Dialogue with Kung Fu Panda 3: How Hollywood Plays Chinese Style

    Special feature of 1905 film network Compared with many Hollywood film companies that have only recently begun to lay out the China market, DreamWorks animation is undoubtedly in the forefront. Relying on the power of "Meng Shen" Po, the Kung Fu Panda series has been a great success in China, and the first two episodes have successively won the box office champion of the inland film history animated film. The recognition of China fans gave DreamWorks great encouragement and confidence, and filmmakers from Hollywood began to explore and study the strange and distant China culture more seriously.

 

    The good foundation laid by the previous work has given DreamWorks the best opportunity to start in-depth cooperation with China. It is natural to establish Oriental DreamWorks and work together to create Kung Fu Panda 3. On January 29th, the film officially landed in the mainland cinema to meet the audience. What kind of cultural exploration has Kung Fu Panda 3 gone through from the Hollywood animation to the Sino-American co-production? To this end, we talked with Jennifer Yuh and Alessandro, directors of the film, Jeffrey Kasenberg, CEO of DreamWorks Animation, and Jack Black and kate hudson, who voiced the protagonists "Po" and "Meimei", and listened to them tell us their feelings about participating in the creation of Kung Fu Panda 3 from the perspective of Hollywood filmmakers.

 

Director: Creating Kung Fu Panda 3 has a stressful culture that depends on good story expression.

 

    Director Jennifer Yuh has made great contributions to the Kung Fu Panda series today. From participating in animation production to acting as a film director, she has obviously become the soul behind the role of Po and the whole story. During the creation of Kung Fu Panda 3, Jennifer also invited her former partner Alessandro to continue another adventure of Po with her.

 

    With the great success of Kung Fu Panda series in the world, Po and his friends are getting more and more attention and love from fans, which makes the two directors feel invisible pressure slowly. However, as the "people who know Po and Kung Fu Panda best" in the world, they still have unlimited imagination when creating. Through a deeper understanding of China, Jennifer and Alessandro also showed more elements of China culture to audiences all over the world in Kung Fu Panda 3.

 

    Many people have expressed their curiosity to them: As Hollywood filmmakers, how did you successfully integrate the eastern and western cultures into your works? Naturally, it took nearly 10 years for the Kung Fu Panda series to gradually mature. However, Jennifer and Alessandro always believe that in order for fans from different countries and regions to accept and understand the culture in the film, it is not necessary for the creator to forcibly add any elements or symbols. As long as the character and his experience are attractive enough, the audience will naturally find resonance with the film.

 

    1905 Movie Network: After so many years, is it easier or more challenging for you to create Kung Fu Panda now?

 

    Jennifer: It must be more difficult. Because the audience who like Kung Fu Panda series now have their own ideas about the characters, we must create more and more exciting and interesting stories to meet their expectations. It is natural for creators to feel some pressure.

 

    Alessandro: That’s it. Because at the beginning of the Kung Fu Panda project, all we need to consider is how to create a character like Po, but now he is a beloved character, so the creator must be more cautious and not act rashly to influence the character itself.

 

    1905 Movie Network: So now you will definitely have a deeper consideration when creating the whole story of Po and Kung Fu Panda.

 

    Alessandro: Yes, you can say that. In the first episode of Kung Fu Panda, Jennifer and I conceived the image of Po together, and then Jennifer finished Kung Fu Panda 2 as a director. This time, she invited me back to participate in the creation of Kung Fu Panda 3, precisely because we both know Po best.

 

    1905 Movie Network: Did you expect Kung Fu Panda to be very popular in China? Have you ever thought about the reason?

 

    Jennifer: I think Po played a big role in this. China audiences like the role of Po, not only because he will have many funny and pleasing performances in the film, but also because he brings a cultural resonance, which enables the cultural and historical elements in Kung Fu Panda to be better expressed. We try our best to make all the cultural details authentic in our creation. I think this is also the reason why China audiences have a sense of identity with Kung Fu Panda.

 

    1905 Movie Network: Will the success of the previous work make the creation of Kung Fu Panda 3 stressful this time?

 

    Alessandro: There will definitely be pressure, but compared with the previous two Kung Fu Panda movies, when all the lessons about China’s history and culture needed to be explored by ourselves, this time we finally found a local team in China as a partner. So we don’t have to worry about whether the content in our works is true enough, because our partners in China have already told us the exact answer, which has greatly helped us to further improve our works and make the Kung Fu Panda series even better.

 

    1905 Movie Network: You were also invited to visit the panda base in Sichuan. What influence did this have on your creation?

 

    Alessandro: She even hugged the panda herself!

 

    Jennifer: I hugged the baby panda myself, about this big. I must say it’s a great honor. The panda babies are really as cute as you think! However, in the process, I also paid attention to and felt their hair. In fact, it was not as soft as I thought, and it was a bit tied. In addition, I also observed their habits. They really love to sleep, and they like to roll around like balls. This visit brought us a lot of inspiration in the creation of Kung Fu Panda 3, which is why we added the role of panda baby in the film. Moreover, we also observed many aspects of their daily life and play, for example, they like to roll down the hillside. We added all these findings to the film.

 

    1905 Movie Network: Kung Fu Panda 3 has more elements of China traditional culture, such as Qi and Fairy World. Are these concepts easy for you to understand? How do you use these in your creation? )

 

    Jennifer: We really did a lot of homework and conducted a lot of research on history and culture with many professionals. It is also because Kung Fu Panda 3 is a real co-production film, and we have the opportunity to really talk face to face with the Qigong master and listen to him talk about what "Qi" and "Qigong" are and how one person steals this Qi from another. So these inspirations helped us conceive such a story, and finally the choice made by Po ensured that the story of Kung Fu Panda 3 would be unique and interesting. In addition, there are many details in the film that are based on the legend of "Fairyland" in China. For example, we specially went to Qingcheng Mountain, photographed every scene and used them in the scene of Panda Village. In this way, when the audience sees the Panda Village, they will naturally feel the feeling of being on cloud nine.

 

    Alessandro: Many people in China will ask me, the cultural concept in Kung Fu Panda 3 is unique to China. How can you understand it as a foreigner? But in fact, I think if you follow the characters into the story, in fact, these concepts become common. For example, the concept of "Qi" is not very easy to understand, but it is easy to be accepted if you use kung fu and show it by two characters fighting for each other. The China culture added in Kung Fu Panda 3 is not a simple and direct concept to the audience, but something unique to China is integrated into the story to explain it to the audience. Therefore, even foreign audiences can easily find resonance in the Kung Fu Panda series.

 

    1905 Movie Network: For example, Master Tortoise wrote the word "Qi" on the screen at the beginning of the movie. Can foreign audiences Get this point?

 

    Jennifer: Some points in the film are specially designed for the audience in China, and there are many connotations that only the audience in China can understand. But I believe these will make the film more interesting. For example, the word "Qi" seems to have written a beautiful and meaningful pattern for foreign audiences, and China audiences will recognize the meaning of the word after seeing it. A similar example is the resurrected zombie, which was inspired by China’s ink painting. For the audience in China, they can know what kind of history and culture it contains, while the foreign audience will find it really very oriental. So we can say that these contents are extra surprises for the audience in China.

 

    1905 Movie Network: Kung Fu Panda, as a Hollywood film, has been very successful in integrating Chinese and Western cultures. Do you have any experience to share?

 

    Alessandro: As I said before, all the elements in Kung Fu Panda are displayed with the characters’ every move. We try to avoid making a film that simply mixes Chinese and Western styles, but focus on shaping the characters. Kung Fu Panda is an experience and a journey for Po. Everything becomes very simple from his point of view, because the world he lives in in the film is a unique world that has integrated Chinese and western cultures, and what we need to show is Po’s living state.

 

    Jennifer: Besides, I think animated film is also a very unique art, because in the animated world, everything is possible, which can help the audience realize anything that is impossible in reality. For example, we have created a panda who can play kung fu, and animated film is a product of fantasy. For example, if we see the cultural elements with aesthetic feeling, we can join in our works, so that the audience can get in touch with some things that they can’t experience personally. I also think that animated films are a very good way to spread different cultures to audiences everywhere.

 

    1905 Movie Network: Many China animators find it difficult to tell a story that resonates all over the world. Do you have similar feelings in your creation?

 

    Jennifer: The process of creating Kung Fu Panda is very difficult. Every step is very difficult (laughs). But I think if you have a story clue that is suitable for everyone, such as the story about family and the story about family members helping each other succeed, then I believe that no matter where you go, everyone can understand the meaning you want to express. Or you can write a story about exploring and finding personal value and discussing the meaning of life, which is also a theme that everyone can understand. Then you add the elements needed for animation with these story clues as the core, and the audience will naturally be attracted to them. Maybe they don’t fully understand the unique time and space where the story is located, but they can understand what the characters want to express. Therefore, in fact, the setting of the story is only the setting, not the most important core. What the audience needs to see and understand is what the character itself wants to express.

 

    1905 Movie Network: There are many new characters in Kung Fu Panda 3. Will they play a greater role in future new stories?

 

    Alessandro: We have no plans for Kung fu panda 4 yet! Once again, we only focus on the creation of the previous trilogy, and we hope to make everyone very satisfied with the quality and effect of the work as much as possible. In the process, we were also inspired by many viewers. For example, after the first episode, someone asked: What kind of story is there between Po and his biological parents? So Jennifer designed a story to answer this question when she created the sequel. At the end, we also left a foreshadowing to tell everyone that Po is not the only panda left in the world. So fans began to guess again: Wow, so Po is going to find his real father, and will they meet again? In this way, the story of Kung Fu Panda 3 appeared again. Throughout the process, we just want to bring you a complete story and make fans happy. Maybe after this episode is released, everyone will put forward new ideas, and then we can see how to create stories to answer your doubts.

Video/Ren Jietu/Yang Nan, Qian Jiayi/Zhang Yuning

BMW is on fire again, the automatic manual transmission (AT).

Appearance: the new generation adopts the latest family-style design language, the front face adopts a large-size kidney-shaped air intake grille with angel headlights, and aerodynamic kits are equipped on both sides of the bumper. The side lines of the car body are relatively smooth, the shape of the taillight group echoes that of the headlight group, and the exhaust is a two-way layout, so the overall shape is very dynamic.

In terms of interior, the center console of BMW z4 is designed to tilt to the driver’s seat, which is more convenient to control. The latest idrive7.0 human-computer interaction system of BMW family also appeared in this car. In addition, the new car is also equipped with panoramic sunroof, electronic gearbox and multi-function sports steering wheel, etc. The overall design remains the same, and the interior uses a large area of metal chrome trim.

The length, width and height are 4337×1867×1312mm respectively, and the wheelbase has reached 2470mm. In the same class, the wheelbase of BMW Z4 ranks third. This size exceeds most models in its class. The actual interior space performance is also very good. From the actual ride experience, the front and rear rows are relatively spacious. Among the models of the same price and class, the trunk volume of BMW Z4 ranks third. The storage space in the car is quite satisfactory and basically sufficient. The interior space of the luggage compartment is relatively regular, with very good longitudinal depth and high expansibility, and the space performance is generally ideal.

The BMW Z4 is equipped with a 3.0 engine with a maximum output of 250kW and a maximum torque of 500Nm. The whole power parameters are superior in power performance among engines of the same class, which can provide better power performance. The official measured acceleration of BMW Z4 is 4.5S, ranking 4th among 400,000-800,000 sports car models.

The active/passive safety configuration of BMW Z4 is complete, includingAutomatic parkingZero tire pressure endurance tireAutomatic parkingSteep slope descenthill start assist controlknee airbagHUD head-up displayAnti-lock braking (ABS)Braking force distribution (EBD/CBC, etc.)Brake assist (EBA/BAS, etc.)Traction control (ASR/TCS, etc.)Active noise reductionEngine start and stopSide safety air curtainWireless charging of mobile phonenight vision systemLED daytime running lightsForward reversing radarTire pressure monitoringSteering wheel heatingBody stability control (ESP/DSC, etc.)Rear reversing radarFatigue reminderRemote parkingChild seat interfaceLane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

If the above data and participation can’t fully understand the BMW Z4, then we can give you a more comprehensive reference based on the word-of-mouth information of users who have purchased the BMW Z4 in history. It can be seen that what everyone is most satisfied with the BMW Z4 is that its interior is textured, and the classic body and spacious space are also the points that everyone likes it.

Suqian Cadillac XT5 is being discounted, the latest offer 242,700! not to be missed

On the [Autohome Suqian Promotion Channel], we bring you an exciting news – a very attractive promotion is underway. As a leader in the luxury SUV market, the XT5 is attracting consumers’ attention in the Suqian market with the highest 130,000 amazing discounts. The minimum price from the original price has been reduced to 242,700, which is an opportunity not to be missed. Friends who want to seize this wave of car buying opportunities, be sure to click "Chatti Car Price" in the quotation form to get more substantive discounts. Act now and put luxury within reach!

宿迁凯迪拉克XT5正在优惠,最新报价24.27万!不容错过

The Cadillac XT5 creates an eye-catching appearance with its unique design concept and exquisite craftsmanship. The front face features the family’s signature shield-shaped air intake grille, and the chrome material decoration enhances the sense of luxury. With sharp LED headlights, it shows a strong visual impact. The body lines are smooth and dynamic, and the overall style is both powerful and elegant, highlighting the extraordinary temperament of a luxury SUV. The contour design of the side of the body cleverly blends power and aerodynamics to leave a deep impression. Whether from a distance or up close, the Cadillac XT5 is a scenic line that cannot be ignored.

宿迁凯迪拉克XT5正在优惠,最新报价24.27万!不容错过

The Cadillac XT5 presents an elegant profile with its unique design style and exquisite craftsmanship details. The body size is 4813mm x 1903mm x 1682mm, and the wheelbase reaches 2857mm, showing a spacious interior space and solid body proportions. The side lines are smooth and powerful, highlighting the perfect combination of luxury and sports. The front and rear wheels are 1645mm, and with 235/65 R18-size tires, not only does it ensure driving stability, but the wheel rim design is also quite dynamic, adding a touch of modernity to the overall shape.

宿迁凯迪拉克XT5正在优惠,最新报价24.27万!不容错过

The interior design of the Cadillac XT5 focuses on the combination of luxury and practicality, using delicate leather materials to create a luxurious and comfortable driving environment. The steering wheel is wrapped in leather, providing a good grip, and supports manual up, down, and front and rear adjustments to ensure driver comfort. The 8-inch central control screen acts as an information center, integrates multimedia systems, navigation and phone functions, and supports automatic speech recognition control, which is convenient for the driver to operate easily during driving. In terms of seats, the front seats and passenger seats are made of imitation leather and leather, providing multi-directional adjustment functions, including front and rear, backrest, high and low and waist support, to ensure comfort during long-distance driving. In addition, the XT5 is also equipped with heating functions, such as driver’s seat memory, as well as front and rear seat and backrest adjustment, as well as proportional reclining functions, to meet the diverse needs of passengers.

宿迁凯迪拉克XT5正在优惠,最新报价24.27万!不容错过

The Cadillac XT5 is powered by a 2.0T turbocharged engine with a maximum power of 174 kilowatts and a torque output of 350 Nm. This power unit provides a strong performance of 237 horsepower. Matched with a 9-speed automatic transmission, it ensures a smooth driving experience.

In general, the Autohome owner has been full of praise for the space, appearance and comfort of the Cadillac XT5 after testing it. He believes that the XT5 not only has a stable and luxurious appearance, but also has a spacious interior and high seat material comfort, which meets his new needs for family cars. This undoubtedly provides strong support for his car purchase decision. The Cadillac XT5 seems to be an ideal choice for him. We look forward to more owners sharing their experiences and witnessing the charm of this luxury SUV together.

Shenzhen area blue electricity E5 price reduction news, the highest discount 40,100! Quantity is limited

Welcome to Autohome Shenzhen Promotion Channel, we bring you the latest car market trends. At present, the much-watched models are going through a not-so-small promotion, aiming to provide consumers in Shenzhen with more attractive car buying options. The maximum discount has reached an astonishing 40,100 yuan, which makes the Blue Electric E5 model originally priced at 99,800 more cost-effective. If you are interested in this model, don’t miss this good time to reduce the price, click the "Check Car Price" button in the quotation form, and let professional consultants get the best car buying plan for you.

深圳地区蓝电E5降价消息,最高优惠4.01万!数量有限

The exterior design of the Blue Electric E5 combines dynamic and technological senses, revealing a sophisticated and stylish front face. Its iconic air intake grille features a unique matrix design, which not only increases the visual impact, but also effectively enhances the aerodynamic performance. In overall style, the Blue Electric E5 outlines a robust dynamic aesthetic with streamlined body lines, showing a balance between the driving experience and modern aesthetic pursuits.

深圳地区蓝电E5降价消息,最高优惠4.01万!数量有限

With its well-designed body proportions, the Blue Electric E5 shows smooth side lines. The body size is 4760mm*1865mm*1710mm, and the wheelbase reaches 2785mm, providing a solid foundation for the interior space. The front and rear wheelbases are 1585mm and 1580mm respectively, ensuring the stability of the vehicle. The tire specifications are quite balanced, with 225/55 R18 tires on the front and rear, and a delicate rim design, which not only enhances the driving comfort, but also adds a sense of movement and power. Overall, the side lines of the Blue Electric E5 are simple and atmospheric, perfectly blending practicality and aesthetics.

深圳地区蓝电E5降价消息,最高优惠4.01万!数量有限

In terms of interior, the Blue Electric E5 is designed in a simple and modern style, with a leather-wrapped steering wheel, which not only enhances the grip, but also is easy to operate. The 12.3-inch central control screen serves as the visual focus of the car, integrating multimedia systems, navigation, telephone and air conditioning controls, providing a convenient interactive experience. The seats are made of imitation leather, focusing on comfort. The main and passenger seats support multi-directional adjustment of front and rear, backrest and height, providing passengers with a personalized sitting posture. The rear seats support backrest adjustment and have a proportional reclining function for easy space expansion.

深圳地区蓝电E5降价消息,最高优惠4.01万!数量有限

The Blue Electric E5 is equipped with a 1.5L displacement L4 engine, which has a maximum power of 81 kilowatts and an output torque of 135 Nm. It is matched with the E-CVT continuously variable transmission to provide efficient power performance for the vehicle.

Summarizing the owner’s evaluation, the Blue Electric E5 won his favor with its unique front face design and eye-catching LED daytime running lights, and its domineering appearance undoubtedly added more charm to it. For drivers who pursue individuality and recognition, the Blue Electric E5 is undoubtedly the best choice in their hearts.

C16 listed, zero run reinvestment "cost-effective"

Text |connected mobility Xiong Chaoge

Editing | Pony

Walking on the road of cost performance, the zero-run car is "full of determination".

On June 28th, Zero Run C16 was officially launched. This model is positioned as a medium and large SUV within 200,000 yuan, and is equipped with many configurations that are not lost to high-end models, which has triggered heated discussions in the industry.

After tasting the sales sweetness brought by the 2023 C11, Zero Run no longer adheres to the slogan of "exceeding Tesla", but positions itself as the "Uniqlo" of the automotive industry.

On the other hand, the gross profit margin of Zero Run in 2023 has just turned positive, and it has fallen back to negative figures in the fierce price war competition in the first quarter. NIO MONA, Xiaopeng Ledao and other sub-brands have joined the battlefield, and BYD in the mid- and low-end market is still pushing the price to roll in, and the pressure of Zero Run is not small.

Recently, it has been reported that Zhang Weili, senior vice president and chief marketing officer of Zero Run Auto, will leave. In the past six months, Zeng Lintang, Wu Baojun and other senior executives of Zero Run Auto have left. With the reform of Zero Run’s marketing system, Zero Run adjusts its combat effectiveness in the midst of market changes.

At present, Zero Run is focusing on "large rolls and special rolls" at the price of 150,000 yuan, and has released 4 series models and product layout plans for the next 3 years in one breath.

What will this help Zero Run achieve in 2024?

1. With more than 100,000 cars, the investment in zero running is very large?

Looking back at the Zero Run C16 that has not been listed for a long time. This smart 6-seat medium and large SUV includes two power modes of pure electricity and range extension, three versions of smart enjoyment, exclusive enjoyment and smart driving, a total of 6 models, and the listing guide price is 15.68~ 185,800 yuan, that is, the top match does not exceed 200,000.

Zero Run C16 price chart, picture source Zero Run Car official website

Combined with the price range, Zero Run’s investment in this model is considerable.

In terms of spatial layout, the C16’s body size is 4915 * 1905 * 1770mm, which is up to the standard line of medium and large SUVs. In the 2 + 2 + 2 seat layout, it is equipped with a 14.6-inch central control screen, a 15.6-inch rear entertainment screen, a 21-speaker stereo, and a three-temperature zone independent air conditioner.

On the smart cockpit, the C16 uses a smart cockpit based on the Qualcomm Snapdragon SA8295P chip, with AI computing power reaching 30 TOPS.

On the power battery, the C16 pure electric version uses a global 800V silicon carbide high-voltage platform, with 800V fast charging from 30% to 80% for the fastest 15 minutes. It also provides a 215kW drive motor, equipped with a 67.7kWh battery, and the CLTC pure electric battery life reaches 520km. The C16 extended range version uses a new generation of range extender, equipped with a 28.4kWh battery. The CLTC pure electric battery life is 200km, and the CLTC comprehensive operating conditions range reaches 1095km.

Intelligent driving configuration, C16 is equipped with NVIDIA Orin-X chip, Hesai laser radar, and 8 million pixel camera and other 30 sensing hardware, the vehicle computing power reaches 2048TOPS, to achieve urban NAC navigation auxiliary cruise, high-speed, urban expressway intelligent pilot NAP;

In addition, in the car purchase rights and interests, zero run also gives the vehicle lifetime quality assurance, three electricity lifetime quality assurance, 5,000 yuan optional package voucher, 5,000 yuan subsidy, 5,000 yuan discount, 3680 yuan worth of charging pile installation and other discounts.

Zero Run C16 car purchase rights and interests, picture source Zero Run Auto official website

In other words, the price of 161,800 C16 Smart Enjoy pure electric version, for the pre-order activities of 1,000 yuan to 5,000 yuan before the listing, and the zero-run owners who have replacement needs, only 157,800 yuan can complete the selection and landing.

From the price to the configuration, to the promotion activities, the Zero Run C16 feels like a "price butcher". From the market feedback, this model does show the same signs of explosion as the Zero Run C11. Within 48 hours of listing, the Zero Run C16 has been ordered to be 5,208 units. Previously, Zero Run officials had expected that the C16 will be delivered in July about 2,000 units, and in August more than 5,000 units will be delivered in batches.

With so much investment in a 100,000-plus model, what is Zero Running up to?

"C16 selects top BBA suppliers, which not only sets the price down, but also provides better materials and experience." Zhu Jiangming, founder, chairperson and CEO of Zero Run, said at the C16 launch that Zero Run’s goal is to become the "Uniqlo" of the automotive industry and adhere to the route of low price and high matching.

In 2021, when Zero Run opened the "2.0 era", Zhu Jiangming had set ambitious goals such as "surpassing Tesla in three years" and "the top three in new power car manufacturing", but in recent years it has become more and more realistic – starting from the best-selling of the C series models in 2023, low-cost and high-end models have become the main label of Zero Run.

In 2023, the previous sales force of the Zero Run T03 gradually declined in the fierce competition of the minicar, while the sales share of the Zero Run C series jumped from 44.3% in 2022 to over 73%.

Compared with tens of thousands of yuan of T03, C11, which opens the 15 yuan market, will send Zero Run to a stage with more room to play, and Zero Run has the opportunity to implement more high-end technologies in the product, thus completing the Uniqlo-style "flat replacement".

In March this year, Zero Run released the "2024 New Product Family Bucket", launching the first C10 and 2024 versions of T03, C11, and C01.

Zero Run "2024 New Product Family Bucket" tweet, picture source Zero Run Car official WeChat official account

Taking the main sales model C11 as an example, the 2024 new C11 is equipped with leaf 3.0 vehicle architecture, Qualcomm Snapdragon SA8295P cockpit, FSD variable damping shock absorber, NVIDIA Orin-X chip and many other upgrades, which are placed on the new C11 model with the whole series instead of the top, and the starting price is only 148,800 yuan. Compared with the new C16, it is not difficult to see that the zero-run is a strategy to achieve low-cost and high-end, and basically takes out "all the belongings".

However, in the red sea of price wars, the road to low prices and high matching requires great determination and investment.

2. To break through the encirclement, it still depends on "cost performance"

On the road to "cost performance" of Zero Run, Zero Run C11 is an indispensable product.

At the market end, the main sales model of Zero Run completed the "succession" from T03 to C11, and with the help of this model, the delivery volume of Zero Run in 2023 reached a record high of 144,155 vehicles, ranking among the top three sales of new forces, and achieving a positive gross profit margin of 1.2% in the third quarter of 2023, and then a positive gross profit margin of 0.5% for the whole year.

Zero Run 2024 T11, picture source Zero Run Car official website

The Zero Run C11 once sold more than 10,000 yuan, becoming the sales champion of medium-sized new energy SUVs in the range of 15-200,000 yuan in 2023, accounting for 56% of Zero Run’s sales that year. In the annual report, Zhu Jiangming concluded: "We redefine the selection criteria for new energy vehicles in the RMB 150,000-200,000 yuan level."

Previously, Zhu Jiangming said that in the future, Zero Run will deeply cultivate models of more than 150,000 yuan, and strive to sell 30,000 vehicles per month. In 2025, the first product of the A series with a price of 100,000 yuan will be listed, and 3 B series models in the range of 100,000 yuan to 150,000 yuan will be listed. In 2026, Zero Run will launch 3 models of the D series 200,000 yuan.

From the product layout, the 150,000 yuan is the "anchor point" of the zero-run car in the low-end market. The first stop is the current C series focusing on the price segment of 150,000 yuan to 200,000 yuan, while the A, B, and D series models are respectively arranged at both ends of the price segment.

At present, from the layout of the model, with the C11 as the stepping stone, the main strategy of Zero Run has been fully transferred to "cost performance", challenging the product positioning of high-end models.

In addition to the intelligent pure electric minicar T03 and the intelligent sedan C01, Zero Run’s main sales products are concentrated in the SUV, a new energy must-compete model, including two medium-sized SUV products C10 and C11, and a medium-sized and large SUV product C16, which are mostly similar to the ideal L6, L7, L8, and Qjie M7 and M9.

In the face of netizens’ ridicule of C16 "ideal flat replacement" and "half-price ideal L8", Zhu Jiangming responded to the media that Zero Run did not mind this statement. "Users who are used to buying Chanel occasionally buy Uniqlo and buy products like C16. After using it, they find that it is the same, and they may become loyal fans of Zero Run."

In the first quarter of this year, Zero Run Auto recorded revenue of 3.486 billion yuan, an increase of 141.7% year-on-year, and net loss narrowed to 1.013 billion yuan, a decrease of 10.59% year-on-year. In addition, as of the end of the first quarter, Zero Run cash and cash equivalents, restricted cash, financial assets at fair value into profit and loss and bank time deposits totaled 17.584 billion yuan.

But in the fierce price war of the industry, Zero Run launched many promotional activities, and the gross profit margin fell back to negative -1.4% again. This means that Zero Run, which has accumulated sales of 33,400 vehicles in the first three months, lost an average of 1,460 yuan for each one sold, and accidentally slipped off the "wire" and returned to the situation of "selling more and losing more".

But for the price war, Zero Run is already mentally prepared. Zhu Jiangming said that "the market is mature, and it is unrealistic for everyone not to fight a price war." He believes that the price war will continue for three years, the competition will remain fierce, and the process of new energy vehicles will be completed in three years. At that time, pure fuel vehicles will account for less than 10%. During this period, new energy vehicle companies will fully compete and seize positions.

In the red ocean of price involution, cost performance is the main focus, which means that how to balance costs will be a long-term proposition for zero runs.

3. Cost control will be a long-term problem for zero running

After 2023, when the strategy is gradually clear, Zero Run gradually focuses on "cost control".

In 2024, Zero Run officially proposed a sales target of 250,000 to 300,000, and it is expected to achieve profitability by the end of 2025 and early 2026. Before that, around the cost, Zero Run cars need to continue to withstand two tests.

First, increase sales. In 2023, Zero Run failed to meet 200,000 sales target. In the first half of 2024, Zero Run accumulated sales of 66,500 vehicles in the first five months, and in June it ushered in the outbreak, delivering 20116 vehicles, breaking through 20,000 sales for the first time, but overall, Zero Run sold 86,696 units in the first half of the year, only completing the annual sales target of about 35%. Zero Run’s sales volume is not low among its peers, but the strategy of focusing on small profits but quick turnover makes it particularly need sales scale.

Second, to further reduce costs. To achieve the route of low price and high matching, Zero Run must allow its own products to have cost advantages while benchmarking with competitors in exchange for price and configuration. At present, Zero Run relies on global self-research, making the product self-made rate exceed 70%, of which more than 60% of the core parts of the vehicle cost are self-developed. Zhu Jiangming previously said that the three rounds of technical cost reduction that Zero Run has completed will reach 40% in 2023, and it is entering the fourth round of cost reduction cycle.

In fact, the increase in the scale of sales, zero running can get more in the production and manufacturing has the voice over, and reducing costs means directly improving the competitiveness of products.

Zhu Jiangming, founder, chairperson and CEO of Zero Run Auto, pictured on the official website of Zero Run Auto

In an interview with Late Auto, Zhu Jiangming said of sales and costs, "At this stage, the annual sales 500,000 can survive, 1 million have stronger vitality, and the best way to live is more than 3 million". When the scale is large enough, the advantages of refined management will appear. He said that Zero Run paid attention to the cost issue when it launched the C11, and used cost optimization to set more convincing prices for all models in March last year, which promoted sales to rise all the way.

Zero Run Auto’s financial summary in the past five years, picture source Zero Run Auto’s 2023 financial report

In the past five years, Zero Run has lost more than 14 billion yuan. Under the background that the stock price of Hong Kong stocks has been declining and has not yet risen back to the issue price, Zero Run Auto must face the next challenges cautiously. Now, in addition to products, Zero Run is also constantly seeking reforms and opportunities.

On the one hand, Zero Run is reforming its marketing system and further deploying the lower-tier market. In May, Zero Run merged its three original sales departments into a "sales department", and plans to increase the number of lower-tier market outlets from more than 500 to 800. It will open a 4S store in the Motor City, using the "1 + N" model of many display stores in the surrounding area of the 4S store to cover cities without outlets.

On the other hand, Zero Run’s overseas cooperation with Stellantis is progressing steadily. In May this year, Zero Run and Stellantis joint venture Zero Run International were officially established. It plans to land in 9 European countries in September. It will enter India and Asia Pacific (excluding Greater China), the Middle East and Africa, and South America from the Q4 quarter. It will cover major markets outside North America within a year. In the asset-light model that is not responsible for marketing and production, Zero Run is expected to obtain a healthy cash flow.

On the one hand, it covers the product layout planning for the next three years, and on the other hand, it strives to reduce costs and seek to go overseas. The ambition of Zero Run is fully demonstrated. Low price and high matching is a sharp blade with pressure. How effective it can be depends on the specific operation of Zero Run this year.

Xiaomi’s "Xiao Ai Classmate" avatar released, big-breasted second-dimensional Yuan Mengmei

  On November 28, 2017, Xiaomi held the 2017 MIDC Xiaomi IoT Developer Conference in Beijing. Lei Jun introduced that Xiaomi IoT has been connected to nearly 1,000 types of smart hardware and has developed into the world’s largest commercial smart hardware IoT platform. It is far ahead in key data such as the number of networked devices and DAU. At the meeting, Tang Mu, Vice President of Xiaomi Ecological Chain and Head of Xiaomi Exploration Lab, shared with everyone Xiaomi’s first AI speaker: Xiao Ai and the bright future of IoT, and brought the limited edition of Xiao Ai speakers.

  After 3 months on sale, Xiao Ai has integrated into the rice noodle family

  Tang Mu introduced that Xiao Ai has won widespread attention from users and the industry since its release on July 26 this year. The public beta registration was opened on August 10, and it reached more than 1 million reservations in just one day. When it was officially launched two months later, it was sold out in just 23 seconds, and the supply exceeded demand for 5 months. It is expected that it will be fully produced in December. After user feedback during the public beta and continuous improvement in the past few months, Xiao Ai now has more than 100 skills, and the user satisfaction of Xiaomi Mall is as high as 99.1%.

  From never knowing, to understanding, and then to habitual use, voice direct on-demand greatly shortens the user’s usage path and improves the user experience. Users are more and more adaptable to the life of having Xiao Ai at home. Now the number of single-day voice commands of [Xiao Ai Classmate] has exceeded 3 million times, and the per capita daily use time is about 2 hours. Among them, music and audiobooks are high-frequency rigid requirements, and the single-day playback volume has exceeded 4 million.

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  The appearance of "Xiao Ai" has changed the impression of many users that smart speakers can only listen to music and ask about the weather. She has gradually integrated into people’s lives in various aspects such as food, clothing, housing and transportation. Moreover, the new experience of voice-controlled smart appliances is quietly changing people’s lifestyles, helping to cultivate the relationship between users and IoT devices and improve stickiness.

  85 million equipmentIn the Smart Home Center

  Smart device control is the third largest use scenario of speakers. Xiaomi AI speakers can currently control 10 categories and more than 30 smart devices by voice, and the cumulative number of controls has exceeded 4.16 million times. Among them, lights, TVs, and sockets are the three types of home appliances that users control the most with Xiao Ai. The birth of Xiao Ai is to make people’s lives more convenient and convenient. "In one sentence," housework, cooking, turning on lights, and getting through general education are done to Xiao Ai. She is the future smart housekeeper of your home.

  "Free your hands" is the meaning of Xiao Ai’s existence. Voice replaces touch screen, and convenient life comes at will. Now, Xiaomi’s IoT platform has more than 85 million networked devices. Xiao Ai won at the starting line at birth. In the AI speaker category, Xiao Ai has a unique advantage. In the future, we will strive to access more types and brands of home appliances, and welcome hardware developers to join the Xiaomi IoT family! (Please visit open.home.mi.com if you are interested)

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  We found in the interaction records between users and Xiao Ai that 60% -70% of them are music commands. As a speaker, the playback of music and audio content is a very important use case. Now Xiaomi AI speakers have been connected to more than 10 content partners including QQ Music and Himalayas, covering more than 70% of music and audio content in China.

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  Among them, Xiaomi Exploration Lab and QQ Music reached a strategic cooperation not long ago, combining Xiao Ai’s AI housekeeping ability with QQ Music’s advantages in content, big data, algorithms, operation, etc., to bring richer and more advanced smart music experience to hundreds of millions of users, and jointly create a high-quality lifestyle that matches online and offline accurate content with interests. (Looking forward to audio and information content partners entering Xiao Ai and bringing richer and more diverse content, please send an email to: wangqiyong@xiaomi.com Consult about cooperation.)

Image 10.png

  Xiao Ai currently has access to more than 100 skills in 5 categories. It has first response first aid, impression notes, Sina news and has received strong support from many partners. It involves family medical care, efficiency tools, life encyclopedia, transportation and other dimensions, and gradually penetrates into all aspects of life. Xiao Ai’s task is to make your life smarter and smarter in all aspects. For example, in terms of content cooperation, Xinhuanet has cooperated with Xiaomi Exploration Lab to develop Xiaomi smart speaker "Xinhua Twenty Years" version, implanted Xinhua’s original product "Xinhua Radio" and developed a special version, using Xiaomi’s latest automatic speech recognition and artificial intelligence technology to recommend the best quality Xinhua audio content for users. Listen to news, chat about culture, talk about sports, be inclusive, liberate users’ eyes, meet diverse needs, and get unanimous praise. (Welcome more developer friends to visit the water drop open API, visit the shuidi.mi.com, and provide users with more diverse and practical functions together.)

  A new product: Xiaoai speakers limited edition

  At the end, Tang Mu officially released the first virtual image in the field of artificial intelligence: Xiao Ai. The scene first played a very sci-fi style "Xiao Ai’s product craftsmanship video", which won the audience’s admiration. Unlike Xiaomi’s previous craftsmanship videos, this "product" is a virtual image, not an actual digital product.

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  Tang Mu also shared on the spot, "Xiao Ai is the soul of Xiaomi’s AI speaker, and may appear on various types of carriers in the future. This character is of great significance to Xiaomi. When it was first released, everyone liked Xiao Ai’s sweet voice, and many rice fans guessed what Xiao Ai looked like, so we combined Xiaomi’s black technology spirit and the product itself to design an image for her, a technology girl with a spirit of exploration and a visible smart housekeeper."

  Tang Mu also showed the same limited edition figure of Xiao Ai on stage, which is very small and cute. It is expected to be jointly released with Xiao Ai’s new products. Please pay attention to @Xiaomi Exploration Lab for the specific release date.

Image 12.png

  In Xiaomi, "Xiao Ai" is backed by hundreds of smart hardware products, which will truly become the control center of the smart home. As an artificial intelligence speaker, Xiao Ai has a self-learning function, and will have more functions and smarter control capabilities in the future.

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  Tang Mu said sincerely, "Welcome all developer friends at home and abroad to join Xiaomi, join Xiaomi Exploration Lab, and create a better life for users with Xiao Ai. Because of Xiao Ai, your life will become more and more intelligent and intelligent."

Whoever has a better mentality will win when the college entrance examination encounters an emergency.

  Photo courtesy of vision china

  Another year of college entrance examination. This year’s college entrance examination students have experienced the ups and downs of COVID-19 epidemic in high school for three years, and online classes have become the collective memory of this year’s students.

  Zhang Lishan, the founder of "Lishan Happiness Psychology" and a psychological teacher of Yaohua Middle School in Tianjin, found in the process of consultation that an obvious impact of the epidemic on students is "to make children who want to learn more want to learn, and children who don’t learn more don’t learn".

  Zhang Lishan has received a large number of candidates who are psychologically troubled by online and offline "jumping". There is a kind of examinee. When his parents are not at home at work, he opens online classes and secretly plays games. The other kind of candidates, on the contrary, get up at 6 o’clock every morning for early self-study and concentrate on online classes, but the harder they work, the more anxious they are, fearing that compared with other children who attend offline classes, online classes are inefficient and they will fall behind.

  Zhang Lishan especially wants to tell these anxious children that the college entrance examination is a ranking in a province (city, district), so if you take classes online, there is a high probability that other children who compete with you are also taking classes online, and the external environment in which everyone lives is the same. In this case, whoever has a more stable mentality is more likely to win.

  One or two days before the exam, it is impossible to master knowledge by leaps and bounds. What can be adjusted is the mentality.

  In Zhang Lishan’s view, home-based classes actually test a person’s self-management ability just like home office. "Children who lack self-management used to be stared at by teachers at school. When they got home, parents stared at them. Teachers and parents often communicated to help children regulate themselves. When the external supervision is lost, the teacher can’t catch it, and the parents go to work, the child may be out of control. "

  One or two days before the exam, I am afraid it is impossible to make rapid progress in the level of knowledge mastery. What children can adjust is their mentality. "One of the successful experiences of the college entrance examination is that it is possible to win in mentality, good mentality, normal play and even extraordinary play." Zhang Lishan said.

  Zhiyan Chen, a professor at the Institute of Psychology, Chinese Academy of Sciences, said that psychological research has proved that "mindfulness training" should be done within five days before the college entrance examination (Mindfulness Group of Clinical and Counseling Psychology Committee of Chinese Psychological Association and Mindfulness Group of Cognitive Behavioral Therapy Committee of Chinese Mental Health Association have been organized by Mindfulness Committee on WeChat WeChat official account to open professional mindfulness audio materials to the public free of charge — — Reporter’s note), it will obviously ease the mood, even if it is a single training, it will have a certain effect.

  It is not only students who enter the examination room, but also parents who are actually experiencing a big exam, and they also need to face it with a peaceful attitude.

  A few days before the exam, parents must keep their mouths shut and not expose their anxiety or complaints, otherwise it will only affect their children’s mentality. After the exam, parents should not ask their children about the exam on that day, how it went, and whether the questions were all right … … "What’s the use of asking these questions? After all the exams, are you satisfying your curiosity?" Zhang Lishan said, "Parents must do it themselves first, so as to help their children do one exam and throw one."

  Zhang Lishan also specially reminded that during the exam, life should be as peaceful as the mentality. Parents should never give their children "tricks" in food. "I heard that it is most undesirable to make up the brain and give them something they are most familiar with, used to and like to eat every day. In case of eating new food, the child’s body will not adapt, but it will be self-defeating. "

  What should I do if I encounter an emergency? Should I tell my children about the death of my loved ones?

  Before and during the college entrance examination, some unexpected situations may also occur, such as being affected by the epidemic situation and encountering special circumstances such as closure and control. This is a difficulty that other students around the child do not have. How can children’s anxiety be alleviated?

  Zhang Lishan said: "Maintaining a positive and healthy mental state is the most important way to minimize the impact and harm caused by the epidemic. Complaining about others can only increase negative emotions, and the adjustment suggestion is to accept the reality and give yourself positive psychological hints every day. For example, if the sky is going to be a big responsibility for Sri Lanka, you must first suffer its mind … …”

  Zhang Lishan coached some candidates who were sick before the college entrance examination, but these children did better in the exam. "First, if they are sick, they can’t go to school, they can’t feel the tension, and they are more likely to be peaceful; Second, the expectations of parents and people around him for this exam have decreased, and I am no longer anxious. I am more focused during the exam and will not suffer from loss. "

  "Candidates should believe in their learning status, knowledge reserve and skills to take the exam. After years of training, they are at a relatively stable level. I believe that these capabilities will not be zero because of an emergency. " Zhiyan Chen said. Unexpected situations will interfere with and affect emotions and energy. What candidates should do is not to be restless and restless for these things, and to maintain physical and mental health.

  Zhiyan Chen suggested that candidates should not be allowed to do nothing but review before the college entrance examination, but should have normal exercise, socialize and live a balanced life. Especially after the eyes and brain are tired, some transformational activities are needed, such as running, planting flowers and walking the dog.

  There are reports in the media that parents deliberately concealed the news of their family’s death in order to reassure their children about the exam. If there is a major change in the family before the college entrance examination, do you want to let the children know?

  Zhiyan Chen believes that specific problems need to be analyzed. Some parents endure the divorce after their children finish the college entrance examination. In fact, on the one hand, parents think their children are too fragile, on the other hand, they think their children are too slow. In fact, children have a hunch about the relationship between their parents, but they just don’t tell each other. But for those things that don’t have much impact in a short period of time, Zhiyan Chen suggested that they can not be done for the time being.

  There are still some things, such as the death of relatives, especially those who are closely related to their children. If they don’t tell their children at the first time, they will leave him with huge and irreversible regrets. Then, "it is one thing to say it or not, and how to say it is another thing. This will be a very specific choice."

  "Some children have strong self-regulation ability, and this relative is very close to him. The cause of death is not extremely traumatic, and it is difficult to hide it. Then you can consider it; If it is traumatic like a car accident, it still needs to be cautious. " Zhiyan Chen suggested that in such cases, family members should first call the psychological hotline to ask for the support of professionals, and analyze the specific problems.

  For some major events that have little to do with the candidates themselves, such as social news, Zhiyan Chen’s suggestion is — — Brush less.

  In exams, moderate nervousness is common and necessary.

  When children enter the examination room, moderate nervousness is needed in the examination, but excessive anxiety should also be prevented.

  "Anxiety is widespread, and I hope candidates can moderately accept their anxiety. Don’t look too narrow-minded, and don’t take a little difficulty in front of you as a difficulty for yourself. A problem stumbles you. You are not fighting alone. It is a difficult problem for many people. The college entrance examination is not to look at this question, but to compare the total score. " Zhiyan Chen said. No matter before, during or after the exam, "candidates should not scare themselves".

  "I haven’t taken the exam yet, and I feel that I will definitely do badly; If you can’t do the first question when you open the test paper, you feel that this subject is over; After the exam, I felt that the university was hopeless. " Zhiyan Chen said, "Although scaring yourself after the exam does not affect the performance of the exam, it also harms physical and mental health."

  Zhiyan Chen specially reminded that during the examination, if you can’t do a question, you need to make "moderate" efforts on this question. If you still can’t do it, make a mark and come back to see it when you have time. "After moderate efforts, there is another advantage, that is, you will have an impression on this problem. Perhaps some of the latter topics can trigger inspiration for solving this problem, and it may be solved if you go back and do it again. And the worst arrangement is that if you don’t do it, you will despair. If you do something wrong now, you won’t lose points, and the steps to solve the problem will also be scored. "

  Zhang Lishan provides some ways to relieve emotions that can be operated in the examination room: if you are too nervous, take a deep breath, inhale fully, and exhale completely, so that you can clear your brain and feel much calmer after basically doing three groups; It is normal for some children to cause intestinal peristalsis under extreme tension, but people with sensitive constitution need to go to the toilet. At this time, don’t endure it. You should communicate with the invigilator immediately, take the time to go, and you will be refreshed when you come back.

  "Of course, the college entrance examination is very important, but it is not a one-shot deal in life. You have to fill in your volunteers later, and you can take the postgraduate entrance examination in the future and find a job … … Don’t feel that your life’s position in society is determined by the college entrance examination. " Zhang Lishan said, "In fact, everyone in the workplace knows that as long as we have a lifelong learning attitude, life will always bloom and reach or even surpass our ideals."

  Zhongqingbao Zhongqingwang reporter Jiang Xiaobin Source: China Youth Daily

First innovation, green future Jaguar Land Rover: the pinnacle of automotive technology, a new benchmark for luxury driving.

  In the changing situation of the automobile industry, Jaguar Land Rover has successfully occupied a leading position in the luxury car market with its excellent first-Mover advantage. The wise decision-making of the enterprise and the continuous growth of global wholesale sales data have made it a leader in the industry, presenting a feast of automobile technology and luxury taste for global car fans.

  Jaguar Land Rover dared to turn around in the turbulent situation and took the lead in adapting to and seizing market opportunities. Its sensitivity to market changes and decisive decision-making make enterprises stand out in the fierce competition. By actively promoting innovation and optimizing the product line, Jaguar Land Rover not only meets consumers’ high-quality demand for luxury cars, but also shows the charm of leading the trend in technology and design.

  Jaguar Land Rover not only leads the coquettish in appearance, but also takes technological innovation as the vitality of the enterprise. Advanced intelligent driving system, efficient power system and innovative body materials make every model of Jaguar Land Rover radiate the scientific and technological light that leads the times. This technical driving force not only improves the driving experience, but also shapes Jaguar Land Rover into a leader in automotive technology.

  The success of the enterprise is not only reflected in product innovation, but also in the continuous growth of global batch sales data. Jaguar Land Rover’s sales performance has climbed all the way, becoming a leader in the automobile market. This success is inseparable from the company’s deep insight into market demand and continuous optimization of sales strategy. Whether in Asia, Europe or North America, Jaguar Land Rover has firmly established its leading position in the field of luxury cars.

  In the luxury car market, top product quality and service experience are the key to attract consumers. Jaguar Land Rover provides consumers with more personalized and intimate services through the customer-centered service concept. From car consultation to after-sales service, the company always puts customer satisfaction in the first place and has won the praise of the majority of car fans.

  Jaguar Land Rover not only achieved the first-Mover advantage in the past, but also constantly challenged itself and surpassed itself in the future. Through the in-depth research and development of renewable energy and the introduction of green environmental protection concept, Jaguar Land Rover will lead the green trend of the future automobile industry. With strong technical strength and advanced design concept, the enterprise will help the sustainable development of the future automobile industry and become the leader of the global automobile industry.

  In the changing trend of the times, Jaguar Land Rover has become a leader in the automobile industry with its first-Mover advantage and innovative attitude. Whether it is product design, technological innovation or global sales, Jaguar Land Rover has demonstrated its strong comprehensive strength. In the future, Jaguar Land Rover will continue to lead the development of the automobile industry and become the benchmark and leader of the industry.

Reporting/feedback

"Changsha Nightlife" exposes a new special edition, LAY and YIN FANG share the impression of the city.


1905 movie network news On May 4th, the film "Impression of Changsha" was released by, producer, screenwriter and director, starring,,,, and Luo Gang, especially starring,, and friendship.

Around the questions of "feelings of coming to Hunan at the beginning" and "favorite Changsha cuisine", a group of starring actors and tourists passers-by have given their own answers. Different answers not only show the richness of Changsha, but also outline the infinite charm that belongs to Changsha. Since the film was released, it has won numerous praises with its real street fireworks and warm healing stories.

 

The stars share their impressions of Changsha, and LAY has a soft spot for Suofen.

Different people have their own impressions and memories of Changsha, a city that combines rich heritage and fashion trends. In the latest special, the leading actors shared their "Changsha Impression". To describe Changsha in one word, Sophie Su chose "chili pepper", Bai Yufan chose "chivalry", Zhang Jingyi chose "youth", and YIN FANG summed up his feelings about Changsha with "unstoppable fireworks". When asked about "feelings of coming to Hunan at the beginning", everyone’s answer is even more interesting. Wu Haochen smiled at the crowds in Changsha at night and asked, "Don’t people in Changsha go to work?" Zhou Siyu, on the other hand, revealed the differences of habits in this vast land and Changsha’s unique nightlife culture by comparing his hometown northeast.

Impression of Changsha, in addition to the "city that never sleeps", all kinds of food are also essential elements. When asked about "favorite Changsha cuisine", the answers are equally varied. Many interviewees, including starring Zhou Siyu, nominated stinky tofu, while LAY, who plays a special role, has a special feeling for wordy powder. LAY said, Suofen is a dietary habit that accompanied him from childhood, and it has become a touch of homesickness that can’t be given up when he melts into the body. At the end of the film, the picture of people gathering in the food stalls not only makes the story go to a warm ending, but also cures the tired body and mind of many viewers.

 

Word-of-mouth leads the way, and the audience continues to praise "hot soup to soothe the soul"

Since the film "Nightlife in Changsha" was released, it has not only won the love and support of Changsha locals, but also won the recognition of the national audience with its real fireworks, exquisite healing stories and emotional expressions, and vivid presentation of Changsha. As the film with the most unique temperament in May 1st, Changsha Nightlife scored 9.3 points on Cat’s Eye and Taobao Film ticketing platforms, and scored 7.6 points on Douban platform, ranking firmly as the word-of-mouth champion of May 1st new films. The works created by the sincere heart have won deep resonance with the audience and achieved a moving two-way trip.

After watching the movie, many viewers left messages on social platforms to share their feelings. A local audience in Changsha wrote: "You are no longer Changsha, which belongs only to Changsha people in your childhood impression. You are very happy, and you are integrated into the world." While giving high recognition to the film, the love for your hometown between the lines is also moving. Some viewers felt: "Just a few strokes like prose, reflecting the city of China." "What does Changsha look like? It’s what it looks like in the movie, but it’s not all. Maybe everyone has a night in their hearts. " This also reflects the idea of the main creation. With a movie and a night, it reflects the real human life in every city and every night in China. Nightlife in Changsha is not only a love letter to Changsha, but also a bowl of hot soup that records real life and soothes the souls of ordinary people.