Dialogue with Kung Fu Panda 3: How Hollywood Plays Chinese Style

    Special feature of 1905 film network Compared with many Hollywood film companies that have only recently begun to lay out the China market, DreamWorks animation is undoubtedly in the forefront. Relying on the power of "Meng Shen" Po, the Kung Fu Panda series has been a great success in China, and the first two episodes have successively won the box office champion of the inland film history animated film. The recognition of China fans gave DreamWorks great encouragement and confidence, and filmmakers from Hollywood began to explore and study the strange and distant China culture more seriously.

 

    The good foundation laid by the previous work has given DreamWorks the best opportunity to start in-depth cooperation with China. It is natural to establish Oriental DreamWorks and work together to create Kung Fu Panda 3. On January 29th, the film officially landed in the mainland cinema to meet the audience. What kind of cultural exploration has Kung Fu Panda 3 gone through from the Hollywood animation to the Sino-American co-production? To this end, we talked with Jennifer Yuh and Alessandro, directors of the film, Jeffrey Kasenberg, CEO of DreamWorks Animation, and Jack Black and kate hudson, who voiced the protagonists "Po" and "Meimei", and listened to them tell us their feelings about participating in the creation of Kung Fu Panda 3 from the perspective of Hollywood filmmakers.

 

Director: Creating Kung Fu Panda 3 has a stressful culture that depends on good story expression.

 

    Director Jennifer Yuh has made great contributions to the Kung Fu Panda series today. From participating in animation production to acting as a film director, she has obviously become the soul behind the role of Po and the whole story. During the creation of Kung Fu Panda 3, Jennifer also invited her former partner Alessandro to continue another adventure of Po with her.

 

    With the great success of Kung Fu Panda series in the world, Po and his friends are getting more and more attention and love from fans, which makes the two directors feel invisible pressure slowly. However, as the "people who know Po and Kung Fu Panda best" in the world, they still have unlimited imagination when creating. Through a deeper understanding of China, Jennifer and Alessandro also showed more elements of China culture to audiences all over the world in Kung Fu Panda 3.

 

    Many people have expressed their curiosity to them: As Hollywood filmmakers, how did you successfully integrate the eastern and western cultures into your works? Naturally, it took nearly 10 years for the Kung Fu Panda series to gradually mature. However, Jennifer and Alessandro always believe that in order for fans from different countries and regions to accept and understand the culture in the film, it is not necessary for the creator to forcibly add any elements or symbols. As long as the character and his experience are attractive enough, the audience will naturally find resonance with the film.

 

    1905 Movie Network: After so many years, is it easier or more challenging for you to create Kung Fu Panda now?

 

    Jennifer: It must be more difficult. Because the audience who like Kung Fu Panda series now have their own ideas about the characters, we must create more and more exciting and interesting stories to meet their expectations. It is natural for creators to feel some pressure.

 

    Alessandro: That’s it. Because at the beginning of the Kung Fu Panda project, all we need to consider is how to create a character like Po, but now he is a beloved character, so the creator must be more cautious and not act rashly to influence the character itself.

 

    1905 Movie Network: So now you will definitely have a deeper consideration when creating the whole story of Po and Kung Fu Panda.

 

    Alessandro: Yes, you can say that. In the first episode of Kung Fu Panda, Jennifer and I conceived the image of Po together, and then Jennifer finished Kung Fu Panda 2 as a director. This time, she invited me back to participate in the creation of Kung Fu Panda 3, precisely because we both know Po best.

 

    1905 Movie Network: Did you expect Kung Fu Panda to be very popular in China? Have you ever thought about the reason?

 

    Jennifer: I think Po played a big role in this. China audiences like the role of Po, not only because he will have many funny and pleasing performances in the film, but also because he brings a cultural resonance, which enables the cultural and historical elements in Kung Fu Panda to be better expressed. We try our best to make all the cultural details authentic in our creation. I think this is also the reason why China audiences have a sense of identity with Kung Fu Panda.

 

    1905 Movie Network: Will the success of the previous work make the creation of Kung Fu Panda 3 stressful this time?

 

    Alessandro: There will definitely be pressure, but compared with the previous two Kung Fu Panda movies, when all the lessons about China’s history and culture needed to be explored by ourselves, this time we finally found a local team in China as a partner. So we don’t have to worry about whether the content in our works is true enough, because our partners in China have already told us the exact answer, which has greatly helped us to further improve our works and make the Kung Fu Panda series even better.

 

    1905 Movie Network: You were also invited to visit the panda base in Sichuan. What influence did this have on your creation?

 

    Alessandro: She even hugged the panda herself!

 

    Jennifer: I hugged the baby panda myself, about this big. I must say it’s a great honor. The panda babies are really as cute as you think! However, in the process, I also paid attention to and felt their hair. In fact, it was not as soft as I thought, and it was a bit tied. In addition, I also observed their habits. They really love to sleep, and they like to roll around like balls. This visit brought us a lot of inspiration in the creation of Kung Fu Panda 3, which is why we added the role of panda baby in the film. Moreover, we also observed many aspects of their daily life and play, for example, they like to roll down the hillside. We added all these findings to the film.

 

    1905 Movie Network: Kung Fu Panda 3 has more elements of China traditional culture, such as Qi and Fairy World. Are these concepts easy for you to understand? How do you use these in your creation? )

 

    Jennifer: We really did a lot of homework and conducted a lot of research on history and culture with many professionals. It is also because Kung Fu Panda 3 is a real co-production film, and we have the opportunity to really talk face to face with the Qigong master and listen to him talk about what "Qi" and "Qigong" are and how one person steals this Qi from another. So these inspirations helped us conceive such a story, and finally the choice made by Po ensured that the story of Kung Fu Panda 3 would be unique and interesting. In addition, there are many details in the film that are based on the legend of "Fairyland" in China. For example, we specially went to Qingcheng Mountain, photographed every scene and used them in the scene of Panda Village. In this way, when the audience sees the Panda Village, they will naturally feel the feeling of being on cloud nine.

 

    Alessandro: Many people in China will ask me, the cultural concept in Kung Fu Panda 3 is unique to China. How can you understand it as a foreigner? But in fact, I think if you follow the characters into the story, in fact, these concepts become common. For example, the concept of "Qi" is not very easy to understand, but it is easy to be accepted if you use kung fu and show it by two characters fighting for each other. The China culture added in Kung Fu Panda 3 is not a simple and direct concept to the audience, but something unique to China is integrated into the story to explain it to the audience. Therefore, even foreign audiences can easily find resonance in the Kung Fu Panda series.

 

    1905 Movie Network: For example, Master Tortoise wrote the word "Qi" on the screen at the beginning of the movie. Can foreign audiences Get this point?

 

    Jennifer: Some points in the film are specially designed for the audience in China, and there are many connotations that only the audience in China can understand. But I believe these will make the film more interesting. For example, the word "Qi" seems to have written a beautiful and meaningful pattern for foreign audiences, and China audiences will recognize the meaning of the word after seeing it. A similar example is the resurrected zombie, which was inspired by China’s ink painting. For the audience in China, they can know what kind of history and culture it contains, while the foreign audience will find it really very oriental. So we can say that these contents are extra surprises for the audience in China.

 

    1905 Movie Network: Kung Fu Panda, as a Hollywood film, has been very successful in integrating Chinese and Western cultures. Do you have any experience to share?

 

    Alessandro: As I said before, all the elements in Kung Fu Panda are displayed with the characters’ every move. We try to avoid making a film that simply mixes Chinese and Western styles, but focus on shaping the characters. Kung Fu Panda is an experience and a journey for Po. Everything becomes very simple from his point of view, because the world he lives in in the film is a unique world that has integrated Chinese and western cultures, and what we need to show is Po’s living state.

 

    Jennifer: Besides, I think animated film is also a very unique art, because in the animated world, everything is possible, which can help the audience realize anything that is impossible in reality. For example, we have created a panda who can play kung fu, and animated film is a product of fantasy. For example, if we see the cultural elements with aesthetic feeling, we can join in our works, so that the audience can get in touch with some things that they can’t experience personally. I also think that animated films are a very good way to spread different cultures to audiences everywhere.

 

    1905 Movie Network: Many China animators find it difficult to tell a story that resonates all over the world. Do you have similar feelings in your creation?

 

    Jennifer: The process of creating Kung Fu Panda is very difficult. Every step is very difficult (laughs). But I think if you have a story clue that is suitable for everyone, such as the story about family and the story about family members helping each other succeed, then I believe that no matter where you go, everyone can understand the meaning you want to express. Or you can write a story about exploring and finding personal value and discussing the meaning of life, which is also a theme that everyone can understand. Then you add the elements needed for animation with these story clues as the core, and the audience will naturally be attracted to them. Maybe they don’t fully understand the unique time and space where the story is located, but they can understand what the characters want to express. Therefore, in fact, the setting of the story is only the setting, not the most important core. What the audience needs to see and understand is what the character itself wants to express.

 

    1905 Movie Network: There are many new characters in Kung Fu Panda 3. Will they play a greater role in future new stories?

 

    Alessandro: We have no plans for Kung fu panda 4 yet! Once again, we only focus on the creation of the previous trilogy, and we hope to make everyone very satisfied with the quality and effect of the work as much as possible. In the process, we were also inspired by many viewers. For example, after the first episode, someone asked: What kind of story is there between Po and his biological parents? So Jennifer designed a story to answer this question when she created the sequel. At the end, we also left a foreshadowing to tell everyone that Po is not the only panda left in the world. So fans began to guess again: Wow, so Po is going to find his real father, and will they meet again? In this way, the story of Kung Fu Panda 3 appeared again. Throughout the process, we just want to bring you a complete story and make fans happy. Maybe after this episode is released, everyone will put forward new ideas, and then we can see how to create stories to answer your doubts.

Video/Ren Jietu/Yang Nan, Qian Jiayi/Zhang Yuning

Hanzhong Asian Dragon price reduction news, discount 30,000! Limited time special offer

Welcome to [Autohome Hanzhong Promotion Channel], especially to bring you the latest preferential information about the model. At present, this popular medium and large sedan is undergoing an unprecedented price reduction promotion in Hanzhong. Buyers can enjoy a cash discount of up to 30,000 yuan, and the minimum starting price has been reduced to 148,800 yuan. This opportunity is not to be missed. Friends who want to know more about the discount and strive for the highest car purchase discount, please be sure to click the "Check Car Price" button in the quotation form to seize this rare car purchase opportunity.

汉中地区亚洲龙降价消息,优惠3万!限时特惠

The exterior design of the Toyota Asian Dragon is exquisite and atmospheric, showing a unique modern sense. Its front face adopts a streamlined design, and the air intake grille adopts a large area of chrome decoration to create a strong visual impact. The overall style combines movement and stability, with smooth lines and luxurious details, bringing the driver a respectful travel experience.

汉中地区亚洲龙降价消息,优惠3万!限时特惠

The side lines of the Asian Dragon are smooth and dynamic, and the body size is 4990mm*1850mm*1450mm, showing an elegant and atmospheric body ratio. The wheelbase is 2870mm, which makes the body interior space sufficient, and the front and rear wheelbases are 1595mm and 1605mm respectively, ensuring good driving stability and handling. The tire specification adopts a wide design of 215/55 R17, which complements the body. The wheel style is characterized by a modern styling, adding a sporty atmosphere to the overall appearance.

汉中地区亚洲龙降价消息,优惠3万!限时特惠

The interior design of the Asian Dragon upholds the fusion of elegance and modernity, creating a spacious and comfortable driving space. The exquisite plastic steering wheel provides a good grip, supports manual up and down + front and rear adjustment, which is convenient for drivers to adjust according to their needs. The 10.25-inch central control screen is clear and easy to operate. It integrates multimedia functions and charging interfaces, including Type-C interface, to bring convenient technology experience to passengers.

The seats are made of fabric, considering durability and comfort. The main and auxiliary seats support multi-directional adjustment, including front and rear, backrest and high and low 2-way adjustment, to ensure the comfort of the driver and occupant for a long time. This configuration fully reflects the attention to detail and user-friendly design of Asian Dragon.

汉中地区亚洲龙降价消息,优惠3万!限时特惠

For the Asian Dragon, it is equipped with a 2.0L L4 engine capable of outputting a maximum power of 127 kilowatts and a peak torque of 206 Nm. The engine is equipped with a CVT continuously variable transmission that simulates 10 gears, providing a smooth driving experience and fuel economy for the vehicle.

As the owner of Autohome said, the Asian Dragon’s appearance and design charm are indeed unique among many models. The domineering front design and stability in cornering he mentioned undoubtedly add more confidence to the driving experience. For consumers who pursue cost performance and appearance value, the Asian Dragon is undoubtedly an ideal choice. It not only brings face, but also reflects excellent performance in actual use.

Geely Star Wish is equipped with the "Unbounded Space" platform to open a new era of intelligent small electric vehicles

Recently, Geely Automobile officially announced that its small pure electric vehicle Geely Star Wish will be equipped with a new "Unbounded Space" smart car cloud entertainment platform, marking the entry of small pure electric vehicles into a new era of "car cloud integration". This platform supports unlimited expansion of massive applications, users can play games through mobile phone simulation controllers, and supports a number of AI functions, which significantly enhances the intelligent configuration of the car.

The "Unbounded Space" system has built-in Tencent App Treasure. Currently, it supports 20 application downloads including NetEase Cloud Music, QQ Music, Autonavi Maps, Baidu Maps, etc. It is expected that by the end of 2025, it will be able to adapt to 300 + mainstream applications. The system adopts Xingrui Smart Computing Center, real-time audio & video streaming technology and network fluctuation tail technology to change the running carrier of the car from the local to the cloud, freeing up the computing power and storage space of the car. In addition, the system deploys 1.50 billion billion cloud computing power per second, and ensures the smooth use of the car and machine system through millions of terabytes of cloud data storage capacity.

Through the deep integration of the Galaxy Flyme Auto intelligent cockpit system and the "Unbounded Space" intelligent vehicle cloud entertainment platform, Geely Star Wish is expected to improve the current situation of the industry with poor intelligent level of small cars and enhance the market competitiveness of new cars in the field of small electric vehicles. Geely Star Wish’s pre-sale price is 7.88-10 7,800 yuan. We will continue to pay attention to the latest developments of this car.

The launch of Geely Star Wish not only shows the latest progress of Geely Automobile in the field of intelligence, but also indicates that the small electric vehicle market will usher in a new round of intelligent upgrading. With the continuous advancement of technology and the growing demand for intelligence from consumers, Geely Star Wish is expected to become the new favorite of the small electric vehicle market.

One-week box office: "Mysterious Superstar" lost to "Don’t Ask West East", and domestic literary films came in spring.

Last week was the third week of 2018 (1.15-1.21), and the market closed at 1.021 billion, a slight decrease compared with 1.106 billion last week. The weekly box office also dropped from 1.758 billion last week to about 1 billion today. "Previous 3" still has a trace of residual temperature, accounting for 11.3% of the total box office, ranking fourth in the week; "Mysterious Superstar" won the box office championship on Friday with 44 million yuan on the first day, accounting for 170 million box office, accounting for 17.0% of the comprehensive box office; With the word-of-mouth counter-attack, Wu Wen Xi Dong has not been affected at all under the strong siege of new films such as Miracle Boy, Adventure of Bull, Hero’s True Color 2018 and Mystery Nest. The comprehensive box office accounted for 29.1%, and the daily attendance rate was as high as 35.2%. Last Friday and Saturday, eight films at the same time broke 10 million at the box office, which is very rare;
Hollywood’s "Olympic Games", "Miracle Boy" and the cartoon "The Adventure of Bull" both got a high score of 9.3. The Adventure of the Bull only earned 9.1166 million box office on the first day of its release. On the second day of its release, the Adventure of the Bull rose to the third place in the Japanese box office by word of mouth, beating the new films released at the same time, such as Miracle Boy, Mystery Nest and Hero 2018. Natalie portman’s new work "The First Lady", which received great acclaim abroad, only got 654,000 box office on the first day.
Last Friday, amirkhan’s new work "Mysterious Superstar" was released, which won the box office for three days in a row, with a reputation as high as 9.5 points, and the first day’s 44 million yuan was far more than "Wrestling!" Dad scored 14.7 million on the first day when it was released, which is close to half of the box office in India. At present, the box office is still making efforts. From the perspective of word-of-mouth and box office trend, the film is predicted to have a box office of 620 million in the cat’s eye, and it is almost difficult to copy Wrestling! The box office miracle of Dad.
With the mysterious superstar, it is the domestic film "No Ask West East". Under the attack of the new film, "No Ask West East" still maintains its attendance for 10 consecutive days. At present, the film’s box office in the cat’s eye is predicted to be 687 million. Looking at Fanghua, which won a high box office in the early stage, the spring of domestic literary films has officially arrived.
The Hollywood blockbuster Game of the Brave: The Battle of the Jungle, which was released on the same day as No Questions, still maintained a daily score of 10 million. These two films also got the same score of 8.6 in the cat’s eye, while the latter’s popularity gradually faded; Star Wars: The Last Jedi took in 264 million yuan, and the weekly box office was only 11.74 million yuan. I’m afraid it’s far away to break 300 million yuan. In the latest week, Star Wars 8 may quit the China movie "stage".
The phenomenal movie "Ex-3: Goodbye to Ex-3" has remained a little warm for 24 days. Last weekend, it recorded an average of more than 10 million yuan every day, and the attendance rate was as high as 20.0%, surpassing the newly released "Miracle Boy", "Mystery Nest" and "Heroes 2018".
Reporting/feedback
Everyone is searching.
Don’t ask West East Box Office Don’t ask West East Box Office How many mysterious superstars will end up at the box office?



issue

Cross the sea to pick up shells 81ca64

On the 12th, I watched the movie "Ask Nothing", and I’m going to see it for the second time!

2018-01-22

Guangdong

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answer

Lvo55

Me too. Watching it for the second time will have a different and deeper feeling.

2018-01-22

report


answer

Xiong chenyan

"Don’t Ask West East" is really an excellent domestic film, which is very shocking and moving!

2018-01-22

Tianjin

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answer

A cat curled up in time

I strongly recommend the mysterious superstar, which is super beautiful! ! !

2018-01-22

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answer

LOUISALOTUS

Support the good-looking domestic movie "Don’t Ask West East"!

2018-01-22

Hubei(Province)

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answer

Bing Yi Ruan Zi Pomegranate Ecological Park 74c3733

Very nice! It may be the best movie in 2018!

2018-01-22

Tianjin

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answer

Chenxi Qiu Shu 477bd

Good movie.

2018-01-22

Liaoning (Province)

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Lvo55

Me too. Watching it for the second time will have a different and deeper feeling.

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@ crossing the sea to pick up shells 81ca64

On the 12th, I watched the movie "Ask Nothing", and I’m going to see it for the second time!

2018-01-22

report


answer

Chun guang he Xu Fang Cao Yu Hua cb

A wonderful film, worth seeing!

2018-01-22

Inner Mongolia

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answer

Maria Ozawa also

Will continue to support the domestic film "ask nothing"!

2018-01-22

Guizhou (Province)

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answer

Lu Kai Y7d

The nostalgic works of young people, small children and specific groups have a strong sense of form, which makes them feel a little unnatural. On the level of script and director, this article is slightly better than Fanghua.

2018-01-22

Jilin (Province)

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answer

Primary school vocabulary collection

After the holiday, I will brush "Don’t Ask West East" to support China movies!

2018-01-24

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answer

Historical philatelic institute

I like mysterious superstars. Everyone has a different aesthetic.

2018-01-22

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answer

Wu zhongbang

It’s not surprising that there is no question about a good movie.

2018-01-22

Sichuan(Province)

report


answer

A bowl of rice with steamed bread and pickles

Very nice! It may be the best movie in 2018!

2018-01-22

Hunan

report


answer

Feng yuruo fd696

Domestic products don’t support watching foreign products.

2018-01-22

Hainan

report


answer

Hand-held embroidery needle

Prepare to go to the movie "Don’t Ask West East" for the second time, and support domestic good movies!

2018-01-22

Shanxi

report


answer

Yuduoxu

It was very touching to see the movie. It was a good movie.

2018-01-22

Hubei(Province)

report


answer

Bi shan mocked and refuted

There are always a group of people in China who have been kneeling for a long time and can’t stand up. They can’t hide that China is getting better.

2018-01-24

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answer

Li Li 77

Do you have a face? The mysterious superstar has only been released for a few days.

2018-01-22

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answer

Social bin laden

The quality of a film cannot be measured by the box office. Can the box office of a literary film be as high as that of a commercial film?

2018-01-22

Yunnan(Province)

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See more comments

Second aunt looks at fashion: the CEO of Fulang Group is replaced; De Beers’ high-level reshuffle; Levi’s CEO will retire

21st century business herald reporter Gao Jianghong Intern You Yunqian Zhang Yizhen Beijing Report

Last week, many companies experienced major personnel changes. HanesBrands, the parent company of Champion, appointed a new chief marketing officer, and the senior management of Lanvin Group of Fulang Group and De Beers De Beers Group changed.

In terms of financial report, lululemon’s sales rose by 19% in the third quarter and lowered its annual performance guidance. The performance of British luxury watch retailer Watches of Switzerland did not increase in the first half of the fiscal year.

In terms of brand activities, Ralph Lauren will speed up the layout of the China market and open more than 30 stores every year; LVMH Group will sell a majority stake in the cruise retail business; Alibaba’s representative will withdraw from Farfetch’s board of directors; Amazon will drastically cut the fees of cheap clothing sellers; Balenciaga will set foot in the field of high-end jewelry for the first time; Miuccia Prada and Raf Simons will appear in Prada Shanghai exhibition; and PANTONE will announce the representative color of 2024.

1. lululemon’s sales rose by 19% in the third quarter, and its annual performance guidance was lowered.

Recently, Lululemon, a yoga sportswear brand, released its financial report for the third quarter of fiscal year 2023. In the first three quarters, the group’s sales increased by 20% to $6.414 billion. In the third quarter ended October 29th, lululemon’s sales increased by 19% year-on-year to US$ 2.2 billion, including 12% in North America, 49% in international business, 57% in overall gross profit margin and 2.6% in net profit to US$ 249 million.

For the fourth quarter of fiscal year 2023, lululemon expects net revenue to be between $3.135 billion and $3.170 billion, an increase of about 13% to 14%, which is lower than analysts’ expectations. For fiscal year 2023, lululemon expects net revenue to be between $9.549 billion and $9.584 billion, an increase of about 18%.

However, due to the tightening of spending by consumers, lululemon expects sales in the holiday season to be lower than expected. At the same time as the financial report was released, the board of directors of the group approved an additional share repurchase plan of up to $1 billion.

Comments: The revenue guidance in the fourth quarter lags behind Wall Street’s expectations, which is a rare mistake for this retailer whose performance often exceeds investors’ expectations. However, lowering the performance guidance may also be to achieve "unexpected growth", which is their old routine.

2. Ralph Lauren will speed up the layout of the China market and will open more than 30 new stores every year.

Ralph Lauren will accelerate its development in China market in 2024 and realize long-term and sustainable growth and value creation. Cai Xinhui, CEO of the brand’s China market and Southeast Asia, revealed that Ralph Lauren plans to open more than 30 new stores in China every year in the next few years, which will spread to more smaller cities while occupying a place in major cities.

Comments: In the cold winter of the market, mid-range luxury brands are eager to find a new way out. Although Ralph Lauren has been synonymous with the style of "old money" on social media in the past two years, the market has never reached a consensus on whether Ralph Lauren is a luxury brand. It is a foregone conclusion that refined luxury style will return. As a representative brand of this style, Ralph Lauren’s popularity has been rising in recent two years, especially in the China market. In the little red book, there are more than 90,000 notes related to "old money style". Besides fashion, this style has even penetrated into more subdivided fields such as home decoration, wedding and manicure. Continuing to bet on the China market is a promising move for Ralph Lauren.

3. Watches of Switzerland, a British luxury watch retailer, has no growth in the first half of fiscal year.

In the six months to the end of October, the sales of Watches of Switzerland recorded a year-on-year flat record of 761 million pounds, and the adjusted EBITDA fell by 10% to 94 million pounds, and the operating profit plummeted by 16% to 78 million pounds. By region, income in Britain and Europe decreased by 4% to 433 million pounds, while income in the United States increased by 5% to 328 million pounds.

Comments: Earlier, it was reported that the waiting list of Rolex watches was shortening, and the number of people waiting for some watches was shortened from 10,000 to 8,000, partly due to the cooling of global luxury consumption and reduced market demand. On the other hand, the downturn in the cryptocurrency market has further weakened the demand for luxury watches. It is true that the luxury watch market is blocked.

4. LVMH Group sells a majority stake in the cruise retail business.

French luxury goods giant LVMH Group said on December 8th that it has signed an agreement to sell a majority stake in Cruiseline Holdings Co., the parent company of Starboard & On Board Cruise Services, to a group of investors led by Jim Gissy.

Jim Gissy is the executive vice president of Westgate Resorts, a Florida timeshare company. Starboard was founded in 1958 and is headquartered in Miami. By the end of 2022, Starboard had more than 700 duty-free retail outlets selling handbags, jewelry, watches and beauty products on about 82 holiday cruise ships of companies such as Carnival Cruise Line, Royal Caribbean and Holland America.

Comments: LVMH will remain an "important minority shareholder" of the new entity despite the sale of equity. LVMH said in a statement: "New investors are strategic partners in the field of holiday retail, with innovative culture and growth philosophy." Who can do it for you? Cruise ships are also an important part of the luxury industry, and the development prospects are still considerable.

5. Levi’s CEO will retire.

Levi’s recently announced that CEO Chip Bergh will retire on April 26th next year, and the current president Michelle Gass plans to succeed him as the new leader of the group on January 29th next year. During Chip Bergh’s 12-year tenure, Levi’s has gradually developed into one of the best clothing companies in the world, promoting brand performance to achieve breakthrough growth.

Comments: Bergh reshaped Levi’s brand image, maintained its brand characteristics in the ever-changing competitive landscape, did not blindly pursue the trend, and paid attention to brand marketing. The great hero is about to retire. At present, consumers are increasingly cautious. The prospect of jeans brands or manufacturers like Levi’s, whose income comes from wholesale channels, is full of uncertainty. Can Levi’s new CEO take on the heavy responsibility?

6. Champion parent company HanesBrands appoints a new chief marketing officer.

HanesBrands, the parent company of American Fashion Champion and the American underwear and sportswear manufacturer, announced the appointment of Richard Mcleod as the vice president and chief marketing officer of Champion. In this position, Richard Mcleod will be responsible for promoting Champion’s global brand strategy and omni-channel brand positioning.

It is reported that before joining Champion, Richard Mcleod worked for Canada Goose, a Canadian down coat brand, and served as senior vice president of Canada Goose, responsible for brand development, growth and performance. Previously, he held senior leadership positions in companies such as Foot Locker, LVMH’s Hennessy, Pernod Ricard and Bacardi, and led the marketing activities of well-known wine and spirits brands such as Grey Goose, Bombay Sapphire and D’usse Cognac.

Comments: HanesBrands Group announced its third-quarter financial report, showing that sales decreased by 9.5% year-on-year to $1.51 billion, gross profit margin was 31.1%, and operating profit plummeted by 53% to $66 million. Can the new coach effectively reduce losses and turn losses into profits?

7. The top management of Lanvin Group of Fulang Group has changed greatly.

LANVin Group (NYSE: Lanv), a global fashion and luxury goods group, announced on December 8 Joann Cheng Yun, chairman and CEO of the group, had submitted his resignation to the board of directors and would start a new business in the future.

The board of directors of the group announced the appointment of director Huang Zhen as the new chairman of the group and Eric Chan as the CEO of the group, effective from December 7.

Fulang Group said that the appointment of Chen Jianhao comes at an important moment for the Group to expand the retail market in North America, Europe, Asia and the Middle East around the next stage of its brand growth. Huang Zhen said that Chen Jianhao’s rich experience in the fields of real estate and consumption will provide great value for the next stage of the Group’s growth and expansion of global business.

Comments: Fulang Group has now developed into a global fashion luxury group listed on the NYSE, and has maintained a steady growth momentum in the past few years. The two generals have extraordinary strength. Can they continue to write a chapter?

8. Alibaba’s representative withdrew from Farfetch’s board of directors

China’s e-commerce giant Alibaba recently announced that its president and board member, J. Michael Evans, has resigned from Farfetch’s board of directors, with immediate effect. It is understood that J. Michael Evans has been the president of Alibaba Group since August 2015 and joined the board of directors when Alibaba became a shareholder in Farfetch in 2020.

Comments: Previously, Richemont Group, which is also a shareholder, said that it would not undertake any financial obligations to Farfetch and did not intend to provide loans or investments to Farfetch. Ali also made a statement now, and Farfetch’s prospects were not good. Judging from the global situation of consumers returning to offline consumption experience, the reduction of non-essential expenses and the overall slowdown of luxury goods industry this year, Farfetch’s sudden departure seems to be certain.

9. The demand for diamonds is sluggish, and the giant De Beers has reshuffled its top management.

De Beers, the world’s largest diamond supplier, announced on Monday that two senior executives, namely David Prager, executive vice president and chief brand officer, and Ryan Perry, executive vice president of strategy and innovation agency, will remain on the executive committee until a successor is found. David Prager and Ryan Perry will continue to serve on the Executive Committee and oversee the transition of their responsibilities to other members. Tom Johnson is appointed as the general counsel, with effect from January 1, 2024. He will join the Executive Committee and be responsible for supervising the company’s legal and secretariat functions.

Comments: A series of personnel changes are considered as necessary measures for De Beers to cope with the current global diamond industry crisis. According to media reports, the global demand for diamonds has dropped to the lowest level since the epidemic, because global economic challenges continue to affect people’s demand for luxury goods. However, what needs to be more vigilant is the impact of the laboratory cultivation diamond industry on natural diamonds.

10. Amazon slashed the fees of cheap clothing sellers to meet the challenges of Shein and Temu.

Amazon, an American e-commerce giant, is slashing the fees for clothing sellers with prices below $20. The transaction fees for clothing products with prices below $15 will be reduced to 5%, and those for clothing with prices between $15 and $20 will be reduced to 10%, compared with 17% in the past.

Lucas Barnes, a former Amazon executive, said, "This will make Amazon more competitive in the field of low-priced clothing, because a dollar or two can make a big difference."

Comments: Although the company did not explain why it did this, it is widely believed that this shows that Amazon is preparing to fight a price war with China’s cross-border e-commerce companies Shein and Temu.

11. Open up new maps! Balenciaga set foot in the field of high-end jewelry for the first time.

The French luxury brand BALENCIAGA and Jacob & Co cooperated to create the "Diamant" high-end jewelry series, which was unveiled at the fall fashion show in 2024. This is the first time that Balenciaga has set foot in the field of high-end jewelry. It is understood that the series is made of 18-carat white gold and diamonds, including a large and heavy necklace and bracelet, a text theme style called "Typo", including a thin necklace and an oversized two-finger ring, designed to spell the word BALENCIAGA in a handwritten font style, and each diamond is hand-inlaid. Balenciaga x Jacob & Co. series has been exclusively booked on Rodeo Drive immediately after the show, and each model is customized for individuals. The production and delivery cycle is 3 months.

Comments: Since Demna Gvasalia became the new design director of Balenciaga, a lot of popular global fashion products have emerged. With exaggerated design and high price, the new products have a strong topicality, which often explodes the Internet. It is precisely this controversy that makes Balenciaga have a high flow among luxury brands, and it has risen rapidly in the fashion circle, and the products have become a proper out-of-stock king. What new trend will it bring when it comes to high-end jewelry this time?

12. Miuccia Prada and Raf Simons appeared in Prada Shanghai Exhibition.

To celebrate the opening of Pradasphere II exhibition in Shanghai START Star Art Museum, Prada co-creative directors Miuccia Prada and Raf Simons, as well as a group of brand executives appeared at the event site. This exhibition is the second appearance after the Pradasphere exhibition was successfully held for the first time in 2014, and will be open to the public free of charge from December 7 to January 21, 2024. The exhibition traces the history of Prada since its founding in 1913, and exhibits more than 400 physical and digital works of art, including the collection of fashion archives and the achievements of cross-border cooperation with art, architecture, culture and sports for decades.

In addition, Prada CEO Gianfranco D’Attis said that the company’s goal is to double its business in China in the medium term. Prada will open more stores, launch more localized products and marketing activities in China market. This means that the corresponding investment will increase, including opening larger stores, launching more localized products and holding more marketing activities. He also revealed that Prada plans to take the hotel concept as part of its globalization strategy and may launch it in 2024-2025.

Comments: After the construction of "Prada Universe" is completed, it is not difficult to see its ambition of further becoming upstream. To achieve this goal, the China market is a key link.

13. PANTONE announces the representative color of 2024.

PANTONE, an international color authority, recently released the representative color of 2024, and named it "Peach Fuzz" after PANTONE 13-1023. This is a comfortable and warm peach color, which just blends the elements of pink and orange, showing a fresh, soft and emotional atmosphere.

Since 2000, PANTONE has made annual color forecasts, which are selected through in-depth trend forecasts and socio-economic conditions, lifestyles and political influences (such as fashion, entertainment and tourist destinations).

Comments: Looking back at the popular colors released by Pan Tong in recent years, Viva Magenta, Very Peri and Illuminating Yellow all represent high saturation. At present, the pressure of life and work is great, and the popular colors turn into softer tones, which seems to correspond to "harmony" and "recovery"”。

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