标签： 上海后花园龙凤

Blue whale finance YY, Liu Bei

Remember the "treasure-hunting" in the fires in Tik Tok and bilibili?

Recently, some merchants and employees broke the news to Blue Whale Finance, saying that "Tiantian Jianbao" was exposed to the break of the capital chain and the platform ran away. Now, not only employees who are owed wages, but also many settled merchants whose payment is quilt cover are involved. Unexpectedly, the "source of happiness" of netizens has become their "source of pain" …

Business employees collect debts together, founder Wang Yi: Financing failed.

"Everyday Jianbao" is not a pheasant company that nobody cares about. Around 2020, it ran out of a path by "Everyday Jianbao", which broadcasted Jianbao live for everyone on a short video platform. Unlike Mr. Wang Gang’s serious treasure-making, the experts of "treasure-making every day" obviously have more entertainment than content.

Whether it’s a bronze sword, a pink diamond with a price of over 100 million yuan, an emerald in the Qing Dynasty, a silver coin in the Song Dynasty, or even an original Zhang Daqian, all the anchors can "sentence" you with their mouths open. Because the anchor likes to measure the preciousness of treasures by how many years of imprisonment, this unique live broadcast form has also harvested many non-antique lovers.

No matter in Tik Tok or bilibili, the self-media account of "Everyday Jianbao" has millions of fans. According to media statistics, the volume of "Everyday Jianbao" is extremely high around 2020-2021, and it has become a "late-night necessity" for many netizens.

In addition to the live connection to identify the harvest flow, in July 2019, "Everyday Jianbao" also started the e-commerce business.

However, ultra-high traffic is not a barometer of operation. On June 14th, according to a little information report, many merchants claimed that Jianbao was in arrears with millions of payment for goods every day. Among them, Mr. Zhu, a merchant in Zhaoqing, Guangdong Province, settled in an online shopping platform for two years, and the platform suddenly failed to settle the payment, and refused to return the platform deposit totaling 920,000 yuan. Mr. Zhu said that the platform staff replied that the capital chain had been broken and there was no money to settle the payment at present. In October 2021, I went to the Beijing headquarters of the platform, and the staff could not settle the payment until they answered the restructuring financing. It will take a while. In May 2022, all the order information in the background of the platform could not be found, and the relevant staff could not be contacted. It is reported that many people reported that the platform could not settle the payment. At present, Mr. Zhu has reported the case to the local police.

This is not the first time that "Everyday Jianbao" has been involved in the arrears of merchants. In March 2022, some media reported that Mr. Wu of Jiangsu Province complained that he had sold four orders in Tiantian Jianbao from November 20, 2021 to December 12, 2021, totaling 33,149 yuan. Platform payment collection settled accounts with Mr. Wu according to the agreement. It was originally scheduled to settle accounts ten days after the platform users received the goods. After more than three months, the platform did not settle accounts, and during this period, they repeatedly urged for payment, ignoring them. Mr. Wu told us that no one responded to the repeated contacts in the merchant group created by Jianbao every day.

The crack of "Everyday Jianbao" also appeared internally. Mr. Liu, an employee of "Everyday Jianbao", broke the news to the Blue Whale reporter that he and hundreds of colleagues had been owed wages for a long time. Mr. Zhao said that since last year, the company has experienced a large area of unpaid wages. "Last year, the wages of our directors and above have been owed for more than five months, while the employees below the director level have been owed for nearly three months." According to him, wage arrears are not a case, and the number of wage arrears rights groups within the company has exceeded 200.

According to the internal audio and video materials provided by Mr. Liu, Wang Yi, the founder of "Tiantian Jianbao", delivered an internal speech at the end of 2021, saying that the company was facing operational difficulties due to unsuccessful financing. "In fact, there were some difficulties in the capital chain. We started financing in May as originally planned, and the funds could be received in July at the latest, and finally the contract was not successful." At the same time, it said that the company will adjust to new media such as Tik Tok and Aauto Quicker in the future, and the situation of wage arrears will be solved before the Chinese New Year.

However, the fact is not as promised by Wang Yi in his speech. According to Mr. Liu, after repeated layoffs, "Tiantian Jianbao" has only retained a very small number of employees to be responsible for the operation of accounts in Tik Tok and Aauto Quicker.

The Blue Whale reporter observed that although "Everyday Jianbao" was caught in the mire of unpaid wages recently, the related accounts were still being broadcast live. However, at present, the Tik Tok account of "Everyday Jianbao" has been renamed as "Ruize Jianbao Jewelry YEATION", and "Ruize" happens to be one of the important anchors of "Everyday Jianbao".

According to Mr. Liu, although the employees who have been owed wages have applied for labor arbitration and obtained arbitration confirmation letters, they have not received the wages they owe so far.

Wang Yi, a serial entrepreneur, and his popular antique business.

In 2018, Wang Yi founded "Tiantian Jianbao". Before that, he was a serial entrepreneur, working in SP industry, mobile download tools, cosmetics e-commerce and online pawn industry. When I was engaged in the online pawn industry, I was inspired by another wenwan jewelry e-commerce micro-pat hall and founded "Everyday Jianbao".

The reason why "Everyday Jianbao" can be popular is not entirely by luck. Although the ultimate goal of this line is live broadcast with goods, how to drain it is very important. "Daily treasure" came up with the method of "free treasure". Under the influence of many unique "treasure masters", "Daily treasure" was called Deyun Society in the treasure industry and became a content product. This has laid a very good traffic foundation for the follow-up e-commerce and cargo delivery, and this traffic is not only in the antique circle, but also a lot of "broken traffic".

Perhaps it is because it took a fancy to the content gene of "Everyday Jianbao", or perhaps it is optimistic about the antique live broadcast track. "Everyday Jianbao" won five rounds of financing from 2018 to 2021, including many well-known investment institutions. In 2020, "Tiantianjianbao" received financing from ByteDance, and the accumulated financing amount reached 40 million US dollars after five rounds.

At its peak, "Tiantianjianbao" not only became famous among netizens, but also had a high status among peers. It was evaluated by the industry that Tiantianjianbao was the MCN organization with the largest traffic in the literary and artistic circles. Around June 2020, Yang Jun, the co-founder of "Tiantian Jianbao", revealed that their platform had 20 million new registered users a year and about 2 million daily users.

However, due to the special properties of antiques, it has not been converted into "commercial value" efficiently and continuously while attracting traffic. After 2020, "Tiantian Jianbao" has not obtained new financing. On the other hand, peers who started earlier recently submitted a prospectus to the Hong Kong Stock Exchange, which impacted the main board of Hong Kong stocks.

It seems that in some industries, "flow" is not everything.

Since 2021, many data such as active merchants and active buyers of antique e-commerce platforms have declined, which is quite downhill. As a kind of "consumer goods" with low frequency, the "daily treasure" that relies on breaking the circle to prop up the flow market is probably limited to "treasure-building work". Although young people may have changed their attitude towards wenwan, I’m afraid there is still a long way to go before it really turns into buying.

Original title: "The head wenwan e-commerce platform" Everyday Jianbao "thundered: hundreds of people collected debts, and the founder lost contact"

Read the original text

Wen | Zero One

"The wild singing stage is really wild!"

"Drawing a picture of music with idols, each scene is a unique memory."

"Playing songs with Aidou, the evening breeze in Maling Mountain and the hot music are so romantic that I don’t want to leave."

Since the opening of Malingshan Station, the first stop of the large-scale offline outdoor live singing program "Wild Singing Stage", which was derived from the Cool Dog First Singing Conference, on April 21st, many fans have shared their special feelings about this stage on social platforms. On May 18th, the last issue of Malingshan Station, the first stop of "Wild Singing Stage", started singing as scheduled. Meng Mei Qi, Hana Lin, Danson Tang and Jennifer Zhou pushed the atmosphere to the peak, and the fiery stage charm also added bright stars to Malingshan Mountain with beautiful scenery.

During the first stop, the popularity of the social network of Wild Singing Stage remained high, and the reading of related topics in Weibo exceeded 100 million. Topics such as # Playing Chunshan on the stage #, # Playing songs on Malingshan in Xinyi, Xuzhou, Meng Mei Qi # and # Once on this singing program # were successively listed on the hot search list, which also made Malingshan, a scenic spot in Xinyi, Jiangsu, become a punching place in online celebrity, triggering a new wave of music travel boom.

Through the innovative "singing+interaction" mode combined with the unique natural scenery of 4A-level scenic spots,"Wild Singing Stage" not only brings unforgettable music journey for fans, but also injects brand-new vitality and imagination into the industrial innovation of music+literature travel.

Since 2024, the offline performance market has been surprisingly hot. According to the data of China Performance Industry Association, from January 1 to March 31, 2024, there were 119,000 commercial performances nationwide, up 72.71% year-on-year; Box office revenue was 10.8 billion yuan, up 116.87% year-on-year; The number of people attending the performance was 38.8699 million, a year-on-year increase of 77.88%. Topics such as "going to a city for a music" have also been frequently searched on social platforms.

The popularity of offline performance market means the formation of new consumption habits of music travel. As the main force of music performance consumption, the younger generation of fans are enthusiastic about the cultural consumption form of travel+music.

In the heat wave of the industry, how to make the "singing program" into an influential music IP in the offline scene? As a derivative outdoor live singing program of Cool Dog’s first concert, the innovative exploration of "Wild Singing Stage" deserves the attention of the industry. How does this program attract the younger generation of music users and achieve a wide range of popular circle effects?

Guests and stage are the base of a singing program. The first performance lineup of Wild Singing Stage has gathered 14 groups of high-quality idol singers. Artists such as Meng Mei Qi, Wang Bowen, Jiang Yun, Peng Chuyue, Wang Yijin, Li Xikan, Ren Yinpeng, etc. have a young audience and high fan stickiness. As all-around idols with both singing and dancing abilities, they have jointly shown the stage charm of fiery atmosphere and youthful charm in several rounds of performances, which has continuously heated up the atmosphere.

The program gave full play to the characteristics of "wild stage", moved the music stage to Maling Mountain with picturesque natural scenery, and created a unique audio-visual experience by using the natural background of the national 4A-level scenic spot.

However, Reading Entertainment believes that the program’s more special innovation and the most attractive feature for fans is "high interactivity":

"Wild Singing Stage" set up a "surprise stage", and the performance lineup "raided" various locations in Maling Mountain Scenic Area, which not only brought fans an important surprise experience of getting close to idols, but also enabled the program itself and the "surprise" performance location to quickly become spontaneous social media communication hotspots through the instant sharing of tourists’ social media.

In the program design of the song scene, Cool Dog has also built the "Anke" link into an interactive gameplay that fans can directly participate in.Fans can set the songs of their favorite singers as video ringtones in the Cool Dog Music APP, and the singer with the largest number of people will get the encore stage. In addition, Cool Dog has also made the whole Wild Singing Stage have the characteristics of "cultivating a stage" by collecting "wish tasks" online and responding on the spot, and turned fans into "wild partners" through creative "shooting" and interactive response.

These designs are both interesting and have a high sense of audience participation, which allows fans to participate in co-creation in the main flow of the program stage and truly experiences the real interaction with idols. Compared with traditional song-playing, Wild Song-playing Stage has an insight into the current fans’ high demand for idol interaction, greatly enhancing the "sense of gain" of young music audiences in the activities, which is the embodiment of understanding users better.

The professional program production ability of Cool Dog has further broadened the spread influence of Wild Singing Stage. Relying on the cool dog music and cool dog live broadcast platform, the live performance of the singing stage can be broadcast online simultaneously, which attracts the attention of fans to the greatest extent. At the same time, the program group constantly "feeds" the audience with rich content such as direct shooting, cut and exclusive feature films, which not only meets the diverse needs of fans for idol content, but also walks in the forefront of "pet powder" and realizes the second and third dissemination of content, making the influence of the program continue to spread.

On the whole, Wild Singing Stage, with its unique musical performance form and deep integration with the natural landscape, has highly enhanced the fans’ sense of participation and acquisition with innovative interactive gameplay, and finally achieved the popularity of the first stop of the program.

The popularity of the first stop of "Wild Singing Stage" also means that the program has successfully built a win-win platform for artists, fans and cultural tourism markets, which is deeply integrated with local cultural tourism resources, bringing more possibilities for broadening commercial value.

According to media reports, Xuzhou received a total of 5,717,800 tourists during the May Day holiday, up 30.8% year-on-year. The total tourism revenue reached 5.146 billion yuan, a year-on-year increase of 28.04%; According to the platform of Meituan, the consumption scale of cultural tourism in Xuzhou during the May Day period was the fifth in the province, and the year-on-year growth rate was the first in the province.Behind these eye-catching cultural tourism performance growth, there is obviously a part of the contribution of "Wild Singing Stage".

Through the multi-channel communication such as live broadcast platform and social platform, the popularity of Malingshan, a cooperative cultural tourism site, has been rapidly enhanced. With the novel experience mode of "music+beautiful scenery", Malingshan has been widely exposed in a short time, attracting a large number of young people to visit as tourists. The daily enthusiastic sharing of these young people on social media has further formed a spontaneous communication effect, which has driven Malingshan’s cultural tourism brand to continue to expand its influence to the surrounding areas and the whole country.

For example, it was recently set off in Little Red Book.The same travel route punching craze of Wild Singing Stage. Local experts and travel users have shared their unique experiences in Maling Mountain with topics such as "punching in Maling Mountain to unlock idolize’s new posture", "idolize has caught up with the mountain" and "It’s so beautiful to watch the performance after climbing the mountain". This sharing based on personal interest experience has more word-of-mouth effect than traditional marketing.

Moreover, by constructing a unique immersive outdoor music scene, the first stop of "Wild Singing Stage" visually shows the beauty of the natural landscape of Maling Mountain as a 4A scenic spot in a highly integrated way, and at the same time gives the scenery a unique sense of experience and modern atmosphere through the enthusiastic stage atmosphere. The combination of the natural landscape of Maling Mountain and modern music has formed a brand-new cultural expression. The popularity of the first stop of "Wild Singing Stage" proves that it is an important way to attract young people and promote the innovation and upgrading of the cultural tourism industry through the in-depth development of music IP to help local scenic spots create business cards for cultural tourism.

butCompared with music festivals, concerts and other music+cultural tours, Wild Singing Stage brings more "increment" and "multiple possibilities".The reason is that the audience image of "Wild Singing Stage" is more clearly focused on young music fans with high viscosity, which is more effective for cultural tourism resources hoping that music elements will open up the market for young users; On the other hand, the highly flexible program format also means that "Wild Singing Stage" can realize "content customization" according to the differences of urban cultural tourism characteristics.

It is reported that in addition to the first stop in Xinyi, Xuzhou, Jiangsu Province, the recording of the program will also land in scenic spots, resorts, business districts and campuses all over the country, unlocking more outdoor scenes with "music+cultural tours" and customizing special links according to the characteristics of the city.

It can be seen that "Wild Singing Stage" has successfully grasped the trend of young people’s "traveling for music", and established a bridge between music, cultural tourism and young consumer groups, which not only satisfied the diversified innovation and expansion of the offline field of the music industry, but also provided new ideas for the development and marketing model of the integration of tourism.

With the development of the domestic music industry, the channels for users to learn new songs are becoming increasingly diverse and complex. As a window for young artists to show themselves and promote their works, song-playing programs have become more and more influential. Recently, # once on this song-playing program # topic has been on Weibo Hot Search. It turns out that many artists who have appeared in the "Cool Dog First Singer" have developed better and better. For example, Hailai A Mu, who sang all the way from the Spring Festival Evening to "Singer", Amy, who shined in "Riding the Wind 2024", Liu Yuxin, who debuted in the idol program, and JC-T, Wang Jingwen, Liu Yu and Wang Qi … Netizens joked that the Cool Dog First Singer was "koi fish in the singing program.

Nowadays, the derivative program "Wild Singing Stage" of "Cool Dog First Singing Session" has moved the singing stage to the outdoor, so as to cultivate a young group with stage strength and continue the content production and promotion ability of "Cool Dog First Singing Session". I believe it will create another music influence IP in the differentiated vertical field.

Under the current national communication pattern, artists are more eager to show the stage in the complex publicity environment, and users also hope to have a platform that can continue to accompany them to hear more good songs and interact with idols. The demand for singing programs in the music market is very obvious. However, there are many factors that affect the effect in actual operation. As the main consumer, the preferences and habits of young audiences are rapidly iterative, especially the online and offline combination mode of Wild Singing Stage, which tests the organizer’s strength, experience and innovation ability.

Why can cool dog music be made into "Wild Singing Stage"?In the view of reading and entertainment, the fundamental reason is that today’s cool dog music has become a global, industry-wide music and entertainment platform, accumulating strong content production capabilities and artists and industry resources.

Deeply cultivating the content production strength of music is the core strength. Up to now, the first concert of Cool Dog has been held for more than 2,000 times, and it has maintained a strong vitality for a long time. It is a landmark program in the field of domestic music playing, and it has also become a window for artists to show their musical talents and make new songs and good songs spread more widely. In the offline music market, Cool Dog Music has also been deeply cultivated for a long time, such as brand customized music festivals, cross-border IP cooperation concerts, public welfare concerts in graduation season, Cool Dog Intercollegiate Super League … Cool Dog Music has accumulated a lot of experience through frequent innovative attempts, and can efficiently execute large-scale outdoor music programs.

Not only that, Cool Dog has a wide network of artists and industry contacts, can quickly match the right artists and projects, analyze the characteristics of fans, and accurately market. The profound resources and marketing ability of artists are the escort forces for the smooth operation of Wild Singing Stage.

The cool dog’s powerful platform resource advantage is the bottom spirit. According to the NO.1 App data released by QuestMobile on the user scale of China Internet TOP50 track in 2023, cool dog music ranks first in the "online music" track, with an average MAU of 240 million. The second-to-none user scale means that Cool Dog Music has an extremely diverse user base and massive S-level exposure resources, which can achieve accurate reach to different target users.

In the new wave of "music+",cool dog music is constantly consolidating its role as a leader in the industry. The success of projects such as "Wild Singing Stage" is not only the embodiment of the content innovation of Cool Dog Music itself, but also plays an important role in promoting the diversified development of the music industry and deepening the integration of music with various fields.

* Original article, please indicate the source when reprinting.

　　When it comes to majors, we generally keep the following two attitudes: "Never apply for my major" and "Look at other people’s majors". Our own majors have endless spit, while others’ majors have endless envy. Next, I’d like to introduce the e-sports housekeeper, anti-terrorism, zombie online celebrity Moutai, and a potato. There are too many "exotic" majors in universities, and some of them may sound good. After learning about them, you will find that they seem really good … … I hope you can face your major after reading it.

　　01

　　Hard and pragmatic

　　Potato college

　　Remember when Yunnan Normal University announced that it would set up a potato college?

　　Potato research in this school began in 1970s and has been playing an important role in potato research in Yunnan Province. The purpose of the establishment of Potato College this time is to give full play to our traditional scientific research advantages and focus on the construction of two characteristic majors, namely "Potato Genomics" and "Genetics and Breeding", so as to enhance the ability and level of the transformation of potato scientific and technological achievements.

　　What a surprise!

　　Potatoes — Potato — potato

　　Has become a discipline.

　　02

　　Keep up with the trend

　　Online celebrity College

　　The establishment of "online celebrity College" in Chongqing Institute of Engineering has attracted everyone’s attention. However, the school responded that "online celebrity College" is neither an independent college nor a specific major, but a training program of "school-enterprise cooperation" between schools and enterprises, aiming at solving the employment problem of some students.

　　There are no shortcuts in life, and there is no gain for nothing. Entering "online celebrity College" still needs to study hard and attend classes seriously, but it doesn’t mean that you can really become "online celebrity" in the future. I hope everyone can treat it rationally.

　　Professional gaming

　　Setting up this major also means that parents will say, "Can you go to college by playing games?"? Can you eat it as a meal? " When you are young, you can confidently say, "Yes!"

　　If you think that e-sports major is to let you play games every day, then you are wrong.

　　Let’s take a look at the curriculum of e-sports major in Xilin Gol Vocational College:

　　Including regular culture classes (language, mathematics and English); E-sports development history & data analysis; Specific professional courses of competitive games (MOBA, FPS, cards); Referees, coaches and related behind-the-scenes personnel courses.

　　E-sports major is not used to train professional players, so students who love to play games should consider it before applying for this major ~

　　03

　　High-end trench gas type

　　International housekeeper major

　　At present, there are Wuhan Vocational College of Commerce and Trade and Beijing Institute of International Economics and Trade in China.

　　Although there is "housekeeper" in the name, the family name is "international" ~

　　Senior butler originated in Britain, with an average annual salary of nearly 30,000 pounds and a maximum of 100,000 pounds.

　　At present, domestic housekeepers are divided into junior, middle and senior levels. The monthly income of junior housekeepers is about 5,000-8,000 yuan, while that of intermediate housekeepers is more than tens of thousands. According to industry analysis, the monthly income of truly professional top housekeepers in the future can reach more than 200,000 yuan.

　　High income is accompanied by high requirements. Compared with the flight attendant major, the entrance threshold for international housekeepers is higher. The admission rate is generally around 30%.

　　Main courses: modern international etiquette, hotel management, medical first aid, coffee and tea art, home and flower arrangement, nutritious diet, Mandarin, golf training, western-style bartending, yacht management, jewelry appreciation, etc.

　　Horse science major

　　Professional racetrack, customized equestrian clothes costing 10,000 yuan, and foreign precious horses worth millions … … Do you think you opened the story of "The overbearing president only loves me and contracted a whole racecourse for me"? In fact, this is just the daily class of students majoring in horse science at Qingdao Agricultural University.

　　In 2011, Qingdao Agricultural University set up the first major in horse science, becoming the first and only school in China to set up an undergraduate major in horse science.

　　In order to cultivate professional horse racing talents, in 2015, Dali Horse Industry Group of United Arab Emirates set up a scholarship of "Horse Science" in Wuhan Business School, and invested 30,000 yuan each year to help two students in the school complete their studies. Among them, one student can also get the opportunity to go to Dubai professional racecourse for training.

　　This major sounds cool, but in fact it is not as simple as riding a horse every day, nor is it so easy and "fun".

　　In the training plan of horse science specialty, it will take more than 2400 class hours in four years to graduate smoothly. The courses studied are also related to various fields. The main courses include: animal anatomy and histology embryology, animal biochemistry, feed science, microbiology, biostatistics and experimental design, livestock environmental hygiene, veterinary medicine foundation, modern horse breeding, equestrian, horse training and nursing, equine diseases and other nearly 30 courses.

　　04

　　Type of unconsciousness

　　Anti-terrorism law school

　　In 2016, China’s first anti-terrorism law school was established in northwest university of politics and law, which will train undergraduate, master and doctoral talents in anti-terrorism, and pay attention to the cross-support of law and political science and the combination of knowledge structure.

　　This is a major that sounds very powerful and confusing ~

　　-Why did you choose this major? (Lighting and microphone for the following classmate)

　　-"Nothing else, everything is for justice!"

　　Ammunition engineering and explosion technology specialty

　　This major is designated by the state to recruit civil servants from public security, safety administration and other institutions. There are only six universities offering weapons majors in China: Beijing Institute of Technology, Nanjing University of Science and Technology, north university of china, shenyang ligong university, Anhui University of Science and Technology and Shenyang Institute of Technology.

　　Main courses: ammunition system analysis and design, explosion physics, ballistics, terminal effect, dynamic detection technology, impact dynamics, explosion technology, safety engineering, etc.

　　Belonging to the discipline of weapons, is there a feeling of arrogance and coolness immediately? !

　　In ancient times, there were knives, guns, swords, halberds, axes, cymbals, hooks and forks.

　　Today: AK-47, M16, G36 and SG550.

　　(I can’t edit any more … )

　　05

　　Eating and drinking type

　　Lobster college

　　In July 2017, an admission list published by Jianghan Art Vocational College, located in Qianjiang, Hubei Province, the hometown of crayfish in China, was on fire. The school admitted 86 freshmen to its first "Lobster College". When I saw this major, the netizen said in an instant: "Tell the truth, I can read postdoctoral students at one breath!" Sign up for our group ~ ~

　　"Lobster College" consists of three majors: catering management, cooking technology and nutrition (crayfish cooking direction) and marketing (crayfish industry direction), and is admitted through strict examination of candidates’ qualifications, comprehensive professional knowledge examination, professional skills examination and comprehensive cultural examination.

　　However, "Lobster College" and "Crayfish Specialty" are two different concepts. Lobster College is a related specialty for lobster industry, both of which are approved by the Provincial Department of Education.

　　At present, "Lobster College" has been renamed as "College of Food Culture".

　　Regan Noodles research institute

　　Regan Noodles is one of the representative cuisines in Wuhan, and its noodles are slender, strong, yellow, oily and delicious. Mixed with sesame oil, sesame paste, rich fresh and spicy powder, spiced pickles and other ingredients, it is full of color and flavor.

　　Its magic is that foreigners will feel terrible when they eat it for the first time, and they will want to stop after eating it for the second time.

　　In June, 2015, the Institute of Cooking and Food Engineering of Wuhan University of Commerce and Cai Linji, a time-honored brand in Wuhan, jointly established the Wuhan Regan Noodles Research Institute. This is the first time that a university in Wuhan has set up a research institute for traditional snacks in Wuhan.

　　The Institute mainly conducts research on Regan Noodles’s historical heritage and cultural development, brand protection, industrial production and product packaging, marketing and product development, and conducts human resources training, so as to promote the development of Chinese snacks.

　　Wine specialty

　　The full name is "Grape and Wine Engineering Specialty", which is an interdisciplinary comprehensive discipline of science, engineering and agriculture, based on chemistry, biology and engineering, and studying the scientific theory and applied technology of modern high-quality wine brewing process, art appreciation and marketing concepts.

　　Main courses: grape cultivation, wine technology, wine tasting, wine engineering, wine marketing, grape variety, wine chemistry, wine microbiology and wine regulations.