On the hot search as soon as you shoot, Shanghai Meiying deserves to be the national team of China animation.


Special feature of 1905 film network The animated film is released.After a lapse of 38 years, this film officially met the audience in the cinema for the first time. Perhaps, the saying of "returning a movie ticket" has been redefined in this film.


And this is Shanghai Animation Film Studio (hereinafter referred to as "Shanghai Meiying") behind the film, the second film work handed over this year after Tyrannosaurus Tu Tu with Big Ears in Action in the National Day file.

 

The two seemingly independent works are actually a kind of "inheritance" of the film maker to some extent. Mr. Wang is the co-director of the film "The Story of Heaven". At the same time, he also participated in the art work of the first season of the drama series "Tu Tu with Big Ears".

 

From the "old" to the new, and then renovate and repair the "old". In the past few years, Shanghai Meiying has always presented its "treasures" to everyone in the best form.

 

The charm of Shanghai Meiying is not only on the big screen.As early as last year, the "China Animation Alliance" gathered and customized a promotional film for the Beijing Winter Olympics, saying, "My old grandson is coming!" Who’s feelings have been ignited?

 


When the "Zhu Rong" rover landed on Mars, Shanghai Meiying took out the concept film of the 4D sci-fi cartoon "Fluorescent Fire". After watching it, anyone who didn’t marvel at it was still online.

 

Inheritance of "repair"


The story of Shangmeiying is as wonderful as its cartoon characters, but this time, let’s start with "The Story of Heaven".

 

In 2019, the main visual poster of Shanghai International Film Festival designed by Huang Hai was released, which surprised everyone. And this poster is based on the animated film produced by Shanghai Meiying.



In that year’s screening list, Shanghai Meiying also released two restored works, one is the full version of "Make a scene in Heaven" and the other is the 2K restored version of "The Story of Heaven".After the invoice was issued, "Tian Shu Qi Tan" became one of the fastest sold-out films. This is somewhat unexpected. After all, in the past, most of the animated films mentioned by the audience were "Make a scene in Heaven".

 


Making a scene in Heaven was completed by Shanghai Meiying in 2011. It is precisely because of this achievement that Shanghai Meiying saw hope that "classics will never go out of date". As a result, in 2018, Shanghai Meiying restarted the restoration work of "Tian Shu Qi Tan".

 

This repair work is not easy.Because of the limitation of early technical conditions, the storage medium of the original film is film. The film itself is very fragile, even if it is well preserved, it will inevitably cause some damage. The director of Shanghai Meiying told us that the team invested a lot of manpower and energy to repair the sound and picture.

 


Behind the simple expression, there is actually a very complicated process technology. In the end, the basic restoration of the film was completed by Shanghai Film Technology Factory and Shanghai Meiying, which ensured the basic content of the work and realized the work of "glue revolution". It is reported that the film has been repaired in the 4K version. This also caused the film to finally meet the audience after two years after the screening of the last film festival.

 

For many viewers, this is a "youth return". Memories of the movies I saw when I was a child are all emerging one by one, and even the "sequel legend" about this movie is not broken.

 

For Suda, the release of this film has not only fulfilled his dream, but also completed the unfinished story of his predecessors in Shanghai Meiying.


Mr Yunda Qian, the co-director of this film, is her university teacher. At the Shanghai premiere of the film, the 93-year-old director Yunda Qian appeared. Facing the recognition of the audience, he also said humbly, "I feel that we have not done enough. If we can do it in the future, we will do more work."

 


However, what is the release of such a film to the audience?Suda doesn’t want to emphasize the box office. After all, the release of this animated work is difficult to demonstrate with the box office itself. "Going to the cinema is not just about paying for feelings."


In Suda’s view, this restoration can make the audience feel better about "The Wonder of Heaven" and break the previous cognition on the small screen. No matter the sound or the picture, more different details can be found.

 

The vitality of IP


Suda has been busy for the last two months. I was interviewed by various media for Action of Tyrannosaurus Tu Tu with Big Ears and 4K Commemorative Edition.

 

Although these two works are presented to the audience with a brand-new look, we can’t ignore the fact that it has been 38 years since "The Story of Heaven" and the drama series "Tu Tu with Big Ears" has been updated, but it has been more than 15 years since the first season. It seems that from the outside world, these two works are already "past tense".

 

Suda seems to have become accustomed to these discussions, and bluntly saying that economic benefits are definitely not the purpose. "I understand that everyone has such a voice, because in the past, we did not produce a large number of new films, and we also understand the expectations of the audience."


In fact, the restoration of "The Wonder of Heaven" is to use digital technology to make the film glow with new vitality.

 

On the basis of the original film’s 89 minutes, a special behind-the-scenes feature was specially added at the end of the film, including some creative materials, restoration process and interviews with old artists. This is a tribute to the older generation of animation artists, but also a kind of China animation inheritance.

 

At that time, there were many ingenious ideas of old artists in the creation of the film "The Wonder of Heaven", but now it seems a little clumsy.

 

For example, in the four words of the title, the blue-black background pattern presents a "special effect" of flowing fusion. It is the old artists who pour blue-black paint into a basin and add solvent to make the paint "flow", thus shooting this wonderful "special effect" scene.

 


The TV animation "Tu Tu with Big Ears" with more than 100 episodes grew up with the post-90s and post-00s, and it was created by Shanghai Meiying for the purpose of making original and high-quality cartoons to reflect the life of contemporary children.The image of "Tu Tu" unexpectedly became popular on the short video platform two years ago, which made everyone see the vitality of IP.


From the small screen to the big screen, the movie version of Tu Tu with Big Ears has been striving to integrate the spirit of the times into its works and track the topics of social concern. It involves filial piety culture and pension topics.

 

It seems to be a mature drama IP, but this creation is not easy for Suda. In this movie, there is no collision between justice and evil, just want children to watch it with relish and touch them with emotion.

 

It doesn’t matter if you have doubts, it also represents the expectations of the audience.For these IPS in their hands, Suda said, "The old IP, because it was already there, we will repair it and develop it, and maybe it will take less time; Then the new work needs a process of incubation, cultivation and creation. "

 

As for the excessive public opinion of "fried cold rice", the speed is also accepted according to the order. The hard work behind the classic repair is no easier than an original IP. Classic IP needs to maintain its vigorous vitality, which can not be presented by simple preservation. "We are not completely copying the past to sell tickets again, but to create in depth again."

 

Not only the restoration of movies, but also the IP image authorization of Shanghai Meiying from a very early age.Especially at the beginning of 2019, the collection of doll toys, in which "Tian Shu Qi Tan" cooperated with a fast food brand, even sold as high as 500 yuan on a second-hand trading platform.

 


This series of IP authorization, actually from another level, is also the activation of IP.Of course, in terms of IP authorization, Shangmeiying pays great attention to whether the cartoon image is suitable for the brand. "Every IP has its own personal design, and we also value the concept of communication that can be set by someone in the future brand communication."

 

The story continues


"Innovation and inheritance" is the brand concept written by official website of Shanghai Meiying.

 

Reasonable IP authorization and development, as well as the restoration of classic films, are the best footnotes made by Shanghai Film and Television. To combine "inheritance" and "innovation" organically, we have to mention Meiying’s ink animation.

 

As early as the 60th anniversary of Shanghai Film Festival, it was announced that it would restart ink animation and launch the first feature film of ink animation. At that time, the official also released a 2-minute trial film, which attracted a lot of attention once it was spread.

 

After a lapse of four years, what is the progress of this project?Suda told us that the film is scheduled to be completed by the end of next year and is scheduled to be released in 2023. The duration of the film will be about 90 minutes, with almost no dialogue, and the story will be promoted by music. "It can be said with great pride that this will be the first animated feature film in China and even the world."

 


The 3D version of the official announcement has also made progress. "We will make a bold attempt to break everyone’s previous understanding of the image of the Monkey King in" Big Sky "and make a brand new the Monkey King in a three-dimensional space, which will be more in line with the aesthetics of young people as a whole."

 

In addition, the new Snow Child, which was created by directors Lu Hengyu and Li Shujie, will also be produced accordingly. In the future production process of Shanghai Meiying, there will be more than a dozen works coming out one after another.


In the face of marketization, Suda said frankly, "Not blindly pursuing the click-through rate and the box office, how to make a good work that can stay is the first thing that our creators should consider, and don’t produce a pile of cultural garbage."

 

With the special promotional film of the Winter Olympics going off again, the outside world is increasingly looking forward to the progress of the "cartoon universe" of the American film. At the beginning of this year, they launched the drama "Beautiful Film Paradise", but this short drama did not leave much sound. Su Da told us not to worry. They really saw the concept of "movie universe" and are creating an animated film "Make a scene in cartoon city", which combines the IP of Shangmeiying with real life.

 

No matter from the outside world, Shanghai Meiying is slowing down or speeding up now; Is it being questioned "fried cold rice" or insisting on bringing forth the old and bringing forth the new? They are always carrying on the good memories of several generations with a pen.

 

As Suda said, Shanghai Meiying is the national team of animation in China, which shoulders great responsibilities. It cannot just pursue commercial animation, and it is one of the responsibilities to inherit and innovate the art of its predecessors.


What do you feel most about the big pk in winter in the north and south?

It’s another year, north and south"hidden temperature difference"It’s the biggest season. Some people say that the biggest misunderstanding between people in the north and the south is that southerners think northerners are more frost-resistant, while northerners think that winter in the south is not cold. In fact, apart from the temperature difference between the north and the south, there are also these. ……
Recently, there are always friends who punch in one after another in Weibo:
"It’s cool to have heating!"
"I can finally have a good bath."
"It was too hot to sleep, so I opened the window."
"I just hoarded three boxes of Mattel."
……
At the same time,
The mood of the babies in the south is sauce purple
So, what is the real situation in winter in the north and south?
Let’s start with two scenes.
Outdoor articles
Judging from the weather forecast, after entering the deep winter, the average outdoor temperature in the north is basically below zero, and the northeast, Inner Mongolia and other places can even reach below-30℃, which is properly cold!
However, the average temperature in winter in many places in the south is basically above 0℃, which is obviously higher than that in the north in terms of temperature figures.
However, friends who have experienced winter in the north and south all feel that it is colder in the south. ……
What is the reason?
As for whether it is cold in winter in the south or cold in winter in the north, there is a saying circulating on the Internet:The cold in the south is a "magic attack" and the cold in the north is a "physical attack".
Obviously, the temperature is higher but it feels colder. This is actually the feeling of "somatosensory temperature". Somatosensory temperature is a kind of feeling that people get physically or mentally when they come into contact with the external environment through the skin. Because of other climate-related conditions, the thermal convection between air and human body is affected, which makes the temperature that people feel different from the actual situation, so it is also called apparent temperature or perceived temperature, which is affected by many factors such as temperature, humidity, wind and solar radiation.
For example,Humidity effect-Although the temperature in the south is not very low in winter, it is humid wind blowing in the south. The thermal conductivity of humid air is much higher than that of dry air. In cold winter, people will lose more heat in contact with the outside world, and the temperature of the human body is easy to radiate. The temperature of the human body surface is often as low as that of the surrounding area. It is dry wind blowing in the north. Although it is cold, it is only that the surrounding temperature drops, and the temperature of human body surface has not changed much. This is dry and cold.
Studies have shown that for every 10% increase in humidity, people’s somatosensory temperature will decrease by 1℃. In other words, even if the temperature in the south is 3℃ higher, if the humidity is 30% higher than that in the north, the somatosensory temperature will be the same.
Image source: Network
Indoor articles
It is often said on the Internet that "I show my waist in the bright sun in the south, and you are wrapped in mink in the cold winter in the north". However, after the heating came in the north, the painting style changed into "You are snowing in the sunny south, and I am like spring in the cold night in the north".
Except for the occasional outdoor activities, most of us spend most of our time indoors during the day. Therefore,From the outdoor to the indoor, this began the real contest of the temperature pk between the north and the south.
Heating is widely used in the north in winter, whether it is unified heating or self-heating, the indoor temperature is generally above 20℃, which is still very warm compared with outdoor. From the outdoor to the indoor, the temperature difference is 30℃ upward, which often has the feeling of changing seasons.
In the south, although it is cold outdoors, it is occasionally blessed by sunlight. The warmth index is not high, but it is not as cold as indoor. There is no sunshine indoors, and the temperature is the same as that outside. The "wet and cold" version is cool for you.
Read this,
Maybe a little friend asked,
I’m in the south. I’m not cold here. ……
In fact,Not all places have four seasons.. For example, Kunming, Xining and Lhasa have no summer all the year round because of their geographical location and topographical characteristics, and spring and autumn are connected. However, Fuzhou, Guangzhou, Nanning, Haikou, Taipei, Hong Kong and Macao are connected by autumn and spring because of their southerly latitudes.
It’s getting colder every day,
Whether it is a northern friend who lives by heating,
Or the friends who are blessed by quilts in the south,
Keeping warm is king!
References: China Meteorological News Agency, Sina Weibo, Sohu, China News Network, Baidu Search.
Editor in charge: Shirley
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You haven’t watched this game yet, they have got the best result of China team in the Olympic Games.

Wen | Yang Weige

Rugby is not popular in China, and there are not many fans, so the rugby match in the Olympic Games has not attracted much attention from domestic audiences.
However, this project you haven’t seen yet,China rugby girls have finished seventh in the women’s rugby sevens in the 2020 Tokyo Olympic Games, winning China’s best performance in this Olympic event and creating the highest ranking of Asian women’s rugby teams in the Olympic Games.
As the first seven-a-side China rugby women’s team to enter the Olympic Games, their breakthrough has been recorded in the history of sports in China.
Two rugby girls are from Shanghai.
Liu Xiaoqian and Gu Yaoyao are both from Shanghai Institute of Physical Education.
Liu xiaoqian
In July, 2007, 11-year-old Liu Xiaoqian was selected by the teacher and entered the track and field training point of Ma Yinchu junior middle school, and began to carry out systematic basic track and field training. Won the first place in women’s 100 meters in provincial and municipal track and field competitions for many times.,Liu Xiaoqian’s talent in speed, strength and agility in the competition was favored by the coach of the women’s football team. After many times of communication, she joined the China women’s football reserve echelon.
In 2012, Liu Xiaoqian joined the Shanghai Rugby Team. She won the second place in the Asian Youth Championship and the Asian Rugby Championship on behalf of the China team. After less than two years of rugby training, she won the athlete level. In September, 2018, in the women’s rugby sevens final of the 18th Asian Games, China won a precious silver medal, and Liu Xiaoqian participated as the main force.
In 2019, during the training before the Asian rugby sevens qualifiers of the Tokyo Olympic Games,Liu Xiaoqian suffered many serious injuries and underwent many operations. In the end, she overcame the injury with tenacious perseverance and high self-disciplineAnd break throughSelf, as the main player, won the laurel and qualified for the Olympic Games.
The training of rugby events is very hard, with fierce collision and wind and sun. Liu Xiaoqian once said: "Since you chose it at the beginning, you must persist. You know the hardships of training, as long as you get used to it!"
Gu Yaoyao
Gu Yaoyao showed great athletic talent since she was a child. In 2009, she won the championship of women’s triple jump in city and county sports games. In 2011, with the recommendation of her coach, Gu Yaoyao came to the competitive school affiliated to Shanghai Institute of Physical Education and joined the school’s women’s football team. With her athletic talent and hard training, Gu Yaoyao’s technical level finally improved by leaps and bounds, and she was successfully selected for the national women’s football team in 2015.
As the captain of the Shanghai Women’s Rugby Team and the main player of the National Women’s Rugby Team, Gu Yaoyao won the fourth place in the women’s rugby competition in the 13th National Games in 2017, the ninth place in the Dubai World Rugby Series in 2018 and the second place in the Asian series in 2019.
Gu Yaoyao, who plays with the national team all the year round, doesn’t have all kinds of holidays like other students. She trains with the team every winter and summer vacation and on weekends. Talking about training, Gu Yaoyao once bluntly said: "Every training is very tired, and clothes are always soaked with sweat."
All graduate students.Excellent cultural achievements.
On August 4th, the author interviewed Xu Hui, the head coach of Shanghai rugby team, Wu Jianhong, the assistant coach, and their school sisters in Shanghai Institute of Physical Education. Listen to them talk about the training routine of Olympic athletes.
From left to right: head coach Xu Hui, assistant coach Wu Jianhong, junior sister Xiaochen and Zheng Wenyan Photography: Wang Fei.
Liu Xiaoqian and Gu Yaoyao have been in the national team for many years and have rich experience. The head coach Xu Hui is very proud to be able to play for the country in the Olympic Games. He believes that the two players have their own specialties, and Gu Yaoyao has strong organizational mobilization ability and excellent defense, which can create scoring opportunities for everyone. Liu Xiaoqian is mainly aggressive and easy to score.
Xu Dao said that he also communicated with two athletes after the game, and Gu Yaoyao was in good shape. Liu Xiaoqian was not able to play the last game for the national team because of her elbow injury during the war with the United States. She was aggrieved and was actively receiving treatment and trying to adjust her mentality. After the Olympic Games, they are preparing for the war in isolation in Tianjin, and then the national team will join forces to compete in the Xi ‘an National Games.
Talking about the impression of the two players when they entered the school, Xu Dao said that Gu Yaoyao was originally engaged in long jump track and field events, and Liu Xiaoqian also practiced track and field. They have been working hard since they joined the Shanghai rugby team. In particular, Liu Xiaoqian impressed him very deeply. In preparation for the international competition, Liu Xiaoqian was injured from knee to shoulder to elbow. So far, four operations have been performed. Pain is a test for athletes’ physical and psychological state. However, Liu Xiaoqian overcame physical pain and difficulties every time, and quickly returned to the stadium to continue training every time.
Rugby training ground
Asked if there is any good way to avoid injury, Xu Dao said:Competitive sports must go beyond the limits of human beings, so as to live up to the Olympic spirit of "higher, faster, stronger and more United".They also constantly teach players some skills and means in training, hoping to avoid injuries as much as possible.
Xu Hui, head coach of the Shanghai rugby team, and Wu Jianhong, assistant coach
Wu Jianhong, an assistant coach, accompanied the football team for training before they rushed to Tokyo. He is the unsung hero behind the Olympic athletes. Asked if the training of rugby is bitter, she said: She has been practicing rugby for ten years, and the longer she has been in contact with it, the more she likes it.
Talking about the two athletes, Wu Jianhong said: "Liu Xiaoqian has experienced many setbacks and has great courage. This spirit is worth learning. She is a very strong and dedicated girl. On the day before a shoulder surgery, she still insisted on training and came step by step to overcome difficulties in the process of injury. " Speaking of this, coach Wu’s voice has choked.
Speaking of the characteristics of the players of the Shanghai rugby team, Xu Dao particularly pointed out the combination of study and practice.
"Gu Yaoyao and Liu Xiaoqian have excellent cultural achievements and have always been an example for the younger generation to learn. They are graduate students in 2018 and 2019 respectively. Gu Yaoyao has obtained the teacher qualification certificate, and Liu Xiaoqian has been practicing oral English and improving her English. As a student athlete, learning is for more scientific training, and a deeper summary can be made after training. "
Xu Dao said that in addition to regular daily training, young players will be organized to watch every game during the Olympic Games to cheer for the national team and the teachers and sisters. Young players are growing up in competition and exercise. I believe that I will be able to make a name for myself in various competitions soon.
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