标签： 杭州夜生活

The new forces of children’s fashion aesthetic education rise. 2020 China Children’s Model Competition shines in Zhengzhou.

　　300 cities linked together, more than 10w families followed online, and 30,000 children models participated in the recruitment. After three months of sea selection and promotion, they entered the city finals. Finally, 300 children stood out and appeared at the opening ceremony of the 2020 Star Power China Children Model Competition held in Zhengzhou from August 14 to August 16, opening the summer of hipsters. According to reports, the youngest player participating in this competition is only 3 years old.

　　Unlimited fashion style in the ultimate game of breaking the circle

　　In 2020, with the special background of the epidemic, the domestic children’s fashion industry was forced to press a pause. The suspension of classes made many babies lose the opportunity of outdoor activities and physical and mental growth, and the epidemic invisibly put pressure on all families. Famous research institutions say that when pressure comes, the body is the source of strength, and a confident and expansive posture can have a magical positive impact on our mood and state. In this context, it is known as the "high-profile fashion festival", and the 2020 Star Power China Children’s Model Competition is the first. It is not easy to realize the linkage of 100 cities and achieve a new breakthrough in the scale of the event. Burning Star adheres to the high standards of internationalization of the competition. In addition to physical training, temperament experience and comprehensive quality of fashion during the competition, it also customizes the most likely development path of professional models for each player.

　　With the theme of "Stars Burning Teenagers" and "A Midsummer Night’s Dream", the contest is divided into children’s group, teenagers’ group, teenagers’ group, youth group, children’s group, preschool group, school-age group and schoolchildren’s group, which has aroused repercussions in children’s modeling, fashion and entertainment circles. As an authoritative children’s competition in the fashion world, it not only allows the audience to enjoy the international charming T-show at close range, but also makes all the young players present feel the professionalism and gas field of professional supermodels.

　　A dazzling "summer" Starlight Glimmer shines.

　　This is a stage where dreams come true. The competition includes individual awards, top ten contestants, top ten contestants and third runner-up. The selection is made through parent-child group, dress group, fashion suit group, team competition and other links, and the supermodel jury selects a small fashion ICON with the tonality of the competition. The competition is accompanied by online and offline tracking reports, and the new media interacts all the time. Every child has his own starlight moment. In addition to the presence of stars to help out, the contest was directed by Li Pei. The dance beauty design of the national finals is even more ingenious, more scientific and dreamy, and moves towards the future with rhythm points and colorful lights. Designer Feng Sansan Haute Couture Show and DK Haute Couture Show are strongly linked.

　　Kang Ying, a member of the Children’s Model Working Committee of China Textile and Clothing Education Society and the founder of Burning Star Power, graduated from Beijing Institute of Fashion Technology. She has participated in China International Fashion Week, China International Auto Show, Haixi Fashion Week, Beijing International Film Festival, etc., and is good at designing women’s wear, professional wear, wedding dresses, etc. She studied fashion making in Liu Kaihong, a dragon robe maker in Fan Bingbing, and is a contracted model of Beijing New Ideas Model Company. Adhering to the concept of "helping your dreams", the instructor team of Burning Star Power comes from professional teachers from Beijing Institute of Fashion Technology, Shanghai Donghua University, dalian polytechnic university and other domestic authoritative universities, and has established a standardized curriculum system, a high-end output platform and a unified operation and management model, becoming a leading brand in the industry. Let every child have the opportunity to participate in large-scale performances, competitions, fashion weeks, and even professional child stars.

　　"Generation Z" Debut, Interpreting Fashion Ideas

　　China king of the children Liu Jiandong, founder of showkids, China’s chief children’s model contest, also attended the event. He promised that 60 elite contestants of this contest would have the opportunity to participate in the children’s fashion Oscar in October, and they would have a decisive battle for the National Day and a master’s duel. With the help of showkids, the "Z generation" is about to debut.

　　As the cradle of cultivating children’s models, Burning Star Power International Tong Mo Training is a gathering place for professional children’s model talents in China at present. It is an art training school integrating the selection, training, export, Shang Yan, competition and exchange of children’s models, and it is a helper of China’s aesthetic education system. Burning Star Power Art Development Co., Ltd. was officially opened to join in 2019. Up to now, it has covered more than 80 stores in Shandong, Shanxi, Henan, Hebei, Inner Mongolia, Jilin, Hunan, Anhui, Langfang and surrounding provinces, cities and counties. It is estimated that the national chain will exceed 100 in 2021. In the future, Burning Star will join the comprehensive reputation courses such as clothing collocation, color collocation, floral art, tea culture and western etiquette.

Is it more expensive to change TV screens than to buy a new TV？ Insiders： overhaul of digital products is not recommended.

　　Recently, a video about the price of changing TV screens exceeded that of buying a new TV, which attracted attention. Many consumers are puzzled that the cost of changing TV screens has reached 70% to 80% or even exceeded the price of the whole TV. In this regard, some people in color TV companies said that it is normal to change the screen more expensive than buying a new TV. Especially for low-end TVs with lower prices, the screen cost accounts for a higher proportion of the whole machine price. If you add increasing labor costs, the screen change price will exceed the price of new machines.

　　Professionals also remind consumers that from a technical point of view, it is not recommended to replace the core components of digital products separately, and it is not recommended to change the screen of TV sets that have been used for a long time.

　　Why does it cost 4600 yuan to change the screen of a TV bought for 2700 yuan?

　　Recently, a video of "2,700 yuan to buy a TV replacement screen actually needs 4,600 yuan" has attracted attention. The author said in the video that he spent 2700 yuan to buy a 75-inch TV set, but the accidentally broken screen needs to be replaced. After contacting the official customer service of the manufacturer, the price of changing the screen was as high as 4600 yuan. Consumers are dissatisfied with this. "Why is the price of changing a screen so much more expensive than buying a new machine?" The consumer said that he understood the fact that the TV screen can account for 70% to 80% of the cost of the whole TV set, and he could accept it if he spent more than 2,000 yuan on maintenance, but why did he quote as much as 4,000 yuan?

　　In this regard, the Beijing Youth Daily reporter got in touch with the relevant personnel of a color TV manufacturer. The other party said that it is true that the TV screen can account for 70% to 80% of the cost of the whole TV set, but consumers ignored the labor cost of changing the TV screen. In the era of intelligent production, it is not surprising that the labor cost of the same process is much higher than that of automatic production. According to industry practice, the labor cost of changing the screen of 75-inch TV will not be less than 2000 yuan.

　　TV LCD screen accounts for 70% to 80% of the total cost.

　　It is understood that TV screen is the biggest cost in TV production. Since the popularization of LCD TV, the cost of LCD screen can account for 60% to 70% of the total cost of the whole machine. If the module cost closely related to the screen is added, the proportion will even exceed 80%. In recent years, with the development of technology, although the proportion of screens has declined, it is still an absolute big head.

　　With the continuous promotion of panel localization, the cost of LCD screen has dropped rapidly, and the market price of LCD TV has also dropped sharply. This is why the 75-inch LCD TV only sells for more than 2,000 yuan, which is only equivalent to the price of a low-end mobile phone. However, this has also caused new problems, that is, the ratio of labor cost to TV price in TV after-sales maintenance is getting higher and higher, so consumers often complain that TV maintenance price is even higher than buying a new machine.

　　The reporter of Beiqing Daily inquired from the Internet that in recent years, consumers have repeatedly vomited or complained about this matter online. In May last year, Shaoxing consumer Ren Shifu spent 3,450 yuan to buy an LCD TV. Because the inner screen was broken, it needed to be changed. As a result, he was told that it would cost 3,400 yuan to change the screen. In December, 2021, Ms. Wang, a consumer in Chengdu, reported to the media that the Xiaomi TV she bought just had a three-year warranty, and there was a screen splash phenomenon. In the after-sales process, Ms. Wang was told by Xiaomi TV maintenance personnel that "only the screen can be changed", and the overall cost was over 3,000 yuan, accounting for about 80% of the original price of the TV. "It’s too exaggerated, which is to let consumers give up maintenance."

　　Digital products often have the problem that the maintenance price exceeds the new machine.

　　In fact, it is not a TV "patent" that the maintenance price exceeds the new machine. In the interview, the reporter of Beiqing Daily learned that there are many similar problems in digital products with high degree of automatic production, especially the replacement of core components with high cost, and the total price often reaches or even exceeds the price of buying new machines. For example, the price of replacing the motherboard with notebooks, mobile phones and digital cameras will be significantly higher than the price of new machines.

　　China electronic chamber of commerce Consumer Electronics Survey Office has paid attention to such issues as "the price of replacing lenses is almost 1,000 yuan" and "the price of screen maintenance exceeds that of new machines". However, in the survey, it was found that most of the digital products repaired by consumers were old products that had been used for several years, and the components of the old models were in short supply, and the production cost at that time was more expensive. If consumers compared with the same products with better performance now, the "cost performance" would definitely be uneconomical. Consumer Miss Zhang bought a 3,000-yuan digital camera in early 2018. After four years of use, there was an unusable fault, which was displayed as a motherboard fault according to the error code. When she found the seller who bought the camera at that time, she got the answer that she could only repair it at her own expense after the shelf life, and the total price exceeded 2,000 yuan. "Now the digital camera of the same grade only costs 2000 yuan, but I am used to this machine and I really can’t bear it." Miss Zhang is in a dilemma.

　　Digital products that have been used for a long time are not recommended for maintenance, and it is more appropriate to directly replace them with new ones.

　　Some digital manufacturers told the reporter of Beiqing Daily that for such digital products that have been used for a long time, it is actually not recommended for consumers to choose maintenance, and it is more appropriate to directly replace them with new ones. "This is not only a cost consideration, but also a technical suggestion. The first is the matching degree between various components. According to this person, in the product design, manufacturers will take the service life of each component into account as a whole, and the service life is matched with each other as a whole, thus avoiding the cost waste caused by the fact that some components have reached the service life and other components can operate normally for a long time. Take an ordinary digital camera as an example. If we don’t consider the outdated performance indicators, it is recommended to use a machine for about six years. If the motherboard fails after four years of use, we may encounter problems with other components two years later. "At that time, if you give up maintenance and replace it directly, it is equivalent to the fact that this new motherboard was laid off in only two years, which actually caused more waste." Of course, he also said that if it is only a minor fault of non-core components, it is worthwhile to spend a lower cost on maintenance.

　　On the other hand, the precision integration of digital products is high, and the precision and standardization of manual maintenance and installation are definitely not as good as integrated manufacturing. Theoretically, there are also cases where the service life and performance of the same parts after manual installation are not as good as the original ones. Therefore, consumers are advised to be cautious about the overhaul of the core components of digital products.

　　Text/Reporter zhangqin Coordinator/Chi Haibo

Jaguar Land Rover： the global engine of China market and the peak of innovation in the field of new energy vehicles.

　　In recent years, the automobile market in China has shown a vigorous development momentum, and Jaguar Land Rover is an important driving force behind this prosperity. In Jaguar Land Rover’s global strategy, the position of China market has become increasingly prominent, which has become a key driving force for its global performance, especially in the field of new energy vehicles. This paper will discuss the rise of Jaguar Land Rover in China market and the key role this market plays in its global strategy.

　　China market has always been famous for its huge consumption potential and rapid economic growth. Jaguar Land Rover quickly seized this opportunity and made the China market a core part of its global strategy. In China market, Jaguar Land Rover has not only successfully built a strong brand image, but also made product innovation and customization in close connection with local market demand, making its products very popular in China market.

　　In particular, China has become one of the largest new energy vehicle markets in the world, and Jaguar Land Rover has made remarkable achievements in this field with its advanced electric vehicle technology. As one of the innovators in the automotive industry, Jaguar Land Rover not only has outstanding performance in traditional fuel vehicles, but also climbs the peak in the field of electric vehicles. Its series of new energy vehicles launched in the China market have attracted much attention, successfully meeting the demand of China consumers for environmentally-friendly and high-tech vehicles.

　　Jaguar Land Rover has been so successful in China market, not only because of its excellent products, but also because of its active investment in localization strategy. The establishment of a production base in China and the introduction of local teams not only improved the adaptability and localization level of Jaguar Land Rover products, but also took the lead in the market competition. At the same time, Jaguar Land Rover also actively participates in social responsibility activities, promotes sustainable development together with local partners in China, and contributes to the prosperity of China automobile market.

　　The contribution of China market is not only reflected in sales performance, but also reflected in the strategic positioning of Jaguar Land Rover’s global strategy. The strong demand in China market has become a powerful engine for Jaguar Land Rover to promote global product innovation and technological upgrading. Through in-depth understanding of the needs of consumers in China, Jaguar Land Rover not only improved the localization level of its products, but also promoted brand upgrading and innovation around the world.

　　Driven by the China market, Jaguar Land Rover also actively participates in the global new energy vehicle market competition. The successful experience of China market provides Jaguar Land Rover with the enlightenment of globalization strategy, which not only has stronger competitiveness in product innovation, but also shapes a more dynamic and innovative brand image on a global scale.

　　On the whole, China market is not only a sales market for Jaguar Land Rover, but also a key fulcrum of its global strategy. Driven by the strong market in China, Jaguar Land Rover has made remarkable achievements in the world. Through localization strategy, product innovation and active participation in social responsibility activities, Jaguar Land Rover has successfully built the China market into the pinnacle of its global strategy. In the future, with the continuous rise of China market, Jaguar Land Rover will continue to write its own brilliant chapter in the global automotive field.

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