How do foreign troops "play" war games? The gap between our army and foreign troops is not small.

  Nowadays, computer games are not only a kind of entertainment for game lovers, but also an indispensable means for them to build future soldiers.


  Computer games such as Panorama Warrior, Call of Duty and American SEAL Task Force have been widely used in the training of American troops and have received good results.


  With the improvement of the informationization and networking level of the army, various computer games have gradually entered the PLA barracks and become a means of training soldiers. However, due to the controversy over the understanding of the game, there is still a big gap in our army’s use of computer technology to build a "virtual battlefield" and carry out simulation training.


  Red alert and CS entered the barracks.


  According to the People’s Liberation Army Daily reported on January 24th, the recruits from the new barracks of Hami Military Division in Xinjiang brought a number of online military games such as Red Alert, tank battle and Counter-Terrorism Elite to the army.


  The article said: "Tan Huaishang, a college recruit, also designed a set of game maps according to the actual situation of the army by using the map editor that comes with the game Red Alert. This set of game maps sets the terrain conditions and tactical background according to the training topics, and simulates severe weather such as storms, heavy snow and sandstorms, which promotes the improvement of officers and men’s combat command skills and psychological quality. "


  However, because computer games are a new thing, many PLA officers have not improved the training effect of computer games on soldiers to the same level as that of foreign troops. Therefore, the troops choose to build a "virtual battlefield" by computer games, which is basically in a state of "fighting independently". China National Defense Newspaper once published an article saying: Some comrades’ ideological understanding has not yet reached its due height, and even have a wrong understanding of the "virtual battlefield". For example, when some comrades mention military computer games, they think that it is useless to play more and practice less. When it comes to training, you need a real knife and a real gun.


  So "Red Alert" entered the military camp and caused a hot discussion among netizens on the Internet. Red Alert, produced by WESTWOOD Studio in the United States, is a real-time strategy game with the background of the world military confrontation pattern in the Cold War era. Netizens think that games like Red Alert are on the side of "free west" and demonize the former Soviet Union and its allies in Eastern Europe. At the same time, netizens believe that real-time strategy games like Red Alert can’t really improve soldiers’ combat skills.


  However, some people in our army have deeply realized the role of war computer games. China National Defense News reported that in recent years, with the development of our army’s information construction and the construction of local area network, some troops have put a variety of simulation "games" such as main battle tanks, fighter planes, infantry fighting vehicles and car driving into training practice, and the effect is very obvious. The report believes that it is necessary to actively develop military training game software with independent intellectual property rights of our army and adapted to the operational characteristics of our army. At ordinary times, we should be good at planning and organizing a variety of activities such as "online confrontation exercises" and "military game confrontation training", and let officers and men play different roles in various "virtual battlefields" in an organized, planned and purposeful way to adapt to the "battlefield" environment, so as to pave the way for launching live-fire drills for real soldiers, improving their combat capability under the conditions of informationization, and laying a good front stand.



  The gap between China and foreign countries in war games


  Compared with the PLA’s new contact with military games, foreign troops are quite "sophisticated" in this respect, and they even "tailor-made" computer game products for the troops. According to Jane’s Defense Weekly, computer games such as "US Army" and "Delta Force" have been designated as training materials by military academies in the United States and Britain. In 2005, the United States Military Academy at West Point alone ordered 1,200 sets of Delta Force game software for daily education and training.


  In order to attract young Americans to apply for the West Point Military Academy, West Point Military Academy has spent a huge sum of money to develop a new anti-terrorism computer game named "US Army". Since February 2006, the US Army and West Point Military Academy have jointly provided this computer game to high school students and young people for free. Through games, players can experience simulated military institutions and basic training. The shooting part of the game is very real, and the heavy breathing rhythm of the soldiers matches the shaking displayed on the computer screen.


  In addition, the National Defense Science and Technology Bureau of Singapore cooperated with the University of Southern California in the United States to develop a computer game called "Omni-directional Commander" for the Singapore Armed Forces, with the aim of training soldiers in decision-making, resource management and flexible thinking while playing entertainment games.


  "Tackling key problems" is the basic way to play computer games in the US military. The military version of game software usually sets levels with different difficulty conditions in the order from easy to difficult. For example, the latest upgraded version of the US military’s "Full Spectrum Warrior" game software has 12 levels. The more complicated the battlefield environment, the more fierce the enemy’s firepower, the more difficult it is to tackle the problem, and the player may "die" at any time. Therefore, players must learn to preserve their combat effectiveness and minimize casualties.


  According to American statistics, the probability of survival of pilots who have never participated in actual combat is only 60% at the first mission, and the probability of survival can be increased to 90% after computer simulation confrontation training.


  War games that foreign troops often "play"


  Us military: using games to trigger the training revolution


  According to American media reports, so far, Hollywood computer gamers have created more than 500 highly simulated combat games. At the same time, the US military itself has continuously developed various military training games, including both stand-alone games for training individual personnel and online games for class to division scale. Game software such as US Army, Full Spectrum Warrior and Delta Force has become a new platform for the US military to train transformational talents, and is widely used in transformational training programs such as the Army’s Land Warrior, the Navy’s Outstanding Task Force and the Air Force’s Aerospace Leader.


  According to Pentagon officials, before that, most of the US military training with computer games was to train soldiers to fight alone. With more and more gamers joining the army and the development of computer technology, the US military will fully popularize the use of computer games to train soldiers, and move from individual training to joint combat training, thus triggering a training revolution.


  Russian army: "virtual battlefield" is extremely cruel


  According to Russian media reports, the overall development of Russia’s software industry is not backward, and the computer game training of Russian troops is also widely used, but the details are rarely disclosed to the outside world. In the computer game confrontation of the Russian army, in addition to the "man-machine confrontation" mode, there is also a "man-man confrontation" mode.


  The "virtual battlefield" of Russian ace troops is extremely cruel, and the training games used try their best to improve the difficulty of confrontation. The virtual battlefield game used by Russia’s 76th Airborne Division is that the detachment was thrown thousands of miles away from the big army by the Il -76 transport plane, and was stormed by the imaginary enemy when its foothold was unstable. The enemy even attacked with tear gas, and the soldiers had to fight with the enemy soldiers in tears … Although the game is not a war, the war is not a game, but the game is promoting the change of the war. (Dongfang. com/Qian Chengcan)



























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Editor: Li Xiuwei

Green answer sheet | Fight the battle of clear water! Construct a new pattern of cross-basin and cross-regional coordinated water control, and continuously improve the national water ecology.

  CCTV News:In addition to the blue sky defense war, as another key battle of pollution prevention and control, the clear water defense war also started one after another during the "Thirteenth Five-Year Plan" period, and the national water environment continued to improve by continuing to carry out water pollution prevention and control in key river basins, starting the protection of drinking water sources, and controlling urban black and odorous water bodies.

  This "Yichang Baojie No.11" arrived at the stern of the "Hongrui No.2" transshipment ship according to the agreed time, and was ready to start receiving domestic sewage after connecting the water pipe.

  Yichang has 232 kilometers of the Yangtze River, accounting for nearly one tenth of the main channel of the Yangtze River. Every year, 60,000 sub-ships are waiting for parking or transshipment here, which is a high gathering place for receiving, transshipment and disposal of ship pollutants. Through this cooperative treatment system of ship pollutants, the whole process of ship pollutants handover, transshipment and disposal can be completed and monitored in real time. Ten specialized docks for ship pollutants can handle all ship wastes.

  The application of high-tech means has also helped China’s water ecological management to enter a new stage. In Baiyangdian, xiong’an new area, Hebei Province, a water laboratory with "integration of heaven and earth" ecological monitoring is conducting daily monitoring on the water quality in Baiyangdian District. UAV monitoring in the air, unmanned ship sampling in the water, and the sampling data are transmitted back to the first time through 5G signals. The water quality monitoring equipment on board can quickly analyze 14 water quality indexes such as chemical oxygen demand, ammonia nitrogen, total phosphorus and algae density.

  The latest release of the Ministry of Ecology and Environment shows that the water quality of key river basins such as the Yangtze River and the Yellow River in China is stable at present. In terms of pollution control, China is building a new pattern of cross-basin and cross-regional collaborative water control. The ecological environment management in the Yangtze River Economic Belt has established a coordinated protection system and mechanism. Recently, three provinces and one city in the Yangtze River Delta jointly launched nine major projects in the field of comprehensive management of Taihu Lake basin and water environment.

CITIC Securities: The market underestimated the impact of the Japanese nuclear pollution incident on the competition pattern of China’s beauty industry, and suggested paying attention to the replaceme

We believe that the market underestimated the impact of the Japanese nuclear pollution incident on the competition pattern of China’s beauty industry. (1) According to the sea discharge plan announced by the Japanese government, the nuclear polluted water will be discharged into the sea for at least 30 years, with strong persistence and repetitiveness. Every time the sea discharge is started every year, it may cause a new round of concern, and events such as pollution caused by sea discharge may cause staged public opinion. ② This incident has caused a great impact on Japanese cosmetics in brand, product, channel and marketing dimensions. Based on the leading operation precision of new domestic channels and continuous breakthrough in product strength, we believe that Chinese cosmetics is expected to make up for its position quickly and continue to expand its market share in the medium and long term. (3) Japanese cosmetics account for a relatively high proportion in sunscreen, cleansing and suits, and the price band is positioned at the high end, so the above areas have great substitution opportunities. Pay attention to the sunscreen track with large space for daily makeup replacement and strong growth potential, and the skin care track with large space for daily makeup replacement; Pay attention to the upstream raw material industry chain with continuous technological breakthrough and upgrading.

The discharge of nuclear pollution water into the sea has caused negative public opinion, and Japanese cosmetics products, channels and brands are under pressure in many aspects.

The Japanese government launched the Fukushima nuclear pollution water discharge plan from August 24, 2023, which will last for at least 30 years. The related events have caused a lot of negative public opinions. The Japanese makeup lies in: 1) brand dimension: consumer aversion caused by national sentiment+brand quality reputation double blow; 2) Product dimension: safety causes consumers’ concerns; 3) Channels and marketing: KOL cooperation in new channels is negatively affected. Under the pressure of many sides, the sales of Japanese cosmetics fell after the incident of discharging the sea.

It is estimated that there will be more than 7 billion alternative spaces, and there will be great opportunities in the middle and high-end positioning, sun protection and skin care products.

It is estimated that Japanese cosmetics will give over 7 billion market share in two years:Based on the assumption that the negative impact of the nuclear pollution incident continues, with reference to the sharp drop of 21% in Japanese cosmetics imports from January to November 2023 and the general drop of 15% in Japanese Top brand sales in 2023, we estimate that the market size of Japanese brands will drop by about 15% in 2023, giving up about 5.2 billion yuan. In terms of the Japanese market scale in 2024, we made three scenarios based on the import data, the sales data of Japanese brands after the cooperation of Daren, and Shiseido’s statement at the 3Q23 performance meeting. It is estimated that the total market space of Japanese cosmetics in 2023~24E will be 5.8-10.5 billion yuan, and the neutral hypothesis is expected to be about 7.5 billion yuan.

There are great opportunities for mid-to high-end positioning, sun protection and skin care products:Referring to the main Japanese brands covering the middle and high price bands, and according to Euromonitor data, the sales scale of high-end Japanese brands is about 24.2 billion yuan, accounting for 70%. We judge that the market share given by Japanese brands is relatively high-end, and the brands in the upgraded price band have hope to undertake it. With reference to the market scale of Japanese cosmetics, 64% is for skin care, 11% is for make-up and 10% is for sun protection, which respectively account for 9%/7%/23% of the market scale of skin care, make-up and sun protection in China. Considering that the makeup category mostly adopts OEM mode, the impact is relatively light, we think that sun protection and skin care track are more likely to be replaced. Further subdividing the skin care market, we find that Japanese brands account for the sub-category of cleansing and facial care suits.

National makeup opportunities: the sun protection track has a high growth and superimposed daily makeup replacement opportunities, and the skin care track has a selection of cleansing and suit segmentation.

1) High growth of sunscreen track+replacement of daily makeup, and the national makeup leader will benefit first under the management of special certificate.According to Euromonitor, the sunscreen track is a traditional advantage category of Japanese makeup, with a Japanese market share of 24%; In the first big promotion after the nuclear waste water incident, the market share of Japanese sunscreen amoy declined by 10%, and that of Tik Tok declined by 4%. The penetration rate of sunscreen cosmetics in China is low. According to NMPA standard, the penetration rate of women who normally use sunscreen products in the peak season of sunscreen is only about 16%. In the field of children’s sun protection in the cultivation period, a series of sun protection products with sales exceeding 400 million yuan have also appeared, and there is sufficient room for development. In addition, because sunscreen products are under special license management, the registration period needs 9-15 months, and we judge that the national makeup faucet that lays out the sunscreen track in advance is expected to benefit first.

2) The skin care track is a must, paying attention to the cleansing and suit subdivision with large replacement space.According to the data of the blast furnace, Japanese brands account for 51% of the Top10 cleansers and 23% of the facial care packages, and there are great potential replacement opportunities. Among them, the domestic cleansing positioning is cost-effective, the product strength is equal to Kerun, and the new channel operation is significantly ahead of Japan, which is expected to replace the mid-range Japanese cleansing market. The segmentation of facial care suits is dominated by foreign brands, positioning the overall high-end, and high-end products and high-end brands of national cosmetics are expected to be partially undertaken; At the same time, the leading domestic products in the expansion stage of large single products form a set of "stocking goods" with star single products, which greatly increases the unit price of customers and also has certain development opportunities.

The attention of Japanese raw materials has increased, catalyzing the further upgrading of the national cosmetics industry chain.

Japanese raw material manufacturers have good overall color, smell and quality, mainly core skeleton raw materials and monomer active ingredients, and are leading the world in some segments; Local raw material manufacturers cover more comprehensively and achieve breakthroughs in Japanese in individual segments. With the increasing attention paid to cosmetics raw materials after the nuclear water pollution incident, the upstream industrial chains such as R&D and raw materials are enriched in China, and the cosmetics supply chain in China is gradually recognized internationally. The incident will further promote the perfection and upgrading of the national cosmetics industrial chain.

Risk factors:

There is a high degree of uncertainty about the impact and duration of the nuclear pollution water discharge event; Skin care products are typical optional consumer goods, if residents’ consumption willingness and confidence are weak or have a negative impact on companies in the industry; If the regulatory policy changes beyond expectations, it may lead to a corresponding slowdown in the growth rate of industries and enterprises; The risk that the product strength and brand strength of local brands are not improved as expected; The risk of concentrated sales of e-commerce platform; The risk of changes in marketing channels; Risks of technology research and development.

Investment strategy: pay attention to the replacement opportunities of Japanese makeup in combination with the main line of growth.

We believe that the market underestimated the impact of the Japanese nuclear pollution incident on the competition pattern of China’s beauty industry. (1) According to the sea discharge plan announced by the Japanese government, the nuclear polluted water will be discharged into the sea for at least 30 years, with strong persistence and repetitiveness. Every time the sea discharge is started every year, it may cause a new round of concern, and events such as pollution caused by sea discharge may cause staged public opinion. ② The incident caused a great impact on the brand, products, channels and marketing dimensions of Japanese cosmetics. Based on the leading operation precision of new domestic channels and the continuous breakthrough of product strength, we believe that Chinese cosmetics is expected to make up for its position quickly and continue to expand its market share in the medium and long term. (3) Japanese cosmetics account for a relatively high proportion in sunscreen, cleansing and suits, and the price band is positioned at the high end, so the above areas have great substitution opportunities. Pay attention to the sunscreen track with large space for daily makeup replacement and strong growth potential, and the skin care track with large space for daily makeup replacement; Pay attention to the existence of upstream raw material industry chain that constantly breaks through and upgrades.