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Guangzhou Automobile Ai ‘an, with a valuation of 100 billion, can’t move.

The saturation of the online car market and the intensified price war have made GAC Ai ‘an under attack.

When Guangzhou Automobile Aian New Energy Automobile Co., Ltd. (hereinafter referred to as "Guangzhou Automobile Aian") with a valuation of over 100 billion yuan was split and listed became a mystery.

On August 6th, Beijing Equity Exchange issued the announcement of "Equity Transfer of Guangzhou Automobile Aian New Energy Automobile Co., Ltd.". According to the announcement, the investor is China Xinda Asset Management Co., Ltd. (hereinafter referred to as China Xinda), and the start and end date of disclosure is from August 1, 2024 to January 22, 2025, and the reference price is displayed as "negotiable".

It was mentioned in the same announcement that GAC Ai ‘an is preparing for the IPO listing of Hong Kong stocks in the near future, and various listing preparations are being carried out as scheduled.

This makes the above news of equity transfer somewhat puzzling.

In this regard, GAC Ai ‘an responded to China Entrepreneur, saying, "This equity transfer is an asset disposal process within the’ indirect’ shareholders of Ai ‘an, not released by Ai ‘an, and the company’s IPO progress is subject to the announcement of Guangzhou Automobile Group."

According to the reporter’s understanding, the "indirect" shareholder refers to Yingke Capital, a shareholder who strategically invested in Guangzhou Automobile Ai ‘an in 2022. One of the investors of Yingke Capital is China Cinda. According to national business daily’s report on August 6th, it was originally expected that Guangzhou Automobile Ai ‘an would conduct an IPO within two years. However, because the IPO time has been delayed, Cinda needs to make a procedural asset disposal process, that is, this stock withdrawal. In this regard, "China Entrepreneur" made a verification to GAC Ai ‘an, but no reply was received as of press time.

Guangzhou Automobile Aian has been planning an IPO for a long time, and has released listing information many times in the past two years. In response to the rumors of listing, in March this year, Gu Huinan, general manager of Guangzhou Automobile Ai ‘an, responded that Guangzhou Automobile Ai ‘an was not short of money. "IPO is not to finance a sum of money, but the core is to solve the problems of institutional mechanisms." He also stated: "Now is not a good time for IPO. The whole capital market is not good, including the mainland and Hong Kong markets. The IPO process of GAC Ai ‘an depends on whether the market can pick up next."

From the point of view of sales volume, the pressure of Guangzhou Automobile Ai ‘an is not small.

The data shows that except for January this year, the sales volume of GAC Ai ‘an from February to July decreased year-on-year. In the first seven months of this year, the cumulative sales volume of GAC Ai ‘an was 154,600 vehicles, down 39.21% year-on-year, and only 22% of the annual sales target of 700,000 vehicles was achieved.

The saturation of the online car market and the intensified price war have made GAC Ai ‘an under attack.

It won’t roll.

"Now it’s all about the price, and it really can’t move," said a sales representative of an Ai ‘an store in Guangdong. "You can quote a bottom price for which car you need."

The sales of another Ai ‘anmen store in Changping District, Beijing have the same distress. "In the past two years, the market was relatively good, and about 200 units were sold a year, but less than 60 units were sold in the first half of this year." According to the reporter’s understanding, compared with last year, the store’s preferential strength is also greater. For example, the AION Y 2023 Plus 610 smart collar version with a price of 143,800 yuan is currently doing special car activities in the store, with a cash discount of 20,000 yuan. If you choose to buy a car with a loan, the discount will exceed 30,000 yuan.

In August, the reporter visited several Ai ‘anmen stores in Chaoyang District and Changping District of Beijing, and found that two best-selling models of Ai ‘an brand, AION S and AION Y, had different discounts. The lowest discount for naked cars was 10,000 yuan, and the highest discount was 40,000 yuan. It was an inventory car produced at the end of last year.A number of sales said that this year’s cars are difficult to sell.

Founded on July 28, 2017, Guangzhou Automobile Ai ‘an is "the strategic core carrier for Guangzhou Automobile Group to develop intelligent networked new energy vehicles". In the past few years, Guangzhou Automobile Ai ‘an has grown rapidly. From 2019 to 2022, the sales volume of GAC Miko Wu was 42,000, 59,500, 120,200 and 271,200 respectively. In 2023, the annual sales volume of GAC-AE Safety reached 480,000 vehicles, up 77.02% year-on-year, second only to BYD and Tesla China in the sales list of new energy vehicles.

The rise of sales of Guangzhou Automobile Ai ‘an is closely related to the market segments targeted by its products. With two models, AION S and AION Y, GAC Aian was once the "darling" of the online car market. According to the data of Geshi Automobile Research Institute, from January to November, 2021, the proportion of B-end sales of GAC Ai ‘an was 43%. Among them, the sales of key sales models AION S and AION Y in the B-end market accounted for 63.01% and 20.33% respectively.

In 2023, a set of data released by the Association showed that in 2023, the national online car market sold a total of 848,000 new cars, of which GAC Ai ‘an sold about 219,000 cars, accounting for 25% of the market. BYD followed closely, with sales of 191,000 vehicles. This means that in 2023, the sales volume of the online car market will account for about 50% of the total sales volume of GAC Ai ‘an.

According to the sales introduction of an Ai ‘anmen store in Beijing, in July, the store just delivered more than 50 AION Y 2023 Plus 610 smart collar versions, and the buyer was a leasing company in Beijing.

However, the market dividend of the network car is peaking, and the pressure of GAC Ai ‘an is obvious.

The data shows that the proportion of pure electric vehicles in the online car market has risen sharply from 10.4% in 2016 to 84.9% in 2023.

Since 2023, dozens of cities, such as Guangzhou, Shenzhen, Sanya, Shanghai and Zhuhai, have successively issued risk warnings for the online booking taxi industry, suggesting that the number of cars in the relevant cities has reached saturation and the industry prosperity is close to the warning line. Sanya, Shanghai and Guizhou even suspended the acceptance of the network car transport license.

According to the insurance amount data of Ai ‘an brand compiled by Gaspar Automotive Research Institute, in the first four months of this year, the cumulative sales volume of Guangzhou Automobile Ai ‘an in the B-end and C-end markets dropped sharply compared with the same period of last year. In the B-end market, the cumulative sales volume of Ai ‘an brand was 47,000 units, down 26.6% year-on-year. In the C-end market, the cumulative sales volume of the Ai ‘an brand in the same period was 39,000 units, down 26.4% year-on-year. Specific to the sales volume of various provinces and cities, the sales volume of Ai ‘an in Guangdong Province, the base camp, dropped significantly. The cumulative sales volume of Guangdong Province from January to April last year was 44,000 vehicles, but this year it was reduced to 30,000 vehicles. Except for Guangdong Province, the cumulative sales of Guangzhou Automobile Ai ‘an brand in other provinces and cities in the first four months did not exceed 10,000.

Kelly, senior analyst of Analysys, pointed out that,The decline in sales volume of Ai ‘an also has a certain relationship with brand positioning."Ai’ an has always been the representative of the online car. At present, the online car market is basically saturated. Ai’ an can’t make efforts on the online car, and the long-term brand awareness and brand image are relatively low-end, so the family car is rarely considered."

Why does the network become a shackle?

According to Gui Lingfeng, director of Kearney Management Consulting Greater China, Ai ‘an is a typical example of the whole independent brand, that is, it does not touch the essence of building a luxury brand: brand tonality, group endorsement and system support.

In the past few years, Ai ‘an has crossed the scale threshold in a short time by relying on the online car market, and has become the only state-owned new energy automobile brand with successful market transformation. According to the announcement of Guangzhou Automobile Group on the evening of October 20, 2022, its subsidiary Guangzhou Automobile Ai ‘an Series A raised 18.294 billion yuan and released 17.72% shares. Based on this calculation, the valuation of GAC Ai ‘an at that time had exceeded 100 billion yuan.

But up to now, there is still no car company that is highly dependent on the B-end market and has achieved real success in the commercial sense. BYD has a long history of new energy taxis in the past, but with years of technology accumulation, it has changed consumers’ inherent cognition of the brand.

In order to get rid of the dependence on the online car market, since 2021, Ai ‘an has taken a series of measures to reduce the proportion of B-ends, such as launching Ai ‘an S Plus to replace the original market of Ai ‘an S labeled as online car, and launching Ai ‘an Y and Ai ‘an V,In order to drive the proportion of C-end of Ai ‘an brand to increase.

In September 2022, GAC Ai ‘an launched Haobo, a luxury pure electric brand, and simultaneously unveiled the first electric supercar Hyper SSR with a price of more than one million. Subsequently, the company successively launched two production models, namely Haobo GT and Haobo HT. Among them, the official price of Haobo GT is 219,900 ~ 339,900 yuan, which is against Tesla Model Y；; The official price of Haobo HT is 213,900 ~ 329,900 yuan.

From a technical point of view, Haobo brand is highly valued, including 800V 5C ultra-fast charging, magazine battery 2.0 technology, zoom lidar, and NOA, a city that can cover the whole country. Haobo brand is also actively building a charging and replacing power station network. As of April 2024, Haobo has 1,200 super charging and replacing power stations nationwide, which is second only to Weilai automobile charging and replacing power network.

However, the investment in new models and the construction of charging and replacing infrastructure have not brought about a significant increase in sales. The data shows that the total sales volume of Haobo brand in 2023 was 8087 vehicles. In June this year, the sales volume was only 904 vehicles, and the cumulative sales volume in the first half of this year was more than 6,000 vehicles.

Kelly believes that there are two key factors affecting the sales of Haoplatinum: First, the marketing offensive is not fierce enough; Second, some public opinion events were not handled properly, such as basketball players’ public speaking and failure to fulfill their promises, and Zhou Hongyi’s being pinched, which all affected Haobo.

In addition, in 2024, the competition in the new energy market is becoming increasingly fierce. In the face of industry involution, Kelly believes that Ai ‘an needs to further "enhance product strength and strengthen marketing promotion".

Transformation is imminent.

Behind the stall of Guangzhou Automobile Ai ‘an is that Guangzhou Automobile Group is facing a dilemma in the strategic transformation of "oil to electricity".

At the 2024 China Auto Chongqing Forum, Ceng Qinghong, the chairman of Guangzhou Automobile Group, criticized the current "involution" phenomenon in the automobile industry, and called on the automobile industry to adhere to long-term doctrine and avoid falling into endless price wars. At the same time, when the proportion of pure electricity in new energy vehicles reaches 50%, it should promote "oil and electricity have the same rights", that is, new energy vehicles should enjoy the same rights as traditional fuel vehicles in government procurement, automobile license plates, car purchase restrictions and consumption subsidies.

In 2023, Guangzhou Automobile Group sold a total of 2.505 million vehicles, up 2.92% year-on-year, and the sales volume has been increasing for three consecutive years, and it broke through the 2.5 million vehicle mark for the first time. By this year,From January to July, the cumulative sales volume of Guangzhou Automobile Group was 1,004,200 vehicles, down 25.83% year-on-year.Among them, Guangqi Honda sold a total of 241,200 cars, down 27.34% year-on-year; GAC Toyota sold a total of 522,800 vehicles, down 25.48% year-on-year.

As the main sales and profits of Guangzhou Automobile Group come from the joint ventures of Guangzhou Automobile Toyota and Guangzhou Automobile Honda, the group’s performance is also under significant pressure. The financial report shows that in 2023, GAC achieved revenue of 129.706 billion yuan, up 17.62% year-on-year, but its net profit was only 4.429 billion yuan, down 45.08% year-on-year. By this year, the company’s operating income and net profit have both declined. In the first quarter, GAC achieved revenue of 21.566 billion yuan, down 18.79% year-on-year; The net profit was 1.22 billion yuan, a year-on-year decrease of 20.65%.

The decline in the market share of joint venture products also forced Guangzhou Automobile Group to carry out comprehensive transformation.

Take GAC Toyota as an example. According to the data of the Association, its market share was 4.2% in 2023, and in July 2024, this share fell to 3.4%.

Guangqi Toyota and Guangqi Honda have already started the strategy of electrification in an all-round way. At the performance briefing in 2023, Ceng Qinghong said that the joint venture is an important part of Guangzhou Automobile Group. On the one hand, the company’s joint venture strengthens the competitive advantage of fuel, especially HEV, and gains a larger share in the fuel automobile market; On the other hand, it is actively promoting the transformation of new energy.

As an independent brand of Guangzhou Automobile, Ai ‘an shoulders the heavy responsibility of developing new energy vehicles of Guangzhou Automobile Group.

In response to the continuous decline in sales of Ai ‘an this year, Gu Huinan once admitted: "In the first half of this year, neither Haobo nor Ai ‘an listed new cars, and the technical route has not covered PHEV yet. It is normal to encounter difficulties temporarily."

He said that in the second half of the year, a new car will be launched every two months, and the products will enter an intensive launch period. REV (electric-oil hybrid vehicle), plug-in hybrid and extended-range models will be launched in 2025.

At the end of July this year, GAC Ai ‘an launched a brand-new pure electric A-class SUV model, Ai ‘an V Tyrannosaurus Rex. As the first global strategic model of Ai ‘an, the price of Tyrannosaurus Rex is 129,800 ~ 189,800 yuan, mainly for the mainstream home SUV market.

In addition, the product code-named "AY3" will be unveiled in August and listed in September; The code name "AH8" is Haobo’s first full-size six-seat flagship SUV, which will be unveiled in September; The product code-named "AY2" will be unveiled at Guangzhou Auto Show in November this year.

In order to seek new increment, Guangzhou Automobile Ai ‘an also began to expand into overseas markets. In the first half of this year, GAC Ai ‘an entered 19 countries and regions. Among them, on July 17th, Guangzhou Automobile Ai ‘an Thailand Smart Factory was officially completed and put into operation, with an estimated annual output of 50,000 units, and the capacity will be gradually expanded to 100,000 units in the future. During the year, the Indonesian factory will also be put into production. Next, GAC Ai ‘an will also enter Qatar, Mexico and other countries.

In the critical period of IPO, can GAC Aian overcome the difficulties and break through the dilemma?

Changan fourth generation CS75PLUS Ultra exposure

　　On December 16th, Changan CS75 (Parameter | Inquiry) series officially announced a new member-the fourth generation CS75PLUS Ultra. It is reported that the fourth generation CS75PLUS Ultra will be equipped with the new Blue Whale 2.0T high-pressure direct injection engine, which will satisfy the users’ ultimate pursuit of configuration and performance with the strongest power performance at the same level on the basis of the three advanced values of smart new blue whale, comfortable cloud cockpit and intelligent driving. The new car is expected to be launched in late December.

　　At the same time, with the first fourth-generation CS75PLUS Ultra officially launched in Hefei Chang ‘an Smart Factory, the CS75 series, as a classic IP of Chang ‘an, once again set a new record! After the sales volume exceeded 200,000 vehicles this year, the accumulated sales volume of Changan CS75PLUS in ten years also officially crossed the 2.7 million vehicle mark, which marked the benchmark work in the development history of China automobile industry and ushered in a new development milestone.

　　Hercules has great wisdom, and the highest torque at the same level is 390N?m.

　　Hercules has great wisdom. It is understood that the fourth generation CS75PLUS Ultra will bring users a brand-new performance experience under the dual empowerment of the new Blue Whale 2.0T high-pressure direct injection engine and intelligent energy management.

　　Judging from the leaked official pictures, the fourth-generation CS75PLUS Ultra uses more luxurious 20-inch wheels and bilateral four-outlet exhaust design, which makes the vehicle more sporty and more distinctive.

　　In terms of power, the fourth-generation CS75PLUS Ultra is advanced with the new Blue Whale 2.0T high-pressure direct injection engine, and the whole system comes standard with the Aisin 8AT transmission of luxury brand on the same platform, with a maximum power of 171kW and a torque of 390N?m! Not only that, this engine can achieve a strong torque output of 350N?m when running in the low speed range of 1500 rpm, and it is full of commuting power; At 1900 rpm, the peak torque output of 390N?m can be achieved, and the power is explosive, and the extreme road conditions in mountainous plateau are unimpeded.

　　Excellent low-to-high-twist performance means more explosive power. With the blessing of the new Blue Whale 2.0T high-pressure direct injection engine, the acceleration of the fourth generation CS75PLUS Ultra is only 7.3 seconds, and the ejection starts, always one step ahead. In the mountainous and steep slope road environment, the fourth generation CS75PLUS Ultra can provide a more stable and smooth driving experience even in the state of carrying loads, which fully meets the performance needs of people with goods.

　　Not only that, the fourth-generation CS75LUS Ultra, empowered by the world’s first intelligent energy management system, can also intelligently identify various driving conditions such as traffic jams, cornering, climbing, braking and re-acceleration, and optimize power output and fuel consumption performance according to different situations. Through full-scene adaptive control, it not only brings a smooth and carsick driving experience. It also further improves fuel economy and achieves a perfect balance between high-quality power output and power fuel consumption. What’s more worth mentioning is that the fourth generation CS75PLUS Ultra can be "fed" with only 92 # gasoline, which further reduces the user’s car cost.

　　Global wisdom empowerment, omnipotent tomorrow’s car.

　　In addition to the advanced power performance brought by the smart new blue whale, the improvement of the user experience by the comfortable cloud cockpit has also become the most anticipated point of the fourth generation CS75PLUS Ultra.

　　It is reported that the fourth generation CS75PLUS Ultra creates a comfortable cloud cockpit, integrates 37-inch integrated floating triple screen, iFLYTEK Spark AI model, T-Link mobile phone car and car without inductive interconnection and other intelligent configurations, bringing more convenient and versatile interactive experience between people and cars, and meets the personalized car demand of users through the scene Rubik’s cube function customized by more than 30 scenes. The comfortable configuration such as the ventilation and heating of the whole car seat and the zero-gravity queen seat of the co-driver fully meets the quality needs of the whole family.

　　In terms of intelligent driving, the fourth-generation CS75PLUS Ultra will be equipped with L2-level assisted driving system, APA5.0 parking service, 540 driving image assistance and intelligent energy management, with the full scene wisdom of parking and visual control, which will fully protect users’ travel safety and bring a "smart driving" car experience.

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　　As a classic IP product of Changan Automobile, Changan CS75 has always insisted on providing users with "tomorrow’s value" beyond the same level since its first model appeared in 2014, and finally created a China household SUV explosion model that will last for ten years and lead for ten years. In particular, once the fourth generation CS75PLUS was released this year, it quickly sold like a king, and its monthly sales in November exceeded 31,230.

　　It is reported that the first off-line fourth-generation CS75PLUS Ultra will start from Hefei Chang ‘an Smart Factory, all the way to the west for 5,000 kilometers. This extreme challenge trip along the ancient Silk Road with Kashgar in Xinjiang will cross the three steps of China terrain along the way, fully demonstrating the adaptability and dynamic performance of the fourth-generation CS75PLUS Ultra in the whole scene. Dare to let the first production car off the assembly line to carry out rigorous long-term testing immediately, which also reflects Changan Automobile’s strong strength and full confidence in product quality. This also makes the outside world believe that the fourth-generation CS75PLUS Ultra with leading performance and outstanding quality will inevitably deliver more eye-catching performance after listing.

Dialogue with Kung Fu Panda 3： How Hollywood Plays Chinese Style

　 　 Special feature of 1905 film network Compared with many Hollywood film companies that have only recently begun to lay out the China market, DreamWorks animation is undoubtedly in the forefront. Relying on the power of "Meng Shen" Po, the Kung Fu Panda series has been a great success in China, and the first two episodes have successively won the box office champion of the inland film history animated film. The recognition of China fans gave DreamWorks great encouragement and confidence, and filmmakers from Hollywood began to explore and study the strange and distant China culture more seriously.

　

　 　 The good foundation laid by the previous work has given DreamWorks the best opportunity to start in-depth cooperation with China. It is natural to establish Oriental DreamWorks and work together to create Kung Fu Panda 3. On January 29th, the film officially landed in the mainland cinema to meet the audience. What kind of cultural exploration has Kung Fu Panda 3 gone through from the Hollywood animation to the Sino-American co-production? To this end, we talked with Jennifer Yuh and Alessandro, directors of the film, Jeffrey Kasenberg, CEO of DreamWorks Animation, and Jack Black and kate hudson, who voiced the protagonists "Po" and "Meimei", and listened to them tell us their feelings about participating in the creation of Kung Fu Panda 3 from the perspective of Hollywood filmmakers.

　

Director: Creating Kung Fu Panda 3 has a stressful culture that depends on good story expression.

　

　 　 Director Jennifer Yuh has made great contributions to the Kung Fu Panda series today. From participating in animation production to acting as a film director, she has obviously become the soul behind the role of Po and the whole story. During the creation of Kung Fu Panda 3, Jennifer also invited her former partner Alessandro to continue another adventure of Po with her.

　

　 　 With the great success of Kung Fu Panda series in the world, Po and his friends are getting more and more attention and love from fans, which makes the two directors feel invisible pressure slowly. However, as the "people who know Po and Kung Fu Panda best" in the world, they still have unlimited imagination when creating. Through a deeper understanding of China, Jennifer and Alessandro also showed more elements of China culture to audiences all over the world in Kung Fu Panda 3.

　

　 　 Many people have expressed their curiosity to them: As Hollywood filmmakers, how did you successfully integrate the eastern and western cultures into your works? Naturally, it took nearly 10 years for the Kung Fu Panda series to gradually mature. However, Jennifer and Alessandro always believe that in order for fans from different countries and regions to accept and understand the culture in the film, it is not necessary for the creator to forcibly add any elements or symbols. As long as the character and his experience are attractive enough, the audience will naturally find resonance with the film.

　

　 　 1905 Movie Network: After so many years, is it easier or more challenging for you to create Kung Fu Panda now?

　

　 　 Jennifer: It must be more difficult. Because the audience who like Kung Fu Panda series now have their own ideas about the characters, we must create more and more exciting and interesting stories to meet their expectations. It is natural for creators to feel some pressure.

　

　 　 Alessandro: That’s it. Because at the beginning of the Kung Fu Panda project, all we need to consider is how to create a character like Po, but now he is a beloved character, so the creator must be more cautious and not act rashly to influence the character itself.

　

　 　 1905 Movie Network: So now you will definitely have a deeper consideration when creating the whole story of Po and Kung Fu Panda.

　

　 　 Alessandro: Yes, you can say that. In the first episode of Kung Fu Panda, Jennifer and I conceived the image of Po together, and then Jennifer finished Kung Fu Panda 2 as a director. This time, she invited me back to participate in the creation of Kung Fu Panda 3, precisely because we both know Po best.

　

　 　 1905 Movie Network: Did you expect Kung Fu Panda to be very popular in China? Have you ever thought about the reason?

　

　 　 Jennifer: I think Po played a big role in this. China audiences like the role of Po, not only because he will have many funny and pleasing performances in the film, but also because he brings a cultural resonance, which enables the cultural and historical elements in Kung Fu Panda to be better expressed. We try our best to make all the cultural details authentic in our creation. I think this is also the reason why China audiences have a sense of identity with Kung Fu Panda.

　

　 　 1905 Movie Network: Will the success of the previous work make the creation of Kung Fu Panda 3 stressful this time?

　

　 　 Alessandro: There will definitely be pressure, but compared with the previous two Kung Fu Panda movies, when all the lessons about China’s history and culture needed to be explored by ourselves, this time we finally found a local team in China as a partner. So we don’t have to worry about whether the content in our works is true enough, because our partners in China have already told us the exact answer, which has greatly helped us to further improve our works and make the Kung Fu Panda series even better.

　

　 　 1905 Movie Network: You were also invited to visit the panda base in Sichuan. What influence did this have on your creation?

　

　 　 Alessandro: She even hugged the panda herself!

　

　 　 Jennifer: I hugged the baby panda myself, about this big. I must say it’s a great honor. The panda babies are really as cute as you think! However, in the process, I also paid attention to and felt their hair. In fact, it was not as soft as I thought, and it was a bit tied. In addition, I also observed their habits. They really love to sleep, and they like to roll around like balls. This visit brought us a lot of inspiration in the creation of Kung Fu Panda 3, which is why we added the role of panda baby in the film. Moreover, we also observed many aspects of their daily life and play, for example, they like to roll down the hillside. We added all these findings to the film.

　

　 　 1905 Movie Network: Kung Fu Panda 3 has more elements of China traditional culture, such as Qi and Fairy World. Are these concepts easy for you to understand? How do you use these in your creation? )

　

　 　 Jennifer: We really did a lot of homework and conducted a lot of research on history and culture with many professionals. It is also because Kung Fu Panda 3 is a real co-production film, and we have the opportunity to really talk face to face with the Qigong master and listen to him talk about what "Qi" and "Qigong" are and how one person steals this Qi from another. So these inspirations helped us conceive such a story, and finally the choice made by Po ensured that the story of Kung Fu Panda 3 would be unique and interesting. In addition, there are many details in the film that are based on the legend of "Fairyland" in China. For example, we specially went to Qingcheng Mountain, photographed every scene and used them in the scene of Panda Village. In this way, when the audience sees the Panda Village, they will naturally feel the feeling of being on cloud nine.

　

　 　 Alessandro: Many people in China will ask me, the cultural concept in Kung Fu Panda 3 is unique to China. How can you understand it as a foreigner? But in fact, I think if you follow the characters into the story, in fact, these concepts become common. For example, the concept of "Qi" is not very easy to understand, but it is easy to be accepted if you use kung fu and show it by two characters fighting for each other. The China culture added in Kung Fu Panda 3 is not a simple and direct concept to the audience, but something unique to China is integrated into the story to explain it to the audience. Therefore, even foreign audiences can easily find resonance in the Kung Fu Panda series.

　

　 　 1905 Movie Network: For example, Master Tortoise wrote the word "Qi" on the screen at the beginning of the movie. Can foreign audiences Get this point?

　

　 　 Jennifer: Some points in the film are specially designed for the audience in China, and there are many connotations that only the audience in China can understand. But I believe these will make the film more interesting. For example, the word "Qi" seems to have written a beautiful and meaningful pattern for foreign audiences, and China audiences will recognize the meaning of the word after seeing it. A similar example is the resurrected zombie, which was inspired by China’s ink painting. For the audience in China, they can know what kind of history and culture it contains, while the foreign audience will find it really very oriental. So we can say that these contents are extra surprises for the audience in China.

　

　 　 1905 Movie Network: Kung Fu Panda, as a Hollywood film, has been very successful in integrating Chinese and Western cultures. Do you have any experience to share?

　

　 　 Alessandro: As I said before, all the elements in Kung Fu Panda are displayed with the characters’ every move. We try to avoid making a film that simply mixes Chinese and Western styles, but focus on shaping the characters. Kung Fu Panda is an experience and a journey for Po. Everything becomes very simple from his point of view, because the world he lives in in the film is a unique world that has integrated Chinese and western cultures, and what we need to show is Po’s living state.

　

　 　 Jennifer: Besides, I think animated film is also a very unique art, because in the animated world, everything is possible, which can help the audience realize anything that is impossible in reality. For example, we have created a panda who can play kung fu, and animated film is a product of fantasy. For example, if we see the cultural elements with aesthetic feeling, we can join in our works, so that the audience can get in touch with some things that they can’t experience personally. I also think that animated films are a very good way to spread different cultures to audiences everywhere.

　

　 　 1905 Movie Network: Many China animators find it difficult to tell a story that resonates all over the world. Do you have similar feelings in your creation?

　

　 　 Jennifer: The process of creating Kung Fu Panda is very difficult. Every step is very difficult (laughs). But I think if you have a story clue that is suitable for everyone, such as the story about family and the story about family members helping each other succeed, then I believe that no matter where you go, everyone can understand the meaning you want to express. Or you can write a story about exploring and finding personal value and discussing the meaning of life, which is also a theme that everyone can understand. Then you add the elements needed for animation with these story clues as the core, and the audience will naturally be attracted to them. Maybe they don’t fully understand the unique time and space where the story is located, but they can understand what the characters want to express. Therefore, in fact, the setting of the story is only the setting, not the most important core. What the audience needs to see and understand is what the character itself wants to express.

　

　 　 1905 Movie Network: There are many new characters in Kung Fu Panda 3. Will they play a greater role in future new stories?

　

　 　 Alessandro: We have no plans for Kung fu panda 4 yet! Once again, we only focus on the creation of the previous trilogy, and we hope to make everyone very satisfied with the quality and effect of the work as much as possible. In the process, we were also inspired by many viewers. For example, after the first episode, someone asked: What kind of story is there between Po and his biological parents? So Jennifer designed a story to answer this question when she created the sequel. At the end, we also left a foreshadowing to tell everyone that Po is not the only panda left in the world. So fans began to guess again: Wow, so Po is going to find his real father, and will they meet again? In this way, the story of Kung Fu Panda 3 appeared again. Throughout the process, we just want to bring you a complete story and make fans happy. Maybe after this episode is released, everyone will put forward new ideas, and then we can see how to create stories to answer your doubts.

Video/Ren Jietu/Yang Nan, Qian Jiayi/Zhang Yuning

2023 Guangzhou Auto Show： Dongfeng Nano 01 opens for pre-sale.

　　[car home new car listed] At the 2023 Guangzhou Auto Show, Dongfeng Nano 01 officially opened for pre-sale., the pre-sale price range is 798-109800 yuan..The new car is positioned as a small pure electric hatchback, which was created by users and was born in a brand-new electric architecture. As a brand-new electric vehicle brand of Dongfeng Company, Dongfeng Nano brand will focus on the national pure electric vehicle market.

Home of the car

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Home of the car

Home of the car

　　In terms of appearance, the front of Nano-01 adopts Dongfeng Shuangfeiyan LOGO, which is designed with a penetrating light group. The special-shaped headlight group has its own characteristics. The daytime running light is C-shaped, and the new car omits the design of the middle net, with a penetrating air inlet and a fangs-shaped decoration. The overall design of the whole front face is simple, and it is expected that the design will also become the family-style design style of the brand.

Home of the car

　　On the side of the car body, the new car adopts the design of suspended roof, and the roof and car body adopt different colors. The new car adopts a four-door layout, has a short front and rear suspension body design, and is equipped with hidden door handles and low wind resistance wheels.

Home of the car

　　The rear of the vehicle looks exquisite like a mini-car. The round taillights look quite cute. The rear of the vehicle is equipped with a large-size tailgate with a good view. The whole tailgate is also designed in two colors, with a nano English logo in the center.

Home of the car

　　In terms of interior, the overall upgrade of the new car is simple, except for the full LCD screen and the floating central control screen, there are no more physical buttons, which creates some scientific and technological atmosphere to a certain extent. There are a lot of rhombic decorations in the car, which gives the new car a certain sense of advanced. The car is equipped with a dual-spoke steering wheel and uses a two-color color scheme. The new car has an intelligent cockpit, which can use voice commands to control the car as much as possible. In addition, the seat in the car can be "flat with one button", turning the seat in the car into a "double bed". The new car also uses frameless doors, and the glove box drawer is also more interesting.

　　In terms of power, the car is driven by pure electricity. The maximum power of the motor is 70kW and the maximum speed is 140km/h, and it is equipped with lithium iron phosphate battery. The car has two kinds of endurance, 330km and 430km respectively. (Text/car home Yan Huan)

120 thousand budget, Willanda has many problems？ Choose what is cost-effective

At this auto show, we came to GAC Toyota from the scene. The maximum discount can reach 50,000, and the minimum naked car can reach more than 120,000. Its cost performance is very good. At the same time, its market sales volume and guarantee rate are also very high in the market. In 2023, it won a total sales volume of nearly 150,000 units, which was close to 65,000 units in the first half of this year and more than 10,000 units last month.

Then we choose Toyota Willanda, which model is the most suitable for this car? What market reputation and complaint failures does it have in the market?

In terms of cost performance:

The official guide price of the 2.0-liter version of Willanda fuel is 173,800 to 235,800. At present, there are 6 models on the market. It is learned from the scene that the current discount for this car is 50,000 to 60,000, and the lowest naked car comes to 120,000. Its performance-to-price ratio is about 6,000 yuan cheaper than that of BYD Song PLUS DMi, and about 20,000 yuan cheaper than that of BYD Song PLUS DMi’s 112-kilometer cruising version. The official price of the oil-mixed version is 219,800 to 264,800, with a discount of 50,000 to 60,000.

Market word of mouth/failure:

What are the relevant market performances and word of mouth of Wilanda in the market?

Many of our car owners have reported that the whole fuel economy of this car is relatively good, the interior space is relatively large, the ride comfort is better, and the dynamic response will be more sensitive; However, many of our friends can’t accept the thin paint surface, the low-profile model configuration and the new car will have a certain odor.

In the market, the complaints of Wilanda are actually very few, which mainly involve some software failures, such as audio-visual system failures, vehicle interconnection failures and some sales promises not being fulfilled. In the three major parts, there are very few complaints about engine oil emulsification and engine oil increase.

Power performance and fuel economy:

A 2.0-liter naturally aspirated engine is used to simulate a 10-speed CVT continuously variable gearbox with a maximum power of 171 horsepower and a maximum torque of 206 Nm. This powertrain is being used in many Toyota models, including, and, Rongfang and other models. The comprehensive fuel consumption per 100 kilometers is 6.4 liters, but the measured fuel consumption of the owner is only about 7.5 liters. The dual-engine hybrid version has a power of 2.5 liters, and the measured comprehensive fuel consumption per 100 kilometers is about 6.5 liters.

Interior:

The overall design is still a family design style, the hard plastic area is not small, and the steering wheel beggar version is plastic in configuration. Other models are all multi-functional four-way adjustable steering wheels wrapped in leather, and the instrument panel beggar version is 4.2 inches, while other models are all equipped with 12.3 inches. The central control panel is equipped with 10.25-inch configuration as standard; Road rescue call, Bluetooth car phone and mobile phone interconnection are standard in the whole department.

Active and passive safety performance:

This car comes standard with 7 airbags, functions, lane departure warning, front collision warning, active braking, lane keeping auxiliary system and lane keeping in the center. The high-end version of the car adds the side warning of reversing car and the auxiliary function of parallel line.

Auxiliary and control configuration:

All models of Willanda come standard with front and rear parking radar, cruise control, ACC full-speed adaptive cruise system, L2-class assisted driving function, automatic parking, uphill assist and engine start-stop technology; High-equipped models increase, and other configurations.

Body size and space performance:

Willanda positioning is a compact SUV model, which is regarded as the mainstream in the market. The length of the car is 4,665mm/ the width of the car is 1,855mm/ the height of the car is 1,680mm/ the wheelbase is 2,690mm, and its luggage compartment reaches 580 liters with a minimum turning radius of 5.5 meters. On the whole, the body size data of this car is almost close to that of Rongfang and not much different from that of CRV.

Market volume models:

Which model is the most popular in the market? Which model is the most suitable?

In fact, the choice of this car mainly depends on two models: the low-end model and the second-lowest model, and the lowest version is the leading version. Combined with the current market volume, the landing of this version of the model is only about 140,000.

The second-lowest two-wheel drive urban version has 16,000 more configurations and 11 more configurations than the entry-level leading version. There are mainly imitation leather seats, electric adjustment of the main driver’s seat, single skylight, leather, full LCD instrument, keyless start and other configurations. In the market, the beggar version is also relatively popular. Personally, the second-lowest version is also good in terms of cost performance. Depending on the individual’s car demand, the beggar version is recommended by the family (some can be installed if the configuration is not enough).

Luxury cars bring Wu Yifan’s strength ＂out of the circle＂, what Easter eggs did the star cross-border bury？

As is known to all, Wu Yifan has a good time crossing borders.

At first, Wu Yifan was not named Wu Yifan, but Li Jiaheng. When his parents divorced at the age of 10, he immigrated to Vancouver, Canada with his mother, and then changed his name to Wu Yifan, which means "life is neither complicated nor extraordinary".

It was probably from that moment that the compass of fate began to turn.

Basketball player, Korean pop idol, film and television actor, hip hop singer, trendy brand founder, there are countless labels attached to him. If there is a Serial Entrepreneur, then he is a continuous "crossover".

Today, he is going to play drag racing with Jason Statham at the Bird’s Nest again. The collision between the fierce man and the little fresh meat quickly attracted the attention of the melon-eating crowd, and also made people dig out Wu Yifan’s original love for racing.

Wu Yifan’s love for racing is certainly not overlooked.

It is rumored that his appearance fee is as high as 120 million yuan, but Mercedes-Benz A "tricked" Wu Yifan to the event in August last year with a test drive invitation letter for 1 cent. At that time, he was by no means simple to show his face. He also changed into a special racing suit and drove a C63A on the track.

What’s more exaggerated is that after the release of Wu Yifan’s new song "Coupe" MV at the end of last year, he said in an interview with Billboard: "I brought all 10 of the MV, my personal car, and they look very cool."

Some people say that "ten things are not as good as three, and three things are not as good as the same." Wu Yifan’s three days of fishing and two days of drying the net is a manifestation of "not doing his job properly". As everyone knows, this is an important reason why it has become a top traffic.

In fact, in addition to celebrities who like to play crossover, the way car companies "deserted" can also be described as eclectic.

Such as celebrity endorsements.

In recent years, there are not a few stars who have "gotten on the bus": Hu Ge has become the "co-production" partner, Gu Tianle and Guan Xuan have joined hands; Li Jian is enough to stand by, and Zhiling’s sister’s endorsement has brought a touch of elegance to XC40; and the most talked-about recently, Jason Statham has become the spokesperson.

For automakers, seeking celebrity endorsements may have little effect on "bringing goods".

After all, it’s not lipstick, and it’s not that Li Jiaqi can boost sales by shouting a few omg words, but car companies still choose to play "cross-border" in various ways, the purpose of which is to "get out of the circle".

In the information age, "out of the circle" is often more important than "rating". "Out of the circle" brings higher visibility and more traffic. To sum up in an Internet saying, this is calledFollowing the ecological layout, sooner or later you will encounter trends…

The significance of "out of the circle" is so great, and it is not difficult to understand why.

On the one hand, behind the development of the market, the rise of new consumer groups, their consumer demand has spread to more and more fields, the demand for any product is not just to meet the basic functional needs, but to reflect a lifestyle or personal value or their own taste.

On the other hand, in the market environment, the competition between brands determines their strength.

The era of one company, one brand, and one product going it alone is long over, because any excellent brand, due to the singleness of its characteristics, is more affected by "externalities" and has weak resistance to strikes.

But if it is combined with other cross-border, it can effectively improve brand recognition and win more living space for itself in the era of "random flowers and increasingly fascinating people" Internet celebrities.

Wu Yifan, who can play a little trick in everything, has grasped the trick of "out of the circle" and chose to spare no effort to brush "familiar" in all walks of life. He is undoubtedly a shrewd artist; and in marketing, "doing things" car companies, through "cross-border" to improve their presence, are undoubtedly shrewd enterprises.

Jining Cadillac XT5 price reduction news! Special offer 242,700, not to be missed

Welcome to Autohome’s [Jining Promotion Channel] to bring you the latest car market trends. Today, we reveal an exciting offer for you: this luxury mid-size SUV is on an unprecedented promotion in the Jining area. Currently, the maximum discount has reached an astonishing 130,000 yuan, giving the XT5, which originally started at 242,700, the opportunity to get it at a more attractive price. If you are interested in the Cadillac XT5, be sure to seize this rare promotion opportunity and click "Chatti Car Price" in the quotation form to lock in your favorite car as soon as possible and enjoy a more competitive price.

济宁凯迪拉克XT5降价消息！特价24.27万，不容错过

The exterior design of the Cadillac XT5 highlights the perfect blend of luxury and power. The front face features the family’s signature shield-shaped air intake grille, and the delicate treatment of chrome elements enhances its visual impact. The body lines are smooth, showing a strong sense of movement. The overall style is both sporty and business, and the details reflect Cadillac’s pursuit of craftsmanship and design. No matter which angle you look at it, the XT5 shows a unique charm and confident aura.

济宁凯迪拉克XT5降价消息！特价24.27万，不容错过

The Cadillac XT5 shows a streamlined body design. Its body size is 4813mm*1903mm*1682mm, and the wheelbase is 2857mm, which ensures the spacious and comfortable interior space. The side lines are smooth, elegant and powerful, and the tire size is 235/65 R18. The front and rear wheels are kept at 1645mm. With exquisite wheel rim design, it not only improves the driving stability, but also gives the vehicle a unique visual beauty.

济宁凯迪拉克XT5降价消息！特价24.27万，不容错过

The interior design of the Cadillac XT5 is exquisite and luxurious, reflecting the brand’s consistent elegance. The steering wheel is made of leather, which provides a good grip and supports manual up and down and front and rear adjustments to ensure the driver’s comfortable control. The center console is equipped with an 8-inch touch screen with automatic speech recognition function, which can control multimedia, navigation, phone and air conditioning, providing the driver with a smart and convenient experience. The seats are made of imitation leather and leather, and the main and passenger seats are equipped with multi-directional adjustments, such as front and rear, backrest, height and waist support, to ensure the comfort of long-distance driving. The front seats are also specially equipped with heating function, so that the driver can also enjoy warmth in cold seasons. In addition, the XT5 also offers a power seat memory function, allowing drivers to customize the seat position according to their personal habits. The second row of seats supports front-to-back adjustment and backrest adjustment, while the seat is reclined with a proportional design for easy loading of bulky items. Together, these configurations create a comfortable and functional interior space for the XT5.

济宁凯迪拉克XT5降价消息！特价24.27万，不容错过

The Cadillac XT5 is powered by a 2.0T turbocharged engine with a maximum power of 174 kilowatts, capable of releasing 237 horsepower. The engine’s torque output is quite strong at 350 Nm. Combined with an advanced 9-speed automatic transmission, the XT5 exhibits efficient and smooth performance during driving.

To sum up, the Autohome owner’s evaluation of the Cadillac XT5 is quite positive, he emphasized the model’s cost performance, atmospheric and stylish exterior design, luxurious and exquisite interior and excellent driving performance. With its reasonable price, the XT5 provides consumers with a high-quality car experience, which undoubtedly makes it stand out among competitors in the same class. As a highly competitive model, the Cadillac XT5 is undoubtedly worth considering.

BYD Tang Family was officially listed, and the price range was 219,800-269,800 yuan.

After BYD’s slogan of "electricity is lower than oil", both Qin PLUS’s 79,800 yuan and Song and Han’s new listing have brought a lot of price shocks to the market. Now BYD has launched the glory version of Tang EV (parameter picture), the glory version of Tang DM-p and the 2024 version of God of War. The listing of this series of new models has made BYD’s product cost-effective again.

On April 22nd, BYD officially announced that its Tang EV Glory Edition, Tang DM-p Glory Edition /2024 Ares Edition were officially launched. The new car has launched a total of six models with a price range of 219.8-269.8 million yuan. This price positioning will undoubtedly stir up the SUV market again and provide consumers with more diversified choices.

As a new member of BYD Tang family, Tang EV Glory Edition is equipped with AC permanent magnet synchronous motor, which greatly improves the energy density of the battery and provides long battery life and strong power output. The single-motor two-wheel drive version has a pure electric cruising range of up to 730km, while the dual-motor four-wheel drive version increases the power to 517 HP, the peak torque is as high as 700 Nm, and the acceleration of 100 km takes only 4.4 seconds.

What’s more worth mentioning is that the new car can achieve a maximum of 170kW safe boost DC fast charge, and the longest battery life is 173km after charging for 10 minutes, which greatly improves the convenience of users in the use process.

Tang DM-p Glory Edition and 2024 Ares Edition are equipped with DM-p hybrid system, which is another breakthrough of BYD in the field of hybrid technology. The system combines the advantages of Xiaoyun-Plug-in special turbocharged 1.5Ti high-efficiency engine and motor. The maximum power of the engine is 102 kW, and the peak torque is 231 Nm. The powerful power output of the front and rear motors makes the new car accelerate as fast as 4.3s, and the fuel consumption is as low as 6.5L under comprehensive working conditions.

In terms of chassis adjustment and handling, all three new models come standard with Yunqi -C intelligent damping body control system. This system can realize stepless adaptive adjustment of damping by controlling the electromagnetic valve of shock absorber. When the vehicle passes through the bumpy road, the system will automatically adopt the comfort control strategy of high frequency and small damping to make the chassis "soft", thus improving the driving comfort. However, when the vehicle is cornering, accelerating or braking rapidly, the system will adopt a low-frequency and large-damping maneuverability control strategy to make the chassis "hard" to provide greater support, effectively restrain the body roll and pitch, and ensure the stability and maneuverability of the vehicle under various driving conditions.

In terms of design, Tang EV Glory Edition adopts Dragon Face closed front face shape, showing the unique charm of new energy vehicles. Tang DM-p Glory Edition and 2024 Ares Edition chose DragonFace’s sporty front face with sharp headlights to create a strong visual impact. All three new models are equipped with 20-inch wheels and through Chinese knot LED taillights, and three new car colors of silver glaze white, glacier blue and silver sand black are available for consumers to choose from.

In terms of interior, the new car provides a brand-new lotus rhyme gray color matching, creating a high-grade and warm interior environment. The upgrade of -DiLink 100, the advanced version of the intelligent cockpit, brings a smarter interactive experience to drivers. The new romantic mode, parking unlocking function and 3D real car color matching function further enhance the fun of car use. In addition, the 12-speaker sound system, 31-color ambient lights, ventilation, heating and electric adjustment of the main and co-pilot seats all allow passengers to enjoy a comfortable journey and feel BYD’s Excellence in details.

In terms of safety performance, the new car is equipped with DiPilot 10 intelligent driving assistance system, achieving L2+ intelligent driving assistance level. The addition of BSD blind area monitoring and DOW early warning makes the driving process more secure. At the same time, the convenience configuration of 220V AC socket, 50W mobile phone wireless fast charging and 6kW mobile power station in the car has greatly improved the convenience of using the car.

The listing of BYD Tang EV Glory Edition, Tang DM-p Glory Edition and 2024 Ares Edition further consolidated BYD’s position in the 200,000-level new energy vehicle market. Moreover, all three models come standard with Yunqi -C, which makes Tang’s chassis strength and comfort popular and meets the pursuit of vehicle comfort by family users. In addition, BYD’s continuous iteration in technological innovation and product design provides better performance and rich configuration, and is also constantly satisfying consumers’ pursuit of scientific and technological travel.

How do foreign troops ＂play＂ war games？ The gap between our army and foreign troops is not small.

　　Nowadays, computer games are not only a kind of entertainment for game lovers, but also an indispensable means for them to build future soldiers.


　　Computer games such as Panorama Warrior, Call of Duty and American SEAL Task Force have been widely used in the training of American troops and have received good results.


　　With the improvement of the informationization and networking level of the army, various computer games have gradually entered the PLA barracks and become a means of training soldiers. However, due to the controversy over the understanding of the game, there is still a big gap in our army’s use of computer technology to build a "virtual battlefield" and carry out simulation training.


　　Red alert and CS entered the barracks.


　　According to the People’s Liberation Army Daily reported on January 24th, the recruits from the new barracks of Hami Military Division in Xinjiang brought a number of online military games such as Red Alert, tank battle and Counter-Terrorism Elite to the army.


　　The article said: "Tan Huaishang, a college recruit, also designed a set of game maps according to the actual situation of the army by using the map editor that comes with the game Red Alert. This set of game maps sets the terrain conditions and tactical background according to the training topics, and simulates severe weather such as storms, heavy snow and sandstorms, which promotes the improvement of officers and men’s combat command skills and psychological quality. "


　　However, because computer games are a new thing, many PLA officers have not improved the training effect of computer games on soldiers to the same level as that of foreign troops. Therefore, the troops choose to build a "virtual battlefield" by computer games, which is basically in a state of "fighting independently". China National Defense Newspaper once published an article saying: Some comrades’ ideological understanding has not yet reached its due height, and even have a wrong understanding of the "virtual battlefield". For example, when some comrades mention military computer games, they think that it is useless to play more and practice less. When it comes to training, you need a real knife and a real gun.


　　So "Red Alert" entered the military camp and caused a hot discussion among netizens on the Internet. Red Alert, produced by WESTWOOD Studio in the United States, is a real-time strategy game with the background of the world military confrontation pattern in the Cold War era. Netizens think that games like Red Alert are on the side of "free west" and demonize the former Soviet Union and its allies in Eastern Europe. At the same time, netizens believe that real-time strategy games like Red Alert can’t really improve soldiers’ combat skills.


　　However, some people in our army have deeply realized the role of war computer games. China National Defense News reported that in recent years, with the development of our army’s information construction and the construction of local area network, some troops have put a variety of simulation "games" such as main battle tanks, fighter planes, infantry fighting vehicles and car driving into training practice, and the effect is very obvious. The report believes that it is necessary to actively develop military training game software with independent intellectual property rights of our army and adapted to the operational characteristics of our army. At ordinary times, we should be good at planning and organizing a variety of activities such as "online confrontation exercises" and "military game confrontation training", and let officers and men play different roles in various "virtual battlefields" in an organized, planned and purposeful way to adapt to the "battlefield" environment, so as to pave the way for launching live-fire drills for real soldiers, improving their combat capability under the conditions of informationization, and laying a good front stand.



　　The gap between China and foreign countries in war games


　　Compared with the PLA’s new contact with military games, foreign troops are quite "sophisticated" in this respect, and they even "tailor-made" computer game products for the troops. According to Jane’s Defense Weekly, computer games such as "US Army" and "Delta Force" have been designated as training materials by military academies in the United States and Britain. In 2005, the United States Military Academy at West Point alone ordered 1,200 sets of Delta Force game software for daily education and training.


　　In order to attract young Americans to apply for the West Point Military Academy, West Point Military Academy has spent a huge sum of money to develop a new anti-terrorism computer game named "US Army". Since February 2006, the US Army and West Point Military Academy have jointly provided this computer game to high school students and young people for free. Through games, players can experience simulated military institutions and basic training. The shooting part of the game is very real, and the heavy breathing rhythm of the soldiers matches the shaking displayed on the computer screen.


　　In addition, the National Defense Science and Technology Bureau of Singapore cooperated with the University of Southern California in the United States to develop a computer game called "Omni-directional Commander" for the Singapore Armed Forces, with the aim of training soldiers in decision-making, resource management and flexible thinking while playing entertainment games.


　　"Tackling key problems" is the basic way to play computer games in the US military. The military version of game software usually sets levels with different difficulty conditions in the order from easy to difficult. For example, the latest upgraded version of the US military’s "Full Spectrum Warrior" game software has 12 levels. The more complicated the battlefield environment, the more fierce the enemy’s firepower, the more difficult it is to tackle the problem, and the player may "die" at any time. Therefore, players must learn to preserve their combat effectiveness and minimize casualties.


　　According to American statistics, the probability of survival of pilots who have never participated in actual combat is only 60% at the first mission, and the probability of survival can be increased to 90% after computer simulation confrontation training.


　　War games that foreign troops often "play"


　　Us military: using games to trigger the training revolution


　　According to American media reports, so far, Hollywood computer gamers have created more than 500 highly simulated combat games. At the same time, the US military itself has continuously developed various military training games, including both stand-alone games for training individual personnel and online games for class to division scale. Game software such as US Army, Full Spectrum Warrior and Delta Force has become a new platform for the US military to train transformational talents, and is widely used in transformational training programs such as the Army’s Land Warrior, the Navy’s Outstanding Task Force and the Air Force’s Aerospace Leader.


　　According to Pentagon officials, before that, most of the US military training with computer games was to train soldiers to fight alone. With more and more gamers joining the army and the development of computer technology, the US military will fully popularize the use of computer games to train soldiers, and move from individual training to joint combat training, thus triggering a training revolution.


　　Russian army: "virtual battlefield" is extremely cruel


　　According to Russian media reports, the overall development of Russia’s software industry is not backward, and the computer game training of Russian troops is also widely used, but the details are rarely disclosed to the outside world. In the computer game confrontation of the Russian army, in addition to the "man-machine confrontation" mode, there is also a "man-man confrontation" mode.


　　The "virtual battlefield" of Russian ace troops is extremely cruel, and the training games used try their best to improve the difficulty of confrontation. The virtual battlefield game used by Russia’s 76th Airborne Division is that the detachment was thrown thousands of miles away from the big army by the Il -76 transport plane, and was stormed by the imaginary enemy when its foothold was unstable. The enemy even attacked with tear gas, and the soldiers had to fight with the enemy soldiers in tears … Although the game is not a war, the war is not a game, but the game is promoting the change of the war. (Dongfang. com/Qian Chengcan)



























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Editor: Li Xiuwei

Today’s beginning of spring ｜ Do these 3 points in health care and live up to the good times in spring.

This article is transferred from [China CDC trends];
Click on "China CDC News" above to subscribe!
Today ushered in the first of the 24 solar terms-beginning of spring.
"Stand, built also. Spring begins and is established. "Keeping in good health in beginning of spring is a wonderful beginning for a whole year.
The sunrise wind and hangover wake up, and the mountain family is happy for the rest of their lives.
The snow is abundant in the past three years, and the suburbs are warm and green in spring.
-(Song) Excerpts from Lu You’s beginning of spring Day
Spring cattle spring staff, infinite spring breeze to the sea.
Then with the spring workers, dyed pink like meat red.
-(Song) Excerpts from Su Shi’s "Minced Magnolia beginning of spring"
There are three periods in beginning of spring: "when the east wind thaws, when the stinging insects start to vibrate, and when the fish get cold".
The east wind warmed up and the earth began to thaw. After five days in beginning of spring, the dormant insects slowly woke up in the cave. After five days, the ice in the river began to melt and the fish began to swim on the water.
☆ Health should protect the liver ☆.
The three months of spring are the season of bringing forth the old and bringing forth the new and sprouting life.
The attribute of five elements in spring is "wood". "Mu Yue Qu Zhi", that is, upward growth and outward stretching, has the characteristics of growth and rising hair, and the functional characteristics of "liver" in five internal organs are similar to those of gasification in spring.The liver has the function of regulating emotions and dispersing qi, so spring corresponds to the "liver" in the five internal organs.
In order to relieve liver qi, people should get up early, dress loosely and exercise properly in this season to make their spirits relaxed and keep their vitality in the body.Don’t be overworked or angry, otherwise it will easily damage the liver. Please put away three ways to nourish the liver.
one Sleep nourishing liver
After beginning of spring, the days became longer and the nights became shorter. In order to adapt to this day and night change,You can go to bed late and get up early appropriately, but you should also pay attention to "getting up early is not before the crow, and getting up late is not after sunrise". Generally, you should go to bed no later than 23: 00, and it is best to go to bed at 22: 00.Ensure sleep during this period, which is beneficial to the maintenance of liver and gallbladder.
2 Exercise nourishing liver
Huangdi Neijing says that in spring, "lying at night and getting up early, striding in the court" requires that people should take proper exercise in the morning in spring, thus contributing to the regulation of liver-qi and the growth of yang.Baduanjin, a fitness skill, is a very suitable choice for middle-aged and elderly people. Practicing Baduanjin regularly is an effective way to keep the liver healthy.
three Eat sweet and nourishing the liver
In spring, the yang rises, and the metabolism of the human body is also vigorous. Neijing holds that "acrimony and sweetness diffuse into yang", so it is advisable to eat more acrimony and sweetness in spring diet to help the liver-qi disperse and avoid sour products.
Sweet and sweet herbs can be dispersed into yang to nourish the liver,Warm food is good for protecting yang, such as onion, coriander, leek, jujube and peanut.Blue food often enters the liver meridian, which has the effect of clearing liver fire.Those who are prone to hot spring can eat more green vegetables, such as celery, spinach, cucumber and bell pepper.
☆ Prevention of Four Diseases in beginning of spring ☆
It’s early spring in beginning of spring, so it’s chilly in spring, so it’s not advisable to cut clothes too quickly. Moreover, because people’s liver qi rises, it is easy to cause recurrence of old diseases at this time, especially the following four diseases, and everyone must pay attention to prevention.
1 Hypertension
Traditional Chinese medicine believes that the onset of hypertension is too related to the rise of "liver qi" and "liver yang". Spring is the season of liver and wood. Anyone with hyperactivity of liver yang is particularly prone to headache and dizziness in spring.
Therefore, once patients with hypertension feel dizzy and head pain, they should not only monitor their blood pressure, but also adjust their antihypertensive drugs in time under the guidance of doctors, and pay attention to a light diet.Control the intake of salt, cholesterol and fat, strictly quit smoking and limit alcohol, and prevent and treat hypertension and its complications. This kind of patients, in the diet, should mainly prevent liver yang from rising too much, and eat more foods such as acidic convergence.
2 peptic ulcer
Huangdi Neijing holds that liver qi is easy to attack the stomach and suppress the spleen, so spring is also a season of recurrent gastric and duodenal ulcers, which may cause symptoms such as bloating in the upper abdomen, pain, frequent belching, acid regurgitation and loss of appetite, and even bleeding and perforation.Therefore, the spleen and stomach should be fully nursed back to health in spring.
3 mental illness
There is a folk saying in our country that "cauliflower is yellow and idiot is busy".Spring is the season of high incidence of mental diseases, so we should pay attention to the prevention and treatment of mental diseases in spring, pay more attention to psychological care and care, and never interrupt drugs without authorization.
fourChronic liver disease
Spring is the best time to nourish and protect the liver, and it is also the season with frequent liver diseases. At the same time, spring is also the best time to treat liver diseases. Liver wood is flourishing in spring, and the qi of liver wood is flourishing. At this time, effective treatment can achieve twice the result with half the effort.Drink less, be less angry and move more, so that the whole body and mind can return to a natural state, which is conducive to nourishing the liver.
Beginning of spring today.
A new year has begun.
May you enjoy a wonderful holiday.
Live up to spring.
Find infinite vitality!
(Source: Healthy China)
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