"There is a life called Yunnan" leads the new fashion.

  The second meeting of the 14th People’s Congress of Yunnan Province was held recently in Kunming. Wang Yubo, governor of Yunnan Province, said in the government work report that in 2023, Yunnan paid close attention to the rectification of the tourism market order and the improvement of service quality, and added two national demonstration zones for the integration of cultural industry and tourism industry. The cultural landscape of Jingmai Mountain ancient tea forest was successfully applied for, and "there is a life called Yunnan" led the new fashion of tourism development and promoted the high-quality transformation and upgrading of the cultural tourism industry. In 2023, Yunnan received 1.042 billion tourists and the total tourism revenue reached 1.44 trillion yuan.

  The report makes it clear that in 2024, Yunnan will carry out the "six actions" of high-quality tourism development, continuously standardize market order, build "two lines, one belt and one district" and accelerate the cultivation of world-class tourist attractions and resorts. Create an upgraded version of rural tourism, build the most beautiful homesickness tourism belt, and cultivate a number of demonstration sites for the integration of agricultural, cultural and tourism. Improve the brand communication matrix of "There is a life called Yunnan". More than 200 high-level cultural tourism and sports investment projects were launched, 120 new business enterprises and 10 travel agencies with operating income exceeding 100 million yuan were added. The total tourism revenue exceeded 1.5 trillion yuan.

  It is also known that in 2023, Yunnan held a conference on the high-quality development of tourism in the whole province, and issued documents such as "Three-year Action for Building a Strong Cultural and Tourism Province in Yunnan (2023-2025)" and "Several Work Measures for Strengthening the Order of the Tourism Market", and implemented a three-year action plan for rural tourism to boost rural revitalization, and carried out a hundred-day action to rectify the order of the tourism market to promote the overall improvement of the tourism market order.(Yang Yunuo) 

Why alpine skiing?

  Why do delegations with few people prefer alpine skiing? Is the threshold of this project low?

  Haiti, Philippines, Ghana, Ecuador … … At the opening ceremony of the Beijing Winter Olympics on the evening of the 4th, people found that some countries or regions with hot impressions also sent delegations to participate. Most of these delegations have only one or two athletes, and almost all of them participate in alpine skiing. Some netizens laughed and said: Alpine skiing is the biggest "winner" of the opening ceremony.

On the evening of February 4th, the opening ceremony of the 24th Winter Olympic Games was held in Beijing National Stadium. Sarah Escobar (middle), the flag bearer of the Ecuadorian delegation and alpine skier, is the first female athlete in the history of Ecuador. Xinhua News Agency reporter Huang Zongzhi photo

  The question is: Why do delegations with few people prefer alpine skiing? Does this project that sounds very imposing have a low threshold?

  Snow sports with the largest number of registered people in Winter Olympics.

  If we give an imprecise definition, alpine skiing is faster than the one who slides down the mountain. Without somersaults and obstacles, we just need to turn, and whoever gets to the end of the mountain first wins.

  Kang Hua, the international referee of the International Skiing and Mountaineering Federation, said that skiing started as a mode of travel in snowy areas such as Northern Europe, China and Xinjiang, which was highly practical but hardly entertaining. At the end of the 19th century and the beginning of the 20th century, the center of skiing shifted from Northern Europe to the Alps, and modern alpine skiing technology was developed in the cross-country skiing prevailing in Northern Europe. Later, all the patterns and variants of snowboarding can be said to be branches of alpine skiing. The snowboarding that beginners learn in the snow field is also the basic skill of alpine skiing.

  Therefore, in skiing, this project and cross-country skiing are well-deserved basic projects, but they are more interesting than cross-country skiing, and the mass base is easier to develop and consolidate.

  In this Winter Olympics, there are 307 athletes registered successfully in alpine skiing, which is the largest number in snow sports and second only to ice hockey in 15 disciplines. Athletes cover more than 80 countries and regions.

On February 3rd, the first training of men’s downhill skiing in Beijing Winter Olympics was held at Yanqing National Alpine Ski Center in Beijing. The picture shows Italian player matteo Marsaglia in training. Xinhua News Agency reporter Chen Yizhen photo

  This is largely due to the IOC’s intention to improve the participation and coverage of winter sports through this project, and its quota allocation rules are relatively loose. All delegations have two basic places, one man and one woman. As long as someone meets the requirements for Olympic points, delegations can get these two places. After the allocation of basic places, the rest will be produced from the world’s high-level athletes according to a series of rules.

  Speed events are still high threshold.

  Then the question comes again: If I come from a tropical country, the Winter Olympics is coming, I urgently find a ski resort to train hard, get points for participating in the global competition, and finally get the basic quota allocated by the International Olympic Committee, then can I participate in all the events?

  Can’t. There is a high probability that you are only qualified for slalom and giant slalom. Gliding and super slalom are almost impossible.

  In this Winter Olympics, there are 10 events for individual alpine skiing. Men and women are divided into downhill, super giant slalom, giant slalom, slalom and all-around. The all-around ratio is still downhill and slewing, so the four events, such as downhill, are the basis of the alpine skiing Winter Olympics.

  Among them, downhill and super slalom are called "speed events", and slalom and slewing are called "technical events". The International Snow Federation has higher requirements for the venue of speed events, with long track and large drop. In the men’s downhill, which can be called the "Flying Man Wars" in the snow, the track gap should reach at least 800 meters and the length should be at least three kilometers. The top speed of athletes can even reach more than 140 kilometers per hour.

  This leads to: first, it is difficult to find such a standard snow trail. The speed track of the National Alpine Ski Center in Yanqing Division is the first track in China that meets the standards of the Winter Olympics. In some areas where mountain resources are not abundant, even if it is cold enough, if the mountain is not high enough and the mountain is not big enough, there is no way. Second, people who are engaged in the project are difficult and dangerous, and have no training conditions, and they can’t meet the winter Olympic competition standards for speed projects in a short time.

On February 1st, the National Alpine Ski Center in Yanqing District of Beijing Winter Olympics held an all-factor drill. The picture shows a skater trying to skate on the track. Xinhua News Agency reporter Lian Zhenshe

  "The International Snow Federation requires higher points for the speed events of the Winter Olympics than the technical events, just for safety." Didier Defogo, the designer of the men’s downhill track in this Winter Olympics and the champion of men’s downhill in 2010 Winter Olympics, said. Jamaican alpine skier Benjamin Alexander also said: "Even if there is an indoor ski resort, it is impossible to build a ski trail that can support downhill training."

  In this Winter Olympics, there is only one athlete, and 15 delegations of this athlete participated in alpine skiing events. Without exception, they all participated in slalom and giant slalom. In addition, the experience of British player Dave Reading seems to prove that the flexibility of training in technical projects can be higher. He has been training in the indoor snow field, but at the age of 35, he still won his first men’s slalom World Cup sub-championship, and he is a strong contender for the medal in this Winter Olympics.

Fashion trend: the evolution of personality customization and aesthetic concept. Fashion focus: Wang Si …

Fashion Trend: Personalized Customization and the Evolution of Aesthetic Concept

Fashion Focus: Social Reflection Caused by Wang Sicong’s Custom Hairstyle Event

Wang Sicong booked Tony, a famous hairdresser, with a price of 18,800 yuan. Every hair was carefully crafted in 2 minutes, and the working hours were as high as 90 yuan per hour. This seemingly absurd move has aroused deep thinking about the attitude towards new luxury life. The change of aesthetic concept and consumption attitude is highlighted in this incident, which pushes people’s pursuit of fashion and individuality to a new height.

The new trend of fashion: the integration of aesthetics and consumption

In modern society, fashion is no longer a simple external expression, but a life attitude of both internal and external cultivation. Wang Sicong’s hairstyle incident is not only a beauty, but also a redefinition of individual image, which has triggered a profound reflection on aesthetic and consumption concepts. Aesthetics plays an important role in consumption, and people tend to measure the quality of life by aesthetic standards. Hairstyle customization is no longer just the carving of hair, but the presentation of personality and taste, thus demonstrating the pursuit of quality of life.

Personality shaping: a new realm of fashion

Fashion has gone beyond the simple trend and become a symbol of personality and taste. Hairstyle is no longer a simple haircut, but a manifestation of self-style and personality. Wang Sicong’s hairstyle incident made people start to think that the value of life may lie not only in money, but also in the pursuit of quality life. This pursuit of individuality and uniqueness leads to the change of aesthetic concepts and consumption patterns, and people begin to pay more attention to the life value brought by individuality and uniqueness.

Fashion trend of thought: the rise of aesthetic economy

The creativity and diversity contained in hairstyle design is not only the modification of hair, but also the respect for individual aesthetics. The rise of this aesthetic economy makes the fashion industry pay more attention to creativity and individuality. People are beginning to realize that aesthetics is not only a taste, but also an expression of value. Wang Sicong’s hair style incident has become a fashion topic, which has triggered in-depth discussions on aesthetic and consumption concepts and promoted the development of the fashion industry in a more diversified and open direction.

Future Trend: Personalized Customization and Quality Life

In the future, personalized customization will become an important development trend of fashion industry. People’s pursuit of quality of life is no longer limited to the material level, but more reflected in the demand for individuality and creativity. This emphasis on aesthetics will lead to the change of consumption patterns, and the fashion industry will also pay more attention to the provision of personalized and customized services. Therefore, personalized customization will become an important development direction of fashion industry in the future, leading the continuous change of consumption concepts and aesthetic standards.

Wang Sicong’s hairstyle incident is just a microcosm of the fashion industry, but it reflects the change of people’s aesthetic and consumption concepts behind it. Personalized customization is no longer just a luxury consumption, but also the pursuit and presentation of quality life. In the future, with the continuous development of fashion industry, personality and aesthetics will be more integrated, leading the society to a new definition of quality life.

What do you think?