and painting and the innovation of content of domestic animated films.

　　　　Since the release of domestic animated films, they have encountered polarized word-of-mouth differences. Undoubtedly, affirming and supporting the development of domestic animated films is the premise for everyone to comment on Legend of Deification. However, this kind of affirmation and support should not be influenced by the surging patriotic feelings, but should be rationally analyzed and thought within the scope of art. In this way, domestic animated films can find a correct and healthy way of sustainable development without being swayed by loneliness or being confused by sweet words.

Fantasy of sound and painting: the game between the advantages and disadvantages of animated films

Compared with live-action movies, animated movies show the characteristics of media materials themselves, showing a very personalized image style. With the continuous popularization and promotion of digital technology, animated films are more fluent and skillful in creating the illusion of sound and painting. Legend of Deification, which has been created for four years, gives the audience a brand-new "deity world" in visual presentation.

In the past, the Youdu Mountain, Guixu, Ladder and Beihai, which existed in myths and legends, were all rendered and displayed in an all-round way in a complete paragraph in Legend of Deification with a form of great visual impact. Compared with the daily connection brought by "truth" in live-action movies, animated movies rely on lines and color blocks to create an image world, which is more mysterious in the unknown world. In other words, even if it appears in a concrete form and image, people still can’t compare it with the objects in their lives because of stylized media materials, so they can maintain the integrity of a unique aesthetic world.

On the other hand, due to habitual cognition, animated films are often simply equated with cartoons. In fact, animated film is not only a children’s film, but also a film type. Look at the screening halls in Legend of Deification. Children under 14 are everywhere. This is unimaginable for a live-action movie. The decline in the threshold for watching movies means that animated films may have a far-reaching impact and are more conducive to the realization of cultural shaping functions. At the same time, animated films can also be strongly related to the popular secondary culture, and can be widely spread through the cooperation of various sub-groups. The illusion of sound and painting created by animated films is quite attractive to young people.

However, the high dependence of animated films on technology also produces instability. Once the technology is insufficient, it will lead to the rupture of the illusion of sound and painting. This kind of rupture is fatal to animated films, which will interrupt the closed state of the audience in the process of watching movies, thus greatly reducing the viewing experience. It can be seen that in Legend of Deification, technical support has done its best, and many scenes show the progress of current animation technology. However, there are still many obvious defects that need to be repaired. For example, when Jiang Ziya was running towards the market with a girl in his arms, his feet were suspended from the ground and lacked the necessary strength and speed. In addition, Jiang Ziya in close range also lacks the necessary upper body details. This is not consistent with the running state. In the absence of corresponding action performance, the vividness of the voice is embarrassing. Because when you obviously can’t see the running state of the character, there is a hard gasp in your ear. This embarrassment will inevitably weaken the attraction to the audience and eventually become the Achilles heel of the work.

New Content: Modern Narration of China’s Story

Telling the story of China well is the mission of contemporary literary creation. Legend of Deification is the modern narrative of China’s story. In the form of animated films, it presents a fairy tale circulating in the blood of China people’s culture. The film tells the story of Jiang Ziya, including not only the remolding of the characters, but also the overall adjustment of the story structure.

The image of Jiang Ziya, the hero, has gone through three stages: youth, middle age and old age. The work shows the process of Jiang Ziya’s belief from establishment, breaking to remolding, instead of directly appearing as the familiar image of "Jiang Taigong", giving the audience a new historical explanation. In addition, there are obvious differences in the image-building of other characters such as Su Daji, Zhou Wang, Nine-tailed Fox and Shen Gongbao. Su Daji has changed from an adult female image that has brought disaster to the country and people to an innocent girl image. All these, to name a few. The drastic change in image gives people a refreshing feeling.

In the story structure, Legend of Deification also has many bright spots. First of all, the focus of the film story is no longer Zhou Wang, da ji and King Wu, but Jiang Ziya’s repeated trials of personal beliefs. The story broke away from the original historical level and continued to speak to the mythical level. Cutting becomes an opportunity, and the key lies in whether to kill the nine-tailed fox. Jiang Ziya’s indecision is an individual’s vigilance against the loss of human nature in the process of evolving into the so-called "God". Secondly, the film takes the nine-tailed fox as the opponent’s strength, and displays it with rich colors, which endows it with tragic color to a certain extent, but from a more essential level, it is to help Jiang Ziya complete the experience of breaking the authority. When Jiang Ziya began to doubt whether "one person" and "sentient beings" were more important, the master who was originally in his heart had actually fallen off the altar.

The change of these two dimensions not only changed Jiang Ziya’s historical narrative, but also changed Jiang Ziya’s behavioral motivation as a mythical figure, and finally shaped him into a modern man. Not afraid of authority, keeping the original heart, became the summary of Jiang Ziya’s spirit.

Literary and artistic works are bound to change, but the changes need to be balanced. Changed, the character story is beyond recognition; Change less, and it’s the same old tune, which is boring. On the whole, Legend of Deification is a relatively successful work. However, there are still some shortcomings in theme refinement and narrative rhythm. The film takes Jiang Ziya’s "personal and ordinary people" inquiry as the core theme, which to some extent lacks resonance with the general audience. Moreover, Jiang Ziya’s inner changes in the film lack great ups and downs, and the protagonist can’t actively promote the progress of the story, which leads to the story being relatively dull, falling into the cliché of narrative procrastination and disordered rhythm, and weakening the strength of the characters. In addition, too many big scenes and a little tired relationship construction make the story telling slow and heavy. This enlightens us that, for China animated films along the way of Princess Iron Fan, Making a scene in Heaven and Lotus Lantern, with the support of rich historical and cultural resources and advanced digital technology, we need to continue to work hard and strive for perfection. (Author Teng Xiaojuan, a lecturer in college of nanjing normal university)

Smart World R7 will be available on September 24

A few days ago, we learned that the intelligent world R7 will be listed on September 24th. The new car has been pre-sold before, and the pre-sale 268,000. The new car is based on the development of the Tuling chassis platform, using the suspension combination of the front virtual kingpin double fork arm + the rear five links. The whole system is equipped with CDC variable damping shock absorber and air suspension as standard, and is equipped with intelligent road condition recognition system.

　The Smart World R7 adopts a design similar to the Smart World S7 as a whole. The closed front grille is combined with the tear-eyed headlights on both sides to create a good recognition. In terms of body color scheme, in addition to the classic ceramic white, deep space gray, gilt black and metropolitan red color scheme, there are also two new colors of Phantom Purple and Clear Blue, a total of 6 colors to choose from.

LUXEED Smart World, Smart World R7 2024 Max

　　In terms of body size, the length, width and height of the new car are 4956 × 1981 × 1634mm, and the wheelbase is 2950mm. This body length has surpassed that of medium and large SUVs such as BMW X6, and is 206mm longer than that of a medium-sized SUV such as Tesla Model Y.

Rear drive as long as 70,000! Why is Geely Star willing to heat so high？

Geely’s recent three heavy civilian models are, and, and among them, the lowest status and the most suitable for young consumers are naturally. According to the news currently exposed on the Internet, its pre-sale price is 78,800, and the benchmark is naturally and Colorful Fruit, so can Star Wish succeed?.

Let’s first look at some basic parameters of Star Wish. Its appearance should be familiar to everyone. Looking at the pictures, you can see that the overall style is still round and cute. If you compare it with models of the same level, it is more sleek than it, but it has become more sharp compared to it. Personally, I think the most beautiful among the three should be Wuling Colorful Fruit. But in terms of size, Geely Star Wish has an advantage. Its length, width and height are 4135/1805/1570 mm respectively, and the wheelbase is 2650 mm. Except for the length, it basically reaches the level of a compact car in other aspects. The actual body length is also the longest among these, and the wheelbase is the widest in the center, so the actual internal space performance should be relatively mainstream, and the problem of riding 5 people normally will not be too big. And our actual experience can also find that its rear space does have certain advantages, which is also related to his efforts to leave space for the interior. And there is another obvious advantage, that is, its front has a rather good front trunk, which is what we have always said. In the new energy era, due to the obvious reduction in the size of the motor, it has become a more popular drive layout.

The interior is also a highlight of Star Wish. It is not as cheap as many similar models, but is designed with the concept of a compact car. It has everything it should have, and there is no sense of cheapness at all. Star Wish also uses the Flyme Auto car system jointly developed by Geely and Meizu, and the voice interaction, navigation and intelligent performance are very good. It seems that the acquisition of Meizu will have a profound impact on Geely’s models.

In terms of power, such models generally use the front single motor, while the rear single motor of Star Wish has a maximum power of 58 kilowatts and 85 kilowatts respectively. 58 kilowatts can only be said to be enough, and 85 kilowatts is still quite good for this car. There are two types of battery packs, 30.12 degrees and 40.16 degrees, which are both groups. Although Geely did not specify which structure of battery pack it is, according to Geely’s recent implementation of the SHIELD dagger battery pack, it is likely to use this kind of battery holder, and the safety performance is not bad. Its CLTC pure electric cruising range is 310 kilometers and 410 kilometers respectively. It is indeed necessary to plan a charging route for long-distance travel, but for urban transportation, the two data are within the normal range.

In fact, the size of Star Wish has certain advantages among models of the same level. The problem here is that everyone’s current understanding of such models is limited to the price must be very cheap. After all, they are just scooters, but based on the overall design of Star Wish, his biggest competitor is actually not BYD’s Seagull or Wuling Colorful Fruit but Dolphin. The current pre-sale price is relatively reasonable, but according to Geely’s recent pricing strategy, it is likely to be lower than the pre-sale price, so this Star Wish may also become a product with monthly sales of over 10,000, a new gift from Geely to young girls.

Changan Qiyuan E07 officially opened the pre-sale 24.99-31 9,900 yuan

On September 22, 2024, Changan Qiyuan’s new medium and large-scale high-end intelligent electric SUV – Qiyuan E07 officially opened for pre-sale. The new car is based on the Changan SDA platform architecture and provides two power systems: pure electric and range extension. The new car will be launched according to the configuration of a total of 3 models, and the pre-sale price range is 24.99-31 9,900 yuan. Officials said that the new car is planned to start mass production in October and be officially launched within the year.

Qiyuan E07 is based on the Changan SDA platform architecture, positioning medium and large high-end intelligent electric SUV. In terms of appearance, the new car adopts the popular closed front face design, the through-ring light strip is very eye-catching, and the lower surround adopts a blackened design, which increases the sense of hierarchy. With the design of diversion grooves on the left and right sides, it enhances the sense of movement. It is worth mentioning that Qiyuan E07 can also be equipped with an optional lidar and integrated into the front of the car.

The side adopts an obvious crossover style. Visually, the E07 whole car presents a subtle symmetrical balance. The roof is equipped with a practical luggage rack, the rear is equipped with a large coupe-style design, and the trunk is fully opened, which can realize a variety of shape switching, making it convenient to pick and place luggage/goods. In terms of body size, the length, width and height of the new car are 5045/1996/1695mm, and the wheelbase is 3120mm.

At the rear of the car, the new car uses a circular light strip design + a horizontal strip light group design, which echoes the front of the car. The tail design is very simple, and a large number of horizontal lines are designed, which also makes the tail look very layered.

The most striking aspect of the Qiyuan E07’s appearance is the deformable design of the rear. Compared with traditional SUVs, the C-pillar to D-pillar of the new car are covered with a large area of glass, and the rear windshield can be retractable to form a pickup cargo box.

And the second row of seats can also be fully connected to the cargo box, and the open length of the flat back door is extended to 2.5 meters, which can realize a comfortable reclining in the rear cabin. Users can easily create a luxury queen bed room for the whole car: the total length of the flat seat is nearly 3 meters, and the open length of the flat back door is extended to 3.5 meters.

In terms of interior, the new car adopts the popular large-screen + wrapping cockpit design, which is very simple as a whole. The steering wheel adopts a three-frame design, and the multi-functional area of the steering wheel adopts a button + roller design. It is also equipped with a 15.4-inch sunflower screen. The co-pilot is also equipped with a 16:9 high definition entertainment screen. In terms of materials, Qiyuan E07 uses a large number of soft coatings to improve the overall texture.

In terms of smart driving, Qiyuan E07 is the first model in Changan to officially enter the field of end-to-end large-model smart driving. The new car is equipped with a high-speed intelligent pilot assistance system, which can quickly judge lane change to high traffic efficiency lane, autonomously surpass slow cars, identify obstacles in advance and take the initiative to change lanes, and laterally move away from the car. In addition, Qiyuan E07 will also launch the industry’s only remote parking integration function in December 2024 through OTA, allowing users to activate remote parking, parking and moving functions through the mobile APP with one click.

In terms of configuration, the front row has double zero gravity seats, with electric adjustment, memory, ventilation, heating, massage and other functions; at the same time, it is equipped with a high definition AR-HUD system, up to 18 speakers (with independent power amplifier) sound system, 256 color soft light ambient light, mixed fragrance system, and four electric suction functions.

In addition, there is also a screen above the co-pilot, which is located in the position of the sun visor. After turning it down, it can be used. This way avoids the reflection caused by direct sunlight and can better prolong the use time of the screen.

In terms of safety, the Changan Qiyuan E07 adopts a new generation of safety body design. The proportion of high-strength steel and aluminum alloy is more than 90%. The key parts such as the front cover and the car body are made of all-aluminum alloy, which greatly enhances the durability and safety of the vehicle. In addition, the new car comes standard with 9 airbags and high-end auxiliary driving.

In terms of space, the 3120mm wheelbase brings enough rear legroom, and in terms of storage, there will be two relatively large hidden storage compartments after the front and rear seat cushions. Officials said that electric machinery equipment is also expected to be added in the future.

In terms of power system, Qiyuan E07 provides both pure electric and range extension power, of which the range extension version is equipped with a 1.5T range extender, with a maximum power of 105kW and a motor peak power of 231kW. In terms of battery life, the new car is equipped with a 39kWh battery pack, with a pure electric range of 200km (CLTC operating conditions).

The pure electric version also offers two-wheel drive and four-wheel drive versions. The maximum output power of the two-wheel drive version is 252kW and 165kW depending on the power, and the maximum speed can reach 201 kilometers per hour. The four-wheel drive version adopts a front and rear dual motor layout, with a front motor power of 188kW and a rear motor power of 252kW, up to 440kW, and a maximum speed of 210 kilometers per hour.

In addition, the Qiyuan E07 is also equipped with a CDC + air spring intelligent magic carpet suspension, with a body height adjustment range of 90mm, a ground clearance of up to 217mm, and a maximum wading depth of up to 600mm. The trunk can dynamically load 300kg.

＂Hurricane＂ was exposed to hiring drug-related actors, the actors apologized in the early morning, and the drama was urgently deleted

Directed by Xu Jizhou and starring Zhang Yi and Zhang Songwen, the TV drama "Hurricane" has been watched and word-of-mouth all the way since go LIVE, and has become a popular drama in the beginning of 2023. Now, although the drama has reached its finale, the topics related to "Hurricane" still remain unabated.

Recently, some netizens said that the drug dealer "Zhong Asi" in "Hurricane", formerly known as Han Xiao, is a singer who was arrested for drug use in 2009. Later renamed Han Pujun, he now appears in "Hurricane".

On the evening of February 11, "Hurricane" released an official statement on its official Weibo, saying that actor Han Pujun participated in the shooting of the series through the resume delivery channel. He has more than ten acting experience in the past and only shoots for one day as a special actor. At present, the drama has revised and deleted the relevant clips involving the actor, maintained a zero-tolerance attitude towards drug-related artists, and reserved the right to legal accountability for actors and employment-related links.

On the early morning of February 12, the actor sent a Weibo message with a smile, expressing his deep apologies to the crew, to all the friends who liked the drama, to all the friends who had supported and loved me, and to all the police who were fighting in the front line of anti-narcotics.

"Fireworks are flying all over the sky, why are you charming, but you are drunk looking at flowers, and flowers are also drunk" lyrics, so many post-70s and post-80s still have memories.

According to Xinhua News Agency, the singer, Han Xiao, was detained for 12 days for drug use in August 2009, and then began a three-year drug rehabilitation supervision.

Because of drug use, the name of "Smile" has disappeared from the minds of many people. However, as early as the end of January, when "Hurricane" was popular, someone "commemorated" the character Zhong Asi in the latest message of QQ Music "Feitian". Someone left a message puzzled: It is amazing that he can come back after changing his name.

Mr. Han’s Baidu encyclopedia describes him as a Chinese mainland actor, singer and member of the All-China Youth Federation, but his past and popular songs have all been erased.

Before "Hurricane", "Han Pujun" had already acted in episodes such as "The Story of the Sea Muyun", "Fall in Love with You and Heal Me", "Twelve Hours in Chang’an", and "Wolf Hunter". Among them, "The Story of the Sea Muyun" and "Twelve Hours in Chang’an" had a considerable popularity when they were broadcast, but no audience seemed to be able to associate the face of "Han Pujun" in the play with the smile of the former singer.

In addition, on January 17, Hanxiao posted news about the TV series "Hurricane" on his personal Weibo. However, the Weibo can no longer be searched.

It is understood that in 2014, the General Office of the State Administration of Press, Publication, Radio and Television issued the "Notice on Strengthening the Production and Dissemination Management of Radio and Television Programs, Film and Television Dramas and Online Audiovisual Programs", requiring radio and television broadcasting institutions at all levels to adhere to the correct orientation and not invite illegal and criminal actors such as drug abuse and prostitution to participate in the production of radio and television programs; suspend the broadcast of films, TV dramas, various radio and television programs and advertising programs endorsed by illegal and criminal actors such as drug abuse and prostitution as the main creators.

Zhao Liying posted the official announcement of the marriage certificate! Feng Shaofeng： Happy Birthday Wife

1905 movie network news At 10:07 on October 16, Zhao Liying announced her marriage to Feng Shaofeng at the same time on her 31st birthday, and pinched Feng Shaofeng’s birthday "10:07" to post the marriage certificate, with the caption "official announcement" officially announcing the good news.

Feng Shaofeng then commented on Zhao Liying’s Weibo, with a high-profile recognition: "Wife, happy birthday".

Recently, it was reported that Zhao Liying and Feng Shaofeng had married a child, and as early as September 1, the two received a marriage license at the Shanghai Civil Affairs Bureau. The next day, they flew to Hong Kong for their honeymoon and bought baby products. Zhao Liying and Feng Shaofeng did appear in Hong Kong for shopping on September 3. Some netizens posted two marriage licenses and publicly @the two.

On the 9th, Zhao Liying announced through Weibo that he had ended a two-year cooperative relationship with the current agent Huang Bin. In response to Zhao Liying, Huang Bin said: "I wish Yingbao to enter a new stage of life", which has aroused speculation and heated discussions among netizens. It is believed that Huang Bin’s blessing with "connotation" deliberately refers to Zhao Liying and Feng Shaofeng’s good deeds.

Since the 2016 film "Journey to the West Daughter Country" between Zhao Liying and Feng Shaofeng, there has been news of love between the two. Since then, the two have been photographed many times in couples’ clothes,Hand in hand shopping, dinner with friendsReturn to the hotel together, etc.

After Zhao Liying announced the "suspension of work" this year, there were even rumors that Zhao Liying was pregnant. Now that they have directly announced their marriage, many netizens said that "although they are surprised, they are also expected". This time the husband and wife star"Do you know if you should be green, fat, red and thin" is even more highly anticipated!

Yang Zifan Chengcheng’s ＂Love for a Long Time＂ is set for 1.20 mysterious big coffee cameo

1905 movie network news Directed by Niu Chao and Ma Chengcheng, and starring in the youth inspirational drama "Love for a Long Time", the official announcement will be broadcast on the Taiwan Internet from January 20. Based on the novel "Who Do You Like at the Age of Seventeen" by Sakura Sixteen, the drama tells the story of six childhood sweethearts known as "Aerospace City F6" growing up with each other, regaining their original intentions after separation and reunion, and paying tribute to youth with warm and healing memories of the past.

Huang Yingzi (played by Yang Zi), Jiang Yi (played by Fan Chengcheng) and other six people grew up together in Hangtian City. An accident in the year of the college entrance examination made the "Hangtian City F6" who had originally agreed to be together go their separate ways. Time extended, and everyone worked hard and grew up in the adult world. Twelve years later, at the age of 30, they received the message that their friend Guan Chao was about to get married. Under Huang Yingzi’s Zhang, old friends reunited during the wedding, and the past of youth slowly spread out. Only then did they find that the budding feelings at the age of seventeen never dissipated, and there were many misunderstandings behind the accident… In fact, the friendship that stayed in the past has not ended, and a story about youth and growth is being read.

The cast even invited to sing OST! The protagonists in the play were in high school in the 1990s, and Stefanie Sun, as an iconic pop singer at that time, was also their idol in the play. In addition to singing the theme song with Yang Zi, she also made a surprise cameo.

The transparent version is back in the rivers and lakes! Xiaomi power bank 25000mAh exploration version real machine exposure： single port 120W output

Fast technology June 9th news, recently, blogger experience more "exposed aXiaomi power bank25000mAhExploration version product, the specifications are relatively close to Cool Technology No. 20.

Its appearance adopts a similar scheme to the Mi 8 and Mi 9 transparent exploration versions of the year, and adopts a transparent shell.Directly exposed part of the internal structure and components, in addition to a piece ofdisplay screenIt can display information such as battery and power.

There are three interfaces, one USB-A and two USB-C, of which the A port supports 120W power output, which is fully compatible with Xiaomi’s 120W fast charging.

It is reported that this product has previously obtained domestic network access certification, with a maximum output of 140W for a single port and a maximum output of 212W for multiple ports.

However, the specific IPO time of the product is still uncertain. According to Xiaomi’s product planning, it may appear at the MIX series conference and is expected to be released next month.

Of course, it is not ruled out that Xiaomi will be directly put on the shelves for sale, and the price is expected to be in the range of 399-499 yuan.

The transparent version is back in the rivers and lakes! Xiaomi power bank 25000mAh exploration version real machine exposure: single port 120W output

(Report)

Hisense Home Appliances released the first half of 2023 ＂transcript＂ Hisense central air conditioner high-quality innovation to help people live a healthy life

On the evening of August 28, Hisense Home Appliances (SZ 000921, HK 00921) released its 2023 semi-annual report. The financial report shows that Hisense Home Appliances’ operating income was 429.4.40 billion yuan, an increase of 12.10% year-on-year; the net profit attributable to the mother was 14.9.80 billion yuan, an increase of 141.45% year-on-year; the net profit deducted from the mother was 12.6.30 billion yuan, a significant increase of 195.10% year-on-year.

According to the announcement, by product, the HVAC business achieved main business income of 211.6 billion yuan, an increase of 11.68% year-on-year. Through in-depth insight into user requests and continuous technological innovation, the company’s central air-conditioning business achieved steady growth year after year, and maintained a leading position in the domestic multi-line market with a share of more than 20%. During the reporting period, the central air-conditioning business achieved a year-on-year increase in revenue of 12.5% and a year-on-year increase in net profit of 25.5%.

Among them, Hisense central air conditioning in the first half of this year, thanks to the product innovation, marketing, corporate social practice and other aspects and drive, continue to lead the market development, with high-quality innovation to empower people’s healthy life, for the group’s overall performance single add luster.

User-centered, continuous innovation to create healthy air

For a long time, Hisense Home Appliances has always adhered to the core concept of "technology establishment", creating new products that are healthy, intelligent and energy-saving. As a representative of national central air conditioning, Hisense Central Air Conditioning is based on the new national product positioning of quality and health, with the concept of "for every healthy breath", relying on the strong technical support of Hisense Group, it has been deeply cultivating the research and development of air, and is committed to providing comfortable and healthy central air conditioning full life cycle solutions. The home improvement field has successively launched a series of solutions leading the industry innovation such as 5G Honor Home, Ai Home, Villa Home III, etc. The commercial field has created Hi-Multi G2 series, Hi-Multi M2 (Module) series, Hi-Smart H + series, magnetic suspension water machine, air-cooled screw chiller (heat pump) unit, air source heat pump hot water unit and other series of commercial products. By creating a one-stop service that meets the air demand of the whole scene in an all-round way, it will Quality and healthy air is brought to more families and all aspects of society.

With continuous innovation, Hisense Central Air Conditioning has broken through the multi-line intelligent predictive control technology and indoor temperature and humidity comprehensive control technology to achieve high-efficiency, energy-saving and comfortable operation, and meet the personalized needs of high-end users. The project "Multi-line intelligent predictive control system based on temperature and humidity dual control and performance measurement technology" has been rated as the international leading level through the evaluation of scientific and technological achievements; The multi-line building load forecasting technology has made breakthroughs, and for the first time realized the self-identification of multi-line room-level building load characteristics and high-precision prediction of building cold and heat loads. It can automatically identify 9 typical building scenarios and realize the energy-saving operation of central air-conditioning equipment.

In the home improvement retail market, the industry launched the exclusive "family doctor" system for central air conditioners based on the "fault pre-diagnosis function" to promote the upgrade of product and service standards. In terms of specific products, in the face of the current consumers’ increasingly important demands for air health, Hisense 5G Honor Home, Ai Home and other household central air conditioning products are equipped with full health modules and use Nanoe technology, which can effectively remove formaldehyde, decompose harmful substances in PM2.5, inhibit bacteria, mold, pollen and other allergic substances, and create a clean and fresh home air environment for consumers. Focusing on the scene of life, Hisense Ai Home Central Air Conditioning integrates the scene-based solution with the eco-home concept. Through the industry’s first fusion of 5G and PLC technology, air-conditioning products can be linked with smart appliances such as curtains and lights with one click, creating a high-end life aesthetic of "Internet of Everything, Wisdom and Convenience", leading the trend of life and market upgrading with leading concepts and ecological integration. With its leading aesthetic application and experience design, Hisense Ai Xiangjia APP won the German IF Award and Red Dot Award at the same time.

This summer, many places across the country issued high-temperature red alerts. In the face of continuous high-temperature baking tests, hard-core air conditioners with fast cooling, strong cooling, and long-term protection are highly anticipated. At the same time, indoor air quality under high temperatures attracts more attention. Hisense Central Air Conditioning has launched a new series of "Performance Small Steel Cannon in Air Duct Machine" Zhifeng series. Fearless of heat refining, cold and clean pioneer, Hisense Zhifeng series focuses on 43 ° C cooling without attenuation, 55 ° C high temperature without stopping; at the same time, it integrates the fifth generation of internal and external self-cleaning + 58 ° C high-temperature sterilization to clean and rejuvenate a comfortable home; 18 decibels of soft sound protection, quiet and comfortable; new appearance design in a round sky, with both performance and aesthetics; first-class energy efficiency, energy saving and From appearance to temperature control, purification, noise reduction, energy efficiency and other comprehensive strength.

In addition, in the first half of the year, Hisense’s central air-conditioning household field also launched the Hi Enjoy Home series with intimate design, cooling and heating at will, to provide healthy air solutions for exquisite spaces. In the real estate supporting market, combined with the national dual-carbon strategy, the company innovatively launched the industry’s first ultra-small capacity multi-connected central air-conditioning, combined with high-efficiency heat recovery fresh air ventilation system, to effectively reduce the energy consumption of air system operation and meet the needs of ultra-low energy buildings. In the engineering project market, the company continued to strengthen the advantages of multi-connected products, quickly replenished the full water machine, heat pump, fresh air product line, and built a full-category product matrix to provide customers with customized green energy-saving, low-carbon environmental protection solutions. The company has launched a full-capacity magnetic levitation variable frequency centrifugal water machine solution for customers in the fields of education, agriculture, animal husbandry, and rail transit, which has improved product operation efficiency and reduced post-maintenance costs. The water machine business has increased by 57% in the first half of the year.

Overall, through a variety of innovative products to meet the indoor air needs of different groups of people, Hisense Central Air Conditioning brings inspiration to users to build comfortable living aesthetics in an all-round way, and also highlights its technological and innovative strength as a leading brand in the field of central air conditioning.

Diversified marketing efforts connect consumers, so that the quality and strength of national products continue to come out of the circle

Hardcore products consolidate the competitive heritage, and multi-marketing efforts connect consumers. In order to allow more people to experience the high-quality and good air created by national products, Hisense Central Air Conditioning focuses on consumer concerns, actively explores diverse communication methods that can create resonance, and promotes continuous upgrading of brand value.

Good air conditioner, quality visible. Hisense Central Air Conditioning continued to launch the factory see activity in the first half of the year. Through multiple methods such as live broadcast in the factory, disassembly explanation, and inviting experts to visit the factory, consumers can witness the technological content and standardized process behind good air conditioners, as well as the quality of each component and the "991 difficult" test that needs to go through to the market, so that the quality of national products can be seen transparently.

In an era when the younger generation has become a new consumer force in the market, Hisense Central Air Conditioning is exploring ways to promote its brand in a way that suits the younger generation, such as continuously sponsoring the world’s top sports events such as the European Cup and the World Cup, as well as a variety of hardcore launches such as the title high-speed rail. It integrates elements such as sportsmanship, hard work, and Chinese speed with the strength of national products to release strong brand vitality and influence.

In the first half of the year, Hisense Central Air Conditioning also integrated the champion spirit with the national product spirit through the group’s "Olympic champion Chen Meng experiences a day of working people". In addition, around the hot summer graduate job season, Hisense central air conditioning also launched #new start in the workplace, new not cold field #topic interaction, spontaneous derivative topic #graduates because of a poster successful entry #, on the Weibo hot list, to create 1 billion topic reading, 32.10,000 interactive volume, workplace tips posters placed in 200 + cities across the country, 400 + high-speed rail sites, and synchronously launched video clock in, topic clock in and other prize online activities, through online and offline all-round linkage, mobilize young people to participate in enthusiasm, fully enhance brand exposure, but also let the brand influence in more people’s hearts.

　Adhere to green and low-carbon practices of responsibility, so that healthy air continues to be deeply rooted in the hearts of the people

In the "dual carbon" era, Hisense Central Air Conditioning has been actively practicing and pioneering dual carbon for a long time. It has always adhered to independent innovation and led the development of green energy-saving technologies, and continuously launched new energy-saving and environmental protection technology products to demonstrate its new national product responsibility.

Take it from nature and return it to nature. Hisense photovoltaic central air conditioning is specially designed to solve the problem of building energy consumption, allowing air conditioners to use light to generate electricity and become power transfer stations at the same time. Relying on photovoltaic direct drive technology, Hisense photovoltaic series has built a photovoltaic direct storage flexible frequency conversion central air conditioning system with self-developed technology, which directly reduces energy consumption by 8% compared with ordinary photovoltaic air conditioners, transforming air conditioners from large power consumers into distributed energy system transfer stations, ensuring the stability of air conditioning operation, and at the same time supplying electricity to other equipment in the building through photovoltaic power, improving energy efficiency and better responding to the low-carbon and energy-saving needs under the sustainable development proposition

In the "Fortune" China ESG Impact List released in the first half of the year, Hisense was selected for the second time for its performance in technology research and development, production and manufacturing, and supply chain partner selection. Hisense photovoltaic central air conditioning is recognized for its major technological innovation breakthroughs in the green field.

Green is the brand color of Hisense. In response to the national "double carbon" goal and the healthy China strategy, Hisense Central Air Conditioning also continues to carry out the "Healthy Nanshan Run" to make the concept of healthy life affect more people. And convert the running mileage into a variety of ways such as Haloxylon trees, to effectively be the guardian of green and low-carbon. On the "World Day to Combat Desertification and Drought", Hisense Central Air Conditioning also joined hands with NPO Green Life Public Welfare Organization to go to Northwest China’s windproof sand-fixing life infra Dunhuang Yangguan Forest Farm in Gansu Province to start the "Carbon Green Silk Road" Hisense Desert Oasis Co-construction Action to help Dunhuang’s desertification control cause.

In addition, as a representative of national products, Hisense Central Air Conditioning has a wide range of public welfare eyes. Not long ago, Hisense Central Air Conditioning provided professional air solutions for the concert hall and scripture writing room of Dunhuang Mogao Art School by combining two sets of Hisense Hi-Multi M2 series central air conditioners and air duct machines with energy-saving, comfortable, healthy and environmentally friendly systems, helping to inherit and carry forward Dunhuang culture and art.

In addition, in response to the globalization development strategy of Hisense Home Appliances Group, Hisense Central Air Conditioning has also been paying attention to the layout of overseas markets for a long time. According to the announcement, during the reporting period, Hisense brand central air conditioners seized the opportunity in the European market and actively established an overseas marketing system. They achieved breakthroughs in large-scale high-end model projects in many countries and regions, and their own brand revenue increased by 42%. At the same time, the company launched multi-line and air source heat pumps with new refrigerants such as R32, and continuously improved the multi-line and heat pump product matrix. Heat pump export revenue increased by 106% year-on-year.

Disclaimer: This article is reprinted from our website to provide readers with more news information. The content involved does not constitute investment or consumption advice and is for readers’ reference only.

Reunion dinner for Tujia boys in Hunan： the menu is ＂confidential＂, and it is dawn when eating.

My hometown is Sangzhi County, Zhangjiajie City, and I am a Tujia boy. Different from the general New Year’s Eve dinner, we usually have a reunion dinner in the early morning of the New Year’s Eve, almost as early as possible, and families will start preparing from dawn.

Therefore, every year at the reunion dinner, the family will experience the moment when the sky is bright after eating. If we are lucky, we can also hear the sound of fireworks and firecrackers set off by nearby residents during the reunion dinner. On this day, people will look forward to the good weather in the coming year, just like farmers, and they all hope that all their wishes will come true and everything will go well in the new year.

Family members have been preparing dishes for the reunion dinner since early in the morning.

When I was a child, I heard from the older generation that Tujia people have the custom of catching up with the New Year, usually having a reunion dinner on the night of the 29th of the twelfth lunar month. But as a Tujia, I have had a reunion dinner on the morning of New Year’s Eve since I was a child. Yes, this is our morning New Year’s Eve dinner.

This year is the same. Our family chose to have a reunion dinner at our third aunt’s house. It is said that three aunts and three uncles have been buying food since the beginning of the twelfth lunar month, including killing pigs from the countryside, and then finding people to smoke them into bacon and sausages. Smoked bacon can be steamed, fried and cooked, and each method is delicious.

Except for bacon, the menu of the annual reunion dinner is "confidential", and people who come to eat don’t know what to eat until the food is served on the table. This year, I asked my third aunt for a menu in advance, including: steak, steamed sausage, fried bacon, pig’s head meat, chicken hotpot, tasty fish, bacon trotters and so on.

I got up early, set out from home and walked.13I came to my third aunt’s house in minutes, and it was early morning.sixHalf past ten. Three aunts and three uncles are already busy. "Honey, thaw the pig’s trotters first, then wash them. I’ll wash those small dishes first. After you finish, then cut the sausage." Third aunt shouted.

At this time, it was just dawn outside. In the words of my composition when I was a child, it was "the sky turned into a fish-belly white". The preparation of the two people’s dishes lasted for almost an hour, and I would help them from time to time. After washing the vegetables, it was already bright outside.

It was dawn after eating, and fireworks sounded outside the house.

At this time, I came to the most important link.——Cooking. My uncle used to work in the cookhouse squad of the army, so he naturally cooked the reunion dinner. Ignite, take out the pot, burn oil and hot dishes. One by one, the ingredients change from raw to cooked in the pot, and the hot air and aroma are intertwined. Third Aunt can’t help but say, "The dishes smell good!"

fromeightAt half past ten, relatives at home knocked at the door one after another, and my brother and nephews scrambled to open the door. "Happy New Year!" Every guest who comes in will say such a sentence. In a short time, the house was full of people.

The dishes were brought to the table and the table was quickly filled. People who were sitting around the fire table smelled the fragrance and came to the table automatically. There is a special program of Spring Festival on the news channel on TV. Overseas Chinese all live the same festival belonging to China people in different places.

Our whole family picked up cups and raised their glasses to wish a happy New Year. It was cloudy that day. Although the sun didn’t come out, there were bursts of fireworks and firecrackers outside the house.——People have a reunion dinner on the morning of New Year’s Eve, saying goodbye to the old and welcoming the new, hoping for a better year.

Xiaoxiang morning herald reporter Man Yankun

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