Cursing Yang Mi, it seems that it is really a business
In early May, a Douyin blogger who had continuously commented on "Harbin 1944" changed his attitude, saying that the drama was just passable, and talked about "collecting black money" in the comment area, which caused a heated discussion. #netizens said that they received black money Yang Mi was pitted #topic quickly heated up. This not only kept Yang Mi’s new drama "Fox Demon Little Matchmaker" in the focus of public opinion during the launch, but also once again aroused public attention to the phenomenon of "black artists" in the entertainment industry. Cursing Yang Mi, it seems that it is really a business!
Competition between artists and negative marketing are not new, according to industry insiders. Show promoters Xiaoxiao and Lingling shared their experiences, revealing behind-the-scenes techniques such as using social media platforms to publish diverse posts to guide public opinion, or preparing strategies in advance for potential negative feedback. These practices are designed to divert attention or recover word of mouth. At a relatively low cost. These methods, although not glamorous, exist in the background of series marketing.
Yang Mi has recently been at the centre of a storm of criticism for her acting in works such as Harbin 1944, Nothing That Can’t Be Solved by a Hot Pot and The Little Matchmaker of the Fox. Upon closer inspection, although Yang Mi’s performance is not impeccable, it is not entirely unsatisfactory. For example, in "The Little Matchmaker of the Fox Demon", her performance is positive and negative, and certain scenes in "Harbin 1944" show her delicacy as an actor. However, audiences are increasingly demanding and have limited patience for film and television works. When the work fails to meet expectations, it often requires an obvious object to carry the dissatisfaction. Yang Mi unfortunately became this character.
Why has Yang Mi often become a target? On the one hand, her distinct label and rich acting history have made her synonymous with the big lady in the entertainment industry, and it is easy to become the focus while bringing her own traffic; on the other hand, with the development of technology and the opening of platforms, the distance between celebrities and the public has shortened, and the personal disputes of celebrities are more likely to become the focus of attention than works. In addition, in recent years, the public’s tolerance for the moral flaws of artists has decreased, making stars like Yang Mi an outlet for public opinion to vent.
This phenomenon reflects the subtle changes in the relationship between the public and artists in the current entertainment ecosystem, as well as the complexity of the public opinion field. People desire real and down-to-earth stars, but once the star’s behavior exceeds the boundaries set by the public, it may encounter a strong backlash. How to define a reasonable scope of discussion and avoid over-interpretation and personal attacks has become an urgent problem to be solved. Despite the challenges, Yang Mi and other artists still need to constantly try new roles and new genres, respond to public expectations with professionalism and quality of work, and strive to maintain themselves in the complex public opinion environment and win recognition.
